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MARKETING MANAGEMENT

QUIZ 1
1. What are the 4P’s of Marketing?
(a) Product, Price, People, Promotion
(b) Product, Price, Place, Promotion
(c) Product, Price, Profitability, Promotion
(d) Prize, People, Productivity, Practice
2. Which of the following is most likely to be covered by a classical definition of
Marketing?
(a) Ideas (b) People (c) Services (d) Places
3. Demarketing involves
(a) Reducing overall demand (b) stimulating demand (c) facilitating demand
(d) satisfying overall demand
4. Market penetration involves
(a) expansion in present markets
(b) greater sales in new market
(c) new products to appeal to present markets
(d) new products and new markets
5. Which of the following is the least important marketing objective for consumer
goods manufacturers?
(a) Profit margins (b) New product development (c)Sales promotion
(d)Customer service
6. The first step in Marketing Research Process is
(a)conclusive research (b)definition of the issue(c)examination of secondary data
(d) generation of primary data
7. Which of the following research methods generally takes the shortest time for
completion
(a) Observation (b) Mail surveys (c) Experiments (d) Personal surveys
8. Which of the following is the least expensive stage in new product development
(a) Test marketing (b) Concept testing (c) Product development
(d) Commercialization
9. The failure rate of new products today, as compared with thirty years ago, has
(a) Increased (b) decreased (c) remained high (d) remained low
10. A firm wanting to stress the prestige of its product would not emphasize
(a) low price (b) exclusive ownership (c) special features (d) status
11. Most messages to consumers are
(a) reminders (b) one sided (c) comparative (d) two sided
12.Which of the following is common to both advertising and publicity?
(a) Paid presentation (b) Non- personal presentation (c) Source control of
presentation (d) Known sponsorship of presentation
1. In comparison with advertising, publicity
(a) has lower credibility (b)receives less audience attention (c) is viewed as more
objective (d) reaches a narrower audience
14.In a sales promotion budget, the most money is allocated for
(a) direct mail (b)trade shows and exhibits (c)premiums and incentives (d)
business meetings and conventions
15.The allocation of a sales person to a specific territory does not depend on
(a) his or her ability (b)the buyer seller dyad (c) travel time (d) seniority
16. The one element found in every marketing transaction is
(a) goods (b) price (c) delivery (d) promotion
17. Which of the following enables consumers to compare price per quantity for
competing brands
(a) Predatory pricing (b) Unit pricing (c) Price wars (d) Price competition
18. High total profits usually involve
(a) penetration pricing (b) flexible pricing (c) skimming pricing (d) prestige
pricing
19. Invitation price was first introduced by ---------- to attract more readers
(a) Indian Express (b) Times of India(c) The Hindu (d) Malayala Manorama
20. The term Marketing Myopia is associated with
(a) Philip Kotler (b) William Stanton (c) Theodore Levitt (d) John Kennedy
V.N.M.Nair,SNMVCAS,Coimbatore
MARKETING MANAGEMENT

QUIZ 2

1. The term Marketing mix was coined by


(a) Kotler (b) Stanton (c) Borden (d) Culliton
2.The term advertising has originated from
(a) Greek (b) Latin (c) Tamil (d) English
3.Which is the largest consumer electronics company in the world?
(a) Philips (b) Sony (c) Matsushita (d) Samsung
4.Which of the following is a brand name?
(a) Hindustan Lever (b) Godrej (c) Liril (d) Ashok Leyland
5. ‘Unsafe at any speed’ is written by
(a) Philip Kotler (b) John F. Kennedy (c) Ralph Nader (d) McCarthy
6. Which company invented the CD technology?
(a) Nokia (b) Philips (c) Sony (d) Toshiba
7. Whenever you see colour, think of _____
(a) Johnson and Johnson (b) Jenson and Nicholson (c) Asian Paints (d) United
Colours of Benetton
8. Which brand launched $ 500 million repositioning campaign
called Project Blue?
(a) Coca Cola (b) IBM (c) Pepsi Cola (d) Nike
9. Which car company originally made ball bearings and its name
literally means ‘I roll’
(a) BMW (b) Audi(c) Ford (d) Volvo
10. Which ad agency created the famous ”Nothing official about it” campaign for
Pepsi -Cola?
(a) O&M (b) Ambience (c) HTA (d) Sasi Advertising
PTO
11.Which TV brand uses the headline “Technology Next”?
(a) Sony (b) Onida (c) Videocon (d) Sharp
12. Advertising Standards Council of India is located in
(a) Mumbai (b) New Delhi (c) Calcutta (d) Chennai
13. Which drug under a single trade name is the highest
seller in the world?
(a) Valium (c) Viagra (c) Isordil (d) Tylenol
14.The book “Against all Odds” is the story of which Japanese
Motor Company?
(a) Honda (b) Yamaha (c) Toyota (d) Izuzu
15.Generic brands started in the
(a) drug industry (b)grocery business (c) motor oil production
(d) small appliance manufacture
16. Multiple packaging is known to
(a) increase consumption (b) lengthen shelf life (c) be quite costly
(d) promote a lower quality image
17. The first step in the adoption process is
(a) persuasion (b) evaluation (c) knowledge (d) trial
18.The Indian Consumer Protection Act was enacted in
(a) 1947 (b) 1956 (c) 1986 (d) 1996
19.What is the name of Nerolac’s tiger mascot?
(a) Zimba (b) Goody (c) Nipper (d) Chetak
20.Which is the world’s biggest credit card company?
(a) Visa International (b) Diners’(c) Master card (d) American Express

V.N.M.Nair,SNMVCAS,Coimbatore
MARKETING MANAGEMENT

QUIZ 1
12. What are the 4P’s of Marketing?
(a) Product, Price, People, Promotion
(b) Product, Price, Place, Promotion
(c) Product, Price, Profitability, Promotion
(d) Prize, People, Productivity, Practice
13. Which of the following is most likely to be covered by a classical definition of
Marketing?
(a) Ideas (b) People (c) Services (d) Places
14. Demarketing involves
(a) Reducing overall demand (b) stimulating demand (c) facilitating demand
(d) satisfying overall demand
15. Market penetration involves
(a) expansion in present markets
(b) greater sales in new market
(c) new products to appeal to present markets
(d) new products and new markets
16. Which of the following is the least important marketing objective for consumer
goods manufacturers?
(a) Profit margins (b) New product development (c)Sales promotion
(d)Customer service
17. The first step in Marketing Research Process is
(a)conclusive research (b)definition of the issue(c)examination of secondary data
(d) generation of primary data
18. Which of the following research methods generally takes the shortest time for
completion
(a) Observation (b) Mail surveys (c) Experiments (d) Personal surveys
19. Which of the following is the least expensive stage in new product development
(a) Test marketing (b) Concept testing (c) Product development
(d) Commercialization
20. The failure rate of new products today, as compared with thirty years ago, has
(a) Increased (b) decreased (c) remained high (d) remained low
21. A firm wanting to stress the prestige of its product would not emphasize
(a) low price (b) exclusive ownership (c) special features (d) status
22. Most messages to consumers are
(a) reminders (b) one sided (c) comparative (d) two sided
12.Which of the following is common to both advertising and publicity?
(a) Paid presentation (b) Non- personal presentation (c) Source control of
presentation (d) Known sponsorship of presentation
2. In comparison with advertising, publicity
(a) has lower credibility (b)receives less audience attention (c) is viewed as more
objective (d) reaches a narrower audience
14.In a sales promotion budget, the most money is allocated for
(a) direct mail (b)trade shows and exhibits (c)premiums and incentives (d)
business meetings and conventions
15.The allocation of a sales person to a specific territory does not depend on
(b) his or her ability (b)the buyer seller dyad (c) travel time (d) seniority
16. The one element found in every marketing transaction is
(b) goods (b) price (c) delivery (d) promotion
17. Which of the following enables consumers to compare price per quantity for
competing brands
(b) Predatory pricing (b) Unit pricing (c) Price wars (d) Price competition
18. High total profits usually involve
(b) penetration pricing (b) flexible pricing (c) skimming pricing (d) prestige
pricing
19. Invitation price was first introduced by ---------- to attract more readers
(b) Indian Express (b) Times of India(c) The Hindu (d) Malayala Manorama
20. The term Marketing Myopia is associated with
(a) Philip Kotler (b) William Stanton (c) Theodore Levitt (d) John Kennedy
Mrs. Tanuja Nair, MBAFaculty, City Engineering College, Bangalore
MARKETING
QUIZ 1
1.Wagh Bakri is an Indian brand of which product?
(a) Coffee (b) Tea (c) Tooth paste (d) Sheep food
2. Which company manufactures ‘Edge’, the world’s thinnest watch
(a) Swatch (b) HMT(c) Citizen (d) Titan
3. Which cigarette was India’s first filter tipped cigarette?
(a) Charminar (b) Panama (c) Gold Flake (d) Wills
4. Which company was the first to manufacture Car Radio, Walki- Tallkie, Pager
and Satellite Phone?
(a) Siemens (b) Sony (c)Motorola (d) Philips
5. Sodexho is a brand of ;
(a) Cutlery (b) Food Voucher and Gift Cheques used by companies (c) Antibiotic
(d) Italian wine
6. Under what brand name did Bajaj sell its first scooter in India.
(a) Super (b) Chetak (c) Cub (d) Vespa
7. What is the name of the Tiger Mascot of Kellog’s Frosties breakfast cereal.
(a) Tony (b) Bony (c) Goofy (d) Gattu
8. A salesperson making a sales visit to a new client is referred to as a ________ .
(a) cold call (b) dry call (c) lightning call (d) cat call
9. Its products are “The best a man can get”. Which company are we referring to?
(a) The Gillette Company (b) P&G (c) BMW (d) Volvo
10. “You see the nicest people on a __________” .
(a) Harley Davidson (b) Hero Honda(c) Pulsar (d) Honda
11.Name the only Indian Print ad to get the prestigious Golden Lion award at Cannes
(a) Liril soap (b) Hexit, an insecticide (c) Amul chocolate (d) Godrej lock
12. “Some our customers will never buy a Mercedes”. This is the punch line of of a
car advertisement. Which car?
(a) Toyota (b) Volvo (c) BMW (d) Mercedes
13. Which popular Newspaper advertises itself as “ Software for the most advanced
microprocessor on this planet”
(a) The Times of India (b) The Hindu (c) Hindustan Times (d) The Economic Times
14. The waterfall featured in Liril soap advertisement is now known as Liril Falls.
Where is it located
(a) Shimoga (b) Athirappally (c) Kodaikanal (d) Darjeeling
15.”Asli swad jindagi ka” meaning the True taste of life is the slogan of
(a) Amul Butter (b) Dabur Honey(c) Cadbury Dairy Milk Chocolate(d) Pepsi
16. Why is Cost Per Thousand abbreviated as CPM and not CPT in advertising lingo.
(a) M stands for marketing (b) this is a mistake (c) M is the Roman numeral for
thousand(d) M is the Latin numeral for thousand
17. Advertising Standards Council of India is located in
(a) Mumbai (b) New Delhi (c) Calcutta (d) Chennai
18. Which TV brand uses the headline “Technology Next”?
(b) Sony (b) Samsung (c) Videocon (d) LG
19.Whenever you see colour, think of _____
(b) Johnson and Johnson (b) Jenson and Nicholson (c) Asian Paints (d) United
Colours of Benetton
20. In advertising jargon, what does the acronym HUT stand for?
(a) Husbands Under Threat (b) Hands Under Threat(c) Husbands Under Training(d)
Households Using Television
Mrs. Tanuja Nair, MBAFaculty, City Engineering College, Bangalore

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