Professional Documents
Culture Documents
1
ACKNOWLEDGEMENT
We aware of the fact that one flower makes no garland so; project
works is not a result of any individual but many who contribute directly or
indirectly towards it. I could never complete this report so well without the
guidance of many people. It is great pleasure that I express my deep
gratitude thanks every one to help me in preparing report.
Mira Rawal
EXECUTIVE SUMMARY
2
Banking sector is one of the important sectors for any country to
control and direct the economy. India has been contributed a lot for our
agriculture and industrial growth by the banking sector. RBI has the
central authority for controlling the banking service.
In the practical world and we can say the corporate world the
training is one part of personal development. And between these worlds I
have to choose the HDFC bank for training and preparing my project
report. I have survey method for this report and the topic is ‘A STUDY
OF WORK VALUE AND ATTITUDE’ from this topic I want to get the
information about the HDFC employees value and attitudes towards the
bank and also test the I-q of particular employee.
3
INDEX
7 SUGGESTIONS 62
8 CONCLUSION 64
9 BIBLIOGRAPHY 66
10 APPENDIX 68
INTRODUCTION OF TOPIC
4
Research topic is A STUDY OF WORK VALUE AND ATTITUDE
[1] VALUES:
[2] ATTITUDES:
5
positive feelings about the job, while a person who is dissatisfied with his
or her job holds negative feelings about the job.
As the refer of the attitude and value of employees towards the company
I have getting much of knowledge about the mind set depends on the
psychological theories.
INTRODUCTION
6
• WHAT IS BANKING?
• HISTORY OF HDFC
7
The Housing Development Finance Corporation Limited (HDFC)
was amongst the first to receive an 'in principle' approval from the
Reserve Bank of India (RBI) to set up a bank in the private sector, as
part of the RBI's liberalization of the Indian Banking Industry in 1994.
The bank was incorporated in August 1994 in the name of 'HDFC Bank
Limited', with its registered office in Mumbai, India. HDFC Bank
commenced operations as a Scheduled Commercial Bank in January
1995.
Mr. Jagdish Kapoor took over as the bank's Chairman in July 2001.
Prior to this, Mr. Kapoor was a Deputy Governor of the Reserve Bank
of India.
8
The Bank's Board of Directors is composed of eminent individuals with
a wealth of experience in public policy, administration, industry and
commercial banking. Senior executives representing HDFC are also on
the Board.
• MAIN BRANCH
The Bank also has a network of about over 2526 networked ATMs
across these cities. Moreover, HDFC Bank's ATM network can be
accessed by all domestic and international Visa/MasterCard, Visa
9
Electron/Maestro, Plus/Cirrus and American Express Credit/Charge
cardholders.
• TECHNOLOGY
10
• PLANING
• MISSION
11
• CAREER
12
2008 AWARDS
13
COMPANY PROFILE
STERLING POINT,
WAGHAWADI ROAD,
FAX: 0278-2568325
E-MAIL: www.hdfcbank.com
OFFICE STAFF: 30
14
LITRATURE REVIEW
Abstract:
This study was primarily designed to identify the attitudes (A) and
values (V) associated with taxpaying compliance. This was done by
investigating the relationships between survey responses and tax
return data and thereby to identify new compliance strategies based on
behavioral indicators according to seven specific categories of
taxpayer. The study also aimed to better understand taxpayer to allow
the development of strategies to improve compliance behavior. Other
questions were: to what extent do AV relate to taxpayer compliance;
are taxpayer attitudes different according to the category to which they
belong; which tax related issues and policy impact most on taxpayer
behaviors and compliance; and also how do current ATO client
relationships affect taxpayer compliance?
ATTITUDES (A) – personal opinion based judgments, evaluative such
as the tax system is fair, or the ATO is the most professional public
sector agency. For example, “I have found tax returns too difficult to
do”.
VALUES (V) – universal social nouns widely held such as Australians
do not “dob” on each other. For example, “In Australia we expect that
everyone will lodge their tax return on time”.
URL:http://www.austlii.edu.au/au/journals/JATax/2003/5.html
15
(2) “A study of work value and attitude”
Topic: Research report food and the relation between values and
attitude characteristics: Eight contributions to social food studies in the
Low Countries……
Prepared by DREEZENS Ellen; MARTIJN Carolien;
Published by Elsevier, Amsterdam, PAYS-BAS (1980) (Revue)
Date: ---
Abstract:
This survey showed that the values power (dominance
over nature and resources) and universalisms (respect for people and
for nature) are related to attitudes toward genetically modified food
(GMF) and organically grown food (OGF). Furthermore, these values
have an influence on the centrality, commitment and ambivalence of
these altitudes. Values that are positively related to an attitude
influence how central this attitude is to a person. However, values that
are negatively related to an altitude have a larger effect on the
commitment of this attitude. No such pattern of effects was found for
the relationship between ambivalence and values. These data suggest
that centrally, commitment, and ambivalence are structurally different
constructs that have a distinct relationship with specific values.
http://cat.inist.fr/?aModele=afficheN&cpsidt=16955706
16
(3) “A study of work value and attitude”
Topic: brand attitude, value relevance, high-technology markets,
stock return
Prepared by: Vice Chairman, Prophet Brand Strategy, University of
California
Publication: ---
Date: ---
Abstract:
The author assess the extent to which brand attitude, a
key component of brand equity, has value relevance—that is, helps
predict future earnings and thus firm value—in high-technology
markets. Using data for firms in the computer industries, the authors
find that changes in brand attitude are associated contemporaneously
with stock return and lead accounting financial performance. The study
also provides insights into the drivers of brand attitude. The authors
find that both product attributes and peripheral cues shape brand
attitudes in high-technology markets.
http://www.atyponlink.com/AMA
/doi/abs/10.1509/jmkr.38.4.485
17
(4) “A study of work value and attitude”
Topic: Firm value and employee attitudes on workplace quality
Prepared by By Ballou, Brian
Publication: Accounting Horizons
Date: Monday, December 1 2003
Abstract:
This paper investigates the relation between the value
of a firm and employee attitudes on the firm's workplace quality--
workplace attitudes. Workplace attitude refers to recognition of those
organizational characteristics that enhance employee work
experiences and assist employees in balancing their jobs and personal
lives. Using inclusion on Fortune's annual list of "The 100 Best
Companies to Work for in America" as a proxy for successful efforts in
creating high workplace attitudes, we compare the market values of
listed firms to the market values of nonplused firms in the same
industry matched on earnings. After controlling for book value, past
operational performance, and research and development expense, we
find that market values of listed firms exceed those of matched firms.
We also provide evidence that firms ranked high on the Fortune list
receive higher market values than those ranked lower on the list.
Finally, the two-year forward market returns for listed firms exceed the
returns for the matched sample while the two-year prior returns are not
significantly different between the two groups. This result suggests that
market performance does not determine inclusion on the Fortune list.
http://www.allbusiness.com/professional-scientific/accounting-
tax/737916-1
18
(5) “A study of work value and attitude”
Topic: Survey of Attitudes and Values in Archaeological Practice
Prepared by: Julie Zimmer, Richard Wilk, and Anne Pyburn
Publication: ---
Date: ---
Abstract:
http://www.saa.org/Publications/SAAbulletin/13-5/SAA9.html
19
(6) “A study of work value and attitude
Topic: Teacher perceptions of physical education in the school
attitudes, values and curriculum preferences
Prepared by: Morgan, Philip
Publication: Physical Educator
Date: 01-JAN-08
Abstract:
The major aim of this study was to examine
the relationship between teachers' curriculum preferences in the
primary school and the relative value they place on PE compared to
other key learning areas (KLAs) of the primary curriculum. Data were
collected from 422 pre-service and 63 in-service classroom teachers.
Results suggested that most respondents considered PE to be a
relatively valuable KLA but indicated they would prefer to teach other
KLAs rather than PE. Insufficient time was the most commonly cited
impediment to the delivery of PE programs. Nearly all respondents
agreed that specialist teachers should be involved in the teaching of
PE in some capacity. Significant relationships were established
between a number of attitudinal variables relating to PE and interesting
findings emerged from post hoc analysis of group differences,
particularly regarding in-service teachers. Given that many teachers
would prefer not to teach PE, strategies must be devised to improve
training and support for teachers or the employment of specialist PE
teachers made a priority.
http://www.org.com/professional/primary/school/preferances7379
20
(7) “A study of work value and attitude
Topic: The Study and Measurement of Values and Attitudes
Prepared by: Kerlinger, Fred N.
Publication: ---
Date: 1972-04-00
Abstract:
The author defines values, attitudes, and
beliefs according to their relation to referents. A referent is a construct
standing for a set or category of social objects, ideas, or behaviors that
is the focus of an attitude. Attitudes and values are belief systems.
Beliefs are enduring cognitions about referents; beliefs reflect the value
and attitude systems to which they are related. An attitude is an
enduring emotional, motivational, perceptual and cognitive organization
of beliefs about referents, or sets of referents, that predispose
individuals to behave positively or negatively toward the referents. A
value is an organization of beliefs about abstract referents; values set
judgments of "goodness" or "badness" on the referents and imply
preferences for norms and standards of behavior. Referents are
differentially criteria to different sets of individuals, depending on their
personal orientations. While great progress has been made in the
measurement of attitudes, little apparent interest exists in the
measurement of values. The author sees the definition of values and
the distinction between attitudes and values as necessary for furthering
the progress of value research.
http://eric.ed.gov/ERICWebPortal/custom/portlets/recordDetails/de
tailmini.jsp?
_nfpb=true&_&ERICExtSearch_SearchValue_0=ED079618&ERICE
xtSearch_SearchType_0=no&accno=ED079618
21
RESEARCH
METHDOLOGY
22
RESEARCH METHODOLOGY
• WHAT IS RESEARCH?
23
RESEARCH OBJECTIVE
24
RESEARCH DESIGN
25
RESEARCH INSTRUMENT
(1) Primary research: involves the collection of data that does not
already exist. This can be through numerous forms, including
questionnaires and telephone interviews amongst others. This
information may be used in such things as questionnaires, magazines,
and Interviews
26
SAMPLING PLAN
27
LIMITATIONS OF THE STUDY
1. The main short coming of the project was that the generalization
has been made based on a restricted sample of one bank only.
2. Still there is manual work is going on and employee are over
burden with work and do not have time for the updating of the
system.
3. This topic is only based upon the I-Q test, some of the result which
may not able to find by survey, because every mind set is different
so, find perfect ratio is very difficult.
4. Due to training some of the employees are so busy with there work
so, I don’t have attaché every employees of Bhavnagar or
Ahmedabad branch only samples are taken.
5. During survey process some of the employee getting fear to giving
such questions of answers, that’s way the result may be not perfect.
28
QUESTIONS
analysis
90
80
70
60
per(%)
50 BHAVNAGAR
40 AHEMADABAD
30
20
10
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
In this chart the percentage of AHMEDABAD is more than
the BHAVNAGAR in agrees with the question of above. It means
the 82.35% of employees in AHMEDABAD branch of HDFC are
interested in what other thinks about HDFC more than Bhavnagar
employee’s.
29
2
analysis
60
50
40
per(%)
BHAVNAGAR
30
AHEM ADABAD
20
10
0
I DISAGREE
I AGREE
STRONGLY
STRONGLY
DISAGREE
I AM NOT
AGREE
SURE
I
1 2 3 4 5
option
INTERPRETATION
Similarly in this chart minor difference between the gap of
BHAVNAGAR locality thinking in HDFC and AHMEDABAD locality
thinking for there organization. Majority of HDFC employee keep
there organization like there home.
30
3
analysis
70
60
50
per(%)
40 BHAVNAGAR
30 AHEMADABAD
20
10
0
STRONGLY
I DISAGREE
STRONGLY
I AGREE
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
31
4
When someone praises this organization, it feels like a
personal Compliment………
analysis
90
80
70
60
per(%)
50 BHAVNAGAR
40 AHEMADABAD
30
20
10
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
32
5
analysis
45
40
35
30
per(%)
25 BHAVNAGAR
20 AHEM ADABAD
15
10
5
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
33
I am very much involved personally in my job……….
analysis
70
60
50
per(%) 40 BHAVNAGAR
30 AHEM ADABAD
20
10
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
I
1 2 3 4 5
option
INTERPRETATION
34
Most of my interests are centered on my job………..
analysis
70
60
50
per(%) 40 BHAVNAGAR
30 AHEM ADABAD
20
10
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
I
1 2 3 4 5
option
INTERPRETATION
35
I like to be absorbed in my job most of the time……….
analysis
50
45
40
35
per(%) 30
BHAVNAGAR
25
AHEM ADABAD
20
15
10
5
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
I
1 2 3 4 5
option
INTERPRETATION
36
My employee productivity is very low than others……
analysis
50
45
40
35
30
per(%)
BHAVNAGAR
25
AHEM ADABAD
20
15
10
5
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
10
37
I help colleagues who have been absent from work…….
analysis
60
50
40
per(%)
BHAVNAGAR
30
AHEM ADABAD
20
10
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
11
38
I help colleagues who have heavy workload.......
analysis
90
80
70
60
per(%) 50 BHAVNAGAR
40 AHEM ADABAD
30
20
10
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
I
1 2 3 4 5
option
INTERPRETATION
12
39
I help new employee in my organization....
analysis
70
60
50
per(%) 40 BHAVNAGAR
30 AHEM ADABAD
20
10
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
I
1 2 3 4 5
option
INTERPRETATION
13
40
I often complain about insignificant things at work…….
analysis
50
45
40
35
30
per(%)
BHAVNAGAR
25
AHEM ADABAD
20
15
10
5
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
41
14
analysis
60
50
40
per(%)
BHAVNAGAR
30
AHEM ADABAD
20
10
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
15
42
My job is secure in this organization….
analysis
45
40
35
30
per(%)
25 BHAVNAGAR
20 AHEMADABAD
15
10
5
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
16
43
I am satisfied with the rules which made by this organization…….
analysis
70
60
50
per(%)
40 BHAVNAGAR
30 AHEM ADABAD
20
10
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
17
44
Organization hears my problems regarding work…….
analysis
50
45
40
35
30
per(%)
BHAVNAGAR
25
AHEM ADABAD
20
15
10
5
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
45
18
I have performed duties that are not required but which improve
my corporate image……..
analysis
60
50
40
per(%)
BHAVNAGAR
30
AHEM ADABAD
20
10
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
46
19
analysis
70
60
50
per(%)
40 BHAVNAGAR
30 AHEM ADABAD
20
10
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
47
20
analysis
70
60
50
per(%)
40 BHAVNAGAR
30 AHEM ADABAD
20
10
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
48
21
analysis
45
40
35
30
per(%)
25 BHAVNAGAR
20 AHEM ADABAD
15
10
5
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
49
22
analysis
50
45
40
35
30
per(%)
BHAVNAGAR
25
AHEM ADABAD
20
15
10
5
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
50
23
analysis
50
45
40
35
30
per(%)
BHAVNAGAR
25
AHEM ADABAD
20
15
10
5
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
51
24
analysis
45
40
35
30
per(%)
25 BHAVNAGAR
20 AHEM ADABAD
15
10
5
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
52
25
analysis
60
50
40
per(%)
BHAVNAGAR
30
AHEM ADABAD
20
10
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
53
26
My organization worried about employee’s health…………
analysis
50
45
40
35
30
per(%)
BHAVNAGAR
25
AHEM ADABAD
20
15
10
5
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
54
27
analysis
60
50
40
per(%)
BHAVNAGAR
30
AHEM ADABAD
20
10
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
55
28
I am jealous if, my Boss appreciates my colleagues
more than me……….
analysis
45
40
35
30
per(%)
25 BHAVNAGAR
20 AHEM ADABAD
15
10
5
0
STRONGLY
I AGREE
I DISAGREE
STRONGLY
I AM NOT
DISAGREE
SURE
AGREE
I
1 2 3 4 5
option
INTERPRETATION
56
29
analysis
90
80
70
60
per(%)
50 BHAVNAGAR
40 AHEMADABAD
30
20
10
0
RELATIONSHIP
EXPERIENCE
PERFORMANCE
1 2 3
option
INTERPRETATION
57
30
analysis
80
70
60
50
per(%)
BHAVNAGAR
40
AHEM ADABAD
30
20
10
0
A B
option
INTERPRETATION
58
FINDINGS
59
FINDINGS
60
In Bank competitive enviourment is more then the supportable. So,
every employee can joules with others performance. Thus the real
corporate and practical business culture is there.
HDFC is much costly than other private bank so, try to give more
interest rate. But also one fact is acceptable that bank is much
speedy than other bank.
The wage rate is more than other firm. So, Bhavnagar rural
employees of bank are satisfied with the wage rate but in city like
Ahmedabad employee get dissatisfaction from their wage rate.
61
SUGGESTIONS
62
SUGGESTIONS
63
CONCLUSION
64
CONCLUSION
65
BIBLIOGRAPHY
66
BIBLIOGRAPHY
http://www.hdfcbank.com/aboutus/general/default.htm
http://www.hdfcbank.com/aboutus/awards/default.htm
http://www.google.co.in/search?
source=ig&hl=en&rlz=1G1GGLQ_ENIN296&q=general+
information+or+profile+about+bhavnagar+hdfc+branch&
btnG=Google+Search&meta=
http://www.austlii.edu.au/au/journals/JATax/2003/5.html
67
APPENDIX
68
STUDY OF WORK VALUE & ATTITUDE
QUESTIONAIRE
NAME: _______________________________
BRANCH: ______________
1. I AGREE
2. I STRONGLY AGREE
3. I DISAGREE
4. I STRONGLY DISAGREE
5. I AM NOT SURE
NO QUESTIONS 1 2 3 4 5
69
1. I am very interested in what others think
about this organization……….
2. When someone criticizes this organization,
it feels like a personal insult…………
3. This organization’s success is my
successes…..
4. When someone praises this organization, it
feels like a personal compliment………
5. To me, my job is only a small part of who I
am……..
6. I am very much involved personally in my
job……….
7. Most of my interests are centered on my
job………..
8. I like to be absorbed in my job most of the
time……….
9. My employee productivity is very low than
others……
10. I help colleagues who have been absent
from work…….
11. I help colleagues who have heavy
workload.......
12. I help new employee in my
organization....
13. I often complain about insignificant things
at work…….
14. I am mindful of how my behavior affects
other people’s job…….
15 My job is secure in this organization….
16 I am satisfied with the rules which made by
this organization…….
17 Organization hear my problems regarding
work…….
18 I have performed duties that are not
required but which improve my corporate
image……..
70
19 I have got benefit after join this
organization….
20 I know that what my responsibility for this
organization……is.
21 My wage rate is less than other firms…….
(C) Relationship
________________________________________
71
________________________________________
32. One positive and one negative point about your organization.
________________________________________
________________________________________
72