Thoughts

for
Success
Your Daily Companion For Inspiration And Positive Thinking

AN INSPIRATIONAL GIFT FROM

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 Thoughts
for
Success

THOUGHTS FOR SUCCESS

Copyright @ 2010 C-Channels Sdn Bhd

All rights reserved under International Copyright Law.

Contents and/or cover may not be reproduced in whole or in part
in any form without the express written content of the Publiser.

Published by C-Channels Sdn Bhd

www.mycchannels.com
Produced in Malaysia
Contents
Introduction 1
Change 3
Courage 7
Dreams 11
Entrepreneurship 15
Failure 19
Faith 23
Ideas 26
Innovation 30
Leadership 33
Management 36
Marketing 39
People 42
Perseverance 45
Planning 48
Relationship 51
Service 54
Spiritual 57
Strategy 60
Success 63
Vision 66
Wealth 69
Introduction
First of all, I would like to congratulate
the readers of this inspirational booklet
for taking the first step towards positive
change.
As much as we all fear change, change
itself is inevitable. That is why I warn
readers that the content could change
their life. We all want to be successful,
happy, fulfilled and have better things in
life, yet we are afraid of change.
Certainly with change comes the
unknown and uncertainty. That is why so
many people are afraid of it. But is it
really that bad? More often than not, it is
the golden opportunity to improve and
achieve greater heights in life.
As we move through life, we have to face
all kinds of problems, difficulties,
challenges and obstacles, especially in
achieving our dreams and goals. Imagine
if we have a remedy for all the problems
and get anything we want in life.
I believe there is a way to overcome all
‘negative’ things and the answer lies in
the power of our minds. Nevertheless our
mind is like a muscle. Just as you need to
exercise to strengthen the muscle, you
got to ‘exercise’ your minds through the
power of thoughts.
Basically a thought consists of words and
images that not only give meaning to
our world but also create our real world.
So if you want to change or improve your
real world or circumstances, you got to
start from your minds. And you got to
feed your minds with positive thinking,
affirmations and imagination.
So where do you get the ‘raw materials’
to strengthen your minds and resolve in
achieving what you want? In answering
to that question, this book is born as a
way of programming our minds if you
like in our quest for success and
happiness.
While it is important to take action, very
often we give up in our journey towards
our dreams, goals and successes. It takes
a strong will and determination to be a
success. So it is my hope that the readers
will read and feed their minds with
positive thinking of other people who
have proven to be successful.
By doing so, it is like modeling the
successful programming in the minds of
these successful people and ‘copy’ it to
your own brain. It is like copying a file
from one brain to another.
In nutshell, if you think like successful
people, you too would become a
successful man or woman. It is simply
because it works and millions of people
have achieved greater heights in their
life through the power of thoughts.
All the best to you!
Yours truly
William Leam
C-Channels Sdn Bhd
“Be the change
you want to see
in the world”
- Mahatma Gandhi
 Change
You cannot change your destination
overnight, but you can change your
direction overnight
- Jim Rohn, American speaker
and author. He is famous for
motivational audio programs
for Business and Life.
Become a student of change. It is the
only thing that will remain constant.
- Anthony J. D’Angelo, Founder
of The Collegiate EmPowerment
Company and creator of The
Inspiration Book Series
You cannot control what happens to you,
but you can control your attitude toward
what happens to you, and in that, you
will be mastering change rather than
allowing it to master you.
- Brian Tracy, Motivational
Speaker and Business Author
If we don’t change, we don’t grow. If we
don’t grow, we are not really living.
- Gail Sheehy
All personal breakthroughs begin
with a change in beliefs.
- Anthony Robbins,
American advisor to leaders
Everything changes,
nothing remains without change.
- Siddharta Buddha Gautama
Change your thoughts,
and you change your world
- Norman Vincent Peale,
American writer
People can’t live with change if there’s
not a changeless core inside them.
The key to the ability to change is a
changeless sense of who you are, what
you are about and what you value.
- Stephen R. Covey
4

Human potential is the same for all.
Your feeling, “I am of no value”, is wrong.
Absolutely wrong. You are deceiving
yourself. We all have the power of
thought - so what are you lacking? If you
have willpower, then you can change
anything. It is usually said that you are
your own master.
- Dalai Lama, Head of the
Dge-lugs-pa order of Tibetan
Buddhists, 1989 Nobel Peace Prize
Winner
Do not let circumstances control you. You
change your circumstances.
- Jackie Chan,
famous movie star and director
You can change your beliefs so they
empower your dreams and desires.
Create a strong belief in yourself and
what you want.
- Marcia Wieder, American
motivational speaker and author.
5
“To change
is difficult.
Not to change
is fatal.”
- Anonymous
Change is not merely necessary to life –
it is life.
- Alvin Toffler,
American author of Science-fiction
What we achieve inwardly
will change outer reality.
- Plutarch, Ancient Greek
biographer and author
Progress is impossible without change,
and those who cannot change their
minds cannot change anything.
- George Bernard Shaw, 1925
Nobel Prize for Literature recipient
Don’t manage - lead change
before you have to.
- Jack Welch
Change is the essence of life. Be willing
to surrender what you are for what you
could become.
- Unknown
 “Courage is
simply the
willingness to be
afraid and act
anyway.”
- Dr. Robert Anthony
Self-help author
 Courage
Courage conquers all things
- Ovid, Ancient Roman classical
poet and author of Metamorphoses
Success is not final, failure is not fatal: it
is the courage to continue that counts.
- Winston Churchill, British orator
and prime minister during World
War II
Courage is the power to let go of the
familiar.
- Raymond Lindquist
You will never do anything in this world
without courage. It is the greatest
quality of the mind next to honor.
- Aristotle, Ancient Greek
philosopher, scientist and
physician
If you could get up the courage to begin,
you have the courage to succeed.
- David Viscott
Whatever you do, you need courage.
Whatever course you decide upon, there
is always someone to tell you that you
are wrong. There are always difficulties
arising that tempt you to believe your
critics are right.
- Ralph Waldo Emerson, American
poet, lecturer and essayist
What would life be if we had no courage
to attempt anything?
- Vincent van Gogh, Dutch painter
You don’t develop courage by being
happy in your relationships everyday.
You develop it by surviving difficult times
and challenging adversity.
- Epicurus, Greek philosopher
8
 “It requires more
courage to suffer
than to die.”
- Napoleon Bonaparte,
Courage and perseverance have a
French general,
magical talisman, before which politician and emperor
difficulties disappear and obstacles
vanish into air.
- John Quincy Adams, American
6th US president (1825-29)

We can never be certain of our Courage is not the absence of despair; it

courage until we have faced danger. is, rather, the capacity to move ahead in
- François de la Rochefoucauld, spite of despair.
French classical author - Rollo May

Courage is resistance to fear, Courage is not the absence of fear, but

mastery of fear - not absence of fear rather the judgement that something
- Mark Twain, American humorist, else is more important than fear.
writer and lecturer - Ambrose Redmoon

The secret of happiness is freedom.

The secret of freedom is courage.
- Thucydides, Ancient Greek
historians and author

Courage is always rewarded.

- Kenny Loggins

9
“Laugh often,
Dream big,
Reach for
the stars!”
- Anonymous
 Dream
Build a dream and
the dream will build you.
- Robert H Schuller
There is nothing like a dream
to create the future....
- Victor Hugo
Man, alone, has the power to transform
his thoughts into physical reality; man,
alone, can dream and make his dreams
come true.
- Napolean Hill
A dream is your creative vision for your
life in the future. You must break out of
your current comfort zone and become
comfortable with the unfamiliar and the
unknown.
- Denis Waitley, American
motivational speaker and author of
self-help books
The biggest adventure you can take
is to live the life of your dreams.
- Oprah Winfrey, American
television personality,actress and
producer
Dreams are renewable. No matter what
our age or condition, there are still
untapped possibilities within us and
new beauty waiting to be born.
- Dale E. Turner
I don’t design clothes, I design dreams.
- Ralph Lauren,
American fashion designer
We live in the present, we dream of
the future and we learn eternal
truths from the past.
- Madame Chiang Kai-Shek
Chinese Head of the Chinese
Nationalist Government in
exile on Taiwan
12

Too many of us are not living our dreams
because we are living our fears.
- Les Brown, American songwriter
If you can dream it, you can do it. Always
remember that this whole thing was
started with a dream and a mouse.
- Walt Disney, American pioneer of
animated cartoon films and creator
of Disneyland.
You’re in the midst of a war: a battle
between the limits of a crowd seeking
the surrender of your dreams, and the
power of your true vision to create and
contribute. It is a fight between those
who will tell you what you cannot do,
and that part of you that knows and has
always known that we are more than our
environment; and that a dream, backed
by an unrelenting will to attain it, is truly
a reality with an imminent arrival.
- Anthony Robbins
13
“When you cease
to dream you
cease to live.”
- Malcolm S. Forbes
Be careful what you water your dreams
with. Water them with worry and fear
and you will produce weeds that choke
the life from your dream. Water them
with optimism and solutions and you
will cultivate success. Always be on the
lookout for ways to turn a problem into
an opportunity for success. Always be on
the lookout for ways to nurture your
dream.
- Lao Tzu
 “Entrepreneurs are
simply those who
understand that there is
little difference between
obstacle and opportunity
and are able to turn both
to their advantage.”
- Victor Kiam
 Entrepreneurship
Entrepreneurs are risk takers, willing to
roll the dice with their money or reputa-
tions on the line in support of an idea or
enterprise.
- Victoria Claflin Woodhull
Nobody talks of entrepreneurship as
survival, but that is exactly what it is and
what nurtures creative thinking.
- Anita Roddick, Founder of
BodyShop
“My son is now an ‘entrepreneur’. That’s
what you’re called when you don’t have
a job.”
- Ted Turner, broadcasting
entrepreneur
You say I started out with practically
nothing, but that isn’t correct. We all
start with all there is. It’s how we use it
that makes things possible.
- Henry Ford, Automobile
Entrepreneur
“When you reach an obstacle, turn it into
an opportunity. You have the choice. You
can overcome and be a winner, or you
can allow it to overcome you and be a
loser. The choice is yours and yours alone.
Refuse to throw in the towel. Go that
extra mile that failures refuse to travel. It
is far better to be exhausted from success
than to be rested from failure.”
- Mary Kay Ash, founder of
Mary Kay Cosmetics
Success or failure in business is caused
more by the mental attitude even than
by mental capacities.
- Walter Dill Scott
16
 “Our success has
really been based on
partnerships from the
very beginning.”
- Bill Gates, founder of Microsoft

Your time is limited, so don’t waste it

living someone else’s life. Don’t be
trapped by dogma - which is living with
the results of other people’s thinking.
Don’t let the noise of other’s opinions
drown out your own inner voice. And
most important, have the courage to
follow your heart and intuition. They
somehow already know what you truly
want to become. Everything else is
secondary.
- Steve Jobs, American
Entrepreneur and
Apple co-Founder
“Business opportunities are like buses,
there’s always another one coming.”
- Richard Branson, founder of
Virgin Enterprises
“The important thing is not being afraid
to take a chance. Remember, the greatest
failure is to not try. Once you find
something you love to do, be the best at
doing it.”
- Debbi Fields, founder of
Mrs. Fields Cookies
Find a niche market opportunity, exploit
it, then reap the benefits while at all
times searching for your next niche to
enter, move to make, and edge to
employ.
- Ryan P. Allis, entrepreneur
The entrepreneur always searches for
change, responds to it, and exploits it as
an opportunity.
- Peter F Drucker
The five essential entrepreneurial skills
for success are concentration,
discrimination, organization, innovation
and communication.
- Michael Faraday, English
physicist who contributed greatly
to the understanding of
electromagnetism

17
 “Our greatest
glory is not in
never failing but
in rising every
time we fail.”
- Confucius.

Failure should be our teacher, not our
undertaker. Failure is delay, not defeat. It
is a temporary detour, not a dead end.
Failure is something we can avoid only
by saying nothing, doing nothing, and
being nothing.
- Denis Waitley
“Failure is not falling down but refusing
to get up.”
- Chinese Proverb
“Failure is nature’s plan to prepare you
for great responsibilities”
- Napolean Hill
Remember the two benefits of failure.
First, if you do fail, you learn what
doesn’t work; and second, the failure
gives you the opportunity to try a new
approach.
- Roger Von Oech
It is hard to fail, but it is worse never to
have tried to succeed.
- Theodore Roosevelt, American
26th US president (1901-09)
Failure
An inventor fails 999 times, and if he
succeeds once, he’s in. He treats his
failures simply as practice shots.
- Charles F. Kettering, American
engineer, inventor of the electric
starter
One failure is worth seven and a half
successes
- Eli Khamarov
What people see of my success is only
one percent but what they don’t see is
the 99 percent which are my failures.
- Soichiro Honda
Failure defeats losers, failure inspires
winners.
- Robert T. Kiyosaki, author,
entrepreneur, investor
We never learn from our successes,
we learn from our failures.
- John Naisbitt
20
 “Failure will never
overtake me if my
determination to succeed
is strong enough.”
- Og Mandino

Failure is not an option. It is often the failure who is the pioneer

Everyone has to succeed.
- Arnold Schwarzenegger
Many of life’s failures are people who did
not realize how close they were to
success when they gave up.
- Thomas A Edison
“Failure is the tuition you
pay for success.”
- Walter Brunell
There is something good in all seeming
failures. You are not to see that now.
Time will reveal it. Be patient.
- Swami Sivananda
Indian Yoga master, physician,
monk and founder of The Divine
Life Society
in new lands, new undertakings, and
new forms of expression.
- Eric Hoffer, American writer
I’ve failed over and over and over again
in my life and that is why I succeed.
- Michael Jordan, American
NBA basketball player, widely
considered to be the greatest
player in the history of the game
A minute’s success pays
the failure of years.
- Robert Browning
Success and failure. We think of them as
opposites, but they’re really not. They’re
companions - the hero and the sidekick.
- Laurence Shames

21
“Faith will
move
mountains”
- Proverb

Faith is taking the first step even when
you don’t see the whole staircase.
- Martin Luther King, Jr.,
American baptist minister
and civil-rights leader
It’s lack of faith that makes people afraid
of meeting challenges, and I believed in
myself.
- Muhammad Ali, American boxer
and activist
A people without faith in themselves
cannot survive
- Chinese Proverbs
Faith consists in believing when it is
beyond the power of reason to believe.
- Voltaire, French philosopher and
writer
The only known cure for fear is faith
- Lena Kellogg Sadler
Faith
In order to succeed, we must first believe
that we can.
- Michael Korda
Miracles happen to those who believe in
them.
- Bernhard Berenson
Always continue the climb. It is possible
for you to do whatever you choose, if you
first get to know who you are and are
willing to work with a power that is
greater than ourselves to do it.
- Oprah Winfrey
To believe in the things you can see and
touch is no belief at all. But to believe in
the unseen is both a triumph and a
blessing.
- Bob Proctor
What seems impossible one minute
becomes, through faith, possible the
next.
- Norman Vincent Peale
24

happen to those
What we can or cannot do, what we
consider possible or impossible, is rarely
a function of our true capability. It is
more likely a function of our beliefs
about who we are.
- Anthony Robbins
If you think you can win, you can.
Faith is necessary to victory.
- William Hazlitt, British writer
Have faith in your dreams and someday
your rainbow will come smiling through.
No matter how your heart is grieving, if
you keep believing, the dream that you
wish will come true.
- Anonymous
25
“Miracles
who believe in
them.”
- Bernhard Berenson
Believe it can be done. When you believe
something can be done, really believe,
your mind will find the ways to do it.
Believing a solution paves the way to
solution.
- David J. Schwartz
We would accomplish many more things
if we did not think of them as impossible.
- Chretien Malesherbes
It’s the repetition of affirmations that
leads to belief. And once that belief
becomes a deep conviction, things begin
to happen.
- Claude M. Bristol
Fear clogs; Faith liberates
- Elbert Hubbard,American editor,
publisher and writer
 “Opportunity ideas do not
lie around waiting to be
discovered. Such ideas need
to be produced.”
- Edward de Bono, Maltese psychologist and writer,
leading authority in field of creative thinking
 Ideas
Ideas control the world.
- James A. Garfield, American
president
To stay ahead, you must have your
next idea waiting in the wings.
- Rosabeth Moss Kanter,
American business speaker and
consultant
Almost all new ideas have a certain
aspect of foolishness when they are
first produced
- Alfred North Whitehead, British
mathematician and philosopher
The air is full of ideas. They are knocking
you in the head all the time. You only
have to know what you want, then forget
it, and go about your business. Suddenly,
the idea will come through. It was there
all the time.
- Henry Ford, American
industrialist and entrepreneur.
27
There is no force so powerful as
an idea whose time has come.
- Everett Dirksen, American
senator
I can’t understand why people
are frightened of new ideas.
I’m frightened of the old ones.
- John Cage, American avant-
garde composer
A single idea / the sudden flash of a
thought may be worth a million dollars.
- Robert Collier, American
motivational author
If at first, the idea is not absurd,
then there is no hope for it
- Albert Einstein
All achievements, all earned riches,
have their beginning in an idea.
- Napoleon Hill
An idea that is developed and put into
action is more important than an idea
that exists only as an idea.
- Buddha
An absolutely new idea is one of the
rarest things known to man.
- Thomas More, English humanist,
statesman and chancellor of
England
Most executives, many scientists, and
almost all business school graduates
believe that if you analyze data, this will
give you new ideas. Unfortunately, this
belief is totally wrong. The mind can only
see what it is prepared to see.
- Edward de Bono
“Lack of money
is no obstacle.
Lack of an idea
is an obstacle.”
- Anonymous
Capital isn’t that important in business.
Experience isn’t that important. You can
get both of these things. What is
important is ideas.
- Harvey S. Firestone, founder of
the Firestone Tire & Rubber Co.
Creativity is essentially a lonely art.
An even lonelier struggle. To some a
blessing. To others a curse. It is in reality
the ability to reach inside yourself and
drag forth from your very soul an idea.
- Lou Dorfsman
Ideas must work through the brains and
arms of good and brave men, or they are
no better than dreams
- Ralph Waldo Emerson,
American poet, lecturer
and essayist
Globalization has changed us into a
company that searches the world, not
just to sell or to source, but to find
intellectual capital - the world’s best
talents and greatest ideas.
- Jack Welch
28
 Think out of
the box,
be innovative.
 Innovation
Innovation is not the product of logical
thought, although the result is tied to
logical structure.
- Albert Einstein
Just as energy is the basis of life itself,
and ideas the source of innovation, so is
innovation the vital spark of all human
change, improvement and progress
- Ted Levitt
Innovation is the creation of the new or
the re-arranging of the old in a new way.
- Michael Vance
When you innovate, you’ve got to be
prepared for everyone telling you you’re
nuts.
- Larry Ellison
31
I think all great innovations are
built on rejections.
- Louis Ferdinand Celine,
French writer and physician
Sometimes when you innovate, you
make mistakes. It is best to admit them
quickly, and get on with improving your
other innovations.
- Steve Jobs, American
Entrepreneur Apple co-Founder
Innovation is the central issue
in economic prosperity
- Michael Porter
My innovation involved taking an idea
from the telecommunications and
banking industries, and applying that
idea to transportation business.
- Frederick W. Smith
 “The heart and soul of
the company is creativity
and innovation.”
- Robert Iger
You have all the reason in the world
to achieve your grandest dreams.
Imagination plus innovation equals
realization.
- Denis Waitley
Discoveries are often made by not
following instructions, by going off the
main road, by trying the untried.
- Frank Tyger
Creativity is thinking up new things.
Innovation is doing new things.
- Theodore Levitt
There are men so conservative they
believe nothing should be done for the
first time.
- Unknown
The world leaders in innovation and
creativity will also be world leaders in
everything else.
- Harold R. McAlindon
Good ideas and innovations must be
driven into existence by courageous
patience.
- Hyman G Rickover
Innovation distinguishes between
a leader and a follower.
- Steve Jobs
A dream with courage is innovation...A
dream without courage is a delusion
- Unknown
32
 Be a leader,
develop your
leadership skills.

Effective leadership is not about making
speeches or being liked; leadership is
defined by results not attributes.
- Peter F. Drucker, American
educator and writer
Leadership is influence.
- John C. Maxwell
The function of leadership is to produce
more leaders, not more followers.
- Ralph Nade, American activist
and lawyer
Actions, not words, are the ultimate
results of leadership.
- Bill Owens
Leadership is the capacity and will to
rally men and women to a common
purpose and the character which inspires
confidence.
- Unknown
Leadership
Most people think of leadership as a
position and therefore don’t see
themselves as leaders.
- Stephen R. Covey
We know that leadership is very much
related to change. As the pace of change
accelerates, there is naturally a greater
need for effective leadership.
- John Kotter
A sense of humor is part of the art of
leadership, of getting along with people,
of getting things done
- Dwight David Eisenhowe,
American 34th president (1953-61)
I suppose leadership at one time meant
muscles; but today it means getting
along with people
- Indira Gandhi, Indian politician
and prime minister
34
 “Leadership is action,
not position.”
- Donald H. McGannon
Leadership offers an opportunity to make
a difference in someone’s life, no matter
what the project.
- Bill Owens
Leadership is the challenge to be
something more than average.
- Jim Rohn, American speaker
and author
Leadership is the wise use of power.
Power is the capacity to translate
intention into reality and sustain it.
- Warren G. Bennis, Author of
the ‘Becoming A Leader’
The only safe ship in a storm is
leadership.
- Faye Wattleton
The history of the world is full of men
who rose to leadership, by sheer force of
self-confidence, bravery and tenacity.
- Mahatma Gandhi
35
A leader takes people where they want
to go. A great leader takes people where
they don’t necessarily want to go but
ought to be.
- Rosalynn Carter
Good leaders make people feel that
they’re at the very heart of things, not at
the periphery. Everyone feels that he or
she makes a difference to the success of
the organization. When that happens
people feel centered and that gives their
work meaning.
- Warren G. Bennis
The very essence of leadership is that you
have to have vision. You can’t blow an
uncertain trumpet.
- Theodore Hesburgh, American
Clergyman, University President
“Management works in
the system; Leadership
works on the system.”
- Stephen R. Covey
 Management
Management is doing things right;
leadership is doing the right things.
- Peter F. Drucker
Good management is the art of making
problems so interesting and their
solutions so constructive that everyone
wants to get to work and deal with
them.
- Paul Hawken
Management is nothing more than
motivating other people.
- Lee Lacocca
Effective management always means
asking the right question.
- Robert Heller
Good management consists in showing
average people how to do the work of
superior people.
- John D Rockefeller
37
Management manages by making
decisions and by seeing that those
decisions are implemented.
- Harold S. Geneen, American
businessman, He was CEO of ITT
Management is about arranging and
telling. Leadership is about nurturing
and enhancing.
- Thomas J Peters
Effective leadership is putting first things
first. Effective management is discipline,
carrying it out.
- Stephen R. Covey
Management by objectives works if you
first think through your objectives.
Ninety percent of the time you haven’t.
- Peter F. Drucker
 Management must speak with one voice.
When it doesn’t management itself
becomes a peripheral opponent to the
team’s mission.
- Pat Riley
The conventional definition of
management is getting work done
through people, but real management is
developing people through work.
- Agha Hasan Abedi
You don’t hear things that are bad about
your company unless you ask. It is easy to
hear good tidings, but you have to
scratch to get the bad news.
- Thomas J. Watson
“No business in
the world has
ever made more
money with poorer
management.”
- Bill Terry
Management is efficiency in climbing the
ladder of success; leadership determines
whether the ladder is leaning against the
right wall.
- Stephen Covey
If you pick the right people and give
them the opportunity to spread their
wings—and put compensation as a
carrier behind it—you almost don’t have
to manage them
- Jack Welch
Never try to teach a pig to sing; it wastes
your time and it annoys the pig.
- Paul Dickson
Never tell people how to do things. Tell
them what to do and they will surprise
you with their ingenuity.
- George S. Patton
38
Marketing drives
the sales up!
 Marketing
Technology can be acquired, at home
and abroad. The real bottleneck lies
with advertising and marketing…we
know how to make, we can make large
quantities cheaply, we must know how
to sell. In manufacturing, we can score
70 to 90 marks…but in advertising and
international marketing, we can only get
between 5 and 30 marks. Imagine our
value if we strengthened our advertising
and marketing.
- Stan Shih Chen-jung, Founder of
Acer Group
Marketing is a company-wide philosophy
calling upon everyone in the company to
sense, serve, and satisfy our customers.
- Philip Kotler
The aim of marketing is to know and
understand the customer so well the
product or service fits him and sells itself.
- Peter F. Drucker, American
educator and writer
Even though the lawyers hate it, making
the brand name a generic is the ultimate
weapon in the marketing wars.
- Jack Trout, Trout on Strategy
There are three sources of revenue for
your company: Adding new customers,
getting existing customers buying more,
getting existing customers buying more
frequently.
- William Leam, Entrepreneur and
Author
Marketing is everything you do to make
sure your customers find out about, and
buy, your products and services.
- Bob Serling, the Stratford
Marketing Group
Money coming in says I’ve made
the right marketing decisions.
- Adam Osborne,
American entrepreneur
40
 “If you do build a great
experience, customers
tell each other about
that. Word of mouth is
very powerful.”
- Jeff Bezos, Founder of Amazon.com

Globally, we are gravitating towards an

‘experience’ economy, where consumers
expect and pay for more sophisticated
brands that deliver memorable experiences.
Dubbed as a new marketing frontier,
experiential marketing is claiming
considerable mind share and is lending
new dimensions to brands, in an era
where quality is no longer enough.
- Sarit Reouveni, Samsung SA’s
group marketing manager
You must have mindshare before
you can have marketshare.
- Christopher M. Knight
Advertising is salesmanship mass-
produced. No one would bother to use
advertising if he could talk to all his
prospects face-to-face. But he can’t.
- Morris Hite, Adman: Morris Hite’s
Methods for Winning the Ad Game,
1988
A product is something made in a
factory; a brand is something that is
bought by the customer. A product can
be copied by a competitor; a brand is
unique. A product can be quickly
outdated; a successful brand is timeless.
Stephen King, WPP Group, London
Affiliate marketing has made businesses
millions and ordinary people
millionaires.
- Bo Bennett
The sole purpose of marketing is to sell
more to more people, more often and at
higher prices. There is no other reason to
do it.
- Sergio Zyman

41
 Getting along with
people is the key to
successful career and
relationship.
 People

Dealing with people is probably the People don’t really care how much you
biggest problem you face, especially if know until they know how much you
you are in business. Yes, and that is also care.
true if you are a housewife, architect or - Mike McNight
engineer.
- Dale Carnegie People become attached to their burdens
sometimes more than the burdens are
Great people are those who make others attached to them.
feel that they, too, can become great. - George Bernard Shaw
- Mark Twain, American humorist,
writer and lecturer People’s behavior makes sense if you
think about it in terms of their goals,
The best way to persuade people is with needs, and motives
your ears - by listening to them. - Thomas Mann, German
- Dean Rusk, American statesman novelist and essayist

Most people say that is it is the intellect All people are half actors.
which makes a great scientist. They are - Dana Andrews
wrong: it is character.
- Albert Einstein Value people on their potential,
not on their history.
- Bo Bennett

43
 “If you wish to win
a man over to your
ideas, first make him
your friend.”
- Abraham Lincoln,
American 16th US president (1861-65)
If people are good only because they fear
punishment, and hope for reward, then
we are a sorry lot indeed.
- Albert Einstein
All things being equal, people will do
business with a friend; all things being
unequal, people will still do business
with a friend.
- Mark McCormack - founder of
IMG.
“… our first priority should be the
people who work for the companies,
then the customers, then the
shareholders. Because if the staff are
motivated then the customers will be
happy, and the shareholders will then
benefit through the company’s success.”
- Richard Branson
In motivating people, you’ve got to
engage their minds and their hearts. I
motivate people, I hope, by example -
and perhaps by excitement, by having
productive ideas to make others feel
involved.
- Rupert Murdoch
People that seem so glorious are all
show; underneath they are like everyone
else.
- Ralph Waldo Emerson
What concerns me is not the way things
are, but rather the way people think
things are.
- Epictetus, Greek philosopher
Always give people a piece of your
heart, not a piece of your mind
- Anonymous
44
“Through perseverance many
people win success out of
what seemed destined to be
certain failure.”
- Benjamin Disraeli
British prime minister and novelist.
 Perseverance
Great works are performed not by
strength but by perseverance.
- Samuel Johnson
By perseverance the snail
For all things difficult to acquire, the reached the ark.
intelligent man works with perseverance. - Charles H. Spurgeon, English
- Lao Tzu preacher of 19th century

Patience and perseverance have a
magical effect before which difficulties
disappear and obstacles vanish.
- John Quincy Adams, American
6th US president (1825-29)
Most people give up just when they’re
about to achieve success. They quit on
the one yard line. They give up at the last
minute of the game, one foot from a
winning touchdown.
- H. Ross Perot
It’s not that I’m so smart, it’s just that
I stay with problems longer.
- Albert Einstein
History has demonstrated that the most
notable winners usually encountered
heartbreaking obstacles before they
triumphed. They won because they
refused to become discouraged by
their defeats.
- B. C. Forbes

Most of the important things in the

world have been accomplished by people
who have kept on trying when there
seemed to be no hope at all.
- Dale Carnegie

46
 “Only actions
performed with
perseverance can
ensure success.”
- Yajur Veda

Lack of will power has caused more

failure than lack of intelligence or ability.
- Flower A. Newhouse Perseverance is a great element of
success; if you only knock long enough
When I thought I couldn’t go on, I forced and loud enough at the gate you are sure
myself to keep going. My success is based to wake up somebody.
on persistence, not luck. - Henry Wadsworth Longfellow
- Norman Lear
Edison failed 10, 000 times before he
The most essential factor is persistence - made the electric light. Do not be
the determination never to allow your discouraged if you fail a few times.
energy or enthusiasm to be dampened - Napoleon Hill, American author
by the discouragement that must
inevitably come. You’ve got to say, I think that if I keep
- James Whitcomb Riley working at this and want it badly enough
I can have it. It’s called perseverance.
I do not think there is any other quality - Lee Iacocca
so essential to success of any kind as the
quality of perseverance. It overcomes A jug fills drop by drop.
almost everything, even nature. - Buddha
- John D. Rockefeller, American
industrialist and philanthropist

47
 Nobody plans to
fail but a lot of
people fail to plan.
 Planning
When planning for a year, plant corn.
When planning for a decade, plant trees.
When planning for life, train and educate
people.
- Chinese Proverbs
Without goals, and plans to reach them,
you are like a ship that has set sail with
no destination.
- Fitzhugh Dodson
Planning is bringing the future into the
present so that you can do something
about it now.
- Alan Lakein
Create a definite plan for carrying out
your desire and begin at once, whether
you ready or not, to put this plan into
action.
- Napoleon Hill, American author
49
A good plan is like a road map: it shows
the final destination and usually the best
way to get there.
- H. Stanley Judd
The majority of men meet with failure
because of their lack of persistence in
creating new plans to take the place of
those which fail.
- Napoleon Hill, American author
All you need is the plan, the road map,
and the courage to press on to your
destination.
- Earl Nightingale, US
motivational writer and author
I try to learn from the past, but I plan for
the future by focusing exclusively on the
present. That’s were the fun is.
- Donald Trump, American
entrepreneur
An intelligent plan is the first step to
success. The man who plans knows
where he is going, knows what progress
he is making and has a pretty good idea
when he will arrive.
- Basil S. Walsh
Good fortune is what happens when
opportunity meets with planning.
- Thomas Alva Edison, Most
famous American inventor
Plan well before you take the journey.
Remember the carpenter’s rule: Measure
twice, cut once.
- Unknown
“Failing to plan is
planning to fail.”
- Alan Lakein
You were born to win, but to be a winner,
you must plan to win, prepare to win,
and expect to win.
- Zig Ziglar, American
motivational speaker and author
There is always plenty of capital for those
who can create practical plans for using
it
- Napoleon Hill
I find it fascinating that most people plan
their vacations with better care than
they plan their lives. Perhaps that is
because escape is easier than change.
- Jim Rohn, American speaker and
author.
Happy people plan actions, they don’t
plan results
- Dennis Wholey
50
 Basically life is
about relationship
with other people.
 Relationship
The quality of your life is the quality of
your relationships.
- Anthony Robbins
Real magic in relationships means an
absence of judgment of others.
- Wayne Dyer, American
motivational speaker
Whenever you’re in conflict with
someone, there is one factor that can
make the difference between damaging
your relationship and deepening it. That
factor is attitude.
- William James, American
philosopher and psychologist
My research suggests that men and
women may speak different languages
that they assume are the same, using
similar words to encode disparate
experiences of self and social
relationships.
- Carol Gilligan, American
psychologist, writer and researcher
The only way to have a friend
is to be one.
- Ralph Waldo Emerson
If you judge people, you have
no time to love them.
- Mother Teresa
Human relationships always help us to
carry on because they always presuppose
further developments, a future -and also
because we live as if our only task was
precisely to have relationships with other
people.
- Albert Camus, French novelist
and playwright, 1957 Nobel Prize
for Literature
A friend is a second self.
- Aristotle
Treasure your relationships,
not your possessions.
- Anthony J. D’Angelo, Founder
of The Collegiate EmPowerment
Company and creator of The
Inspiration Book Series
52
 “The ultimate test
of a relationship is
to disagree but to
hold hands.”
- Alexandria Penney
The most important ingredient we put
into any relationship is not what we say
or what we do, but what we are. And if
our words and our actions come from
superficial human relations techniques
(the Personality Ethic) rather than from
our own inner core (the Character Ethic),
others will sense that duplicity. We
simply won’t be able to create and
sustain the foundation necessary for
effective interdependence.
- Stephen R. Covey
Today we are faced with the preeminent
fact that, if civilization is to survive, we
must cultivate the science of human
relationships - the ability of all peoples,
of all kinds, to live together, in the same
world, at peace
- Franklin D. Roosevelt, American
32nd US president
53
It is the things in common that make
relationships enjoyable, bit it is the little
differences that make them interesting.
- Todd Ruthman
Why do people persist in a dissatisfying
relationship, unwilling either to work
toward solutions or end it and move on?
It’s because they know changing will
lead to the unknown, and most people
believe that the unknown will be much
more painful than what they’re already
experiencing.
- Anthony Robbins
For a marriage relationship to flourish,
there must be intimacy. It takes an
enormous amount of courage to say to
your spouse, “This is me. I’m not proud of
it -- in fact, I’m a little embarrassed by it
-- but this is who I am.”
- Bill Hybels
“Make service your first
priority, not success and
success will follow.”
- Unknown
 Service
The thing that lies at the foundation of
positive change, the way I see it, is
service to a fellow human being.
- Lee Iacocca
To give real service you must add
something which cannot be bought or
measured with money, and that is
sincerity and integrity.
- Douglas Adams, British comic
writer
Service is what life is all about.
- Marian Wright Edelman
Service is the rent we pay for being. It is
the very purpose of life, and not
something you do in your spare time.
- Marian Wright Edelman
55
Whoever renders service to many puts
himself in line for greatness - great
wealth, great return, great satisfaction,
great reputation, and great joy.
- Jim Rohn, American speaker and
author
It is high time that the ideal of success
should be replaced by the ideal of service
- Albert Einstein
People who concentrate on giving good
service always get more personal
satisfaction as well as better business.
How can we get better service? One way
is by trying to see ourselves as others do.
- Patricia Fripp
 “Everyone can be
great, because
everyone can serve.”
- Martin Luther King, Jr.
A business absolutely devoted to service
will have only one worry about profits.
They will be embarrassingly large.
- Henry Ford
Men are rich only as they give. He who
gives great service gets great rewards.
- Elbert Hubbard
Kindness is the only service that will
stand the storm of life and not wash out.
It will wear well and will be remembered
long after the prism of politeness or the
complexion of courtesy has faded away.
- Abraham Lincoln, American 16th
US president
You can start right where you stand and
apply the habit of going the extra mile
by rendering more service and better
service than you are now being paid for
- Napoleon Hill
Only a life lived in the service to others is
worth living.
- Albert Einstein
Without community service, we would
not have a strong quality of life. It’s
important to the person who serves as
well as the recipient. It’s the way in
which we ourselves grow and develop.
- Dorothy Height
Never forget that the purpose for which a
man lives is the improvement of the man
himself, so that he may go out of this
world having, in his great sphere or his
small one, done some little good for his
fellow creatures and labored a little to
diminish the sin and sorrow that are
in the world.
- W.E. Gladstone
ADS
16
56
 We are a
spiritual being
living in this
body.

You are not a human being in search of a
spiritual experience. You are a spiritual
being immersed in a human experience.
- Teilhard de Chardin, French
geologist, priest, philosopher and
mystic
For nearly a hundred years, we have
known that the material world is an
illusion. Everything that seems solid - a
rock, a tree, your body - is actually
99.999% empty space.
- Deepak Chopra
Spirituality is a way of accepting the fact
that there is a spiritual force in the
universe larger than all of mankind.
- John Henrik Clarke
A human being is a part of the whole
called by us universe, a part limited in
time and space. He experiences himself,
his thoughts and feeling as something
separated from the rest, a kind of optical
delusion of his consciousness. This
delusion is a kind of prison for us,
Spiritual
restricting us to our personal desires and
to affection for a few persons nearest to
us. Our task must be to free ourselves
from this prison by widening our circle of
compassion to embrace all living
creatures and the whole of nature in its
beauty.
- Albert Einstein
Human beings are of such nature that
they should have not only material
facilities but spiritual sustenance as well.
Without spiritual sustenance, it is
difficult to get and maintain peace of
mind.
- Dalai Lama
Great people are they who see that
spiritual is stronger than any material
force, that thoughts rule the world.
- Ralph Waldo Emerson
58
 “Great men are they
who see that spiritual is
stronger than material
force, that thoughts rule
the world.”
- Ralph Waldo Emerson
It isn’t until you come to a spiritual
understanding of who you are-not
necessarily a religious feeling, but deep
down, the spirit within-that you can
begin to take control
- Oprah Winfrey
We do not see things as they are. We see
them as we are.
- The Talmud
Life can only take place in the present
moment. If we lose the present moment,
we lose life.
- Buddha
Love is what we are born with. Fear is
what we have learned here. The spiritual
journey is the unlearning of fear and the
acceptance of love back into our hearts.
- Marianne Williamson
59
Life is difficult.This is a great truth, one
of the greatest truths. It is a great truth
because once we truly see this truth, we
transcend it. Once we truly know that life
is difficult--once we truly understand
and accept it--then life is no longer
difficult. Because once it is accepted, the
fact that life is difficult no longer
matters.
- M.Scott Peck
No man has ever risen to the real stature
of spiritual manhood until he has found
that it is finer to serve somebody else
than it is to serve himself.
- Woodrow T Wilson
The key to success is to keep growing in
all areas of life -- mental, emotional,
spiritual, as well as physical.
- Julius Erving
Think strategy
 Strategy
I don’t think we can tell the difference
any more between a corporate strategy
and a marketing strategy. That’s just
vanished.
- Regis McKenn
Strategy is the direction and scope of an
organization over the long term: ideally,
which matches its resources to its
changing environment, and in particular
its markets, customers or clients so as to
meet stakeholder expectations.
- Johnson & Scholes
Strategy without tactics is the slowest
route to victory. Tactics without strategy
is the noise before defeat.
- Sun Tzu
61
In marketing I’ve seen only one strategy
that can’t miss - and that is to market to
your best customers first, your best
prospects second and the rest of the
world last.
- John Romero
The key in all competition (war, business,
house contractors, etc.) is to avoid or
mitigate your competition’s strengths
and exploit their weaknesses. The nature
of strategy consists of always having,
even with a weaker army (company),
more forces at the point of attack than
the enemy.
- Napoleon Bonaparte
If you know what businesses you’re in,
strategic planning is a piece of cake.
- Alan Michaels
Strategy requires thought, tactics require
observation.
- Max Euwe
There will be hunters and hunted,
winners and losers. What counts in
global competition is the right strategy
and success.
- Heinrich von Pierer
You have to be fast on your feet and
adaptive or else a strategy is useless.
- Charles de Gaulle
However beautiful the strategy, you
should occasionally look at the results.
- Winston Churchill
There is always a better strategy than the
one you have; you just haven`t thought
of it yet.
- Sir Brian Pitman, former CEO of
Lloyds TSB, Harvard Business
Review, April 2003
“Creative without
strategy is called ‘art.’
Creative with strategy is
called ‘advertising.’ ”
- Jef I. Richards
To boldly go where no one has gone
before.
- Opening phrase of Star Trek, the
famous Science Fiction Series
Running a company on market research
is like driving while looking in the rear
mirror.
- Anita Roddick
The way to achieve success is first to have
a definite, clear, practical ideal - a goal,
an objective. Second, have the necessary
means to achieve your ends - wisdom,
money, materials, and methods. Third,
adjust all your means to that end.
- Aristotle 384BC-322BC, Greek
philosopher and scientist, student
of Plato and teacher of Alexander
the Great
62
Success is
in your
hands

Success means having the courage, the
determination, and the will to become
the person you believe you were meant
to be.
- George Sheehan, American
physician, author and running
enthusiast
Before success comes in any man’s life,
he’s sure to meet with much temporary
defeat and, perhaps some failures. When
defeat overtakes a man, the easiest and
the most logical thing to do is to quit.
That’s exactly what the majority of men
do.
- Napoleon Hill
Success is almost totally dependent upon
drive and persistence. The extra energy
required to make another effort or try
another approach is the secret of
winning.
- Denis Waitley
Success
Success is a state of mind. If you want
success, start thinking of yourself as a
success.
- Dr Joyce Brothers
The key to success is to focus our
conscious mind on things we desire not
things we fear.
- Brian Tracy
The most important single ingredient in
the formula of success is knowing how to
get along with people.
- Theodore Roosevelt
The secret of success is learning how to
use pain and pleasure instead of having
pain and pleasure use you. If you do that,
you’re in control of your life. If you don’t,
life controls you.
- Anthony Robbins
64
 “The path to
success is to
take massive,
determined action.”
- Anthony Robbins

One essential to success is that your
desire be an all-obsessing one, your
thoughts and aim be coordinated, and
your energy be concentrated and applied
without letup.
- Claude M Bristol
The successful man will profit from his
mistakes and try again in a different way.
- Dale Carnegie
Don’t wait until everything is just right.
It will never be perfect. There will always
be challenges, obstacles and less than
perfect conditions. So what. Get started
now. With each step you take, you will
grow stronger and stronger, more and
more skilled, more and more self-
confident and more and more successful.
- Mark Victor Hansen
You must choose the thoughts and
actions that will lead you on to success.
- R C Allen
If you want to succeed you should strike
out on new paths, rather than travel the
worn paths of accepted success.
- John D Rockefeller
Many of us spend our lives searching for
success when it is usually so close that
we can reach out and touch it.
- Russel H Conwell
Successful people are simply those with
success habits.
- Brian Tracy

65
 The vision will
light up the path
of your life
 Vision
Vision is perhaps our greatest strength..
it has kept us alive to the power and
continuity of thought through the
centuries, it makes us peer into the
future and lends shape to the unknown.
- Li Ka Shing
Vision without action is a daydream.
Action without vision is a nightmare.
- Japanese proverb
Good business leaders create a vision,
articulate the vision, passionately own
the vision, and relentlessly drive it to
completion.
- Jack Welch
Create a vision and never let the
environment, other people’s beliefs, or
the limits of what has been done in the
past shape your decisions. Ignore
conventional wisdom.
- Anthony Robbins
67
The vision must be followed by the
venture. It is not enough to stare up the
steps - we must step up the stairs.
- Vance Havner
A vision is not just a picture of what
could be; it is an appeal to our better
selves, a call to become something more.
- Rosabeth Moss Kanter,
American business speaker and
consultant
The first step toward creating an
improved future is developing the ability
to envision it.
- Unknown
No man that does not see visions will
ever realize any high hope or undertake
any high enterprise.
- Woodrow T. Wilson
 “The best vision
is insight.”
- Malcolm S. Forbes
It takes someone with a vision of the
possibilities to attain new levels of
experience. Someone with the courage
to live his dreams.
- Les Brown
Every great work, every great
accomplishment, has been brought into
manifestation through holding to the
vision, and often just before the big
achievement, comes apparent failure and
discouragement.
- Florence Scovel Shinn
Vision - It reaches beyond the thing that
is, into the conception of what can be.
Imagination gives you the picture. Vision
gives you the impulse to make the
picture your own.
- Robert Collier
When you have vision it affects your
attitude. Your attitude is optimistic
rather than pessimistic.
- Charles R. Swindoll
Only those who can see the invisible can
accomplish the impossible!
- Patrick Snow, author of Creating
Your Own Destiny
We are limited, not by our abilities, but
by our vision.
- Anonymous
Vision without action is a dream. Action
without vision is simply passing the
time. Action with Vision is making a
positive difference.
- Joel Barker
Everyone takes the limits of his own
vision for the limits of the world.
- Arthur Schopenhauer
68
 Not a millionaire
yet? No problem,
read this book and
you are on your
road towards
financial freedom.
 Wealth
I have about concluded that wealth is
a state of mind, and that anyone can
acquire a wealthy state of mind by
thinking rich thoughts.
- Andrew Young
Wealth flows from energy and ideas.
- William Feather
Wealth, like happiness, is never attained
when sought after directly. It comes as a
by-product of providing a useful service.
- Henry Ford
The main source of our wealth is
goodness. The affections and the
generous qualities that God admires
in a world full of greed.
- Alfred A. Montapert, American
motivational author
It is not the creation of wealth that is
wrong, but the love of money for its
own sake.
- Margaret Thatcher, British
politician and ex-prime minister.
Owning a home is a keystone of wealth...
both financial affluence and emotional
security.
- Suze Orman
If we command our wealth, we shall be
rich and free. If our wealth commands us,
we are poor indeed.
- Edmund Burke
Wealth that you hoard is not yours;
wealth that you have given is really
yours.
- Sri Sathya Sai Baba, Indian
spiritual leader
70
 “All riches have their origin
in mind. Wealth is in ideas
-- not money.”
- Robert Collier

Businesses must invest in products and

people in order to create new wealth.
- John Hoeven

It requires a great deal of boldness and a
great deal of caution to make a great
fortune, and when you have it, it requires
ten times as much skill to keep it.
- Ralph Waldo Emerson
Your mindset is your asset.
- Jose B. Cabajar
If a rich man is proud of his wealth, he
should not be praised until it is known
how he employs it.
- Socrates
Wealth is in the richness of the mind and
heart, not the pocket.
- Anay Bathia
It is health that is real wealth and not
pieces of gold and silver.
- Mahatma Gandhi
We make a living by what we get, but we
make a life by what we give.
- Winston Churchill
Sell not virtue to purchase wealth.
- English Proverb
May your charity increase as much as
your wealth
- Proverb

71
Thoughts For Success will help you to become more
successful because a man is literally what he thinks, his character being
the complete sum of all his thoughts.

YOU are what you think, so by accessing the thoughts of many well-known
and successful people, you will not only get inspiration and motivation,
you gain access to problem-solving, paradigm shift and intellects.

EXPLORE the minds of people like

Mahatma Gandhi on Leadership
Stephen R. Covey on Management
Stan Shih Chen-jung on Marketing
Dale Carnegie on People
Napoleon Hill on Perseverance
Donald Trump on Planning
Anthony Robbins on Relationship
Lee Iacocca on Service

Imagine yourself being able to think like them just by exploring their
thoughts on many issues ranging from ‘Change’ to ‘Vision’. Then you are
able to tackle many of your challenges in work and personal life.

This booklet is meant for businesspeople, entrepreneurs, management

and executives who believe in the power of thoughts and its positive
impacts on their professional and personal life.

Live your life to the fullest! Read this booklet whenever you need an
inspiration or new way of thinking or solving some challenging issues.

Think success and you will indeed.