Type Business Name Here

Business Report Prepared By

Radiance Sdn. Bhd ®

Date Prepared

2
 25/Month/Year

8/2010

This business plan contains confidential and proprietary

information belonging exclusively to (Radiance Sdn. Bhd.).©

Table of Contents

1. Executive Summary…………………………………………………………...2

2. Vision and Mission

Statement………………………………………………....3

3. Company Overview………………………………………………………....4-

3
4. Products/Service Plan……………………………………………………...9-16

5. Marketing Plan……………………………………………………………17-

21

6. Financial Report..…………………………………………………………22-

28

7. Critical Risk...…………………………………………………………….29-

36

8. Lesson Learned from Business………………………………………………37

9. Conclusion…..……………………………………………………………38-39

10. References……………………………………………………………………

40

11. Attachment.……………………………………………………………….41-

42

4
5
Executive Summary

Radiance Sdn. Bhd. is a word processing business offering production, editing

and printing services to medical centers, law firms and other professional. Our

mission is to provide uncompromising & excellent service to all of our valued clients.

6
Besides, our philosophy was to develop a good working relationship among the

Radiance member. Lastly, our business aim is to supply services of the highest

quality and reliability in order to make a great profit.

Radiance Sdn. Bhd. was founded on 15 July 2010. The management of

Radiance consists of a CEO, Sham Wai Rock. In addition, we have assembled a board

of directors to provide management expertise. The directors are: Cheong Hoong Jun,

Tan Yeong Zhuang, Dong Yew Leong, Chu Er Quan, Seit Kar Mun, Fung Kah Wai,

Chen Pei Shi, Ng Suet Ni and Yap Pik Ling.

We’re selling quality accessories with a reasonable price to the students and

also lecturer in university. Radiance will offer and provide customer hands-on

techniques to make key chain. Furthermore, we are going to create a point of

differentiation between Radiance and other retailers in the area. We will offer

personalized services that further enhance the products offered and shopping

7
experience of our customers.

Radiance Sdn. Bhd. has investigated the number of people likely to use or

benefit from our alphabet DIY key chains, brooches, bracelets and paper files in

Universiti Putra Malaysia. We estimate the number of potential customers here to be

more than a hundred and the number we are likely to reach are up to 500 hundred or

more. Competitors will not be our challengers as we can get the cheapest wholesale

products from our dealer.

Based on the size of our market and our defined market area, our sales

projections for the first year are RM 8060.00. At the beginning, RM350.00 is used as

expenses on rental fees and buying stocks for business sales. Together, the members

have invested RM500.00 to meet working capital requirements. The profit that we

gain will be RM2058 for the first year. Lastly, we estimate that the company will earn

8
more than RM 10,000 in 5 years. With a broad customer line, we will open up more

than 3 branches situated in Kuala Lumpur, Penang and Johor Bahru.

9
Vision and Mission Statements

Logo

Motto

Fabulous with Radiance

10
Vision

To become the leading organization in utilizing creativity into business to serve our

customer better.

Mission

• Increase the organization’s exposure to latest products in the market and hope

that every member of the organization own and recognize our products.

11
 • Apply all learnt techniques in the organization’s business context in order to

satisfy a variety of customer’s demands.

• To gain as much profit as possible.

Company Overview
Post Responsibility

Post Role Description

Director  Monitor the effectiveness of this project.

 Sham Wai Rock  Review current organizational effectiveness

and give suggestion for improvement.

 Work on various initiatives with member of

the management team, and control the price

12
 of the product and generating income

mobility.

 Analyze any factor that affect business

performance and predict probable outcomes

and remedial estimate.

 Serve as departmental cooperation and

exchange with management and professional

personnel, personnel management, and

budgetary preparation and control

Secretary  Provide management assistance for the

 Chen Pei Shi department of clinical programs and service

 Represent department assistance in meeting

Assistant Secretary  Advise on employment assistant terms of

 Yap Pik Ling administration appointment procedure

Financial Manager  Responsible for supervision and control of

 Seit Kar Mun the general accounting area and for financial

statement and report preparation

13
  Responsible for coordinating the design,

modification, and implementation of

financial accounting systems

Marketing Manager  Plans, organizes, direct, controls and provide

 Chu Er Quan the leadership to the division’s short-range

and long-range business development

objectives in the company’s traditional

product market segment

Sales Executive  Responsible in organizing and conducting all

 Cheong Hoong Jun the promotion programme of the product

 Ensure the sales of products are well conduct

A. Sales Executive

 Fung Kah Wai

Production Manager  Ensure the product of company in a attractive

 Dong Yew Leong parking

 Responsible in ensuring the manufacturing of

product is consistent

14
A. Production Manager

 Ng Suet Ni

Logistic Manager  Ensure the equipment of the company

 Tan Yeong Zhuang properly to be used and in the right quantity

15
Asst.
Marketing
Financial
Director
Sales Production
Production
Asst.
Secretary
Asst.
Executive
Logistic Sales
Manager
Sham
Manager
Cheong Wai
Executive
Secretary
Chen
Tan Hoong
Pei
Yeong
Seit
Chu
DongNg
Fung
Yap Rock
Kar
Suet
Er
Yew
Pik
Jun
ShiQuan
Mun
Ni
KahLing
Zhuang Leong
Wai

16
17
18
Employee’s Details

Employee ID : 156931

Name : Chen Pei Shi

Hp : 012-6559621

Email : cpsice88@yahoo.com

Secretar
Post : y

19
Employee ID : 152004

Name : Fung Kah Wai

Hp : 016-7181406

Email : sallyfkw@hotmail.com

Post : Sales Executive

20
Employee ID : 156443

Ng Suet
Name : Ni

Hp : 017-3261686

ohmygod_0711@hotmail.co
Email : m

Production
Post : Manager

21
22
Product and Service Plan
Item List
Our main product is to sell DIY Alphabet Bracelet and Mobile Phone Chain where
customers can choose alphabets from A to Z and other designs to make the chain.
Customers can also choose their favourite strap’s colours to make the bracelet or
mobile phone chain.

23
Item ID Item Image Item Description Quantity Price
16-2636 DIY ALPHABET 30 RM
1.00

16-2637 DIY ALPHABET 30 RM

1.00

16-2638 DIY ALPHABET 30 RM

1.00

16-2639 DIY ALPHABET 30 RM

1.00

16-2640 DIY ALPHABET 30 RM

1.00

16-2641 DIY ALPHABET 300 RM

1.00

16-2642 DIY ALPHABET 30 RM

1.00

16-2643 DIY ALPHABET 30 RM

1.00

24
25
The Making of DIY Bracelet

First Step: Choose the

preferable alphabet.

Second Step: Push the

alphabet into the
bracelet.

Third Step: It’s done, nice

try!

26
The Making of DIY Hand Phone Chain

First Step: Choose the

preferable alphabet.

Second Step: Push the

alphabet into the Hand
Phone chain.

Third Step: Bend the

chain into U-shape.
Note: If the chain is too
long, it can be cut off
shorter.

27
Fourth Step: Screw it up.

Fifth step: It’s done, nice

try!

28
Marketing Plan

Promotion
The DIY Alphabet Bracelet and Mobile Phone Chain sales price will be according to
the number of alphabet the customer makes.

1. If the customer buys above RM8.00, we will free one alphabet to the
customer.

2. If the price is above RM12.00, we will free the belt.

3. We will also make another promotion on other products. We will free a

recycle goodie bag worth RM4.99 if the customer buys above RM20.00 on
products other than Funky Alphabet Keychain.

4. We will have a ‘Happy Hour’ session which is 10% discount for every
purchase made by customer an hour before we end our business.

5. Furthermore, on the last week of our business, we will provide 20% discount
on every product.

6. Finally, we will have an auction session for the customer if we have leftover
products.

29
7. Last but not least, we may have other promotion base on the situation during
our sales.

30
Competitive Advantage
NO Company Name Location/Address Item Name Unit Price Radiance Sale Price
1 Eslene Marketing SDN Lot 2548, Kawasan Perindustrian Alphabet RM 1.50 RM 1.00
BHD Krubong, 75250 Melaka
Strap RM 2.95 RM 2.00
Brooch RM 2.50 RM 2.00
Bracelet RM 5.90- RM 4.90-RM7.90
RM8.90
Plastic File RM 2.90 RM 2.90

2 The Mines(Second floor) Jln Dulang, Mine Resort City, Alphabet RM 2.00 RM 1.00
43300 Seri Kembangan,Selangor Strap RM 3.90 RM 2.00
Bracelet RM 10.90 RM 4.90-RM7.90
Brooch RM 5.90 RM 2.00

3 Small To Big Trading No 37, Jln Ampang Teror, Alphabet+ Strap RM 19.90 RM 5.00-RM10.00
28/27, Taman Alam Megah,
40400 Shah Alam, Selangor

4 Times Square(Third floor) No 1, Jalan Imbi, Alphabet RM 2.00 RM 1.00

55100 Kuala Lumpur Strap RM 3.00 RM 2.00

31
 Based on our survey, there are four companies which selling the same product as our company. Our product is the cheapest compared to
these four companies. The reason why our sales price is far away cheaper than others is because we are able to get cheaper stock from the
dealer. Besides, our main customer lines are most probably student. Hence, we do not want to raise our stock price too much.

32
Advertisement

Facebook
Our company prefers using Facebook Application to promote our products, since
most of UPM’s students have their own Facebook account. Firstly, the benefits of
using Facebook to promote are that our company does not need any amount of cost
to raise awareness of consumers about our products. Secondly, through Facebook not
only UPM’s students will get know about our products but friends of their friends
will get known as well so without realizing our market range has been extended
widely. Lastly, using Facebook Application is more efficient then using flyers or
advertising because we can update our company’s products easily so that customers
will always know the latest news of our products.

33
Flyer
34
 Flyer is a graphical piece of paper that any business would give out for free. The
purpose of these flyers is to promote the business and to create image between the
people of its existence. They are distributed to different people and to the present
clients in order to make them more aware about the company. They are distributed
on the streets, left in postboxes or sent by mail. They hold information about the
company, its business, products and services and contact details. The advantages
of flyers are.

Advantages
• They help in promoting the company as well as enhancing the business
• They are cheap and price effective
• They are used to attract customer
• They have a large reach
• Update the people as well as customers about company's product and services.
• They are easy to distribute as well as easy to design.
• Target market is big.
• Easy and inexpensive communication or marketing medium.

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Financial Report
Expenses Record

Variable Cost

Cost Per Unit Quantity Total Cost

Materials (RM) (unit) (RM)
Funky Bracelet (4.50) 2.03 14 28.43
Funky Bracelet 0.50 3 1.50
DIY H/P Chain 2.65 53 140.45
Funky H/P Chain 2.03 17 34.51
DIY Alphabet 0.50 529 264.50
DIY Alphabet 1.20 23 27.60
Total 496.99

Miscellaneous Cost Per Unit Quantity Total Cost

Materials (RM) (unit) (RM)
Brooch 1.12 11 12.32
Bracelet (RM5.90) 2.65 7 18.55
Bracelet (RM4.50) 2.03 7 14.21
Bracelet (RM6.90) 3.10 3 9.30
Bracelet (RM4.90) 2.21 2 4.42
Bracelet (RM2.90) 1.45 1 1.45
Plastic File 1.31 5 6.55
Foot Cover 2.21 5 11.05
Bag 1.30 6 7.80
Recycle Bag 0.86 2 1.72
Pencil Case 5.35 1 5.35
Hand Massage 7.92 1 7.92
Eyelid Sticker 5.52 1 5.52
Pencil Box 2.65 1 2.65
Recycle Bag 4.00 2 8.00
Key Chain 0.85 1 0.85
Bra Strap 0.85 1 0.85
Bag 18.45 1 18.45
Purse 4.95 1 4.95
Total 141.91

36
 RM/hou No of Total(RM
Labour Cost Description r worker )
- - - - -
Total -

Fixed cost

Rental/da Total(RM
Fixed cost Description y No of Day )
Serumpun
Booth rental Café 2 10 20
Print proposal - - - 17.50
Total 37.50

Cash Item

Operating activity Total(RM)

Funky Bracelet
(4.50) 28.43
Funky Bracelet 1.50
DIY H/P Chain 140.45
Funky H/P Chain 34.51
DIY Alphabet 264.50
DIY Alphabet 27.60
Brooch 12.32
Bracelet (RM5.90) 18.55
Bracelet (RM4.50) 14.21
Bracelet (RM6.90) 9.30
Bracelet (RM4.90) 4.42
Bracelet (RM2.90) 1.45
Plastic File 6.55
Foot Cover 11.05
Bag 7.80
Recycle Bag 1.72
Pencil Case 5.35
Hand Massage 7.92
Eyelid Sticker 5.52
Pencil Box 2.65
37
Recycle Bag 8.00
Key Chain 0.85
Bra Strap 0.85
Bag 18.45
Purse 4.95
Booth rental 20
Print proposal 17.50
676.40

Sales Record

Keychain
Date Item Unit price (RM) Quantity Total
3/8/2010 Belt 2.00 1 2.00
3/8/2010 Alphabet 1.00 5 5.00
5/8/2010 Belt 2.00 4 8.00
5/8/2010 Alphabet 1.00 29 29.00
17/8/2010 Belt 2.00 3 6.00
17/8/2010 Alphabet 1.00 14 14.00
19/8/2010 Belt 2.00 8 16.00
19/8/2010 Alphabet 1.00 58 58.00
24/8/2010 Belt 2.00 7 14.00
24/8/2010 Alphabet 1.00 41 41.00
25/8/2010 Belt 2.00 7 14.00
25/8/2010 Alphabet 1.00 36 36.00
1/9/2010 Belt 2.00 11 22.00
1/9/2010 Alphabet 1.00 63 63.00
29/9/2010 Belt 2.00 8 16.00
29/9/2010 Alphabet 1.00 37 37.00
1/10/2010 Belt 2.00 18 36.00
1/10/2010 Alphabet 1.00 107 107.00
Grand Total 524.00
Misc
3/8/2010 Brooch 3.90 1 3.90
3/8/2010 Cartoon Files 2.90 2 5.80
5/8/2010 Brooch 2.00 7 14.00
5/8/2010 Bracelet 7.50 4 30.00
17/8/2010 Silver chain 44.00 4 176.00
24/8/2010 Arm Massage 9.90 1 9.90
24/8/2010 Eye Liss 6.90 1 6.90
25/8/2010 File 2.00 1 2.00

38
25/8/2010 Calculator 9.00 1 9.00
1/9/2010 Bra strip 1.90 1 1.90
Cartoon
1/9/2010 keychain 1.90 1 1.90
1/9/2010 Bracelet 2.90 1 2.90
29/9/2010 Beg 35.00 1 35.00
29/9/2010 Pouch 9.00 1 9.00
1/10/2010 Beg 8.90 2 17.80
Grand Total 326.00

Total Sales 850.00

Balance Sheet

Balance Sheet as at 29/9/2010

2/8/2010 29/9/2010
Asset
Current Assest:
Current Asset Bank 680.00 850.00
Inventories 113.00
Advance in Rental booth 20-20 20.00
Non-Current Asset:

Liability

700.00 963.00

Owner's equity (net worth)

Sham Wai Rock 70.00
Seit Kar Mun 70.00
Dong Yew Leong 70.00
Cheong Hoong Jun 70.00
Sally Fung 70.00
Ng Suet Ni 70.00
Yap Pik Ling 70.00
Chen Pei Shi 70.00
Chu Er Quan 70.00
Tan Yeong Zhuang 70.00
39
Total Owner's Equity 700.00 700.00
P/L 0 263.00
700.00 963.00

Radiance Sdn. Bhd.

PROFIT AND LOST STATEMENT

For the period 2 August 2010 until 29 September 2010

Revenues
Sales revenue 850.00
Less: Cost of goods sold 525.90
Less: Closing
stock 113.00
Gross profit 300.00

Operating and administrative expenses

Premises rental 20.00
Documentation
fees 17.50
Total expenses 37.50
Net profit 173.60

40
Cash Flow

For the period 2nd August 2010 to 29th September 2010

Date Particulars Debit (RM) Credit (RM)
31-7-2010 Stock in
Eslene Sdn. Bhd. 438.00
Homestyle Sdn. Bhd. 200.90
3/8/2010 Sales Revenue 16.70
5/8/2010 Sales Revenue 81.00
17/8/2010 Sales Revenue 196.00
19/8/2010 Sales Revenue 74.00
24/8/2010 Sales Revenue 71.80
25/8/2010 Sales Revenue 61.00
1/9/2010 Sales Revenue 91.70
29/9/2010 Sales Revenue 97.00
1/10/2010 Sales Revenue 160.80
Total 850.00 638.90

Financial Analysis

Gross Profit Margin %=Gross ProfitSales Turnover

=211.10850.00 ×100%
=24.8%

Net Profit Margin %=Net ProfitSales Turnover

=173.60850.00 ×100%
=20.4%

Return on Equity = Net ProfitOwner's Equity

= 173.60700
= 0.248

Since Owner’s equity is the same with current assets, therefore Return on Assets is
the same as Return on Equity, which is 0.248.

41
Since there’re no liabilities in our business, we don’t need to determine Current Ratio
and Liquid Ratio as well.

Asset Turnover = SalesTotal Assets

=850.00700
=1.214

Since Owner’s equity is the same as total assets, Ownership Ratio would be 1.
Our business does not have any debts; hence Debt-to-Equity Ratio is 0.

Graph

42
Critical Risk

The Critical Risks of the Company

1) The month of Ramadan.

 Since the company decided to run business in the month of Ramadan

where the Muslim students are fasting, the company might face
problem with losing customers.

 In order to overcome this problem, the members might want to extent

the business hour based on the situation. If there are people buying
after 7 o’clock in the evening where the company planned to end their
daily business, the members of the company might just extend
business hour to 9 o’clock in the evening in order to cover all range of
customers.

1) Small amount of capital to start the business.

 Since the company had decided to take RM20.00 from every

members of the company to be the capital of the company, it might
just enough to covers the cost and only gains a small amount of profit.

 In order to overcome this problem, the company’s authority had

decided to increase the money collected from all the members to
RM50.00 each. This is to increase the capital of the company so that
the company can get more sources to produce more product for the
customers.

43
2) Competitors

 There are some competitors selling accessories in the colleges, faculty

and also nearby the campus area.

 To overcome this matter, the company’s authorities will be alert to the

competitor’s promotions and prices offered.

 Flyers of the products will be made interestingly through the web

page ( Facebook ) to attract the customers.

 Last but not least, the members will always provide the quality of
product and the best services to the customers who visited the stall.

44
The Harvest Strategy of the Company
The Radiance Shop is made up of 10 members from different background. Every
member of the company plays an important role in running the business. The
members had contributed RM50.00 as the capital of the business in the beginning
running the business. Therefore, each member is said to be the “investor” of the
business. The amount of money which contributed by each member of company will
bring a great return at the end of the business where profits are gain.

In case there are any changes in the management and or the ownership, the
company had come up with a few strategies to solve the problems to make sure that
the business runs smoothly and bring returns to the investor. These strategies might
bring a “win-win” situation to both parties or maybe affected the investor only
without any effect on the business of the Radiance Shop.

1) Changes in the structure of management.

➢ If there is any member of the Radiance Shop decided to leave the company
or the business, there will be a changes in the structure of management.

➢ Below are the structure of management which was arranged before

running the business:

NAME POSITION
Sham Wai Rock Director
Chen Pei Shi Secretary
Yap Pik Ling Assistant Secretary
Seit Kar Mun Financial Manager
Cheong Hoong Jun Sales Executive
Fung Kah Wai Assistant Sales Executive
Chu Er Quan Marketing Manager
Dong Yew Leong Production Manager
Ng Suet Ni Assistant Production Manager
Tan Yeong Zhuang Logistic Manager

45
 ➢ In the case of any changes in the management’s structure, the members of
the company had made an agreement towards the solution which benefits
the company.

➢ Resignation of the Director.

 If the director of the company decided to resign from the company, the
members of the company agree that the secretary of the company will
replace the director in terms of making decisions.
➢ Resignation of the Secretary and Sales Executive.
 If the secretary of the company which in charge of providing
management assistance for the department of clinical programs and
service decided to resign from the company, the Sales Executive will
take over the Secretary’s works while the Sales Executive’s place will
remain.

 If the Sales Executive of the company which is responsible in

organizing and conducting all the promotion of the product decided to
resign from the company, the assistant of Sales Executive will then
take over the Sales Executive.

 The company’s authority made this decision as both the secretary and
sales executive are in charge of services and promotions which is the
little similarity of works.

➢ Resignation of the Managers of the company.

 If any of the managers decided to resign from the post that were hold
by them in the company, the authority of the company had come up
with a solution where the replacement of the post is being considered.
It will be a replacement where the assistant of the manager will
replace the manager’s place.

46
  This decision was made after taking consideration of the similarity of
works and ability og the members of the Radiance shop.

➢ These arrangements were made by all the members of the company to

make sure that the entire disturbances towards the business are minimize
and do not bring any effect to the business of the company. This might
help in running the business smoothly.
1) Investor exit strategies.
➢ All the members of the company are the investors of the company as every
member contributed RM 50.00 as the starting capital of the Radiance
Shop.

➢ In the case of any member of the company decided to resign from the
company due to any reason, the authority of the company had come up
with a few investors exit strategies.

➢ Exit without getting back the invested money which work as the capital of
the company.
 In order to make sure the business run smoothly, any member who
decided to resign from the company within the period where business
were run agreed that the money that they had invested into the
business will be “burnt”.
 All the members of the company agreed that the invested money shall
remain in the business although the investor chose to leave.
 This is to ensure that the business have enough capital as planned
throughout the run of the business.
 The decisions made is to ensure that the members of the Radiance
Shop are loyal to the company as they will not get back any return if
they do not stay in the company during the run of business by the
company.

47
➢ Exit by getting back the invested money which work as the capital of the
company.
 The invested money by all the members of the company is important
for the business to run smoothly as planned.
 In case any of the members choose to resign from the company with
the reason of financial problems, the authority of the company will
consider of returning all the invested money at the beginning of the
business which is RM 50.00 per investor.
 By this way, it will not bring huge effect towards the company’s
business as the capital needed for the company is only about RM
30.00 which means the company has an extra of capital of about RM
20.00.
 Since the company have enough capital to cover all the cost of source,
it is possible for the company to return the invested money by the
investor to the investor without affecting the business.
 This strategy is only applicable to the member who was proven that
faced financial problems.

48
1) Continuity of business.
➢ In the case of any sudden changes in the business of Radiance shop, the
company’s authority decided a few strategies to ensure the business runs
continuously without meeting any disturbance.

➢ Financial Problems:
 Sometimes, a company might meet some financial problems during
the halfway of the business where they do not have enough capital to
increase the number of product.
 In order to overcome the problems, the authority of the company had
decided to increase the investment of each of the members of the
company from RM 20.00 each to RM 50.00 each.
 Since the company is made up of 10 members, with the investment’s
increment of 150% from RM 20.00 to RM 50.00, the capital of the
company will be increased from RM 200.00 to RM 500.00.
 With the solution, the financial problem which might faced by the
company can be overcome easily without affecting the run of the
business.
 This will ensure that the business run smoothly.

49
➢ Lack of Human Resource.
 The company is made up of 10 members which is a small amount of
members to run a business.
 If the human resource is not enough to cover the needs of the
company, it might cause the slow production and lower quality of
services.
 To overcome this obstacle to ensure the continuity of business, the
company planned to group the members into 2 different groups. The
first group will be made up of 6 members who will be concentrating
on the production of the company’s product. This will include the
Sales Executive, the Marketing Manager, the Production Manager and
also the Logistic Manager. On the other hand, the Director of the
company, the Secretary and the Financial Manager will make up
another group which will be concentrating on selling the products.

50
  By having two groups working consecutively, it will ensure that the
business can be run smoothly without any drag of time or lack of
stocks.

Lesson Learned from Business

Widen Social Network

While running our business, we had widened our social network. We believe that our
professional team members want to see us succeed, so we don’t hesitate to ask each
other for help. We sent out a regular stream of e-mails and cards, and make a lot of
phone calls to those who provide support and referrals – the most valuable business
development resource of all. On the dark days – when nothing seems to be
happening – we take comfort in the fact that we can rehearse the names and faces of
many people who actively wanting to see us succeed. Ultimately, when starting up,
it’s Brand You. Show up and make connections!

Forge good relationship with business dealer.

Business deals are relationships between people. The signed piece of paper is
important, but it is merely the result of the relationship, not the cause. If the
relationship crumbles, the contract won’t save us. Since we know that one of our

51
team members are able to provide us products with wholesale price, so, we make full
use of the chance to reduce our cost in buying stocks.

Develop strong character traits.

The height of our success is determined by our character more than our conditions.
We face our fears to develop courage and build self-discipline. Through this we
found another character in us to succeed in our business. Now, we know that
entrepreneurship is as much about character building as it is about business building.

We do what we love, but be incredibly sure it’s profitable.

If we do work we love, but it doesn’t generate income, our business will fail. If we
do work we hate, but it generates income, your health will fail… and your business
along with it. If we can’t do what we love and make it profitable, we are either got a
hobby or a headache, not a sustainable business. Don’t settle for anything less than
passion and profit. In this case, we are intrinsically and extrinsically motivated.

Conclusion

The Radiance Sdn. Bhd. had come up with the idea of selling alphabet key
chain and some miscellaneous item such as brooch, creative pencil case, silver
necklace and etc. The authority of the company then decided to sell the products at
the Serumpun College’s food court. The company decided to choose the venue to set
up stall based on the respond given by the students and residents of the colleges. The
company’s goals at the end of the business is to gain profit which covered the costs
that were paid during the preparation of the products and to make sure the company
meets the need of their customers.
Based on the feedback that the company gained, they decided to set up
stall at the food court of Serumpun College to promote their products. The company
had also come up with a few plans on the promotions of products. In order to get top
satisfaction of their customers, the company had decided to sell the products at a
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lower price compared to the market. The company had set the price which is
affordable by students in the university while bring a great revenue to the company at
the same time. In order to achieve this, the marketing and logistic manager of the
company had decided to adjust the price of the products with a few suppliers to get a
lower price. The company is selling the products at the price range between RM5 to
RM10 per keychain which is said to be affordable by the survey which was
conducted earlier. Besides that, the company decided to sell the products around the
university which is away from the food court where they set up the stall. This will be
done by the members doing direct selling to the students who is waiting for buses at
the bus stop, students who is waiting for classes in the faculty and so on. The
members will be carrying the products around the university and sell the product as
they go. This will enlarge the market of the company to the whole university.

The Radiance Sdn. Bhd. directors took 2 weeks to review the operation
manual after the decision on the promotions, venue of business and products to be
sold were made during the meeting of the company. This is to make sure the business
of the company run smoothly and avoid any disturbance during the business being
run. During the review of operation manual, the company had make sure the
authority of Serumpun College’s food court noted on the business that are going to
be carry out for 2 weeks. Besides that, the company had made sure that the keychain
were done in a proper way and it’s in the good condition before selling out to the
customers. Each keychain was checked properly and detail by the production
manager of the company with the help of the sales executive of the company. This

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will help to increase the confident and satisfaction of customers towards the
company’s products.
After the review of the operation manual was done, the company will
start their business as planned which will commerce on the 2th August 2010. The
business will last for few weeks which will be until the 1th October 2010 in the
Serumpun College’s food court. During the business, the company to always review
the progression of business, the effectiveness of marketing plan and also analyze the
respond of customers. This will help to enhance the quality of products and services
provided by the company. If the company found any necessary changes to be made to
enhance the company’s products and services, the company will make changes after
discussion were made with the whole authority of the company.
The company will close sales on the 1th October 2010. After the closure of
business, the company will come up with the post-mortem of the business which
included the revenue that company gained during the sales, the effectiveness of the
business, the operations of business and also the effectiveness of marketing plan.
This should be done by the company in order to make sure that goals which were set
up by the company before running the business were achieve by the company at the
end of the business.

References

1. Daft, R.L, (2010). The New Era of Management: International Edition, (9th
Edition). South-Western, Cengage Learning.

2. Dyck, D. and Neubert, M.J. (2009). Principles of Management: International

Student Edition, (1/r), South-Western.
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3. Osburn, J.D., Moran, L., Musselwhite,E., and Zenger, J.H., Self-
Directed Work Teams: The New American Challenge ( Homewood,IL:
Business One Irwin,1990).
4. Eric Sundstorm, Kenneth P. DeMeuse, and David Futrell, “Work Teams,”
American Psychologist 45 (February 1990).
5. Schemerhorn, J.R. (2008). Management, (9th Edition). Hoboken, NJ John
Wiley & Sons, Inc.
6. Jessica Lipnack and Jeffrey Stamps, “Virtual Teams: The New Way to Work,”
Strategy and Leadership (January – February 1999).
7. http://www.corporatejourney2u.com/business/free-business-
plantemplate.html
8. http://www.bankinginfo.com.my/.../business_plan_sample.pdf

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