A

SUMMER TRAINING REPORT

ON

AN ANALYSIS & STUDY OF AIRTEL

PRODUCTS

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE DEGREE

OF
MASTER OF BUSINESS ADMINISTRATION(2009-11)
(U.P. TECHNICAL UNIVERSITY, LUCKNOW)

SUBMITTED TO SUBMITTED BY
DIRECTOR,RBMI LAJPAT RAI
Gr. Noida MBA (3rd Sem)
Roll No. 0921170043

RAKSHPAL BAHADUR MANAGEMENT INSTITUTE

Plot No-4, Knowledge park III, GREATER NOIDA
 COMPANY CERTIFICATE

TO WHOMSOEVER IT MAY CONCERN

This is to certify that LAJPAT RAI , student of MBA (3rdSem), ,

has undergone summer training in the Marketing Department
during 14th June, 2010 to 26th July, 2010 on the project titled "An
Analysis Study of Airtel Products" .

His behavior and character was good and we wish him all success
for his future endeavours.

Mr. V.K.Suri

______________
______________

Industrial Guide Faculty

Guide
 DECLARATION

I LAJPAT RAI declares that this project report titled “An Analysis &
Study of Airtel Products ” is an original work done by me under the
guidance of Mr. V.K.SURI (sales team executive). I further declare
that it is my original work as a part of my academic course. Rakshpal
Bahudar Management Institute GR. NOIDA

DATE

LAJPAT RAI
 ACKNOWLEDGEMENT

Presenting a Summer Training project of this type is an arduous task, demanding

a lot of time. I cannot in full measure reciprocate the kindness shown and

contribution made by various persons in this endeavor. I will remember all of

them with gratitude.

I am thankful toall those people who has been supported, helped directly or

indirectly towards the project thought their rich and varied teaching, professional

help and encouragement.It was only with the help of their expert guidance that

this project was duly completed.

My sincere thanks toward, for their help and guidance to complete my summer

training project at time and provided all the necessary information all those points,

which I needed to include in, with full intensity.

I am always beholden to my God, for always being with me and showing me the

right ways, my family, for always doing favors to me and my friends and

colleagues consistently helped with encouragement and criticism throughout the

project work, for always lifting my sights to higher vision, raising my personality

beyond normal limitation and for realizing me my strengths and potential.

I did not always welcome her exhortation, "try again; you can do better." But this

project owes a great deal to it - and so do I.

 PREFACE

It's a thing of massive gratification for me to present this Summer Training Project

Report on the topic "An Analysis Study of Airtel Products" completed in an

unrivaled organisation.

I know that even in the areas in which I have a little knowledge, I do not know

enough. There are new tasks in these areas for which tarn not yet equipped with

tested, proven approaches and tools. New areas of challenge and new technology

problems has arisen, where 1 have done 7 little work so far and where I have so

far only ignorance rather than even a modicum of knowledge.

This project attempts to identify and define areas related to consumer behavior

regarding new connection services. It also attempts to develop at least first

approach to these areas, to think through policies, principles, and practices to

accomplish the new tasks and to satisfy the customer needs. By this practical

training I am able to equip the manager with the understanding, the thinking, the

knowledge, and the skills for today's and also for tomorrow's market exigency.

Initially I was just having the bookish knowledge about all Marketing
policies, practices and functions, but after joining this organization,

I got most of the practical knowledge. I have come to know, what actually

happens in the organizations.

Though it is not possible to have the information of all the spheres in market, in

such a very short period, but I tried to get more and more about all functions and

practices applied in practical working, I have particularly stresses on.

This study, complex as it is, has acquired new dimensions with the dynamic social

and technological changes of the past two decades. Changing technologies,

cultural diversity, more educated work force and awareness of rights and

privileges have prompted a new look at theentire organizational structures and

systems. This project report has been painstakingly and thoroughly prepared to

cover extensively various facets - both micro as well as macro - of the field of

telecommunication marketing. Its coverage is broad and up to date and it is

balanced in terms of concept and application.

Since customers are the most important asset of any organization, there is

increased emphasis on the need for understandingpeople in a manner to satisfy

them through quality of services. The language of the presentation is highly

communicative so that it becomes interesting and comprehensible.

This project is intended for a wide audience. It will be useful to not only the

students of management, marketing management and consumer behavior, but also

to the people in any other field and management practitioners who want to

understand and enrich their understanding of consumer trends & effectively

manage their sales.

 TABLE OF CONTENTS

S.NO CONTENTS PAGE NO.

.
1. Introduction 1-18

2. Objective of the study 19-20

3. Research Methodology 21-23

4. Company Profile 24-31

5. Observations &Analysis 32-82

6. Findings 83-85

7. Limitations 86-87

8. Conclusion 88-89

9. Suggestions 90-92

10. Recommendations 93-95

11. Appendix

• Questionnaire 196-98

• Bibliography 99
• References 100-101