QUESTIONNAIRE

Questionnaire-1

Dear respondent,
A questionnaire is a formalized set of questions for obtaining information from
respondents.i am the student of department of management studies dhanjayrao
gadgil institute of co-operative management, nagpur. and presently doing a project
on “study of customer satisfaction level of hero honda motors in nagpur city”. i
request you to kindly fill the questionnaire below and assure you that the data
generated shall be kept confidential.
This is a study carried out in Nagpur city to understand the various factors which
influence the choice of Hero Honda two wheelers among customers. We wish to
get insights about customer satisfaction level to know your buying and usage
behaviour irrespective of whether you own/use two wheelers presently or not.
Hence, we request your honest assessment for questions below which is extremely
valuable for us.
1. Educational Qualification

10th or below 10+2 or below Graduate

Post Graduate and above Others(please specify)

1.Do you own a two wheeler? * If YES Please go to Q 2, else go to Q 4.

• YES
• NO

2.Which type of two wheeler do you own currently?

• Geared motorbike
• Geared scooter
• Gearless (eg.Honda Activa,TVS Scooty etc.)
 3.Average distance travelled by you in a month is around? Please go to
question 6

• 0-100kms
• 101-200
• 201-300
• 301-400
• More than 400
• I don't keep track

4.Why do you not own a two wheeler? (You can tick more than one)

• No real need
• Financial constraints
• Two wheelers in the market do not meet my requirements
• Do not know how to drive/Afraid of driving
• I am satisfied with alternate mode of transportation like
bus,rickshaws,etc
• I borrow from friends when required
• Other:

5.Which kind of two wheelers would you buy in future? (Please choose
one option)

• Motor bike
• Scooter
• Electric bike
• Cant's Say
• I don't want to buy one

6.Which price bracket does/would your vehicle fall? *

• Less than Rs. 30,000

• 30,000-40,000
• 40,001-50,000
• 50,001-60,000
• 60,001-70,000
• I don't know

7.What is/would be the engine capacity (CC) of your two wheeler? *

• Less than 100 cc

• 100cc to 125cc
• 126cc to 150cc
• 151cc to 180cc
• Above 180 cc
• I don't know
8.Kindly rate each of the following based on the importance you give
while purchasing a two wheeler * ( 1=Least
important to 5=Most important)
1 2 3 4 5

Price of Vehicle

Looks and Shape (Design

and Styling)

Maximum Speed (km/hr)

Mileage per liter

promised by the company

Pick up of the vehicle

Sound of the vehicle

Maintenance cost of the

vehicle

A wide range of colors to

choose from

Availability of Self-start
(or button start)

Weight of the vehicle

 1 2 3 4 5

Proximity of the service

station

Engine capacity of the

vehicle (cc of the vehicle)

Resale value of the

vehicle

Cost of alternate modes of

transportation like
Bus,Rickshaw etc.

Convenience of alternate
modes of transportation
like Bus,Rickshaw etc.

Quality of after sales

services by the dealer

Driving comfort

Storage space for

common articles
(Helmet,vehicle
documents,books,bags
etc.
 1 2 3 4 5

Safety while driving

Brand image of the

vehicle consdired

Advertisement of the
vehicle in the media

Recommendation of
Parents

Recommendation of
Peers/Friends

Recommendation of
Dealer/Salesperson

Celebrity
appeal/endorsement for
the Brand you consider to
buy

Recommendation/analysis
by auto magazines, auto
shows on TV

Road conditions of the

city
 1 2 3 4 5

Distance of the most

frequently visited place(s)
(ex: hotels, shopping
areas) from the place
where you stay

Toughness/strength of the
vehicle

Reserve tank capacity

9. Rate the following parameters: * (1=Strongly

Disagree,2=Disagree,3=Neither Agree nor
Disagree,4=Agree,5=Strongly Agree)
1 2 3 4 5

I am passionate about
racing

I like to do non-
conventional things

I like to go on long
drives frequently

My surroundings
should be lively and
full of activity
 1 2 3 4 5

I like to use flashy &

colourful articles

I don’t mind
experimenting with
my options

I take risks without

worrying too much
about consequences

I love to explore new

places

I like to meet new

people

I enjoy calmness and

serenity around me

I always tend to
compare anything I
buy with what others
have

I take great care of my

personal belongings

I like to accept
challenges

I like to modify the

looks of my vehicle

Uncertainties make
my life more exciting
 1 2 3 4 5

I would love to
overtake every other
vehicle on the road

My vehicle is/will be a
matter of pride for me

I like people to notice

my vehicle

Two wheeler is an
essential part of my
life

My vehicle speaks a
lot about my
personality

I keep myself updated

about two wheelers
industry

I make sure that my

vehicle is in excellent
condition all the time

10.Name

11. Gender: *

• Male
• Female

12. How much work experience do you have? *

• No work-ex
• Less than 12 months
• 12months to 24 months
• More than 24 months

13. Annual family income: *

• Upto Rs 2,00,000
• Rs. 2, 00,001 – 4, 00,000
• Rs4,00,001 – 6,00,000
• More than Rs. 6,00,000

14. Are you satisfied of giving your motorcycle for free service from the
showroom?

a. Yes � b. No �

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