Professional Documents
Culture Documents
is unique
and highly exclusive
Culture of extravagance,
extreme success,
luxurious comfort and pleasure
People
Fulvio Maria Ballabio, together with a number of
former Formula 1 drivers, European aristocracy,
diplomats and other exclusive personalities
form and support the exclusive environment
surrounding Monte Carlo Automobile.
Founder and CFO of Xeon International Developed and implemented double digit growth
strategies within Fortune 500 corporation
Will be in charge of the general and financial
management of the project Founder and CEO of Xeon International
Will be in charge of the international marketing &
sales strategy
Marta Vassileva
3. Indirect Expenses
Licensing (35% from the royalties) 0 51 192 215 236
General Management fees 0 60 60 60 60
Employees’ department 0 0 0 0 0
Workers’ department 0 0 0 0 0
General & Admin. costs 10 20 20 20 20
Total Indirect Expenses 10 131 272 295 316
EBITDA from MCA Licensing -10 -256 102 168 208
EBITDA/Revenues from royalties -176% 18,5% 27,5% 30,9%
Overall MCA EBITDA -126 394 413,1% 3 381 757,7% 3 391 0,3% 4 365 28,7%
Taxes 0 80 1 582 1 017 1 309
NET PROFIT -126 314 1 798 2 374 3 055
Working capital
Changes in working capital 800 513 -463 463 0
Cash flow from operations -926 -199 78,5% 2 261 1234,5% 1 911 15,5% 3 055 59,9%
Investments -820
Free Cash Flow -1 746 -1 389 20,4% 2 261 262,8% 1 411 -37,6% 2 555 81,1%
WACC (annual) 18,00%
Discount factor 0,959 Net present value 10 471 22 536
Discounted free cash flow -806 Internal Rate of Return 56,9%
Terminal value Internal Rate of Return (annual) 11,9%
* First Round Investors have the advantage to benefit from a low valuation
Second Round Investor will pay a higher price
Car - Revenues
The sales objectives for the car have The cars will be allocated by continent
been set at 5 pcs in 2010 and reaching (25% in US; 25% in Europe; 25% in
12 pcs in 2013 Russia and 25% in India and China)
to support the MCA shortage and
The sales mix is based on 2 different collector Strategy
motorisations (Fuel and Tri-Fuel) with
a progressive increase towards the Tri- The sales plan has not included the
Fuel model sales of the racing version for FiA
Alternatives Energies cup
The Diesel version can be realized
and can be sold in replacement of The sales of the car can be easily
the existing mix but has not been increased but has been kept on a
considered in order to avoid too high conservative base to reduce entry
entry steps for first round investors levels for the first investors
The current production site has the capacity The Fuel and Tri-Fuel models will be based
of 12 new cars a year on the Audi/ Lanborghini V8 engine but
branded MCA
An additional production site has not been
considered in this business plan but can be The Diesel version will be based on the award
auto financed from 2012 on winning Peugeot “Le Mans “engine
Satelite assembly sites (Russia, USA,…) have All cars (Except Diesel version) will be
not been considered at this time and can be functioning with the F-1 KERS (Kinetic Energy
auto financed from 2012 on Recovery System)
The production capacity is foreseen to ramp All cars will be in full carbon fiber frames
up in 2011 and to stabilize in 2012 and 2013 and equipped with MCA proprietary Gear
Box technology
4. Invisible shield technology coating for MCA can deposit 2 Patents (Optional)
Bullet proof windows
Basis engine
transformed
Engine variants: Tri-fuel in tri-fuel with 230 000
(based on GT version)
MCA proprietary
All engines will technology
be branded Monte
Carlo Automobile
Engine used by
Peugeot / Renault
Diesel 350 000
F1 Porsche
Cayenne
Central cell in
carbon fiber
Front frame 150 000
and deformable
Multimedia honeycomb
system &
concept Double Din 7”
Display
MCA by dvd / gps / usb gate
Frame: 3 000
cd / mp3 / radio /
TV tuner / reading
On board
engine data
electronic systems:
describe electronic Dashboard
5 000
philosophy & technology
technology
principle Air 10 000
Rear View
350
Camera
Satellite
Programmable 10 000
Anti Theft
Monte Carlo
Component Selected Remarks / Cost
Automobile Car
description supplier/s Technical Specs range (€)
global cost
Designers
Dashboard shortlisted
20 000
*
Watch * 14 000
Seats 6 000
MOMO only if
Steering wheel MOMO design 1 000
version
Pedals 5 000
Automatic +
MCA proprietary steering wheel
Gear box
based on X TRAC commands 2 500
technology version X TRAC supplies
F1 cars
Monte Carlo
Component Selected Remarks / Cost
Automobile
description supplier/s Technical Specs range (€)
Car global cost
Rims 3 000
Coated with
Windows/Glass bullet proof
4 000
type invisible shield
External technology
elements:
MCA hand-made
Side mirrors carbon fiber
delivered with body
Brake systems
Brakes system 6 000
specialists
Developed with
Exhaust pipe MCA Proprietary 650
the engine
Manpower costs
Assembling 25 000
Engineering 35 000
Tuning 38 000
Other costs: 12 000
Car - Other Technical Specifications
Monte Carlo
Maximum power Compression Catalytic
Automobile cc/power Max. Torque Coolant Aspiration Other
hp ratio converter
Engine variants
Fuel version 4400 cc 580 cv @ 7000 g/m 12,5:1 600 Nm@4800>5800 water/glycol twin turbo three way/ KERS
650 cv with kers g/m radiators water oil with 2 Euro 4
intercooler
Tri-fuel 4400 cc 630 cv @ 7100 g/m 12,5:1 640 Nm@4600>5600 idem twin turbo three way/ KERS
700 cv with Kers g/m with 2 Euro 4
intercooler
Diesel 5500 cc 700 cv @ 6800 g/m 14,0:1 1000Nm/ idem twin turbo FAP/ three
by Mecachrome 3500>5000 g/m with 2 way E5 n/a
intercooler
all models: differenziale elettronico con sistema del controllo di trazione.
Gear box
MCA elettronico, doppia frizione e preselezione delle marce. Doppia modalita di comando ,automatico e al volante tramite leve
(all models)
Brake (all ABS di tipo adattativo anteriori dischi autoventilanti con pinza a otto pistoncini posteriori dischi con freno di stazionamento a
models) comando elettrico
The cost of sales include the efforts required The Marketing budget from 2011 on will
for assuring the sales of the car exclusively be used to finance the event costs
of the FiA championship
The mix is concentrated on 3 major points:
The show room in Monte Carlo will host 3
1. Attractive margins for dealers
cars (One Centenaire; One ALA-50 and one
2. Marketing budget to attract new clients MCA Racing version)
3. A show room in Monte Carlo
Cost of Sales is following the production
The Marketing budget in 2010 will be used to capacity and will be increased accordingly if
attend a limited number of car shows the production capacity will be increased
Dealer commission (15% from sales) 134 778 1 689 1 689 1 896
Total Cost of Sales 194 1 202 498,9% 2 318 121,6% 2 243 0,5% 2 450 12,1%
Car - Indirect Cost
Total Total Growth Total Growth Total Growth Total Growth
K EUR
2009 2010 2009-2010 2011 2010-2011 2012 2011-2012 2013 2012-2013
4. MCA Car Indirect Expenses
Personnel costs 71 412 301,9% 451 9,6% 576 27,7% 356 -38,2%
General Management fees 30 126 320,0% 132 5,0% 139 5,0% 146 5,0%
Value Creation Team 0 180 200 11,1% 240 20,0% 0 n.a.
Employees’ department 62 66 5,0% 69 5,0% 135 95,7% 141 5,0%
Workers’ department/Technical support 10 40 300,0% 50 25,0% 63 25,0% 69 10,0%
General & Administrative costs 97 102 5,0% 107 5,0% 112 5,0% 118 5,0%
Homologation costs 100 204 12 13 13
Total Indirect Expenses 220 717 217,6% 570 5,1% 701 4,7% 487 -17,9%
General Management fees Managing director’s / Chief of R&D salary (Fulvio Maria Ballabio)
� Legal expenses
� Accounting fees
General & Administrative costs � Office rent
� Travel expenses
� Bank related expenses
The Licensing strategy is to launch a MCA product The MCA Licensing range will develop gradually
range that will mostly be used to create brand on a step by step approach, starting with easy to
awareness at zero cost for the MCA brand source articles and ending with more sophisticated
products All products can be considered: Fashion
The MCA Licensing revenues have been very much Clothing, Exclusive Shoes, Limited Sportswear, Luxury
undervalued
Accessories, Jewels, Boats, ...
Current forecast counts with Partner sales of The licensing revenue model is based on guaranteed
licensing goods of €7,5 million however realistic
minimums to be paid upfront by the licensee and
partner sales will amount around €50 million
running royalties
generating €5 million of additional revenues for
MCA
Goods & Pricing
The exclusivity of the products
will set the price level high. On
the other hand, the price levels
will guarantee exclusivity.
Licensing - Cost of Sales
The Licensing goods will be promoted “limited guests” will be able to try
in very exclusive Lifestyle Magazines the MCA ALA 50 and/or to get a seat
and through Public Relations next to a “famous” racing pilot to
experience the “Brand Power”.
A budget has been foreseen to attend
the biggest licensing fairs to activate Other parallel happenings focused on
new partners the luxury and exclusivity pleasure
attributes of the brand such as
The majority of the Licensing cost of “fashion defiles and Gala evenings
sales budget will be used to finance “will take place.
visits (Master licensee and his major
clients) to the FiA Alternatives Those events will be financed with
Energies Cup the Marketing Budget of MCA and will
be the materialization of the Monte
The budget is subject to adaptation Carlo Exclusive Club.
to the licensing revenue results The
2. Cost of Sales
PR 0 27 18 15 15
Luxury Exhibitions 0 54 35 30 30
3. Indirect Expenses
General Management 0 60 60 60 60
fees
Employees’ department 0 0 0 0 0
Workers’ department 0 0 0 0 0
� Legal expenses
General & Admin. costs � Accounting fees
� Rental Expenses
Conclusions & Requirements
The first valuation method “assets valuation The company needs a minimum of € 3,9
“evaluated the assets (including a brand million initial cash injections
certification) of the company at €10 million
The current shareholders agreed to keep
The second valuation “company 75% of the equity in the company
replacement cost” (how much the buyer
The proposed price is set at €5.2 million for
would need to invest in order to achieve
49%
the same result) has been valued at €11,2
million The company value is estimated at €22,5
million in 5 years
The third valuation “Discounted Cash
5. Contract proposal