News Release

BASF and Louis Féraud launch Non Iron co-branding Media Contacts
program in Thailand Selene Au
Phone: +852 2731 0138
Fax: +852 2734 9645
• New collection of the co-branded shirts now available in Email: sauwai-
selene.au@basf.com
high-end Thai department stores
• BASF Non Iron hangtag guarantees customers high
garment quality

Hong Kong, CHINA, December 13, 2006 - BASF, the world’s

leading chemical company, has taken a major step to revolutionize
the garment industry with the launch of its new Non Iron technology
and co-branding program in Asia. High-end apparel brand Louis
Féraud has chosen BASF as its partner for promoting its new shirt
collection employing the Non Iron technology. The shirts will be
labeled with the BASF Non Iron and Louis Féraud hangtags. The
collection is now available in high-end Thai department stores such
as Central, The Mall, Emporium and Siam Paragon in Thailand, and
will soon be available in other countries such as Indonesia and
Vietnam.

The Non Iron label stands for full ease of care and garments bearing
the BASF Non Iron hangtag show the consumers at the first glance
that it is of a high performance. For high-quality cotton shirts,
trousers and blouses, the Non Iron technology ensures that the Corporate Communications
fabric is highly comfortable for the body, excellent for shape BASF East Asia Headquarters Ltd
45/F, Jardine House,
retention and looks new for much longer. Best of all, it is Non Iron: No. 1 Connaught Place,
Central, Hong Kong
Just wash, dry and wear. Manufacturers who meet BASF www.asiapacific.basf.com

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requirements to produce non-iron fabric can join the Non Iron Partner
Mill Program. They will have the privilege to certify their fabrics and
enjoy the benefits from the marketing program conducted by BASF
and will be introduced to interesting trading companies and clothing
brands.

Paris-based Louis Féraud is a fashion brand targeting at men who

enjoy “sport-work-party” lifestyle. The new collection was created for
multipurpose application ensuring high comfort for outdoor activities
as well as for official occasions. It was introduced in Bangkok at a
fashion show hosted by BASF and Cassardi International Co., Ltd,
the sales marketing branch under Boonsiri International Group,
which is an importer and manufacturer of 18 licensed brands and an
original equipment manufacturer, in Bangkok.

“Application of the Non Iron technology is the beginning of a new era

for the luxury French line,” stated Ms. Khun Patcharawan
Boonnamsap, Director of the Board of Cassardi, “With design,
coloration, sewing style and the lifestyle of the new generation of
men, we are confident this collection will be a success. In addition,
with the Non Iron technology, customers can enjoy a modern style
and a higher comfort level. It will require less energy to maintain
clothes, something especially invaluable for people when traveling.”

Mr. Paul Mui, Senior Manager Asia Pacific, Performance Chemical

for Textiles, BASF East Asia Regional Headquarters Ltd. explained
the benefits of Non Iron technology, “Fabrics treated with the Non
Iron technology support crease recovery, stay durable and the
smoothness remains in tact after washing. For companies such as
Cassardi, who label their garments with the Non Iron hangtags, they
are building on a comprehensive, cooperative partnership with the
BASF’s textile expertise – from the quality of the fabric through to the
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marketing programs. For consumers it gives confidence on the high

performance of the fabrics used.”

About Non Iron technology

Non Iron, an advanced finishing technology by BASF, ensures that
apparel has optimal wash-and-wear performance. As cotton fibers
swell and change position during washing, they do not return to their
original state after drying. The result: the fabric looks wrinkled. With
the Non Iron treatment applied, a cross-linking agent is added to the
fabric, which allows the fibers to maintain their original ordered state
that they experienced during manufacture. In addition, suitable
additives ensure a high degree of elasticity and a very soft handle.
With a new quality mark in the Non Iron technology, BASF is setting
standards for textile finishers in the market and among end users.

BASF Performance Chemicals – always one idea ahead!

The product range of BASF's Performance Chemicals for Textiles
business unit includes products and concepts for weaving,
pretreatment, optical brightening, analog and digital printing, coating
and finishing, as well as dyeing auxiliaries. Our products are
manufactured and marketed worldwide. We are one of the leading
suppliers in these fields. Further information on our products may be
found at: www.basf.com/textile.

BASF – The Chemical Company

BASF is the world’s leading chemical company: The Chemical
Company. Its portfolio ranges from chemicals, plastics, performance
products, agricultural products and fine chemicals to crude oil and
natural gas. As a reliable partner to virtually all industries, BASF’s
intelligent system solutions and high-value products help its
customers to be more successful. BASF develops new technologies
and uses them to open up additional market opportunities. It
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combines economic success with environmental protection and

social responsibility, thus contributing to a better future. BASF has
over 95,000 employees and posted sales of more than €42.7 billion
in 2005. BASF shares are traded on the stock exchanges in Frankfurt
(BAS), London (BFA), New York (BF) and Zurich (AN). Further
information on BASF is available on the Internet at www.basf.com.

Media photos:
High-resolution version can be provided by request or downloaded
from http://www.asiapacific.basf.com

Mr. Paul Mui (first left), Senior Manager Asia A Thai model is promoting a Feraud shirt with
Pacific of Performance Chemicals for Textiles BASF’s Non Iron technology in Siam Paragon,
of BASF and Ms. Patcharawan Boonnamsap, a department store in Bangkok, Thailand.
Director of the Board of Cassardi (second left)
propose a toast to the guests in the co-brand
fashion show in Bangkok.