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News Release

BASF and Louis Féraud launch Non Iron co-branding program in Thailand

New collection of the co-branded shirts now available in

high-end Thai department stores BASF Non Iron hangtag guarantees customers high garment quality

Media Contacts

Selene Au

Phone:

+852 2731 0138

Fax:

+852 2734 9645

Email:

sauwai- selene.au@basf.com

Hong Kong, CHINA, December 13, 2006 - BASF, the world’s leading chemical company, has taken a major step to revolutionize the garment industry with the launch of its new Non Iron technology and co-branding program in Asia. High-end apparel brand Louis Féraud has chosen BASF as its partner for promoting its new shirt collection employing the Non Iron technology. The shirts will be labeled with the BASF Non Iron and Louis Féraud hangtags. The collection is now available in high-end Thai department stores such as Central, The Mall, Emporium and Siam Paragon in Thailand, and will soon be available in other countries such as Indonesia and Vietnam.

The Non Iron label stands for full ease of care and garments bearing the BASF Non Iron hangtag show the consumers at the first glance

that

it

is

of

a

high

performance.

For high-quality cotton shirts,

trousers and blouses, the Non Iron technology ensures that the fabric is highly comfortable for the body, excellent for shape retention and looks new for much longer. Best of all, it is Non Iron:

Just wash, dry and wear. Manufacturers who meet BASF

Corporate Communications

BASF East Asia Headquarters Ltd 45/F, Jardine House, No. 1 Connaught Place, Central, Hong Kong

www.asiapacific.basf.com

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requirements to produce non-iron fabric can join the Non Iron Partner Mill Program. They will have the privilege to certify their fabrics and enjoy the benefits from the marketing program conducted by BASF and will be introduced to interesting trading companies and clothing brands.

Paris-based Louis Féraud is a fashion brand targeting at men who enjoy “sport-work-party” lifestyle. The new collection was created for multipurpose application ensuring high comfort for outdoor activities as well as for official occasions. It was introduced in Bangkok at a fashion show hosted by BASF and Cassardi International Co., Ltd, the sales marketing branch under Boonsiri International Group, which is an importer and manufacturer of 18 licensed brands and an original equipment manufacturer, in Bangkok.

“Application of the Non Iron technology is the beginning of a new era for the luxury French line,” stated Ms. Khun Patcharawan Boonnamsap, Director of the Board of Cassardi, “With design, coloration, sewing style and the lifestyle of the new generation of men, we are confident this collection will be a success. In addition, with the Non Iron technology, customers can enjoy a modern style and a higher comfort level. It will require less energy to maintain clothes, something especially invaluable for people when traveling.”

Mr. Paul Mui, Senior Manager Asia Pacific, Performance Chemical for Textiles, BASF East Asia Regional Headquarters Ltd. explained the benefits of Non Iron technology, “Fabrics treated with the Non Iron technology support crease recovery, stay durable and the smoothness remains in tact after washing. For companies such as Cassardi, who label their garments with the Non Iron hangtags, they are building on a comprehensive, cooperative partnership with the BASF’s textile expertise – from the quality of the fabric through to the

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marketing programs. For consumers it gives confidence on the high performance of the fabrics used.”

About Non Iron technology

Non Iron, an advanced finishing technology by BASF, ensures that apparel has optimal wash-and-wear performance. As cotton fibers swell and change position during washing, they do not return to their original state after drying. The result: the fabric looks wrinkled. With the Non Iron treatment applied, a cross-linking agent is added to the fabric, which allows the fibers to maintain their original ordered state that they experienced during manufacture. In addition, suitable additives ensure a high degree of elasticity and a very soft handle. With a new quality mark in the Non Iron technology, BASF is setting

standards for textile finishers in the market and among end users.

BASF Performance Chemicals – always one idea ahead!

The product range of BASF's Performance Chemicals for Textiles business unit includes products and concepts for weaving, pretreatment, optical brightening, analog and digital printing, coating and finishing, as well as dyeing auxiliaries. Our products are manufactured and marketed worldwide. We are one of the leading suppliers in these fields. Further information on our products may be

BASF – The Chemical Company

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s intelligent system solutions and high-value products help its customers to be more successful. BASF develops new technologies and uses them to open up additional market opportunities. It

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combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has over 95,000 employees and posted sales of more than €42.7 billion in 2005. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA), New York (BF) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

Media photos:

High-resolution version can be provided by request or downloaded

Page 4 combines economic success with environmental protection and social responsibility, thus contributing to a betterwww.basf.com . Media photos: High-resolution version can be pr ovided by request or downloaded from http://www.asiapacific.basf.com Mr. Paul Mui (first left), Senior Manager Asia Pacific of Performance Chemicals for Textiles of BASF and Ms. Patcha rawan Boonnamsap, Director of the Board of Cassardi (second left) propose a toast to the guests in the co-brand fashion show in Bangkok. A Thai model is promoting a Feraud shirt with BASF’s Non Iron technology in Siam Paragon, a department store in Bangkok, Thailand. " id="pdf-obj-3-20" src="pdf-obj-3-20.jpg">

Mr. Paul Mui (first left), Senior Manager Asia Pacific of Performance Chemicals for Textiles of BASF and Ms. Patcharawan Boonnamsap, Director of the Board of Cassardi (second left) propose a toast to the guests in the co-brand fashion show in Bangkok.

Page 4 combines economic success with environmental protection and social responsibility, thus contributing to a betterwww.basf.com . Media photos: High-resolution version can be pr ovided by request or downloaded from http://www.asiapacific.basf.com Mr. Paul Mui (first left), Senior Manager Asia Pacific of Performance Chemicals for Textiles of BASF and Ms. Patcha rawan Boonnamsap, Director of the Board of Cassardi (second left) propose a toast to the guests in the co-brand fashion show in Bangkok. A Thai model is promoting a Feraud shirt with BASF’s Non Iron technology in Siam Paragon, a department store in Bangkok, Thailand. " id="pdf-obj-3-30" src="pdf-obj-3-30.jpg">

A Thai model is promoting a Feraud shirt with BASF’s Non Iron technology in Siam Paragon, a department store in Bangkok, Thailand.