Strategic

management:
Case Study
“Business plan”
Submitted to:

SIR ADNAN ANWAR

Submitted by:

Syeda Qurat-ul-ain Kazmi 54140

Syed Akbar Shah Kazmi 54203

PAF-KIET
Karachi
 Business Plan

Name of the company:

“Meezan business school”

Mission statement:
“We produce visionary leaders”

Vision statement:
To be the leading institution which provide the balanced
education of both Islamic ideology and modern world. To be
the best academic education of Pakistan till 2030.

Industry:

Educational industry.
Slogan :

“Read to lead”
Logo of the company:
Partner’s profile:
Partner # 1: Partner # 2:
Syeda Quratul ain Kazmi Syed
Akbar Shah
Kazmi
M.A (economics M.B.A
M.B.A (marketing)

Idea generation:
As our society is following western education system and
adopting modern culture. So it also brings the negative impact on our
society also. We belong to a different culture and our ideology is also
different from modern world (western culture).
So we got an idea that we can have an education institution that
focus both on Islamic ideology and modern education.
This business is an innovative form business of the current education
system.

Business Description:
Here is the description about this business.
This business will b operated in Karachi and in future expansion
will be made on favorable conditions. Currently such kinds of business
are being operated by many groups but we will operate in an
innovated way. An institution having both Islamic and modern
education is difficult to operate but there is a market or peoples who
want to have such schools in Pakistan.
Recently there may institutes which are providing modern
business education so there is tough competition in market. But we
can avail opportunities by having competitive advantage over others
by having an Islamic touch to the business. It is difficult to operate
such kinds of business because our rivals may propagate that we are
leading towards extremism.
We can deal with such kinds of situation by making perception of
peoples that we provide the balanced education of both religion and
modern business.
In this period three are number of people in Pakistan who want to
educate their children by modern business, but due to the environment
in current institutions they are scared to enroll their children. So we
want to build trustworthy instate for those who are interested in having
business education but following Islamic values.
There are chances of having imitation of our strategy by the rival firms,
but we would have built our brand in market so it will not matter a lot.

Technological description:
The most advanced teaching system will be adopted to facilitate the
students. Technology will include computer based education system.
Internet and other technology which support the education will be
followed.
 MEEZAN
BUSINESS
SCHOOL
INTRODUCTION

INFRASTRUCTU
RE

BILLING/FEES
STRUCTURE

COMPETITIVE
ADVANTAGE

FAST PAF (KIET)

INTRODUCTION INTRODUCTION KARACHI
UNIVERSITYMBA
CURRICULUM INFRASTRUCTURE PROGRAMME
INFRASTRUCTURE INTRODUCTION
CURRICULUM /EXTRA
CURRICULUM ACTIVITIES
SPORTS INFRASTRUCTURE
FEE STRUCTURE/BILLING
BILLING CURRICULUM/EXTRA
STUDENTS EXPRESSIONS CURRICULUM
BENCH MARK
COMPETITIVE COMPETITIVE
STUDENT EXPRESSIONS DISADVANTAGE DISADVANTAGE
 FAST
FEATURES BENEFITS
INTRODUCTIO Fast Is Well Known As Engineering University.
N They Just Started Their M.B.A...
Their M.B.A Programme Is Not Doing Very
Well Because Less Of Expertise And
Professionalism They Just Diversify Their Core
Business To M.B. A Programme.
Curriculum Fast Is Following Regular Business Courses
Which Are Indispensible For Business Studies
All Approved By H.E.C.
Infrastructure Main Campus Of Fast Has Competitive
Disadvantage Of It Is Located In The Suburb
Of Main City.
While City Campus Is Located In The City
Centre But Building And The Capacity Of
Student Is Very Small And Getting Almost
Impossible To Accommodate Enough Number
Of Students.
Sports Fast Is Consistently Taking Part In Extra
Curriculum Activities As Their Main Campus Id
Well Equipped With All Facilities Which Are
Necessary For Training And Practicing.
Billing Fast Is Offering Heavy Pay Checks Per
Semester .Their Billing Policy Is Very Strict
About Giving Compensation And Timings.
Bench Marks Fast Has Set Such A High Criteria For The
Selection Of Students And Passing Exams
That No Body Can Meet That Bench Mark. So
They Fails To Get Any Scholar Ship.
General While Interviewing From Fast Students About
Impression Of Their Level Of Satisfaction Related To Their
Students Studies And Career Offered From University,
They Were Much Concern About Their Study
Material, Availability Of Professional
Teachers, And Chances Of Getting Good Jobs
After Passing Out.
Competitive Even Though Fast Has Built Such A Huge And
Disadvantage Really Admiring Building And Other Features.
But The Location Of The Main Campus Is
Really A Big Competitive Disadvantage.
As City Political And Law Enforcement
Situation Is Not Stable That’s Why Students
And Teachers Are Afraid Of Going Very Far
From The City Centre In Addition There Is No
Facility Of Hostel Or Any Place Where
Students Can Stay If They Get Stuck In The
University For City Situation.
In Current Situation Fast Has Spend Very Big
Amount In Building Infrastructure Which Cost
Is Not Been Covered By Their Engineering
Programme (For Which University Is Well
Known) That’s Why They Start Their MBA And
Made A City Campus In The City Centre.
In This Case Location Is Good But There Are
Some Other University Which Are Mainly
Focusing On M.BA And Well Reputed In
Business Administrations.
So Fast Is Facing A Tough Competition As
Well As Their City Campus Is Not Very Well
Equipped With All Indispensible Facilities.
 P.A.F (KIET)
FEATURES BENEFITS
INTRODUCTION PAF (Kiet) Was Established In 1997.With The Aim Of
Providing Quality Education Economically.
All The Programmes In Kiet Are Recognized By
H.E.C. The Main Campus Is Located In Korangi Creek
Which Is Far From The City Centre But Their City
Campus Is Located On The One Of The Prime
Location.
Infrastructure One Of Our Big Competitor PAF-Kiet Has Developed
A Spacious, Comfortable Class Rooms And Equipped
With All Facilities Which Are Indispensible For Higher
Education.
Kiet Is Continuously Developing In All Fields To Meet
With The Developing Requirements Of Business
Studies.
But One Thing They Are Lacking Is Building Any
Hostel Or Accommodation For Those Students Who
Are Coming From Other Cities....
Curriculum Kiet Is Continually Updating It Curriculum According
To H.E.C Requirements And Trying To Bring
Professionalism Through Seminars, Workshops And
Internships
Sports/Extra PAF-Kiet ‘S Main Campus Has Huge Area Under Their
Curriculum Ownership So They Are Very Good In Arranging
Cricket Matches , Debates, Fashion Shows And
Musical Functions Which Are Arranged By University
Students Who Will Be Up Coming Stars Of Future
Fee PAF Kiet Has Very Strict Policy About Their Billing
Structure/Billing Procedures And Fee Structure But They Are Offering
Scholarship On Merit Basis.
General When Talked To PAF-Kiet Students About Their Level
Impression Of Of Satisfaction Regarding Their Studies And Career
Students And Facilities Provided By University They Showed
Their Concern About Some Teachers Are Good But
Not Giving Enough Examples Which Are Up To
Student Level To Better Understand Any S Specific
 Term.
One More Concern They Are Showing Is The Least
Consider The Students Suggestion About Their
Requirements
Although Kiet Is Offering Scholarships And
Compensation But Criteria For Getting Scholar
Ships, Or Compensation Or Even Scrutiny Of Paper
Is Very Tough And Slow Process That Student Gets
Frustrated.
Competitive Although PAF- Kiet Is Our Main Competitor Because
Disadvantage They Are Quite Organize And Offering Many
Facilities But We Have An Edge Over Them On The
Basis Of Business Education In Context Of Islam. So
This Can Be A Competitive Disadvantage over PAF-
Kiet.

KARACHI UNIVERSITY(M.B.A)PROGRAMME
FEATURES BENEFITS
INTRODUCTION The University Of Karachi Is Well
Reputed And One Of The Leading And
Authentic University In Pakistan
They Started Their M.B.A Programme
About 10 Years Ago. They Already Have
IBA Main Campus Under Their Premises
So They Are Facing Tough Competition.
INFRASTRUCTUR Although Karachi University Is One Of
E The Largest University In Asia But They
Have Lack Of Infrastructure And Basic
Facilities Which Are Necessary For
Studying Smoothly.
They Are Offering Their Classes In
Department Of Commerce So There Is No
Separate Building For M.B.A Students

CURRICULUM As Karachi University Has One Of The

AND EXTRA Leading School (I.B.A) City Campuses
CURRICULUM Within Its Premises So It Is Following The
ACTIVITIES Same Curriculum And Also Offering
Annual Extra Curriculum Activities.
 STUDENTS Students Are Not Very Much Satisfied
EXPRESSION With The Current System Of Examination
And Grading System.
Students Are Not Satisfied With The
Teachers They Have
Students Are Very Much Concern About
How They Going To Compete When They
Have I.B.A In front Of Them.
COMPETITIVE The Biggest Competitive Disadvantage
DISADVANTAGE They Are Facing Current City Legal and
Political situation .As Ku Has Faced
Interference Of Political parties So
Students Have Been Divided Into
Different Groups And This Cause
Sensitivity Of Any Political Changing In
University And For Many Days It Close
For No Reason.
For This Reason Student Studies Suffer A
Lot.

MEEZAN BUSINESS SCHOOL

FEATURES BENEFIT/COMPETITIVE
ADVANTAGE
INTRODUCTION Meezan Business School Is Recently
Founded And Reputed As The One And
Only Business School That Are Providing
Business Studies In Islamic Context.
It Is A Partnership Based Business School
With The Collaboration Of London School
Of Economics. Curriculum Is Followed By
H.E.C And Approved By Sindh Board.
INFRASTRUCTURE/locatio We Are Located In One Of The Prime
n Location Of City Centre.
That Makes All Students And Teachers
Ease Of Getting There.
We Have Built Up Spacious Building
Equipped With All Facilities Which Are
Basically Required By All Business Schools
And Students In It.
 We Have Our Private Hostel And
Comfortable Accommodation Available For
Those Students Who Are Coming From
other Cities For The Sake Of Studies.

BILLING /FEES We Are Charging Affordable Fees From

STRUCTURE students And Offer Billing System is Quite
Flexible Even Student Can Pay Fees In
Installments.
In Addition We Have Scholar Ships
Available On Merit And Need Basis.

COMPETITIVE We Are Offering Modern Business

ADVANTAGE Education while Keeping Islamic Values In
Hand.
Our Graduates Are Different In Their
Behavior From Other Business Graduates
Because We Are Strictly Practiced To
Follow Islamic Teachings.
Our Visa Offering Policy And Teaching The
English Language According To IELTS
Standards Are The Sources Of Competitive
Advantage.
Our Excellent Faculty And Infrastructure
Are Our Core Competency So That Through
Which We Can Create Our Competitive
Advantage.
We Strictly Define Dress Code For Both
Genders (Male/Female) To Differentiate
Our Selves From other School Graduates.
 CORE BUSNIESS OR
(PRODUCT)
Meezan institute is currently focusing on the inauguration of
following degree.
Masters programmes in business administration that is M.B.A. But the
ends where we are going to mainly focus where we have core
competencies that lead us towards competitive advantage are as
following.
We have competent and highly educated faculties that include PhDs
and M.phil who are the main source of competitive advantage.

We are focusing on quality syllabus that according international

standards leading towards competitive advantage.

As we offering Islamic perspective of business with modern business

practices, so we are offering top class professionals to share
their real time experiences with students and prepare students by
giving them realistic situations.
As our emphasize is to produce market leaders which have balanced of
both Islamic and modern education so Islamic scholars are also the
part of faculty and in every semester an Islamic course is mandatory to
make a professional also according to Islamic standards.

We are also offering English courses according to the standards of

IELTS during the degree holding period.

Part time jobs within campus available for needy students.

We also offer student VISA for those students who are interested in
having education outside of the country by the contract with
government of U.K and university of London.

Intern ships can be arranged for graduate students

Teacher assistance ship available for devoted students who can get
75% off in their regular fees.

Scholar ships are also available for those students who cannot afford
regular amount

Market research
(Questionnaire)
Meezan business school
1. What is your religion? ……………………

2. Have you ever tried to know about Islam?

a) yes

b) No

3. What is your monthly income?

A) 30000 to 40000
 b) 40000 to 45000

c) Above 45000

4. Do current business schools are providing quality education?

a) Yes b) no c) don’t know

5. If no then what do you feel you are missing?

a) Highly educated (PhD) faculty

b) Quality syllabus according to international standards

c) Other (mentioned it) …………….

6. Do you think that while doing any transaction in our life it is

important to know about Islamic principles?

a) YES b) NO

7. Command over spoken and written English provides an edge in high

education degrees?
a) Yes

b) No
c) Don’t know

8. Are you satisfied with the environment in universities?

a) Yes b) no

9. If no then what factors you want to change?

a) Dressing code and conduct

b) Co-education

c) Any other………………….

10. In your opinion what qualification should a faculty have?

a) PhD

b) M.phil
 c) Maters

11. In your opinion what is the factor that affects the reputation of a
University/business school

A) infrastructure

b) Qualified and experienced faculty

c) Environment of the institution

12. If you get a chance to go abroad for higher studies, would you like
to go?

a) Yes b) no

13. If yes then

why? ........................................................................................................
......................................................................................................

14. In your opinion what factor affects behavior of a person more than
other factors mentioned below?

A) Environment of the education institution

b) Religious teachings

c) Any other……………………………………

Analyzes of the market research are as following.

s. no Question Yes/ No/ B Don’t
A know/
C
1 What is your religion? 100
%

2 Have you ever tried to know about Islam? 80% 20%

3 What is your monthly income? 20% 39% 41%

4 Do current business schools are providing quality 40% 45% 5%
education?

5 If no then what do you feel you are missing? 67% 30% 3%

6 Do you think that while doing any transaction in our 73% 27%
life it is important to know about Islamic principles?

7 . Command over spoken and written English provides 95% 5%

an edge in high education degrees?

8 Are you satisfied with the environment in 33% 67%

universities?

9 If no then what factors you want to change? 70% 25% 5%

1 In your opinion what qualification should a faculty 40% 21% 39%

0 have?

1 In your opinion what is the factor that affects the 2% 12% 86%
1 reputation of a
University/business school
1 If you get a chance to go abroad for higher studies, 96% 4%
2 would you like to go?

1 If yes then why?

3
1 In your opinion what factor affects behavior of a 79% 17%
4 person more than other factors mentioned below?

Place:
Meezan institution is located at main shah-rah Faisal opposite to Laal
Kothi. (Campuses may be expended on suitable times all over
Pakistan.)

We are located in one of the prime location of city centre, which is

easily reachable from any area.
 Bus service is also available for those students who are coming from
remote areas from where they cannot get transport easily.

We have neat, clean, spacious and cheap accommodation available

for those students who are coming from other cities.

We have computer equipped library carrying more than enough text

and reference books with sufficient seats and well disciplined study
atmosphere.

Our class rooms are very well equipped with projectors and lighting
system etc

We have very neat and hygienic canteen as well as mess room for
hostel and regular students.

We have separate gym for girls and boys to polish their sportive skills
along with the studies.

We have spacious prayer rooms for boys/girls

Promotion:
As there are many modes of promotion but we are focusing on the
following types of marketing.

1. We are going at different colleges at intermediate level to guide

them about future because students at this level lack guidance
 about their future. We facilitate them to explore their field of
interest and analyze their selves. So in this way we can make our
future customers because these students will prefer us at time
when they get grow to take admission in higher classes.

2. We also want to participate in different co. curricular activities

like sports and debates at national level.

3. We want to support any social cause like awareness campaigns

about health and economical issues in public, so in this way we
can make our strong relationship in the region

4. As we cant deny the fact that power of media is enough to make

perception of customer so also media advertisement will be
made. That will include television internet and also print media
5. 2 students from a single family 1 of them will be free to study.

6. For promotion we are doing many co. curricular activities like

debate, cultural shows, Islamic conferences, teacher’s day,
sports day, and many other creative and thought provoking
activities to explore talent of the student

Pricing:
In each semester it is planned to allocate maximum 5 courses to all students.
And fee will be charge as upon per course.
Per courses fee will be 9000 and each course will be of 3 credit hours
.
Operation plan;
It is estimated that there will be 3 badges every year and in one semester 100
students will be admitted. So we need 30 faculty members per year. As in one
semester 2 classes each of 50 students and 5 subjects each class. So 10 faculty
member for a badge, so for 3 semesters ….10*3= 30
There must be 6 class rooms. For administration hierarchy we have following
plan

President

Director human
Director operations Marketing director
resources
 Financial estimations

Revenue 50000*100= 50, 00,000*3= 15000000

Variable expenses. 30 faculty* (30000*12)= (10800000)
Gross profit 4200000
Operating expenses (1000000)

Income before taxes 3200000

Now tax @ 40% (1280000)

Net income 1920000

Note…………………..
All the above financial calculation is made upon
estimation and forecasting by assuming and predicting.
Errors and omissions are accepted.
Regards
Syed Akbar shah Kazmi
Syeda Qurat-ul-ain Kazmi