ICSC Central California

Visalia Convention Center

Visalia, CA
April 21, 2011
 ICSC Central California
Visalia Convention Center • Visalia, CA
April 21, 2011

thursday other Hispanic and Asian-oriented retailers can be

April 21 attracted. Learn what the outlook is for 2012 relative to

more retail reuse or in-fill space vs. new construction
of shopping centers or stand-alone structures.
u Registration
8:30 am – 5:45 pm moderator

Dora Westerland
u Continental Breakfast President
8:30 – 9:00 am Hispanic Chamber
Fresno, CA
u Welcome and Introduction
panelists
to the Program
Gene Detchemendy
9:00 – 9:15 am
Charles Company
West Hollywood, CA
Wayne Millies
ICSC 2011 Central California Idea Exchange John Marquez
Program Planning Committee Co-Chair CFO
Director of Sales Vallarta Supermarkets
The Whitlatch Group Sylmar, CA
Visalia, CA
John Marshall
Mike Ennis CEO
Chairman John Marshall Real Estate Company
Tulare County Board of Supervisors Fresno, CA
Porterville, CA
Patrick Orosco
Director of Development
u General Session The Orosco Group
9:15 – 10:30 am Monterey, CA

Developing Successful Retail u General Session

in Underserved Markets
10:30 – 11:00 am

Development is a complicated process and retailers alone
2011 — Corporate Recovery, Consumer
are not responsible for markets remaining underserved.
Caution, Retail Redemption and
The four critical interest groups – Community – Govern-
Political Confusion: Hold on to Your
ment – Developers – Retailers – must work individually
Seats and Your Money!
and in partnership to overcome challenges and obstacles
to development. Learn how cities in the Central Valley
What can we expect from a year that is likely to be
of California must explain the lack of density, longer
defined by corporate profits, Main Street muddling,
than normal travel distances, and lower housing prices
consumer concern and political dysfunction? How
to convince retailers operating in the San Francisco Bay
can those of us in the retail development and attraction
Area and Southern California that this regional trade
business successfully navigate between corporate
area is comparable when considering these factors.
spending, capital marketplace hesitancy, the uncertainties
Hear successful Hispanic grocery chains such as Vallarta
of more ballot box taxation and the impact of massive
share their insights on what goes into developing a strategic
unemployment? Is ground up retail a wish and a prayer?
plan to open new markets in the Central Valley and how
Can we rely on public/private deals or is California
ICSC Central California
Venue Visalia Convention Center • Visalia, CA
April 21, 2011

redevelopment and economic development headed u Keynote Presentation

for a political lockdown? Given a year of deceptive
12:45 – 1:45 pm
investment signals and mixed political messages,
are there new tools or are we fools...or simply introduction
fooling ourselves? RICARDO NOGUERA
Housing & Economic Development Director
Mr. Kosmont will focus on key economic and political
City of Visalia
trends as they impact retail initiatives and strategies in
Visalia, CA
California and Central Valley.

keynote speaker
Larry Kosmont
President & CEO Honorable William Fulton
Kosmont Companies Mayor & Author
Los Angeles, CA Author of The Reluctant Metropolis, Guide to
California Planning and Romancing the Smokestack
City of Ventura, CA
u City Showcase
11:15 am – 12:15 pm
u Meet the Retailers
Ever Wonder Why Cities in Central 1:45 – 3:45 pm
California Are Underserved by Retail?
Meet the Region’s Retail Dealmakers
A new look at the “Drive Time” criteria as it relates to
cities that draw from a large geographic area without Please join us for a rare opportunity to meet and
the density typically found in urban areas. Discover the interact with Retailers that are doing business and
diversity within the Central California as a cross-section will be expanding in Central California!
of large and small cities provide information on their
demographics, market areas, retail opportunities Retailers will participate and share their current plans
and more. and strategies, and afterwards, the retailers will be
available for your questions in a one-on-one format
moderators
during the member hosted reception.
Suzi Picaso
Chair
Tulare Economic Development Corporation
u Member-Hosted Reception
Tulare, CA 3:45 – 5:45 pm

Carl Switzer
Director
u Meeting Adjourns
Business Finance Center 5:45 pm
Visalia, CA

u Lunch Served
12:15 – 12:45 pm
(No lunch service after 12:45 pm)
 ICSC 2011
Central California

program planning committee

Wayne Millies, ICSC Central California Program Planning Committee Co-Chair, The Whitlatch Group
Linda Wammack, ICSC Central California Program Planning Committee Co-Chair, City of Porterville
Ricardo Noguera, ICSC Central California Program Planning Committee Co-Chair, City of Visalia
Scott Grossfeld, ICSC Southern California State Alliance Public Sector Chair, Cox, Castle & Nicholson LLP
Chuck Shaw, ICSC Northern California State Director, Fite Development Company
Jo Anne M. Bernhard, Esq., ICSC Northern California Government Relations Chair,
Jo Anne Bernhard Law Offices
Christine Firstenberg, ICSC Northern California Alliance Private Sector Chair,
Sher Partners/Metrovation
Steve Lawton, ICSC Northern California Alliance Public Sector Chair, City of Hercules
Sondra J. Van Metre, ICSC Northern California Operations Chair, Shelter Bay Retail Group
Jeff SealY, ICSC Northern California Retail Chair, Beverages & More!
Soraya N. Sharfi, CCIM, ICSC Northern California Next Generation Chair, Donahue Schriber

Daniel Meinert, 4Creeks

Glenn Morris, Visalia Chamber of Commerce
Traci Myers, City of Tulare
Frank Quintero, City of Merced
Bill Whitlatch, The Whitlatch Group
 ICSC 2011
Central California

registration form u Hotel Reservations

u How to Register
Fax: +1 732 694 1800 Credit card registrations only.
Online: www.icsc.org Credit card registrations only.
Mail: ICSC
P.O. Box 26958
New York, NY 10087-6958
u Registration Fee
advance on-site
Member*: $ 145 $ 160
Non-member: $ 160 $ 175
Public Official: $ 95 $ 120
Student Member**: $ 50 $ 50
*To qualify for a member fee, each registrant must be a member
or an affiliate member of ICSC. To become an ICSC member, call
ICSC information services at +1 646 728 3800.
**Registrants must be ICSC student members to qualify for the
student rate.
u Deadlines
To qualify for the advance registration fee, your registration must
be received by April 14, 2011.
u Cancellations
All cancellations will be subject to a $25 cancellation fee.
No refunds will be given for cancellations received after
April 14, 2011. All requests for refunds must be received
by ICSC in writing.
A block of rooms has been reserved at:
Marriott Visalia
300 South Court
Visalia, CA 93291
Rate: $119 Single/Double Occupancy
Cut-off Date: March 20, 2011
Tel: +1 559 636 1111
Fax: +1 559 636 2285
To make your hotel reservation, we invite you to visit
www.icsc.org/2011CCI. on the right of the page, you will
see the banner “Book Hotel Now.” There you will find the
description of the hotel and the electronic form, which features
live inventory within the group block. Additionally, you will
receive an immediate e-mail confirmation of the reservation
to the e-mail address you provide on your form. Although we
do require our reservations in writing, we’re happy to answer
your questions during our office hours of Monday to Friday
8:00 am – 5:30 pm EST toll free at +1 888 ICSC TVL (427-2885)
ext 412.
u Airfare Savings
The ICSC Travel Desk has secured special airline and car discounts
for attendees. For current prices and availability, please contact
us at +1 888 ICSC TVL (427 2885) or +1 585 442 8856 from 8:00 am
to 5:30 pm EST, Monday through Friday.
u Continuing Education Credits
SCSM/SCMD: 1 credit; CLS: 1 credit
u Special Needs
Anyone desiring an auxiliary aid for this meeting should notify
Sachia Ogeer at +1 646 728 3636 no later than April 14, 2011.

u I authorize ICSC and its members to send me announcements via

mail, fax and phone about ICSC’s and ICSC members’ programs
and services that may be of interest to me or my colleagues.
I also consent to receipt of notices from ICSC in electronic form.

Please Check One: ICSC Member Non-Member Student Member Public Official

Name Company

Address

City State/Province Zip/Postal Code

Telephone Fax

E-mail Your membership I.D.#

2011CCI-B
Please check here if any of the above information has recently changed.

Method of payment
Check or money order made payable to ICSC enclosed for $

MasterCard Visa AMEX Discover $

Name (as it appears on credit card) Signature

Credit Card Number (include all digits) Expiration Date (month/year)

 ICSC 2011
Central California

meet the retailers table request form

Fill out this form if you are a retailer and wish to participate in the Meet the Retailers Session.

u When u Cost u Cancellation:

Thursday, April 27, 2011 No cost to reserve a table, but each person Notify ICSC immediately if you
1:45 – 3:45 pm who is working at the table must be an must cancel.
advance paid registrant for the meeting.
u Includes u Contact
• 6' x 30" draped table u Deadline Sachia Ogeer
• 2 Chairs In order to be listed in the Deal Making Meeting Planner
• Company sign Exhibitors Directory, ICSC must receive Tel: +1 646 728 3636
your table request by April 7, 2011. Fax: +1 732 694 1743
u Who Qualifies E-mail: sogeer@icsc.org
Retailers u Availability
Brokers representing Retailers Tables are confirmed on a first-come, first- u Please return to:
served basis. Sending in this Deal Making Sachia Ogeer
u Guidelines Table Request Form does not guarantee ICSC 2011 Central California Idea Exchange
• Exhibits must not hang over you a table. 1221 Avenue of the Americas
the edge of the table 41st Floor
• Exhibits must not rise more u Notification New York, NY 10020
than 3' above the table You will receive a written Table Confirmation Tel: +1 646 728 3636
• No floor easels from ICSC two weeks prior to the meeting, Fax: +1 732 694 1743
• No electrical equipment if a table has been reserved for you. E-mail: sogeer@icsc.org
• No balloons If you do not receive a letter regarding
• One table per company the status of your request, please contact
Sachia Ogeer to confirm.

Name(s) of person(s) who will staff exhibit table

Contact Name (person to receive confirmation)

Company

Company name that should appear on sign (please print or type)

Address

City State/Province Zip/Postal Code

Telephone Fax E-mail 2011CCI-B

Check all that apply

We are Retailers. We have registered for ICSC 2011 Central California Idea Exchange.
We are Brokers exclusively representing the following Retailers: We will notify ICSC immediately if we must cancel.
_____________________________________________________________
_____________________________________________________________
 ICSC 2011
Central California

reception sponsorship form

Sponsorship is an opportunity to get your company name out in front of a select audience
of industry professionals. Be sure to take advantage of this opportunity!

Your Sponsorship of $500 will include:

u Company name on PowerPoint display and on signage at the Member-Hosted Reception
on Thursday, April 21, 2011
u Company name recognition in the Directory
u Sponsor ribbons that can be worn with your badge throughout the Conference

u When u Sign-up now by returning u Return form to:

Thursday, April 21, 2011 completed form with: ICSC
3:45 – 5:45 pm • $500 payment by credit card or check P.O. Box 26958
made out to ICSC. Payment must New York, NY 10087-6958
u Where accompany the Sponsorship Form. Fax: +1 732 694 1800
Visailia Convention Center • Your company logo (.jpeg format) (credit card payments only)
303 E. Acequia Avenue to sogeer@icsc.org Mail: Allow 10 days to process payments
Visalia, CA 93291 by check.
Tel: +1 559 713 4000 u Sponsor Contact
Ricardo Noguera u ICSC Sponsor Contact
u Deadline City of Visalia Sachia Ogeer
Sponsorship received by April 7, 2011, Tel: +1 559 713 4190 Tel: +1 646 728 3636
will be recognized at the meeting. E-mail: rnoguera@ci.visalia.ca.us E-mail: sogeer@icscorg

Company

Company name that should appear on sign (please print or type)

Address

City State/Province Zip/Postal Code

Telephone Fax E-mail 2011CCI-B

Method of payment
Check or money order made payable to ICSC enclosed for $

MasterCard Visa AMEX Discover $

Name (as it appears on credit card) Signature

Credit Card Number (include all digits) Expiration Date (month/year)

thank you!
 International Council
of Shopping Centers
1221 Avenue of the Americas
New York, NY 10020-1099

Printed on Recycled Paper

ICSC Central California

Visalia Convention Center
Visalia, CA
April 21, 2011