INTRODUCTION

An Industrial Trip was conducted by the Department of Business

Management, East Point College of Higher Education, to PARLE
PRODUCTS Pvt. Ltd., as a part of our study and for our knowledge and
exposure.

It was conducted on:

We were accompanied by: - Ms Ranjani Chandran, Ms R.G.Revathy,

and Mr. B.S.Venkataramu.

The PARLE-G plant is situated at:

Parle Products Pvt. Ltd.
15. K.M.Stone,
Tumkur Road, (N.H.No.4)
Bangalore, KA – 560073

East Point College Of Higher Education, Bangalore 49

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Submitted By: Jayeeta Nandi
 EXPERIENCE AT THE PARLE PLANT:
As the bus was reaching the PARLE factory, a delicious aroma greeted us
and covered the whole atmosphere through which we came to know that we
were reaching the destination. We all were warmly welcomed by the staffs of
the Parle Plant. Right after the welcome, they took us to the auditorium, where
an animated film on the establishment and progress of the PARLE Plants all
over India was shown. We also got an insight into the manufacturing of biscuits
and confectioneries through the film. It gave us the view of the process of
manufacturing of the biscuits and confectioneries in the factory. The film also
threw a light on the duplicate brands that are being sold as Parle-G products into
the markets. Later, we were taken around the plant and the process of biscuits
manufacturing was shown to us through the gallery. There we were really
stunned after seeing “THE STEPHEN OVEN”, Asia‟s largest oven, which was
baking 9900 biscuits in a minute. We were really amazed to see and experience
all such incredible things. And thus, the visit was very interesting because it was
very informative and we gathered a huge amount of information. We enjoyed
the visit a lot since the staffs of the factory were very patient and resourceful for
us. They gave us all possible information, explained all the facts in simple
manner and also cleared all our queries. At the end of the day, they also gave us
some complimentary mini packs of PARLE biscuits and a few toffees to relish
the aroma and sweetness of PARLE, which were spreading among the students.

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 ORIGIN AND DEVELOPMENT OF BISCUIT
INDUSTRY
Sweet or Salty. Soft or Crunchy. Simple or Exotic. Everybody loves
munching on biscuits, but do you know how biscuits came into existence? The
history of biscuits can be traced back to a recipe created by the Roman chef
Apicius, in which he describes it as “a thick paste of fine wheat flour was boiled
and spread out on a plate. When it had dried and hardened, it was cut up and
then fried until crisp, then served with honey and pepper.” Back then, biscuits
were unleavened, hard and thin wafers, which, because of their low water
content, were ideal food to store. As people started to explore the globe, biscuits
became the ideal travelling food since they stayed fresh for long periods. The
seafaring age, thus, witnessed the boom of biscuits when these were sealed to
airtight containers to last for months at a time. Hard track biscuits (earlier
version of biscotti and present day crackers) were part of the staple diet of
English and American sailors for many centuries. In fact, the countries, which
led their seafaring charge, such as those in Western Europe, are the ones where
biscuits are most popular even today. Biscotti is said to have been a favorite of
Christopher Columbus who discovered America.

The Name:

The word „Biscuit‟ is derived from the Latin word „Bis‟ (meaning
„twice‟) and „Coctus‟ (meaning „cooked or baked‟). The word „Biscotti‟ is also
the generic term for cookies in Italian. Again Biscuit derived its name from the
French word meaning „twice backed bread‟; Biscuits in general have a good
shelf life, which is higher than all other snack items in the market.

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Growth and Present Status of the Industry:

India is the second largest producer of Biscuits in the world after the
USA. But still the per capita consumption is only 2.4 KG per year of developed
countries. As per the latest survey done by N.C.A.E.R 49% of biscuits are
consumed in rural areas. The penetration of biscuits into households stands at a
average of 83.2% with the rural penetration at 77% and urban penetration at
88%.

Biscuits are reserved for the small scale sector but they are strong
possibilities of the industry being deserved in line with the Government policy
of liberalization.

Biscuit Industry in India in the organized sector produces around 60% of

the total production, the balance 40% being contributed by the unorganized
bakeries. The industry consist of two large scale manufacturers, around 50
medium scale brands and small scale units ranging up to 2500 units in the
country, as at 2000-2001. The unorganized sector is estimated to have
approximately 30000 small and tiny bakeries across the country. The annual
turnover of the organized sector of the biscuit manufacturers as at 2001-2002 is
Rs 4350cr.

In terms of volume biscuit production by the organized segment in 2001-

2002 is estimated at 1.30 million tones. The major brand of biscuits are
Brittania, Parle, Bakeman, Priya Gold, Elite, Cremica, Dukes, Anupam,
Horlicks, Craze, Nezone , besides various regional/state branch.

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 About Parle
PARLE COMPANY
In 1929 a small company by the name of Parle products emerged in
British dominated India. The intent was to spread joy and cheer to children and
adults alike, all over the country with its sweets and candies. Parle Products has
been India's largest manufacturer of biscuits and confectionery, for almost 80
years. Makers of the world's largest selling biscuit, Parle-G, and a host of other
very popular brands, the Parle name symbolizes quality, nutrition and great
taste. With a reach spanning even the remotest villages of India, the company
has definitely come a very long way since its inception.
Many of the Parle products - biscuits or confectioneries, are market
leaders in their category and have won acclaim at the Monde Selection, since
1971. With a 40% share of the total biscuit market and a 15% share of the tota l
confectionary market in India, Parle has grown to become a multi-million dollar
company. While to consumers it's a beacon of faith and trust, competitors look
upon Parle as an example of marketing brilliance.

Major products are:

Parle - G, Krack jack, Hide & Seek, Milano, Magix, Digestive Marie,
Monaco, Parle Marie Kreams, Milk Shakti, Parle 20-20 Cookies, Nimkin, etc.
Parle biscuits are indeed much more than a tea- time snack, they are considered
by many to be an important part of their daily food. Parle can treat you with a
basket of biscuits which are not only satisfying but are also of good and reliable
quality. Parle biscuits cater to all tastes from kids to senior citizens. They have
found their way to Indian hearts and homes.

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History of Parle:
A cream colored yellow stripped wrapper with a cute baby photo
containing 10 to 12 biscuits with the company‟s name printed in red and you
know that these are Parle-G biscuits. Times changed, variety of biscuits did
come and go but nothing has changed with these biscuits. Yes, the size of their
packing has definitely changed but for the consumers it is good as they are
money savers pack. The Parle name conjures up fond memories across the
length and breadth of the country. After all, since 1929 the people of India have
been growing up on Parle biscuits and sweets.
In 1929 a small company by the name of Parle products emerged in
British dominated India. The goal was to spread joy and cheer to children and
adults alike, all over the country with its sweets and candies. Although, the
company knew that it wouldn‟t be an easy task, they decided to take the brave
step. A small factory was set up in the suburbs of Mumbai to manufacture
confectionery products. A decade later this factory was upgraded to
manufacture biscuits as well. Since then, the Parle name has spread in all
directions and has won international fame. Parle has been sweetening the lives
of people all over India and abroad.
Apart from the factories in Mumbai and Bangalore, Parle also has
factories in Bahadurgarh, Haryana and Neemrana, Rajasthan. These are the
largest biscuit and confectionery plants in the country. Additionally, Parle
Products also has 10 manufacturing units and 75 manufacturing units on
contract.
Milestones - The Decades of P rogress
 1929: The first year of operation. Our only assets were hard
work and hope.
 1939: Ten years of determined effort brought results. Things
began to take shape. And we tried even harder.
 1949: The formative years were over. We had come of age.
 1974: Here was the first evidence of Parle as it is today.

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Present Status Of The Organization

In Bangalore
At present the organization consists of 520 peoples in Bangalore who
includes on roll employees, contracts and project trainees. The illustration is
given as below.
Sl. No. Employees in Parle Number

1 Employees on roll 332

2 Employees on contract 330
3 Temporary 33
4 Total 695

The Employees who are mentioned on roll enjoy the complete benefits in
the compensation and all kind of allowances, where as the employees on
contract are given a fixed salary, at the last the project trainees are taken to
coordinate with the employees in some project and are given opportunity to
learn.

Parle Quality
Hygiene is the precursor to every process at Parle. From husking the
wheat and melting the sugar to deliver the final products to the super markets
and store shelves nationwide, care is taken to every step to ensure the best
product of long lasting freshness. Every batch of biscuits and confectioneries
are thoroughly checked by expert stuffs, using the most modern equipment
hence ensuring the same perfect quality across the nation and abroad.
Concentrating on consumers taste and preferences, the Parle brand has grown
from strength to strength ever since its inception the factories at Bahadurgarh in
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Haryana and Neemrana in Rajasthan are the largest biscuit and confectionery
plants in the country. The factory in Mumbai was the first to be setup followed
soon by the one in Bangalore, Karnataka. Parle products also have 14
manufacturing units for biscuits and five manufacturing units for
confectioneries, on contract.

Corporate Social Responsibilities

Since 1929, Parle Products, with its wide platter of biscuits and sweets is
also actively engaged in changing and uplifting the social face of India. As part
of its Corporate Social Responsibility Policy, Parle is keenly involved in the
overall development of the younger generation, with a focused endeavor to
build the New Face of India and spread happiness and joy all over.

Some of our best habits, as we said, are also our oldest. Many of them
date back to the last decade of the 19th century. It was in the 1880‟s that the late
Mohanlal Dayal came to Bombay from his village Pardi, in the district of Surat,
to work as a dusting boy at a silk merchant‟s. What a long way that bright little
boy came! First, the hard apprenticeship and the graduation to Master Cutter,
then the elite tailoring establishment that eventually developed into a wholesale
business to finally, the new business in confections and biscuits. Always, the
accent was on self-sufficiency. Mohanlal Dayal was not just a progressive and
astute businessman. He never gave in to the sense of indifference that often
comes with the commercial outlook. All through his life, he was deeply
conscious of his duties towards society and the community. He built the Shri
Mohanlal Dayal Prasuti Graha and General Hospital in Pardi, which is
maintained through charity trusts set up by him. The Shri Mohanlal Dayal
Sanatorium and Hostel at Matunga in Bombay is another such institution. In his
memory and after his example, his sons have donated significant sums to set up
the Chauhan Institute of Science at Vile Parle. Parle Centre of Excellence, as an

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institution, is dedicated to enriching the lives of people by conducting various
cultural programs across all regions to facilitate the all round development of
children. Every year, Parle organizes Saraswati Vandana in the state of West
Bengal during the festival of Saraswati Puja, inviting schools from all across the
state to participate. The event is one of much fanfare and celebration, keeping
alive the culture and traditions. The involvement in cultural activities has seen
the inception of Golu Galata in Tamil Nadu, held during Navratri. It provides all
the members of a household a platform to showcase their creativity and be
judged by eminent personalities. Thousands of families participate and celebrate
the occasion on a grand scale. These events give us a chance to interact with
children on a one-to-one basis, and promote our belief of fun and health for the
whole family.

Brands

An in-depth understanding of the Indian consumer psyche has helped

Parle evolve a marketing philosophy that reflects the needs of the Indian
masses. With products designed keeping both health and taste in mind, Parle
appeals to both health conscious mothers and fun loving kids. The great
tradition of taste and nutrition is consistent in every pack on the store shelves,
even today. The value-for-money positioning allows people from all classes and
age groups to enjoy Parle products to the fullest.

 Parle biscuits:
Parle biscuits are linked with factors of power and wisdom providing
nutrition and strength. Parle biscuits are indeed much more than a tea- time
snack, they are considered by many to be an important part of their daily food.
Parle can treat you with a basket of biscuits which are not only satisfying but
are also of good and reliable quality. Parle biscuits cater to all tastes from kids
to senior citizens. They have found their way into the Indian hearts and homes.

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  Parle G: For over 65 years, Parle G has been a part of the lives of
every Indian. From the snow capped mountains in the north to the sultry
towns in the south, from frenetic cities to laid back villages, Parle G has
nourished strengthened and delighted millions. Filled with the goodness of
milk and wheat, Parle G is not just a treat for the taste buds, but a source of
strength for both body and mind. Tear over a packet of Parle G to
experience what has nourished Generations of Indians since last sixty five
years, making it truly Hindustan Ki Taakat. Pack Sizes available: 16.5G,
38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825G
 Krackjack: The original sweet and salty biscuit is one of the most
loved biscuits in the country. It‟s not just a biscuit, it‟s the taste of
relationships captured in a biscuit. A little sweet and a little salty crafted in
such a delicate and delicious balance, you can never get enough of it. Have
it anytime you like with anything you like. Pack Sizes available: 75G,
170G, 240G
 Monaco: Share the company of great taste anytime, anywhere with
Monaco. A light crispy biscuit sprinkled with salt, Monaco adds a namkeen
twist to life‟s ordinary moments. Pack Sizes available: 75 G, 120 G, 240 G
 Hide and Seek: The ingredients that go into making this prized
cookie are a well-guarded secret. What is is the effect it has on those who
eat it. A cookie with a reputation for romance. Indulge in the sinful taste of
Milano and everything that follows it. Pack Sizes available: 25 G, 62 G,
100 G, and 200 G.
 Hide and Seek Milano: The ingredients that go into making this
prized cookie are a well-guarded secret. What is is the effect it has on those
who eat it. A cookie with a reputation for romance. Indulge in the sinful
taste of Milano and everything that follows it. Pack Sizes available: 65 G,
135 G.

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  Parle Orange Kream: The tangy orange cream between two
scrumptious biscuits makes for a real treat. Age no bar! Pack Sizes
available: 80 G, 90 G, 160 G, and 180 G.

 Parle Confectionaries:
Right from candies to toffees, the sweet 'n' treat category of the
Parle product range is a genuine treat for every snack lover. This category
can satisfy one's taste and at the same time create a desire for more. These
confectioneries are a sheer delight to the taste buds and have a universal
appeal. Parle Biscuits and confectioneries, continue to spread happiness
& joy among people of all ages.
 Melody: Caramel meets chocolate to yield an outcome nothing
less than delectable. Parle Melody comes with an irresistible
layer of caramel on the outside and a delightful chocolate filling
within. Pop it in your mouth and relish the unique experience. It
won‟t be too long before you find yourself asking the age old
question „Melody itni chocolaty kyon hai?'
 Mango Bite: Need a quick escape from everything ordinary?
Just pop a Mango Bite and dive into a tropical mango paradise.
Sit back, roll it around and enjoy one wave after another of
juicy mango treats that go on and on and on.
 Orange Candy:Feel like eating an orange but don‟t want to be
bothered with peeling one? How about just unwrapping one
then? Parle Orange Candy. This little candy is a mouthful when
it comes to the tangy, juicy taste of real oranges. A bite-sized
orange in a wrapper.
 Kachcha Mango Bite: The glider got copied and became a jet
plane. Western hits got copied and became Anu Malik songs.
The typewriter got copied and became a keyboard. Similarly,
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 we have managed to copy the tangy flavour of raw mangoes in
a candy which is a little sour, a little sweet and certainly a little
mischievous. We call it Kaccha Mango Bite. It truly is a
„kacche aam ka copy‟.
 Kismi Toffee: It‟s everything that the Kismi Toffee Bar is, only
smaller. Wrapped in the distinct flavour of elaichi (cardamom)
this toffee is sure to send your sweet tooth on a joyride.
 Golgappa: Mention Golgappa to lovers of roadside snacks and
watch them get excited. Just the very memory of the sweet
tangy taste of Golgappa is enough to make the taste buds tingle,
the mouth water and the senses to party. Now imagine if you
can have the Golgappa whenever and wherever you want it,
even as you are reading this, for example. It is possible with
Parle Golgappa. It captures the same magic of the popular street
side Golgappa in a Goli or a hard boiled candy, if you prefer. So
pop in a Golgappa and treat your senses to a fun filled trip,
whenever and wherever.
 Parle Snacks: Salty, crunchy, chatpata and crispy caters to the bunch of
Parle snacks. Parle snacks are a complete delight to the taste buds and can
create the desire for more and more. These snacks will not only satisfy
your tummy but will also sustain a feel in your mouth to associate you
with the bond of Parle.
 Musst Bites: Cheesy fluffy baked snacks that are so irresistible
that you don‟t want to share them. Available in mouthwatering
Garden Spices, sweet and sour Tangy Tomato, tantalizing
Chatpata Chat and heavenly garden spices, you are going to
have a hard time deciding which one you want for yourself.

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 CONCLUSION
The industrial visit to PARLE Plant proved to be a great importance in
our educational and career life. This visit cleared many doubts about the
employments in today‟s world.

Employment Engagement in the buzz word term for employee

communication. It is a positive attitude held by the employees towards the
organization and its values. It is rapidly gaining popularity, use and importance
in the workplace and impacts Organizations in many ways. Employee
engagement emphasizes the importance of employee communication on the
success of a business. An organization should thus recognize employees, more
than any other variable, as powerful contributors to a company‟s competitive
position.

Therefore employee engagement should be a continuous process of

learning, improvement, measurement and action. We would hence include that
raising and maintaining employee engagement lies in the hand of an
organization and requires a perfect blend of time, effort, commitment and
investment to craft a successful endeavor.

Employee engagement is the sum total of the work place behavior

demonstrated by the people. Such behavior is characterized by:

 Belief in organization
 Drive to work to make things better
 Understanding of business context
 Respect and support others
 Desire to learn new skills.

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 The level of employee engagement affects key results such as sales,
customer satisfaction and innovation and employee turnover. Hence lastly, a
Vote of Thanks to dear lecturers and faculty members and the whole PARLE
group for their support.

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