Professional Documents
Culture Documents
Investor Presentation
1
Agenda
• Market Context
• DQ’09 Highlights
• Category Overview
• Financial Results
• Looking Ahead
2
Performance highlights
in Bars
investments
* Domestic Consumer includes FMCG and Water ** Excluding MTM impact DQ'09 Results - 29th Jan‘10
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Segmental highlights – DQ’09
DQ'09
Beverages 7.9
FMCG 4.6 ^
4
Volume Growth Accelerates
2.3
2
-4.2
8.6
5
Strengthening the portfolio
Premium
Popular
Mass
Recent introductions/relaunches
Price reductions on
Brand investments - Wheel
Powders and Bars
SOV %
SKU Sep 08 Dec 08 Mar'09 Sep'09 Dec'09
15.1
Rin Adv Bar
200 Gms Rs 9 Rs 14 Rs 14 Rs 12 Rs 10 `
Wheel Blue Powder 7.7
Rs 10/- 275 gms 250 gms 275 gms 350 gms 350 gms 3.4
Wheel Blue Bar
Rs 10/- 200 gms 200 gms 200 gms 235 gms 235 gms
JQ'09 SQ'09 DQ'09
Has a great
fragrance
Cleans clothes
thoroughly
More enjoyable
apprach to
laundry
Jun'09 Jul'09 Aug'09 Sep'09 Oct'09 Nov'09
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Home Care category highlights
• Sequential volume share improves
+100 bps Powder; +60 bps Bars
• Strong volume growth in powder; Bar portfolio
strengthened
• Interventions in Wheel Powders meet good
response
• Results visible in Wheel market share gains
DQ'08 Value Share SQ'09 DQ'09
38.7 Laundry 35.0 34.6
Market Shares Source: AC Nielsen. Panel change in April’09 DQ'09 Results - 29th Jan‘10
Market Shares Source: AC Nielsen. Panel change in April’09 DQ'09 Results - 29th Jan‘10
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Skin Care category highlights
• Strong volume led growth in Face Care driven by FAL and
Pond’s
• Pond’s White Beauty leads strong growth in premium
skin lightening segment
• FAL grows well with successful launch of Winter
Fairness Cream
• In Hand and Body care; both Vaseline and Pond’s Talc grow
well
• Vaseline winter range grows in strong double digits
• Talc returns to strong volume and value growth
Market Shares Source: AC Nielsen. Panel change in Nov’09 DQ'09 Results - 29th Jan‘10
Market Shares Source: AC Nielsen. Panel change in April’09 DQ'09 Results - 29th Jan‘10
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Beverages category highlights
Market Shares Source: AC Nielsen. Panel change in April’09 DQ'09 Results - 29th Jan‘10
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Ice Cream category highlights
response
10
Superior cost management through buying efficiencies
CPO
Benzene
Jan-07 Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jan-07 Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10
Tea
Levers
-Buying Efficiency
-CEPs
-Operating leverage
8
9
8
9
'0
'0
'0
'0
'0
'0
'0
'0
Q
JQ
SQ
JQ
SQ
Q
M
M
D
D
COGS down -480 bps
IndexedChart– marketprices(Source:Bloomberg,Teaauctionhouse).HULbuyingcostmaybedifferent
• PAT bei lower -2.1%; excluding MTM charge PAT bei flat
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Results: DQ’09
Rs Cr
Assets Sale 52 9
Total 44 (38)
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Analysis of Net Profit –DQ’09
In Summary
• FMCG market continues to grow, albeit at slower pace
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Looking Ahead
• Our focus is to
• Deploy our full portfolio to strengthen market leadership
• Invest behind our brands competitively to gain share
• Improve execution and speed to market
Thank you
14
Results – DQ ’09
Investor Presentation
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