Professional Documents
Culture Documents
LTD
INDEX
1
1.Company Profile 5-9
• Domestic &International rang product 10
TVS MOTORS PVT.LTD
11
• TVS Foray
2.Board of Directors 12-14
• Awards 15-17
18
• Many first
3.Manufacturing excellence 19-20
6.Advertising Effectiveness 25
• Advertising 26-30
• Research Problem
• Scope of objective
• Limitation
10.Questionnaire 43-46
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11.Bibiography 48
TVS MOTORS PVT.LTD
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TVS MOTORS PVT.LTD
ACKNOWLEDGEMENT
I sincerely acknowledge the debt my owe from my teacher, friends and staff
of my college who have helped me in various ways for fulfilling the project.
I wish to express sincere appreciation to my guide
MR. Arvind Shorewala for channeling me in the right way to achieve my
goal.
I also thank TVS Motors Pvt. Ltd. for their moral support for me.
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TVS MOTORS PVT.LTD
PREFACE
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TVS MOTORS PVT.LTD
Company Profile
Heritage:
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TVS MOTORS PVT.LTD
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TVS MOTORS PVT.LTD
TVS Motors
What makes TVS stand out from all other two wheeler companies in the
country is that it is without any foreign collaboration. The company was
established by T.V Sundaram Iyengar in the year 1911 and was primarily
into the production of mopeds. TVS Motor Company Limited, the flagship
company of the USD 2.2 billion TVS Group, is the third largest two-wheeler
manufacturer in India and among the top ten in the world, with an annual
turnover of over USD 650 million. The company has many first to its credit
like the introduction of the first indigenous moped and a 100 cc motorcycle
in collaboration with Japanese auto giant Suzuki. When the collaboration
ended in 2003, many thought that the company would die a natural death due
to the exit of the foreign collaborator. However the company proved its
detractors wrong by introducing the TVS Victor and rest as they say is
history. The company roped in master blaster Sachin Tendulkar for the
promotions and the sales went northwards after that. TVS Company is
aiming to capture a quarter of the total two wheeler market in the country.
Focus on Motorcycle
TVS group was a pioneer in mopeds but slowly they have shifted focus to
the motorcycle segment since the entire market seems to be moving in that
direction as consumer preferences and choices have changed with the
changing times. The company has been able to outdo itself and spring a
surprise, as many analysts felt that the company would be pushed to the
periphery of the two wheeler market. With the exit of Suzuki, many felt TVS
would have to limit itself to the moped market in the country.
The company did not have a good track record of in-house product
development as most of its' earlier ventures like the Shoaling, Shogun and
the Surpass failed to take off.
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TVS MOTORS PVT.LTD
This further heightens the importance of the success of the TVS Victor, the
company aims to become the number 2 two wheeler manufacturers in India
and also want to crack the top five in Asia. The company has products across
all categories from premium motorcycles to entry level mopeds and has
recently launched Apache in the premium segment.
Some of the models that the TVS Company produces are as follows.
Mopeds
• TVS Super XL
• TVS Scooty
Motorcycles
• TVS Fiero
• TVS Victor
• TVS Centra
• TVS Star
• TVS Apache
• TVS Pep+
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TVS MOTORS PVT.LTD
10 March 2008
Chennai: TVS Motor Company (TVSM), the Chennai based firm, today
launched its first two-stroke 200cc auto rickshaw, TVS King, marking the
company's entry into the three-wheeler segment. The auto rickshaws will be
available in LPG and petrol versions.
The King, which has an electric start, is priced in the range of Rs90,000 to
Rs1.30 lakh (ex-showroom), the company reported. The King will be
manufactured at the TVSM Hosur factory, which has an installed capacity of
one-lakh units per year. The company plans to introduce a diesel version by
December. TVSM says the auto rickshaw is powered by a 200cc, low friction 7-
port engine, which is fuel-efficient and would run about 30 km per litre. Other
standard features of the King include, a water bottle compartment, a magazine
shelf, mobile charger, FM radio, floor mats, large tail lamps and a rear bumper,
the company reported K Stalin, minister for rural development and local
administration in Tamil Nadu, launched the vehicle in the presence of the state
transport minister, K N Nehru and TVS chairman and managing director Venu
Srinivasan.
''Styled on the lines of a car, TVS King will redefine all performance
characteristics like initial pickup and power, comfort and convenience, fuel
efficiency and safety,'' Venu Srinivasan said.
He stated that the three-wheeler business would add Rs400 crore to the top line
of the company in 18 months. TVSM has invested about Rs 120 crore in the
project and the target sales volume is expected to be 30,000 units for 2008-09,
which will include a four-stroke CNG version (to be launched in July) for places
such as Delhi, Venu Srinivasan added.
He said that the company would acquire around 30 per cent of the market share
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TVS MOTORS PVT.LTD
of three-wheelers in India in 18 months. After Chennai, the company would
launch the King in the southern region of India before making it available to
other parts of the country by December this year, Srinivasan noted.TVSM
would be make use of its existing distribution and service network in the
country, besides exporting the King to more than 20 countries, he added The
company has also tied up with insurance companies such as United India
Insurance, New India Assurance and National Assurance Company to provide
free medical cover of up to Rs30,000 per annum on a floater basis for TVS King
drivers and their families.
The owner of the vehicle will additionally be covered by a personal accident
policy for Rs.1 lakh. TVS Motor will pay the first premium for the Rs.1 lakh
cover and the beneficiaries will pay subsequent premiums of Rs240 per annum.
The company also introduced a training programmed for drivers in safety and
preventive maintenance, Srinivasan said.
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TVS MOTORS PVT.LTD
Three Wheeler
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TVS MOTORS PVT.LTD
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TVS MOTORS PVT.LTD
B
Launched in
LPG and
Petrol
Versions,
the TVS
King would
be India's
first 200 cc
two stroke
auto
rickshaw that will come with electric start and that
is loaded with superior features. The TVS King
promises good mileage and is fitted with a higher
capacity engine with the peak torque at lower rpm
to take care of grad ability without frequent
gearshifts. A modern low friction 7-port engine
that is high in fuel efficiency drives the TVS King.
The engine operates at Lowe
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TVS MOTORS PVT.LTD
Board of Directors
VENU SRINIVASAN
Chairman & Managing Director
H. LAKSHMANAN
T. KANNAN
C. R. DUA
K. S. BAJPAI
R. RAMAKRISHNAN
PRINCE ASIRVATHAM
Audit Committee
T. KANNAN
Chairman
C.R. DUA
R. RAMAKRISHNAN
PRINCE ASIRVATHAM
T. KANNAN
Chairman
VENU SRINIVASAN
R. RAMAKRISHNAN
K.N. RADHAKRISHNAN
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TVS MOTORS PVT.LTD
S.G. MURALI
Secretary
K.S. SRINIVASAN
Auditors
Sundaram-Clayton Limited
New No. 22, Old No. 31
Railway Colony, 3rd Street,
Mehta Nagar, Chennai - 600 029.
Tel : 044 - 2374 1889, 2374 2939
Fax: 044 - 2374 1889
Bankers
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TVS MOTORS PVT.LTD
Industrial Finance Branch,
Medford Garden Road, Bangalore - 560 001.
Registered office
Jayalakshmi Estates,
29 (Old No.8), Haddows Road, Chennai - 600 006.
Tel: 044 - 2827 2233
Fax: 044 - 2825 7121
Factories
Subsidiary Companies
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TVS MOTORS PVT.LTD
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Exports
Leadership
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Star of Asia Award to Mr. Venu
Srinivasan, CMD TVS Motor Company
by Business Week International.
Engineering
The Deming Prize - TVS Motor Company
is the only two-wheeler company in the
world to be awarded the world's most
prestigious and coveted recognition in
Total Quality Management
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TVS MOTORS PVT.LTD
Management
Emerging Corporate Giant in the Private
Sector awarded by The Economic Times
and the Harvard Business School
Association of India.
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TVS MOTORS PVT.LTD
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TVS MOTORS PVT.LTD
Vision Statement
TVS Motor will hone and sustain its cutting edge of technology by constant
benchmarking against international leaders.
TVS Motor - Committed to Total Quality
TVS Motor believes that people make an organization and that its well-being
is dependent on the commitment and growth of its people. There will be a
sustained effort through systematic training and planning career growth to
develop employees talents and enhance job satisfaction. TVS Motor will
create an enabling ambience where the maximum self-actualisation of every
employee is achieved. TVS Motor will support and encourage the process of
self-renewal in all its employees and nurture their sense of self worth.
TVS Motor - Responsible Corporate Citizen
FINANCIAL PERFORMANCE:
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TVS MOTORS PVT.LTD
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Chart Title
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v Jan/10 Feb/10 Mar/10 Apr/10 May/10 Jun/10
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TVS MOTORS PVT.LTD
Project Report on Advertising Effectiveness [Advertising/Sales
Promotion/Sales Management/Consumer Attitude after Sales Services]
ADVERTISING EFFECTIVENESS
People no longer buy shoes to keep there feet warm and dry. They buy them
because of the way the shoes make them feel masculine, feminine, rugged,
different, sophisticated, young, glamorous, "in" buying shoes has become an
emotional experience . Our business now is selling excitement rather than
shoes. - Francis C. Rooney
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TVS MOTORS PVT.LTD
ADVERTISING
The word ‘Advertising’ has its origin from a Latin word ‘Adventure’
which means to turn to. The dictionary meaning of the word is ‘to
announce publicity or to give public concerned to a specific thing which
has been announced by the advertiser publicity in order to inform and
influence them with the ideas which the advertisement carries. In business
world the terms in mainly used with reference to selling the product of the
concern.
1. Impersonal
2. A communication of ideas.
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TVS MOTORS PVT.LTD
3. Aimed at mass audience
4. By a paying sponsor.
The two forms of mass communication that are something confused with
advertising are publicity and propaganda. If we eliminate the elements of the
"paying sponsor" (The paid requirement) we would have the element of
publicity left: For publicity is technically speaking, advertisement without
payment. In a similar manner. If we eliminate the requirement of an
"identified sponsor", the resulting communication is propagandistic.
Advertisers use two types of media to reach target consumers over the
airwaves; radio or T.V.
Radio:
The radio serves principally local rather than national or large regional
markets. Many small advertisers use the radio. So do some large
organizations.
When T.V. became a factor in the advertising scene, some industry observers
felt that radio advertising might become insignificant or even disappear. This
has not been so, for radio operators have responded to the challenge by
offering programmers that features music etc. which appeal to local audience
consumers have responded very favorably to this approach. Moreover TV
does not have much coverage in our country.
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TVS MOTORS PVT.LTD
(B) Television:
Late in India, a growing class of advertising media has been the TV. In our
country, commercial advertising on TV is severely limited because broadcast
timings are only in the evenings. The TV is a unique combination timing of
sight and sound and achieves a deeper impact than the other media do. This
is particularly advantageous for advertisers whose product require
demonstration. TV advertising offers advantage of impact, mass coverage,
repetition, flexibility and prestigious. In our country not everyone has a TV
set; therefore it does not reach everyone. Moreover, in rural India where
76.31% of our population lives. There are hardly any TV sets, except at the
community centers where electricity is available. Moreover, TV
programmers in our country do not offer much selectivity. The translation is
limited, any centers do not have TV towers.
The print media carry their massages entirely through the visual mode. These
media consist of newspapers, magazines and direct mail.
(A) Newspaper:
(B) Magazines:
Magazines are also mean of reaching different market, both original and
maternal and of general and specific interest. An organization may approach
national markets through such publication as Business India, Famine, Sports
week, India Today, Business World and Film fare. Some marketers divide
their market on the basis of such variable as age, educational level and
interest magazines. Magazines are divided into those parts that serve
business, industrial consumers, ladies, sports etc. The diversity of magazines
is tremendous. Some offer news or together "General Interest" content to
huge audience. Others are highly specialized, technical or even exotic. In
general, magazines offer advertiser the opportunity to reach highly selective
audience.
SALES PROMOTION
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TVS MOTORS PVT.LTD
publicity that stimulate consumer purchasing and dealer effectiveness, such
as displays shows and expositions, demonstration and various non-recurrent
selling efforts not in the ordinary routine”.
Sales promotion activities are impersonal and usually non-recurring and are
directed at the ultimate consumers, industrial consumers and middlemen.
These activities tend to supplement the advertising and personal selling
efforts. Examples of sales promotion are free product samples, trading
stamps, store displays, premiums, coupons and trade shows. For many
organisations, including the marketers of food, toys and clothing, store
displays are an important sales promotion device. Display exposes the
promotion messages to consumers at the time and place of purchase. Such
exposure is especially important for items that are bought on impulse.
Numerous consumers products are purchased in stores that use self-service
selling method's. Marketers of such items need effective display in order to
distinguish their products from those of their rivals.
PUBLICITY
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TVS MOTORS PVT.LTD
trade association officials attempt to develop favorable working
relationships, with the media in order to minimize bad publicity. They realize
that such communications to the public may have every adverse impact upon
the image of the organization.
PERSONAL SELLING
PUBLIC RELATIONS
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TVS MOTORS PVT.LTD
Marketers engage in public relations in order to develop a favorable image of
their organization and products join the eyes of the public. They direct this
activity to parties other than target consumers. These "other" include the
public at large labor unions, the press and environmental groups. Public
relations activities include sponsoring, lobbying and using promotion
message to persuade members of the public to take up a desired position. The
term public relations refer to a firm's communication and relationships with
the various sections of the public. These sections include the organization
customers, suppliers, share holders, employees, the government, the general
public and the society in which the organization operates. Public relations
programmed may higher be formal or informal. The critical point is that
every organization, whether or not it has a formalized (organized,
programmed, should be concerned about its public relations.
ADVERTISING EFFECTIVENESS
Sales-Effect:
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TVS MOTORS PVT.LTD
What sales are generated by an ad that increases brand awareness by 20%
and brand preference by 10%?
PROGRESS TESTS
The term Neaps has been framed from the term net-ad-produce-purchases.
This method, which has been developed by Daniel Starch and Staff
company, requires the measurement of both readers and non-readers who
purchased and who did not purchase the brand under investigation. The
netapps method is useful in the relative measurement of the sales-
effectiveness of various advertising approaches. But the method is subject to
a high level of false reporting and open to interviewer bias. Moreover, we
have considered advertising influence as the only factor which results in a
purchase. There may be, and often are, other variables which affect
purchases.
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TVS MOTORS PVT.LTD
Sales Results Tests:
The additional sales generated by the ads are recorded, taking several routes.
Past Sales before the ad and sales after the ad are noted. The difference is
attributed to an impact.
Instead of two markets, the experiment can be carried on the two groups of
consumers.
The inventory audit is dealers inventory before and after the ad is run.
Attitude Tests
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TVS MOTORS PVT.LTD
least two channels (2, 05) to target their customers, and one third (33%) of
EU retailers offer their products and services via three or more channels.
When analyzing the average number of distant sales channels (that is: e-
commerce, mail order, telesales, or home visits) used for retail purposes, it
appears that an average retailer in the EU offers at least one distant sales
method to consumers (1,26). Slovenian (1,84), Czech (1,82) and Austrian
(1,72) retailers put the most emphasis on utilizing multiple distant sales
channels, while those in Belgium (0,77), Finland (0,77) and France (0,82)
seem to be the least interested. Retailers who are actually involved in distant
cross-border sales are enthusiastic about the very positive effects of, and the
opportunities provided by, e-commerce on their businesses; 50% say Internet
make it much more interesting for them. Two-thirds (66%) of EU retailers
only sell in their domestic market. One-in-ten retailers (9%) within the EU-
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TVS MOTORS PVT.LTD
25 claim to be selling goods to final consumers in at least three other EU
Member States. This proportion rises to 20% of Maltese and 15% of
Luxembourgish retailers, and drops to only 3% in Finland.
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TVS MOTORS PVT.LTD
Higher risk of fraud and non-payments in cross-border
Preamble:
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TVS MOTORS PVT.LTD
Consumer Attitudes After Sales Services :- In past six years of experience
in the field of sales and services, TVS has build "Good Image" through
advertisement, but through "Word of Mouth". TVS has created "Good
Image" by continuously rendering high quality services by focusing on all
the five determinants of quality of services - Reliability, Responsiveness,
Assurance, Empathy and Tangibles. More investment has been done in
Manufacturing, training and tangibles.
Keeping pace with changing technology, the group today has widely
diversified operations, covering the entire gamut, of automobiles activities.
Each of them highly focused and operating either as a separate company or
as a separate profit centre.
RESEARCH METHODOLOGY
Objective
Primary:
Secondary:
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TVS MOTORS PVT.LTD
Research Approach:
Data collection:
News Channels.
Research Problem:
There are very few ways for hedging price risk or price volatility in equity
markets and derivatives is one of them. My study is to see how derivatives
are used for hedging price risk in equity market.
Limitation:
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TVS MOTORS PVT.LTD
2) As the company guide was very busy in his exhausting work
schedule very less guidance was available.
Scope of study:
3) Since options are widely used for hedging, only the options cases have
been taken into the consideration in my research.
Questionnaire
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TVS MOTORS PVT.LTD
12. What are the margins you provide to your Channel Members?
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TVS MOTORS PVT.LTD
13. How do you assign targets to your sales personnel’s and what
type of targets?
14. Do you support your Channel Members by promotional activities?
a) YES
b) NO
If Yes, I) Number of Promotions.
ii) Timing of Promotions.
iii) Quantity of Promotions.
15. Have you ever gone for market research?
a) YES
b) NO
If Yes, w.r.t. whom?
• Customers
• Channel Members
18. What are the different brands which you keep in stock?
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TVS MOTORS PVT.LTD
b) NO
If Yes, What is the credit period you get:
I) Upton 15 days
ii) 15-30 days
iii) >30 days
23. What is your average order size?
24. What are the margins that you get from the company?
25. What is the average order cycle time taken by the company?
I) < 5 days
ii) 5-10 days
iii) > 10 days
27. How will you rate the efficiency of your sales persons
a) Very Good
b) Good
c) Satisfactory
d) Poor
e) Very poor
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TVS MOTORS PVT.LTD
a) YES
b) NO
If Yes, on what Parameters?
THANK YOU
Bibliography:
http://www.tvsmotors.com/
http://www.tvsfinapolis.com/
http://www.sharholderstvs.com
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TVS MOTORS PVT.LTD
http://www.mutualfundsindiatvs.com/
http://www.tvsvaluresearchonline.com/
http://www.tvsfinance.com/
http://www.morningtvsstar.com/
http://finance.wikipedia.com/
http://economictimes.indiatimes.com/
http://money.rediff.com/
http://www.bseindia.com/
http://www.nseindia.com/
http://www.investopedia.com/
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