Professional Documents
Culture Documents
BACKGROUND:
HUL(Water Division- makers of Pure IT,water purifiers)last year tried out a novel
idea,whereby they picked up around 1200 summer trainees across India from
Tier 2/3 cities & institutes.They had to actually go & sell the product in the
market.HUL got access to around 1200 sales force for a period of around 8
weeks which led to additional sales.The trainees got an opportunity to work with
HUL & the thrill of stretching & achieving targets & earning incentives.
NEW APPROACH:
Looking at the success of the program HUL is now looking to make this program
a year long affair.Also they would now like to look at the possibility of extending
this program to even graduate students like BBA,BBM etc.
ELEMENT DURATION
• Tie up with Wigan & Leigh(WLC) to get students.They have a unique study
& work MBA/BBA program.They have 31 centres across India.
• As a value add HUL at the end of the program should do the following:
o Every city can have a small get together & the best performances
are rewarded
• Certificate at the end of the project will be jointly issued by HUL &
Maadhyam
Maadhyam can help HUL structure & deliver the above program, once the
options are finalised.
STUDENT OFFER:
o Conditional attendance
o No of calls made
COMMERCIALS:
5 Administering the test,results 5000 The test would be online & students
coordination & communicating to all would be given a password for the
students same
8 Final reporting,program
coordination,etc