ABSTRACT

TOPIC: INVESTMENT ANALYSIS

About Aditya Birla Money Limited

Aditya Birla Money Limited formerly known as Apollo Sindhoori Capital Investments is a
leading player in the broking space with nearly 15 years of experience. It became a part of
Aditya Birla Group in March 2009, when the group acquired 76% of the company.

The Company has a strong distribution network of over 800 own branches and franchisee
network, a large customer base in excess of 1,80,000, a strong technology backbone and a range
of products delivered through a robust online and offline model. The Company boasts of
immense talent pool and vertical specialists which add to its positioning as a major player in this
segment.

Aditya Birla Money is listed on National Stock Exchange of India Limited [NSE] and The
Bombay Stock Exchange Limited [BSE]. It is also registered as Depository Participant with both
NSDL and CDSL.

Aditya Birla Money offers the following services:

 Trading facility in Equity segment on and Derivative segment on NSE & BSE through a
single platform
 Trading facility in commodity segment, including bullion, oils, gaur seed etc. through its
subsidiary, Aditya Birla Commodities Broking Limited
 Depository Participant [DP] services of NSDL and CDSL
 Online bidding for IPO and Mutual funds
 Subscription based brokerage plans
 Distribution of Mutual Funds
 Insurance

About Aditya Birla Group

A US $28 billion conglomerate, the Aditya Birla Group is in the league of Fortune 500
worldwide. It is anchored by an extraordinary force of 100,000 employees, belonging to 25
different nationalities. The group operates in 25 countries across six continents – truly India's
first multinational corporation. through Aditya Birla Financial Services Group (ABFSG), has a
strong presence across various financial services verticals that include life insurance, fund
management, distribution & wealth management, security based lending, insurance broking,
private equity and retail broking. The seven companies representing ABFSG are Birla Sun Life
Insurance Company, Birla Sun Life Asset Management Company, Birla Sun Life Distribution
Company, Birla Global Finance Company, Birla Insurance Advisory & Broking Services, Aditya
Birla Capital Advisors and Aditya Birla Money. In FY 2008-09, the consolidated revenues of
ABFSG from these businesses crossed Rs. 4763 crores, registering a growth rate of 36%.

VISION,MISSION,VALUES:

 Our Vision
To be a premium global conglomerate with a clear focus on each business.
 Our Mission
To deliver superior value to our customers, shareholders, employees and
society at large.
 Our Values
 Integrity
 Commitment
 Passion
 Seamlessness
 Speed

INVESTMENT:
In finance and business, an investment is an asset purchased for profit, whether via income, or
capital appreciation, or some combination. The entity making the investment is an investor. The
opposite of making an investment, or selling the asset, is divestment. Investment has a
connotation of a long-term holding period, in contrast to speculation, which is the purchase of
assets seeking profit from short-term price movements. In practice, no precise definition
distinguishes between investment and speculation. The expected return on investment, or
expected ROI, is a measure of the attractiveness of an investment, whether anticipated or
realized. In economics, investment represents capital expenditure by companies in an economy
or economic model. In this context, investment is distinct from consumer expenditure,
government expenditure, and net exports.

INVESTMENT ANALYSIS:
The study of how an investment is likely to perform and how suitable it is for a given investor.
Investment analysis is key to any sound portfolio-management strategy. Investors not
comfortable doing their own investment analysis can seek professional advice from a financial
advisor.
An analysis of past investment decisions. An investment analysis is a look back at previous
investment decisions and the thought process of making the investment decision. Key factors
should include entry price, expected time horizon, and reasons for making the decision at the
time.
BIBLIOGRAPHY:
www.google.com

www.wikipedia.com

www.ask.com

www.indiatimes.com

www.economictimes.com