Professional Documents
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School of Management
STRATEGIC MANAGEMENT
Course Syllabus
Course Information
Course Number/Section BA 4305 – 5U2
Course Title Strategic Management
Term Summer 2011
Days & Times Wednesdays 6:00pm – 10:00pm
Location SOM 2.801
Course Description
This is a capstone-level course requiring integration of all fields of business. Students will draw
on their broadened awareness of various environmental influences (social and political) to solve
business problems. Management alternatives will be examined with an ethical perspective
relating policy trends to strategic planning methodologies.
The Strategic Management course has been designated a capstone course in business at the
University of Texas at Dallas. The purpose of a capstone course is to integrate the learning
achieved in individual business courses taken to earn a business degree. The knowledge acquired
in finance, accounting, operations, MIS, marketing, and organizational behavior classes will be
utilized to study the strategic management of the firm as well as the responsibilities of the
general manager.
The approach of the class is practical and problem oriented. The major part of the course will
involve applying concepts, analytic frameworks, and intuition to the strategic issues that real-
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world companies face. These issues will be presented in case studies. For the class to work well
– and for you to benefit from it – attendance and preparation for each class meeting is essential.
This is an extremely intense course, which requires a substantial time commitment.
Course Requirements
This course requires extensive readings, active discussions, and diligent attention to the
exercises. Each student will be expected to spend at least 8–10 hours a week on this course
in addition to class time. This is particularly true during the first weeks of the class.
If a student cannot commit this amount of time and effort on this course, he or she must
realize that it may be very difficult to earn a good grade.
Failure to fully prepare for class is also a detriment to one’s fellow students. It is the
student’s responsibility to thoroughly read the syllabus, fully understand all the
requirements, and keep track of all important dates in order to be successful.
Required Textbook
The required text for this course is: Gregory G. Dess, G.T. Lumpkin, and Alan B.
Eisner: Strategic Management. Text and Cases (5th edition). McGraw-Hill Irwin.
ISBN: 978-0-07-353041-3
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Grading Policy
Exam I 20%
Exam II 20%
Company Analysis Project 40%
1-Page Written Case Discussions 10%
Class Participation 10%
Grading Scale
97 and up A+ 87 to 89 B+ 77 to 79 C+ 67 to 69 D+ 59 and below F
94 to 96 A 84 to 86 B 74 to 76 C 64 to 66 D
90 to 93 A- 80 to 83 B- 70 to 73 C- 60 to 63 D-
2 Exams (40%)
There will be two non-cumulative exams. Exam I covers materials for the first half of the course
and the exam II covers the second half of the course. Exam questions stem from the textbook,
lecture materials, assigned readings, class discussions, and videos shown in the class. Exam format
will be multiple-choice and/or short answer questions.
Preparing for an exam is an important part of the learning process – it takes weeks of preparations,
not days or hours. Keeping up with readings, attending classes and working hard on the
assignments are the best preparation for the exams. Plan to spend at least 8–10 hours a week on
this course in addition to class time.
PLEASE NOTE: I will be highlighting information from the text as well as explaining some
information that may need clarification or elaboration. I will NOT repeat everything in all
chapters. HOWEVER, test questions can come from information in the text that we did not cover
in class. If you do not understand something in your textbook, please ask questions about it so I
can clarify for you.
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analysis of the company. The goal is to determine what direction the company should take and
make specific recommendations about what the company should do next and why.
You will individually write a thorough company analysis, which includes three parts.
Detailed requirements and expectations for each part will be discussed in class and posted in
eLearning.
In the beginning of the semester, I will provide you a list of companies from which you choose
the one for your project. You will submit the first and the second part before the mid-term and
submit the final project, which includes all three parts, before the final.
This project accounts for 40% of your total grade. It is broken down as follows:
Part 1: 10%
Part 2: 10%
Final Project: 20%
Total: 40%
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While you may form study groups to discuss your company, the paper should be written
on an individual basis.
Extensive library research is required. The internet may be used but only along with other
sources. If your paper has only internet sources, such as Wikipedia, but without library
sources, you will not receive points for references.
Each part should include at least two references. The final project should include at least
six references.
Late submission will not be accepted.
Participation/Attendance (10%)
Participation is expected and is essential to the learning process, and it is a very important part of
your grade. Lack of attendance hinders a student’s understanding of the course material and
requirements on assignments. It also hurts a student’s performance, since I constantly emphasize
the relevant information on the exams in class. There will be a sign-in sheet for each class
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period. Please let me know if you have to miss certain class. Otherwise, your participation grade
will be adversely affected.
Quality of class contributions will be weighted more heavily than quantity. Frequent
and valuable participants are those who attend all of the lectures, and participate
regularly.
Class Discussion and Exercise: Your participation grade will reflect the degree to
which you contribute to the class, rather than simply whether you are physically
present. Here are some guidelines in participation grades. The instructor has the sole
authority in assigning participation grade.
To help me learn each student’s name, and grade “participation and contribution” as
fairly as possible, you will prepare and bring a nameplate to each class.
To get the most out of the class, you need to read related chapters and be well prepared before
coming to class. If you have to miss a class, it is YOUR RESPONSIBILITY to acquire missed
lectures notes, assignments, handouts, and announcements from a classmate.
READINGS
[COMPLETED TOPIC FOR LECTURE & CASE PROJECT
WEEK DATE
BEFORE CLASS DISCUSSION BRIEF DUE DUE
LECTURE]
Wed. Syllabus, Course Overview
1 Chapter 1
25-May Introduction to SM
Case 31:
Wed. A Horror
2 Chapter 2 External Environment of the Firm
1-Jun Show at the
Cinemaplex?
Wed. Case 24:
3 Chapter 3 Internal Environment of the Firm
8-Jun Jamba Juice
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Case 18:
Wed. Business-Level Strategy / Corporate
5 Chapters 5 & 6 Johnson & Part 2 Due
22-Jun Level Strategy
Johnson
Wed.
6 Review / EXAM I (CH 1-6)
29-Jun
Case 25:
Wed.
7 Chapter 7 International Strategy China’s Geely
6-Jul
Automotive
Case 19:
Wed. Entrepreneurial Strategy / Managing
8 Chapters 8 & 12 Samsung
13-Jul Innovation
Electronics
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