Professional Documents
Culture Documents
The customer is not always right these daysbusinessman and an entrepreneur. when the customer desires to return it clear that I had found nothing in the corporate office, the man was frus-
A businessman/woman wants to an item or has a complaint about it, store’s inventory that interested me, trated to learn he would have to be
develop a relationship with the cus- they often discover a time limit or but she suggested I give it to someone satisfied with “store credit.”
Dwight Conerway tomer, his immediate family, rela- some other condition. Recently, it who could use it. That, according to Should we, as consumers, be
College life editor tives and friends so that the original seems that many so-called business- the store’s policy, was my only option. forced to accept this kind of treat-
dconerway@mail.txwes.edu customer will serve as a marketing men have adopted the attitude and I didn’t even get an apology. ment from retailers just because the
tool via word of mouth. work ethic of the entrepreneur. In a similar incident I learned of a economy has forced them to ride a
On the other hand, the entrepre- My first experience was with a na- consumer who took the same issue financial rollercoaster?
neur does not care if you are satis- tional clothing retailer. I attempted up to the corporate level and was I personally see it as a form of pi-
The old adage “The customer is fied with the product you purchased to exchange a Christmas gift but was denied satisfaction. After purchas- racy that is apparently being ignored
always right” seems to be a thing of from him. He doesn’t care if your unable to find anything in the store ing a Global Positioning System, the by agencies such as the Better Busi-
the past in some parts of the business family and friends make a purchase I was interested in. After standing man received the same item as a gift. ness Bureau or the Consumer Pro-
world today. I recently had an expe- or if you go away and complain to in line for nearly half an hour, I re- Obviously, he had no need for two of tection Agency.
rience with a couple of well known everyone you meet about a bad ex- quested a refund on the item. I was the same items so he went to the re- Aren’t we all suffering enough in
retailers that gives credence to my perience. The entrepreneur has ac- asked for a receipt, and I gave it to tailer to obtain a refund. this current economic crisis? Why
theory. It has come to the point complished his mission once he or the clerk. After providing the sales receipt does the consumer have to suffer the
where some retailers are so desper- she has your hard-earned dollar in She scanned the barcode, returned to the customer service representa- loss?
ate for profits that they are willing to his pocket. the item to stock, swiped a card and tive, he was informed that he could In times of economic prosperity,
compromise their professional in- I find this practice particularly handed it to me. After asking what not receive a refund, but would be we consumers faithfully supported
tegrity to make a dollar. suspicious when subliminal return the card was for, I was informed it given a store credit gift card instead. these same merchants and kept
As a business student years ago, I policies are discovered only after the was a store credit gift card that could Although he pleaded his case for a them in the black. Now they repay
was taught the difference between a purchase has been finalized. If and be used for a future purchase. I made refund to the store manager and the us by putting us in the red.
The Rambler
Founded in 1917 as The Handout
What could our leaders do if they
abandoned party politics?
Publisher: Lamar Smith
Opinions expressed in The Rambler are those of Address all correspondence to:
the individual authors only and do not neces- Texas Wesleyan University
sarily reflect the views of the Texas Wesleyan The Rambler
community as a whole. 1201 Wesleyan St.
Fort Worth, TX 76105
R ambler Contribution twurambler@yahoo.com Jessica Watton, Nolan Barbee,
Please send all news briefs to twurambler@ To contact T he R ambler sophomore exercise science sophomore undecided
yahoo.com. Submissions due by noon Friday to (817) 531-7552 “They could stop worrying “There could be more unity
see brief in the following week’s issue. Advertising Inquiries: about getting re-elected and in the country. We could be
(817) 532-7582 do their jobs.” a better community.”