Theresa Yandrasits | 615.300.2645 | cheveallier@gmail.

com
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PROFILE:

A highly qualified management professional with proven success leading accomplished sales teams. Maintains a record of
achievement in sales, business management and resourceful marketing. Committed to effective development & implementation of
corporate strategies including the launch of new products & services. Demonstrated success in departmental operations including
training, coaching and development of new & existing sales force.

OBJECTIVE

To continue my professional development in a position that provides an exciting new challenge and enables my potential employer to
capitalize on my diverse background as well as a proven history of success in marketing and project management.

CORE STRENGTHS

 Integrity
 Decisive Leadership
 Strategic Data Analysis
 Team and Project Management
 Campaign/Market Management

KEY QUALIFICATIONS

 Documented success in project management, sales and sales management

 Proven strategist in effective selling approaches and campaign management
 Accomplished in the creation and implementation of sales training programs, coaching and development

PROFESSIONAL EXPERIENCE

South Central Media

2010 – 2011

Director of Digital Sales:

 Ultimately responsible for all sales within the Digital Group and coordinated those activities in support of the policies, goals,
and objectives established by the President of South Central Media.
 Increased online advertising revenue from $92,000 per month to $260,000 per month
 Identified new digital services, determined pricing, sales commissions and fulfillment process.
 Continually evaluated digital services portfolio to assure marketability and relevance.
 Created annual revenue goals and managed key success metrics: sales goal attainment, assuring profitability of digital
offerings through proper pricing, training and growing entire sales organization.
 Involved in analyzing and implementing sales of digital services to best serve current and future customers.
 Maintained relationships around the industry for continual learning and talent recruitment.
 Prepared and presented ongoing sales training for all sales and management employees
 Developed and lead sales seminars to key client groups.
 Assisted with strategy and closing key digital account sales consisting of paid search campaigns, online display advertising,
web development, email marketing, social media and search engine optimization
 Development and oversight of digital sales activity for market expansion outside of current company locations
 Created sales and marketing materials for both internal and external communications.
 Created monthly executive report for presentation to Board of Directors.
 Theresa Yandrasits | 615.300.2645 | cheveallier@gmail.com
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AT&T Advertising Solutions

2003 – 2009

Area Sales Manager | Acting Department Head:

 Analyze market information and timelines, format a strategic approach and assign customer accounts among the sales force
to maximize sales results
 Serve as team lead for four separate corporate trial sales programs of which encompassed: sales lead generation and the
protocol associated, new business development including old prospect revenues and a proprietary pricing program offered as
an alternative to the traditional means of advertising across all product lines
 Participate in multi-level management meetings covering several functioning areas
 Effectively manage all personnel, supply and performance-based compensation budgets
 Manage a clerical unit plus a ten to fifteen sales person team and accountable for associated division objectives
 Develop skills of individual team members and ensure current sales techniques are being followed; communicate written
evaluations and implementation plans for individual progress
 Utilize situational leadership to ensure effective individual development
 Responsible for data analysis to prepare team sales, forecasts and develop the correlating strategies and tactics necessary to
exceed overall objectives.

Staff Training Manager:

 Successfully conducted all new hire account executive classes
 Made creative adjustments to curriculum as well as corporate mandated processes to achieve maximum engagement as well
as results
 Developed numerous learning activities and implemented into course objectives to ensure achievement of company vision
and creed
 Pioneered new account executive coaching and development plans to follow through for continued team success
 Responsible for the recruiting, screening, testing & hiring of all of new job candidates
 Monitored sales calls to provide coaching and development of team members to develop sales skills and ensure that proper
techniques are being utilized
 Monitored monthly error reports to ensure that accuracy standards were maintained and implemented appropriate corrective
actions when necessary
 Produced and communicated written evaluations & developmental plans for sales individuals to enhance skill set and ensure
maximum sales results
 Conducted all preparation and planning reviews and post sales contact analysis

Account Executive:
 Successfully Managed over 1 million dollars worth of annual revenue
 Consistently exceeded individual sales objectives ; Sales Year 2003 125% of objective; Sales Year 2004 147% of objective;
Sales Year 2005 Executive Club Winner: #2 Sales person in the division
 Attended “Excellence 110” Sales Awards Trip every year
 Recipient of the prestigious “Total Quality Achievement” Award

NOTABLE ACHIEVEMENTS

 Series 7, 63 Licensed Financial Advisor; handled the sales and service of investment securities including stocks, bonds,
mutual funds and annuities
 Licensed Insurance Agent handled the sales and service of Life, Health & Accident Insurance Policies

ACADEMIC CREDENTIALS

Bachelor of Science May 1999

Louisiana State University
E.J. Ourso College of Business
Major: Marketing
Member: Gamma Beta Phi National Honors Society
Member: National Dean’s List