SHOW DAILY
DAY 1 ❱❱ MONDAY ❱❱ 03.14.11
Investors Still Find
Safety in Satellite
Beginning to Look for
Growth Opportunities
BY MARK HOLMES
The satellite industry remains
popular among technology/media ana-
lysts at investment banks, and satellite
stocks in Europe and North America
remain popular with analysts.
Chris Quilty, a satellite equity
analyst at Raymond James, believes
that the overall satellite industry
held up well. “The satellite industry
performed well in 2010, experiencing
only marginal impact from the global
financial crisis that began in 2008. As
expected, the FSS industry delivered
consistent mid-single-digit growth,
powered by consumer demand for
video and wireless services as well as
an acceleration of demand for mobile
satellite services. Speaking to this
latter point, the MSS industry also
performed well and appears poised for
strong growth in the next several years,
driven by new product cycles (maritime
VSAT, aero broadband and satellite-
based M2M) and growing consumer/
VS_2011_ShowDaily_Template.indd 1
VS_ShowDaily_Day1_Imirus_Cover.indd 1
enterprise demand for anytime,
anywhere connectivity.”
Satellite manufacturers and launch
providers also maintained a brisk order
and delivery rate in 2010, but the outlook
for those sectors is somewhat clouded
by potential spending cuts by the FSS
sector and new launch capacity becom-
ing available, Quilty said. Ground equip-
ment providers rebounded from a period
of soft commercial spending, but U.S.
ariane
government budget issues could pres-
ent problems for vendors who serve the
defense sector, he said.
Eric Beaudet, a satellite equity ana-
lyst at Natixis Securities who covers
both SES and Eutelsat, says the satel-
lite industry remains a “save haven” for
investors. “We have seen their EBITDA’s
stay relatively stable over the last few
years as well as consistent revenue
growth. We have clearly [moved] above
5 percent EBITDA margin growth in the
medium term. In a portfolio, you want to
www.arianespace.com
have some stocks that grow 5 to 10 per-
cent a year in pretty much every given
year with dividends of 3 to 4 percent, so
overall, for any portfolio manager, they
are very good defensive stocks to have
in your portfolio. It won’t give you the
30-plus percent growth that an Alcatel
or a Technicolor can give you, but [FSS
players] constant 5 to 10 percent growth
plus dividends with visibility,” he says.
United States
Richard Valera, a technology equity ana-
lyst at Needham Research who covers
companies such as ViaSat and Comtech,
also believes that satellite stocks remain
attractive to investors. “I think there
have been perceptions in the past that
ubiquitous wireline broadband was
going to obsolete satellite,” Valera says.
“I don’t think that is true at all. There are
too many situations where wires aren’t
page 8 ▶
MONDAY | DAY 1 | PAGE 1
2/28/11 7:16:07 PM
3/8/11 3:53:18 PM
 Arianespace salutes Ms. Petra Mateos for her exemplary leadership and vision as Chairwoman of Hispasat.
Congratulations on being selected Via Satellite’s Satellite Executive of the Year 2010!
We are proud to have launched six satellites in Hispasat’s fleet serving a diverse customer base.

ArianespaceCoverWrap.indd 2 3/8/11 2:27:59 PM

SHOW DAILY
DAY 1 ❱❱ MONDAY ❱❱ 03.14.11
Investors Still Find
Safety in Satellite
Beginning to Look for
Growth Opportunities
BY MARK HOLMES
The satellite industry remains
popular among technology/media ana-
lysts at investment banks, and satellite
stocks in Europe and North America
remain popular with analysts.
Chris Quilty, a satellite equity
analyst at Raymond James, believes
that the overall satellite industry
held up well. “The satellite industry
performed well in 2010, experiencing
only marginal impact from the global
financial crisis that began in 2008. As
expected, the FSS industry delivered
consistent mid-single-digit growth,
powered by consumer demand for
video and wireless services as well as
an acceleration of demand for mobile
satellite services. Speaking to this
latter point, the MSS industry also
performed well and appears poised for
strong growth in the next several years,
driven by new product cycles (maritime
VSAT, aero broadband and satellite-
based M2M) and growing consumer/
enterprise demand for anytime,
anywhere connectivity.”
Satellite manufacturers and launch
providers also maintained a brisk order
and delivery rate in 2010, but the outlook
for those sectors is somewhat clouded
by potential spending cuts by the FSS
sector and new launch capacity becom-
ing available, Quilty said. Ground equip-
ment providers rebounded from a period
of soft commercial spending, but U.S.
government budget issues could pres-
ent problems for vendors who serve the
defense sector, he said.
Eric Beaudet, a satellite equity ana-
lyst at Natixis Securities who covers
both SES and Eutelsat, says the satel-
lite industry remains a “save haven” for
investors. “We have seen their EBITDA’s
stay relatively stable over the last few
years as well as consistent revenue
growth. We have clearly [moved] above
5 percent EBITDA margin growth in the
medium term. In a portfolio, you want to
have some stocks that grow 5 to 10 per-
cent a year in pretty much every given
year with dividends of 3 to 4 percent, so
overall, for any portfolio manager, they
are very good defensive stocks to have
in your portfolio. It won’t give you the
30-plus percent growth that an Alcatel
or a Technicolor can give you, but [FSS
players] constant 5 to 10 percent growth
plus dividends with visibility,” he says.
United States
Richard Valera, a technology equity ana-
lyst at Needham Research who covers
companies such as ViaSat and Comtech,
also believes that satellite stocks remain
attractive to investors. “I think there
have been perceptions in the past that
ubiquitous wireline broadband was
going to obsolete satellite,” Valera says.
“I don’t think that is true at all. There are
too many situations where wires aren’t
page 8 ▶
MONDAY | DAY 1 | PAGE 1
The AMOS-5 Satellite is Coming to Africa
Spacecom is expanding coverage to the farthest reaches of Africa with the launch of the
34

40
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42

44

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44

Located at the 17°E orbital position, the AMOS-5 satellite will offer enhanced capabilities,
expanded coverage areas and high-power C-band and Ku-band capacity throughout the
20˚ 10˚
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EIRP Contours (dBW)

Spacecom has long served the U.S. DoD through its systems integrator partners. And,
thanks to the AMOS-5 satellite, we will soon be able to meet the burgeoning satellite connectivity needs of a variety of
fast growing vertical markets across Africa like the oil and gas industry.

Additionally, Spacecom serves Direct-To-Home (DTH) platforms in Europe and the Middle East, TV broadcasters and
programmers, government organizations, VSAT service providers and telephony operators.

With AMOS-2 and AMOS-3 at the 4°W orbital “Hot Spot” for European and Middle Eastern coverage, AMOS-4 launching
in 2012 to serve Asia, and AMOS-6 in 2014, the AMOS satellite fleet is perfectly positioned for performance.

Pan-African C-band and Ku-band capacity on AMOS-5 is now selling.

Contact us to find out more.

For additional information visit: www.amos-spacecom.com or contact us at:

Int. Tel: +972.3.755.1000, U.S. Tel: 1.212.920.8868 Email: amos-info@amos-spacecom.com

Visit us at: Satellite 2011 · March 15 – 17 · Washington, DC · Booth #675

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 SHOW DAILY
SATELLITE 2011:
Where Will Satellite
Be in 30 Years
Welcome to the SATELLITE 2011
pre-day, where we will launch our
celebration of 30 years of the SATEL-
LITE show by focusing on where the
sector will go next.
The pre-day schedule will look
at some of the future’s most press-
ing issues, beginning with the return
of the must-attend Satellite Finance
Forum. Satellite sector analysts and
experts from throughout the financial
sector will look at current economic
issues and their potential impact on
satellite companies and their markets.
The Satellite Finance Forum
begins with a look at the “Financial
State of the Industry,” where experts
will provide analysis of the market
today and provide projections related
to the satellite sector’s future. “The
Investment Bankers Panel” will dis-
cuss how satellite companies are
coping with credit issues and market
uncertainty and strategies for navi-
gating the market.
For a perspective from inside the
satellite sector, check out “Future
Financial Investments,” where CFOs
from the globe’s largest satellite oper-
ators will discuss where they may
spending their money next, and the
PAGE 4 | DAY 1 | MONDAY
“CEO Roundtable” will gather execu-
LINDSEY FULLER, Marketing Manager, ext. 1778
tives from different satellite niches
to discuss the common issues they all
face and how to solve them.
The Engineering Forum returns
for a second year, providing the more
technically minded members of the
satellite community a chance to dis-
cuss their challenges today and in the
future. A “CTO Roundtable Break-
fast” will kick off the track, followed
by a discussion focused on interfer-
ence issues, quality of service, IPv6
compliance, engineering in extreme
conditions and network security.
Edward Horowitz, director, U.S.
Space, will be the luncheon keynote
speaker and discuss how satel-
lite players have responded to the
technological innovations that have
forced the sector to adapt throughout
its history.
And after a day of discussing
where the satellite sector is headed,
please join us for the SATELLITE
2011 30th Anniversary Party on the L
Street Bridge to help us celebrate all
that satellite has accomplished.
Editorial 301/354-2000
JASON BATES, Editor, ext. 1807
MARK HOLMES, Associate Editor
JULIE BLONDEAU SAMUEL, Director,
Satellite & Cable Online, ext. 1770
JEFFREY HILL, News Editor, ext. 1805
JENNIFER NEWMAN, Copyeditor
Contributing Writers
SAM SILVERSTEIN
GREG BERLOCHER
Design/Production
VINCE LIM, Senior Graphic Designer
SOPHIE CHAN-WOOD, Production Manager
301/354-1671
Conference Services
JENN HEINOLD, Show Director, ext. 1813
MICHAEL CASSINELLI, Exhibit Sales Manager,
ext. 1691
Audience Development
GEORGE SEVERINE, Fulfillment Director
Client Services
REPRINTS:
Wright Media
1-877-652-5295
sales@wrightmedia.com
LIST SALES:
JEN FELLING, Statlistics
j.felling@statlistics.com
203/778-8700
CUSTOMER SERVICE:
847/559-7314
JANIS DAVIS, Advertising Support
301/354-1768
Marketing
JILL BRAUN, Senior Marketing
Manager, Via Satellite
Access Intelligence, LLC
DON PAZOUR, Chief Executive Officer
ED PINEDO, Exec. Vice President &
Chief Financial Officer
HEATHER FARLEY, Divisional President,
Business Information Group
MACY L. FECTO, Exec. Vice President,
Human Resources & Administration
JOE ROSONE, Vice President, Group Publisher
JOE MILROY, Associate Publisher
SYLVIA SIERRA, Senior Vice President,
Corporate Audience Development
MICHAEL KRAUS, Vice President of
Production and Manufacturing
ROBERT PACIOREK, Senior Vice President &
Chief Information Officer
STEVE BARBER, Vice President
Financial Planning and Internal Audit
Subscribe to Via Satellite digitally at
www.viasatellite.com
4 Choke Cherry Rd., 2nd Floor
Rockville, MD 20850
Phone: 301/354-2000, Fax: 301/340-3169
Email: jdavis@accessintel.com
Web: www.satellitetoday.com
Printed in
U.S.A.
 SHOW DAILY

Schedule of Events At-A-Glance

Monday, March 14, 2011 (Pre-Conference Program)
Start Time End Time Room Session
7:30 AM 7:00 PM Grand Lobby Registration Hours
7:30 AM 9:00 AM Rise-n-Shine Coffee Service
Keynote Luncheon: Decade of Disruption Ushers in
12:00 PM 1:30 PM 202 Era of Opportunity
5:30 PM 7:30 PM L St. Bridge SATELLITE 2011 30th Anniversary Party

WORKSHOPS
8:30 AM 5:30 PM 143B IP Networking over Satellite
8:30 AM 5:30 PM 209A Communications via Satellite: The Basics
8:30 AM 5:30 PM 143C Launch Services for Satellite Operators
8:30 AM 5:30 PM 143A GVF Presents: Emerging Applications Series

SATELLITE FINANCE FORUM

9:00 AM 9:15 AM 207A Satellite Finance Forum Welcome and Opening Comments
9:15 AM 10:00 AM 207A Financial State of the Industry – Market Trends and Observations

10:30 AM 11:45 AM 207A The Investment Bankers Panel: Financing Solutions for the
Economic Rebound
1:30 PM 2:45 PM 207A Future Financial Investments - Where Will the Money Be Going Next?
3:15 PM 4:15 PM 207A Balancing Technical and Financial Risk
4:15 PM 5:30 PM 207A CEO Roundtable: Similar Challenges, Different Markets

ENGINEERING 2011
7:30 AM 8:30 AM 209B CTO Roundtable Breakfast: Technology Leaders
9:00 AM 10:00 AM 207B Satellite’s Costly Nemesis
10:30 AM 11:45 AM 207B Quality of Service: Best Practices You Can Implement Today
1:30 PM 2:45 PM 207B IPv6: Compliance by 2012
3:15 PM 4:15 PM 207B Satellite Engineering in Extreme Conditions
4:15 PM 5:30 PM 207B Network Security

PAGE 6 | DAY 1 | MONDAY


page 1
deployed. In regions like the
Middle East, satellite is often
the primary mode of com-
munication for U.S. and allied
militaries in many areas. I
think, generally speaking, the
demand for satellites remain
healthy. The companies that
participate in the market both
from a service and infrastruc-
ture point of view are going to
see ups and downs depend-
ing on what programs they
are on as well as things like
budgetary funding. I do think
satellite is still a very viable
technology and will remain in
high demand for a long time.”
Along with providing the
steady returns, Quilty thinks
the satellite sector offers
investors a moneymaking
opportunity with satellite
broadband. “Long viewed
as an option of last resort,
satellite broadband technol-
ogy is on the cusp of a major
technological revolution that
promises to drive double-digit
growth over the next five to 10
years,” he says. “The key tech-
nology underlying this trans-
formation is the emergence
of high throughput satellites
such as those being devel-
oped by ViaSat (ViaSat-1) and
Hughes (Jupiter). In effect,
these satellites are expected
to deliver a 100-fold through-
put yield as compared to tradi-
tional Ku-band services, thus
allowing service providers
to significantly improve cus-
tomer download speeds while
concurrently slashing the cost
PAGE 8 | DAY 1 | MONDAY
SHOW DAILY
of delivering these services
from an estimate $30 per sub
per month to as little as $1 per
subscriber,” he says.
Valera believes EchoStar’s
acquisition of Hughes could
have an impact. “The dynam-
ics could have been changed
pretty significantly, because
you now potentially have
Charlie Ergen owning Hughes,
and he has the potential to use
his Dish Network distribution
channel to drive the Hughes
consumer broadband busi-
ness. We think that would be
positive for Hughes, but at the
margin, negative for ViaSat.
Dish Network was one of their
distribution partners. If Dish
leaves ViaSat and does distrib-
ute Hughes, it makes Hughes a
more potent competitor than
they would have been if they
had maintained their largely
retail strategy.”
Europe
Eutelsat and SES remain
solid picks in Europe, says
Fabio Fazzari, a satellite
equity analyst at Italy’s Equita
Sim. “SES and Eutelsat
invested a lot in the past two
years to grow their position
in many developing markets
and have increased capac-
ity. They have seen a strong
demand for capacity linked
to technological innovations
like HD. The satellite industry
was the only one reporting
revenues growth at mid-
single-digit level in organic
terms during the past two
years thanks to the long-term
contracts they have and the
fact that the service they sell
is not linked to consumer
trends.”
Fazzari agrees with
Beaudet that the investment
banks have a good overall
perception of the industry.
The investment bank commu-
nity “has a very good percep-
tion (of satellite operators),
because they generate a lot
of cash. For this part of busi-
ness, the only risk is linked
to launch delays or failures,
which represent a postpone-
ment in revenues.” During
the economic crisis, investors
gravitated towards satellite
stocks. “It was actually very
attractive sector during the
crisis for investors. It was
seen as a defensive sector.
Long-term contracts were
signed, and really, the most
beneficial effect was the low
price of broadcasting for pay-
TV. In the downturn, pay-TV
operators cut many things,
such as their marketing costs
and set-top box subsidies
before reducing their offer-
ing. It was seen as a very
attractive sector over the last
few years,” says Beaudet.
However, as economies
around the world begin to
pick up, investors perhaps
are looking for riskier stocks
outside the satellite sector.
“Over the past few months,
we haven’t seen such great
stock performance from SES,
Eutelsat and even Inmarsat.
That is because the appetite
for risk has slightly increased
in the market,” says Beaudet,
who believes the moves in
Ka-band and data services
will be risks for SES and
Eutelsat. “The main risk is
that they are diversifying
into Ka-band. Eutelsat has
invested into a dedicated Ka-
band satellite, and SES has
invested into O3b Networks.
That is the real next challenge
for the different companies.
There will be some blur-
ring between medium-orbit
satellites like O3b and some
mobile satellite operators like
Inmarsat, and Ka-band will
see an intensifying of compe-
tition through different actors
and players from sectors that
were separate until today.
It is going to be interesting
to see who will be the most
aggressive and opportunistic
and grab the new possibilities
of Ka-band. That is the next
uncertainty and the big chal-
lenge for the groups.”
Inmarsat’s move towards
Ka-band did take him by
surprise, Beaudet says. “The
group had finished launching
a new Ku-band constellation
just two years ago that had
added a lot of capacity, and is
still has a fill rate of 20 percent
or less. Everyone saw Inmar-
sat as having a lot of free
capacity, so having a highway
of growth over the next two
years. Launching a new Ka-
band constellation was a big
surprise. At the same time, it
does underline that they see
a really big need in the capac-
ity,” he says.
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Visit us at Booth #557 at the 2011 SATELLITE Conference being held at the Walter E. Washington Convention Center, March 15-17.

Satellite Executive of the Year 2010
The Nominees are...
BY JASON BATES, MARK HOLMES, JEFF HILL
Petra Mateos, Chairwoman, Hispasat
As a regional operator work-
ing in both Europe and Latin
America, Hispasat Chair-
woman Petra Meteos pro-
vides a textbook example
on how a smaller satellite
operator can expand its
reach and build a business.
Hispasat will once again
see growth in both rev-
Matt Desch, CEO, Iridium
PAGE 10 | DAY 1 | MONDAY
SHOW DAILY
enues and profits for fiscal
year 2010, continuing a
trend of strong increases
in all key financial met-
rics over the past several
years. In 2009, the operator
saw profits increase by 50
percent compared to 2008,
and the regional player’s
profits doubled between
2007 and 2009.
Hispasat’s growth has
been based, in part, on
making great strides in
Latin America, securing
good transponder fill rates
for both its Amazonas-1
and Amazonas-2 satellites.
The operator signed
contracts for capacity
in Latin America with
Under CEO Matt Desch,
Iridium’s total revenue
improved in all four quar-
ters of 2010, and the MSS
company reported full-year
revenue of $353 million, up
from $319 million in 2009.
In addition, Iridium grew
its total billable subscriber
base by 25 percent during
the year to nearly 450,000
companies such as Spain-
based Telefonica, which
provides services in Spain
and Latin America, and
Brazil’s Petrobras. The
majority of the capacity
on the Amazonas-2
satellite, placed in orbit in
October 2009, already has
been sold, giving Hispasat
an even stronger position
in markets such as the
United States and Mexico.
At the end of 2009,
more than 30 percent
of Hispasat’s overall
revenues were derived
from the Americas.
The company ended the
year with the launch of its
Hispasat 1E satellite, the
users and strengthened
each of its business sectors.
Government service rev-
enues grew by 10.7 percent,
commercial services by
14.7 percent and subscriber
equipment by 9 percent.
Iridium’s total sales grew
10.6 percent on average.
Besides boosting
revenues, strengthening
second of five spacecraft
that form the basis of His-
pasat’s latest growth plan
Hispasat also was
selected in 2010 by NASA
to participate in the
hurricane research mis-
sion, Genesis and Rapid
Intensification Processes,
intended to better under-
stand how tropical storms
form and then develop
into hurricanes.
Due to Mateos’s astute
leadership, Hispasat’s
growth curve shows no
signs of slowing, and
with strong positions in
both Latin America and
Europe, it is an operator
on the rise.
its global partnership
networks and rolling out
a slew of new products,
Desch’s main objective
and challenge in 2010 was
to plan for the operator’s
next-generation offering
— Iridium Next — at
a time when financing
ambitious projects was
difficult. Because of
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the economic climate,
some analysts wrote off
Iridium Next as unrealistic
and too expensive, but
the satellite operator
secured and closed a $1.8
billion financing facility
with a consortium of
international investors
led by credit export
agency Coface. The deal
put Iridium’s full-scale
system development
Neil Gaydon, CEO, Pace
Pace has emerged over
the last few years as the
new force within the set-
top box market, and Neil
Gaydon, who became CEO
in 2006, is the man behind
the company’s surge.
Pace works with cable,
IPTV and terrestrial
pay-TV operators but is
particularly strong in the
satellite field, working
with operators such as
BSkyB (United Kingdom),
DirecTV (United States),
PAGE 12 | DAY 1 | MONDAY
SHOW DAILY
contract with Thales
Alenia Space and a launch
contract with SpaceX into
effect and opened the
door for two long-term
agreements that designate
Boeing as Iridium’s
sole operations and
maintenance provider for
the current constellation
as well as granted Boeing
exclusive operations and
maintenance rights for the
Sky Deutschland (Germa-
ny), Astro (Malaysia) and
Viasat (Nordics). In 2010,
Pace also secured con-
tracts with MultiChoice
(Africa), among others, to
cement its position in the
satellite market.
In the first half of 2010,
Pace saw profits before
tax grow 40 percent com-
pared to the same period
in 2009, with revenues
growing more than 20
percent to $989.5 mil-
lion. Pace shipped nearly
10 million set-top boxes
in this period, another
double-digit percentage
increase compared to the
previous year.
Much of this growth can
be attributed to Pace’s suc-
cess in cracking the U.S.
market, always a major
test for an aspiring Euro-
pean technology company.
Iridium Next constellation.
Desch also led efforts
to set up Iridium South
Africa, an entity that
will allow Iridium to
operate, provide and sell
mobile services in the
country, where Iridium
anticipates opportunities
for more than 200 global
distribution partners
to form partnerships to
deliver services in the
At the end of June, Pace
derived $357.6 million in
revenues from the North
American market due to
its relationship with opera-
tors such as DirecTV and
Comcast.
Pace also aims to be at
the forefront in bringing
cutting-edge technologies
to the set-top box market.
In June, the company
became a member of the
Wi-Fi Alliance, as Pace
looks to incorporate Wi-Fi
technology into select set-
top boxes.
Pace also has expanded
its offerings in 2010
through acquisitions.
In North America, Pace
acquired 2Wire, adding
services such as resi-
dential gateways, multi-
service media platforms,
remote management sys-
tems, value-added servic-
South Africa.
The company also
won three contracts from
the U.S. Department of
Defense’s Defense Infor-
mation Systems Agency
to upgrade the Enhanced
Mobile Satellite Service
Gateway in Hawaii. With
the upgrades, Iridium is
building in enhancements
that support migration
toward Iridium Next.
es, customer support and
end-to-end integration and
professional services. In
Europe, Pace announced
it would acquire French
company Bewan Systems.
Bewan’s residential gate-
way capabilities — includ-
ing expertise in xDSL and
cable DOCSIS 3.0 IP con-
nectivity technologies —
will combine with Pace’s
existing gateway business,
enabling Pace to offer con-
verged gateway and digital
TV solutions to pay-TV
customers.
Pace is seen as one of
the U.K’s finest technol-
ogy companies and in
April, the company won a
Queens Award for interna-
tional trade as recognition
for Pace’s success in inter-
national markets, the third
year in a row that Pace
had won such an award.
 scaleABILITY
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Elon Musk, CEO, CTO, SpaceX
Along with performing two
key test launches of the Fal-
con 9 heavy-lift launch vehi-
cle, SpaceX CEO and CTO
Elon Musk added $2.5 billion
in business to the company’s
launch manifest during 2010,
raising the fledgling launch
provider’s total manifest
from 25 to more than 40
missions. Among those
orders was a commercial
launch deal with Iridium that
SpaceX claims is the largest
in history.
Reynald Seznec, CEO, Thales Alenia Space
Thales Alenia Space posted
a strong 2010 under CEO
Reynald Seznec, winning 12
satellite manufacturing con-
tracts along with adding to its
capabilities via acquisitions.
Thales reported 1.13
billion euros ($1.46 bil-
lion) in orders in 2010, a 39
percent increase over the
same period in 2009. Thales
captured four commercial
geostationary communica-
tions spacecraft orders
PAGE 14 | DAY 1 | MONDAY
SHOW DAILY
In June, SpaceX per-
formed the first test launch
of its Falcon 9 rocket from
Space Launch Complex
40 at Cape Canaveral.
SpaceX’s accomplishment
boosted NASA’s confidence
in the vehicle and put the
company a step closer to
providing cargo services to
the International Space Sta-
tion under the multibillion-
dollar Commercial Orbital
Transportation Services
(COTS) contract.
In December, SpaceX
became the first commer-
cial operation in history to
re-enter a spacecraft from
Earth orbit, lofting its Drag-
on spacecraft into orbit atop
— W6A and W3D from
Eutelsat, Apstar 7B for APT
Satellite Holding and Arsat
2 for Argentina’s Arsat. The
four contracts trailed only
Boeing and Space Systems/
Loral, which captured five
contracts apiece. Thales also
captured contracts for the
Jason-3, Athena-Fidus, Mete-
osat Third Generation (with
partner OHB Technology)
and Sicral 2 contracts from
various government entities
as well as awards to develop
payloads for the U.S. Navy’s
Geosat Follow-On 2 satellite
and for three RSCC commu-
nications satellites.
a Falcon 9 rocket and then
returning the vehicle and
landing it less than a mile
from the center of the target-
ed landing zone in the Pacif-
ic Ocean, bringing national
attention to the future of
the U.S. space program that
could rely more heavily
on commercially provided
services. Previously, recov-
ering a spacecraft that had
re-entered from low-Earth
orbit had been performed by
only the United States, Rus-
sia, China, Japan, India and
the European Space Agency.
The highlight of SpaceX’s
commercial launch wins in
2010 was a $492 million con-
tract with Iridium to place
Where Thales has taken a
commanding lead on its com-
petitors is in the low-Earth
orbit sector. During 2010,
the company completed and
delivered the first six of the
48 Globalstar second-gen-
eration satellites it is manu-
facturing and also finalized
its $2.2 billion contract with
Iridium to design and build
81 Iridium Next spacecraft.
Thales received a Galileo
System Support contract
from the European Com-
mission, one of six con-
tracts for the Galileo sys-
tem. Under the agreement,
Thales Alenia Space Italia
part of satellite operator’s
Iridium Next constellation
in orbit via multiple Falcon
9 missions scheduled to
take place between 2015
and 2017. SpaceX also
added commercial con-
tracts to perform missions
for Israel’s Space Communi-
cation Ltd., Space Systems/
Loral and Taiwan’s National
Space Organization.
SpaceX also raised $50 mil-
lion in additional funding from
investors and, in September,
unveiled a commercial agree-
ment with Astrium to provide
dedicated launch services to
the European institutional
small satellite market using
the Falcon 1 rocket.
will perform overall system
design, system security
design, system integration,
verification and in-orbit
validation for Europe’s sat-
ellite navigation system.
Thales also boosted its
capabilities via acquisitions,
including the purchase of
SESO, a precision-optics
manufacturer, that augment-
ed Thales’ ability to produce
satellite optical sensors.
Through the first three
quarters of 2010, Thales
recorded revenue of 3.72 bil-
lion euros ($4.79 billion), a
7 percent increase from the
same period in 2009.
 Leader in DTH platforms
in Spanish and Portuguese markets

Excellence in providing satellite capacity for government, video,

broadband and corporate applications.

Amerhis platform, the first OBP over the Americas.

New space capacities over America, Europe and Africa.

www.hispasat.es
 EXHIBIT HALL FLOOR PLAN
FTG
Corp.
356
Chenadu ACTi
Science &
Technology
Development
Co.954

Satvision
Technology
International

Brandywine
Communications

Baird
Satellite
Supports

Azure
Shine
International
Inc.
SHOW DAILY

(AS OF 02.22.11)

| DAY 1 | MONDAY
PAGE 16
Conceal
Fab
Corboration
 | DAY 1 | PAGE 17
Clyde
Space
LTD

LP Matys
Technologies Satcom
Inc. Ltd.
1925

MONDAY
Science and
Technology
Center in
Ukraine

Diamond
Maryland of Antenna
Opportunity &
(State of Maryland)
Microwave Corp.
1718
Wuxi Huaxin Microwave
Radar
Engineering Filter
Co., Ltd. Company, Inc.
1717 1816
XTAR DTA
LLC S.A.
1714 1814
Sparton
Avanti Defense
Communications & Security
Systems
1212
Advanced
Switched
Technology
(AST)
1410
NGN Easy Micro
Satfinder
(Tianjin)
–
Electronic Co. ,Ltd. Ant Inc.
1308

Dow
–
Key
Microwave
1304 Starling
Advanced
Communications

Terrasat 1903
Commu-
nications

899
Noise Surface
Heating
Com Systems
WTG (Kirkaldy) Ltd.
896 897

BSC
Filters
Ltd.
992

Defense
News Media
Group
884

Crane A
Thrane & erospace
Thrane & Electronics
Interpoint Brand
181 980

SGSQ
(A Stratos
Co.)
176
 SHOW DAILY

CONFERENCE FLOOR PLAN

REGISTRATION AND CONFERENCE ROOMS
LEVEL 1

SHOW
MANAGEMENT

REGISTRATION

ENTRANCE
(
)

BALCONY BALCONY BALCONY BALCONY

CONFERENCE ROOMS BALLROOMS

TO
LEVEL 2
LEVEL 2 2
LEVEL
LEVEL 3 3
LEVEL
TO EXHIBIT HALL

(LOWER LEVEL)
ENTRANCE
REGISTRATION
TO

ENTRANCE
(LEVEL 1)

TO
LEVEL 2

PAGE 18 | DAY 1 | MONDAY

 expanding
our capacity
extending your We are launching our largest ever satellite to bring vital
expansion capacity to our customers across Latin America,
Africa, Europe and the Middle East from 338° East.
advantage The state-of-the-art SES-4 hybrid satellite is just one
element of our bold five-spacecraft expansion plan for 2011.
SES-4 delivers the capacity boost that our customers need
to respond to the surge in demand for DTH, corporate,
broadband and mobile services in the world’s most
dynamic markets.
At SES WORLD SKIES, we know what our customers
require to gain future advantage – and we have the
capacity to provide it.

www.ses.com
 SHOW DAILY

EXHIBITOR LIST (AS OF 02.22.11)

COMPANY BOOTH COMPANY BOOTH
COMPANY BOOTH COMMTACT 1311
A1 Microwave 1726 Communications & Power Industries (CPI) 801
AAE Systems, Inc. 663 Comtech Mobile Datacom 288
Access Intelligence 1100 Comtech Telecommunications 600
Accubeat Ltd. 1908 ConcealFab Corporation 901
ACORDE 1603 Crane Aerospace & Electronics 980
Actipass Co. LTD 1910 Cross Technologies, Inc. 921
Actox Corporation 1613 Crystal Solutions 480
Adtec Digital 1124 Cyber Cafe 1401
Advanced Cooling Technologies 990 Datum Systems Inc. 1901
Advanced Microwave Components 940 DAWNco Inc. 1815
Advanced Switch Technology 1410 dBm 781
Advantech Wireless 301 Defense News Media Group 884
AeroAntenna Technology, Inc. 1300 Defense Systems 1126
AeroSat 1513 Delta Microwave 1710
Aerospace Corporation (The) 591 DEV Systemtechnik 1809
Alcatel Lucent 1402 DH Satellite 793
Alga Microwave Inc. 936 Diamond Antenna & Microwave Corp. 1718
Alico Systems Inc. 298 DiTom Microwave, Inc. 1807
Allot Communications 363 Dow - Key Microwave 1304
Ameripack Inc. 1806 DRS Defense Solutions 845
Amos - Spacecom 675 DTA SA 1814
Amplus Communication Pte Ltd. 1209 EADS Astrium 433
AnaCom Inc 341 EchoStar 755
ANRITSU COMPANY 1227 Elbit Systems - Shiron Satellite 292
Antcom Corporation 989 ELTA Systems Ltd. 1325
Antenna Research Associates 1217 EM Research, Inc 1724
Apexsat GmbH 1302 EM Solutions 947
Apollo Microwaves Ltd 361 EMCORE Ortel 687
Applied Instruments Inc. 945 Emerging Markets Communications 477
Arianespace 300 EMS Technologies, Inc. 369
Arqiva 699 Encompass Digital Media, Inc. 925
ARTEL Inc. 543 Environmental Technology, Inc. 1719
ASC Signal Corporation 347 Ericsson 579
ASI - Agenzia Spaziale Italiana 1829 ETL Systems 596
ATCI 651 Eutelsat America Corp. 761
ATK 324 Evertz Microsystems Ltd. 556
Avanti Communications 1113 Expand Networks 996
AVCOM of Virginia, Inc. 352 FEI - Zyfer, Inc. 939
AvL Technologies 449 Filtel Microwave 956
Ayecka Communication Systems Ltd. 1427 Finisar Corporation 1720
Azure Shine International Inc. 841 Florida RF Labs/EMC Technology 1419
Baird Satellite Supports 943 Foxcom 762
Belcom Microwaves Ltd. 978 FTG Corp. 356
Bliley Technologies Inc 913 Futron Corporation 365
Boeing Company 609 GATR Technologies 1624
Brandywine Communications 346 GE Satellite 861
BSC Filters Ltd. 992 General Dynamics SATCOM Technologies 309
CapRock Communications 809 Geosync Microwave, Inc. 938
Castor Networks 1224 Gigasat 681
C-Com Satellite Systems 672 Glenair, Inc. 1105
Chengdu ACTi Science and Technology Development Co 954 Global Crossing 1927
China Sun Communication Group Limited 1406 Global Invacom 460
ClearanceJobs 1206 Global Satellite 1220
Clyde Space LTD 1226 Globe Wireless 183
COBHAM 522 Globecomm 567
Codan Satcom/Locus Microwave 669 Glowlink Communications Technology Inc. 769
Coffee Break 1114 GMV 696
COM DEV International 955 GPS Networking, Inc. 1326
Comcast Media Center 1418 GVF 1917

PAGE 20 | DAY 1 | MONDAY

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18469
 SHOW DAILY

COMPANY BOOTH COMPANY BOOTH

Harmonic Drive LLC 1412 Norsat International Inc. 560
Harmonic Inc. 880 Novella SatComs 497
Harris Corporation 1507 NovelSat Ltd. 1519
High Gain Antenna Co, Ltd. 1609 Novotronik GmbH 1414
Hispasat 786 Numerex Corp. 197
Hughes 701 Optimal Satcom 686
Hughes OE16 Orban Microwave Products 1904
I.F. Engineering Corp. 489 Orbit Communication Systems, Inc. 775
I.S.T Corporation 982 Orbital Research Ltd. 1708
iDirect 709 Orbital Sciences Corporation 817
INDRA 891 Orbital Systems, Ltd. 1125
Integral Systems 557 Overwatch Systems 783
Integrasys, S.A. 1817 Packaging Strategies, Inc. 1400
Intellian Technologies, Inc. 387 Peak Communications Ltd. 855
Intelsat 623 Pelican Products, Inc. 1919
International Datacasting Corporation 381 Phytron, Inc. 1808
International Launch Services (ILS) 533 PolarSat 985
IPX International Systems, Inc. 1112 Pro Brand International Inc. 1525
Iridium Communications, Inc. 375 Q Microwave, Inc. 1526
Isola 979 Quintech Electronics 837
ITS Electronics, Inc. 768 Red Rapids 1306
JDSU 1319 Research Concepts, Inc. 495
JFW Industries, Inc. 1214 Riverbed Technology 949
KCEI International 1116 Rockwell Collins 643
KenCast, Inc. 333 Rogers Corporation 358
Klas Telecom Inc 967 Rohde & Schwarz 1115
KNS, Inc. 281 Rotating Precision Mechanisms, Inc. 1107
KOSPACE Co., Ltd. 1916 RRSat Global Communications Network Ltd. 338
L - 3 Communications 501 Russian Satellite Communications Company 1205
L-3 GCS OE9 Saft 1413
LBI Sat LLC 789 Sales Office 1130
LightSquared 353 San Francisco International Gateway 1312
Linearizer Technology, Inc. 797 Satcom Direct 195
LinkSat Inc. 1404 SatCom Global 188
Lockheed Martin 633 Satellite Engineering Group, Inc. 461
Logus Microwave 304 SatelliteTODAY.tv News Studio 1106
LP Technologies, Inc. 1225 Sat-Lite Technologies 1820
M2 Global Technology Ltd 899 SatPath Systems, Inc. 1810
Maryland of Opportunity (State of Maryland) 1218 SATTRANS 189
Matys Satcom Ltd. 1925 SATVISION TECHNOLOGY INTERNATIONAL 952
MDA 327 SCAN Antenna A/S 1425
MECA Electronics, Inc. 1524 Schlumberger 657
MetricTest 1316 Science and Technology Center in Ukraine 1121
MFG Galileo 499 Sector Microwave Industries 689
Micro - Ant, Inc 1308 SED Systems 457
Micronetics Inc. 1715 Segovia 175
Microwave Filter Company, Inc. 1816 Sencore 1204
Microwave Photonic Systems, Inc. 1612 SES WORLD SKIES 411
Millitech Inc. 1421 SGSI (A STRATOS COMPANY) 176
MIL-SAT LLC 1119 Shaanxi Tianyi Antenna Co., Ltd. 991
Mitec Telecom 573 Sichuan Video Electronic Co., Ltd. 1213
MITEQ INC. 517 Siemens 1424
MotoSAT 690 Sinclair Manufacturing 998
MTN Government Services 1725 SIS LIVE 1903
NAL Research Corporation 180 SKY Perfect JSAT Corp. 1701
National Reconnaissance Office 898 SkyBitz 191
ND Satcom 750 Skycasters 342
NEC Corporation of America 987 Skyline Communications NV 1915
Network Innovations Inc. 1618 Skylink Technology 1914
Newtec 511 Skyware Global 693
NGN Easy Satfinder (Tianjin) Electronic Co., Ltd. 1109 Sojitz Corporation of America 909
Noise Com, Inc. 896 Sotca Inc. 1711
Noren Products Inc. 1314 Space News International 1818

PAGE 22 | DAY 1 | MONDAY

COMPANY BOOTH COMPANY BOOTH
SPACENET 178 Thales Alenia Space 743
SPACENET 873 Thermacore Inc. 1811
SpaceX 1600 ThinKom Solutions, Inc. 888
Sparton Defense & Security Systems 1212 Thrane & Thrane 181
Spinner Atlanta, Inc. 1120 Thuraya Telecommunications Company 295
Squire Tech Solutions, LLC 1619 Times Microwave Systems 1321
ST Electronics (Satcom & Sensor Systems) Pte Ltd 719 Universal Switching Corp. 587
Starling Advanced Communications 1702 Uplogix 360
Stellar Solutions Aerospace 594 ViaLite by PPM 853
STM Group, Inc 275 ViaSat, Inc. 733
Surface Heating Systems (Kirkaldy) Ltd 897 Viking SATCOM 1208
Surrey Satellite Technology Ltd. 1707 Virgin Technologies Inc. 1825
Symmetricom 929 Vizada 551
Systemware Europe Ltd 334 Vocality 320
Tachyon Networks 280 Volga-Dnepr Unique Air Cargo 1324
Taconic 1906 W.B. Walton Enterprises, Inc. 818
Tampa Microwave 597 Wavestream 443
TBC Integration 975 WEGENER 465
TECOM Industries Inc. 1518 Windmill International, Inc 1805
Tecore Networks 1215 Winegard Company 395
TeleCommunication Systems, Inc. 321 Winsky Communication Technology, Ltd. 997
Teledyne Technologies Inc. 615 WORK Microwave GmbH 1409
Telenor Satellite Broadcasting AS 1110 Wuxi Huaxin Radar Engineering Co., Ltd. 1717
Telesat 825 XipLink, Inc. 868
Telespazio 749 XTAR LLC 1714
Terrasat Communications, Inc. 1501 Zarges Cases 1625
Thales 471 ZODIAC DATA SYSTEMS 879

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MONDAY | DAY 1 | PAGE 23


Budget-Conscious U.S. Military
Looks to Commercial Bandwidth to
Support Future Operations
BY JEFFREY HILL
In the past, the most
coveted and limited mili-
tary resources were found
in the energy sector. The
U.S. Department of Defense
adjusted its budget and
the scale of U.S. military
operations according to
its available supply. Today,
energy concerns have been
equaled by satellite band-
width issues.
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PAGE 24 | DAY 1 | MONDAY
SHOW DAILY
The proof of this shift
can be found in Defense
Secretary Robert Gates’
$553 billion 2012 Pentagon
budget proposal. Gates
told Congress that the
future of military op-
erations over the next five
years would be based on
leveraging existing assets
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applications – specifically
unmanned aerial vehicles
(UAV). The number of
missions performed UAVs
is expected to increase
substantially as ground
forces are scaled back and
replaced by other means of
gathering intelligence. UAV
applications require mas-
sive amounts of high-speed
satellite bandwidth and can
be cancelled when capacity
is not available or impeded
by interference or weather.
With the absence of
future military-exclusive
bandwidth projects follow-
ing the cancellation of TSAT
in April 2009, NSR Senior
Analyst Patrick French told
Via Satellite that increased
UAV missions would help
continue to push growth in
commercial transponder
agreement revenues
“The 2012 military budget
shows that commercial sat-
com companies will stand
to benefit from increased
demand created by di-
verted funds in the budget.
Demand for commercial
satcoms that are currently
used by ground troops
should continue to grow at
modest levels for the next
four years,” says French.
“Budget cuts will certainly
not affect commercial
satellite in a negative way. A
large percentage of budget
cuts will come from inef-
ficient programs, and funds
available will be redirected
to other programs. More-
over, tactical UAV missions
similar to drone attacks in
Pakistan are likely to be
sustained, if not increased,
in the two major hotspots
with troop withdrawals.”
Bob Canty is leading the
development efforts for the
next generation of GPS as
program manager for Ray-
theon’s GPS OCX efforts.
Raytheon was awarded an
$886 million contract to
improve the accuracy of
information from the GPS.
Canty agrees that the focus
of military optimization is
being shifted to maximizing
available assets.
“If you look at UAV
missions, you will see that
the main reasons those
missions are sometimes
aborted is because they lose
a lock on the GPS signal,
the com-link or both. UAV
operators know that there
are places on the globe that
don’t get GPS signals de-
pending on the time of day.
GPS is basically a line-of-
sight system — if you can’t
see four satellites, you can’t
lock on the GPS signal,”
Canty says. “In my opinion,
this is what U.S. Defense
Secretary Robert Gates
mentioned as a key element
to cutting operational costs.
The technology is there and
has been evolving so rapidly
and has become so critical
to execution that special-
ized abilities like GPS OCX
were needed.”
Gates plan to cut expen-
sive military programs will
divert about $70 billion
back into new technology
purchases in the next five
years, which will allow
the Air Force to buy more
Reaper drones made by
General Atomics Aeronau-
tical Systems and increase
purchase orders for Boeing
and Lockheed Martin’s
Evolved Expendable
Launch Vehicle. The Navy
also said it would begin
development of a seaborne
unmanned strike and sur-
veillance plane and a new
generation of electronic
radar jammers.
The military’s future
bandwidth plan has been
mentioned in recent
space-related contracts. In
January, Lockheed Martin
received a $424.7 million
contract from the U.S.
Air Force to produce the
GEO-4 satellite as a part of
the Space Based Infrared
System Program, designed
to provide early warning of
missile launches. Lockheed
Martin had been working
on this project for some
time, as the company re-
ceived its $1.5 billion order
for GEO-3 in June 2009.
Aerospace Industries Asso-
ciation CEO Marion Blakey
says she was “encouraged”
by the opportunities present-
ed in the 2012 U.S. defense
budget. “At 34 percent of the
total U.S. budget, it comes
close to reaching the 35
percent marker that we
think is needed to ensure a
healthy industrial base for
the aerospace and defense
industry.”
Blakey also mentioned
that the AIA has been
concerned over the grow-
ing imbalance of military
operational costs over
investments. “Personnel
and operations accounts
are increasing at four
times the rate of growth of
the investment accounts,
and we are concerned
about the long-term ro-
bustness of procurement
and research. This year,
for the first time since the
beginning of flight, there
MONDAY | DAY 1 | PAGE 25
 SHOW DAILY

is no new manned civil or
military aircraft program
in design, and there is a
huge requirement to reset
and replace equipment
used in Iraq and Afghani-
stan,” she said.
While the military’s
long-term budget strategy
generally was well received
by market leaders in the
satellite technology sector,
not all analysts saw the
spending cuts as positive.
Zacks analyst Sherzn Mian
said that despite regular
contract wins by military
satcom providers, which
are scheduled and expected
to sustain through 2013,
military and government
satellite providers and
manufacturers should
prepare for some impact on
revenues. “We believe that
the cost savings initiatives
of the U.S. Department of
Defense — through reduc-
tion of the defense budget
by $178 billion over the next
five years — will impact all
major defense operators,
and I maintain my neutral
rating on most of those
stocks until I see more
specific benefits outlined in
Gates’ plan,” he said.
Andrew Ruszkowski, vice
president of global sales
and marketing for Xtar, says
that while the 2010 military
spending budget has helped
the satellite sector develop
confidence in the sustained
and growing strength of
U.S. military-commercial
satcom partnerships, busi-
nesses are preparing for
setbacks, as they did with
the global recession in 2008.
“There’s no doubt that any
talk of government budget
cuts is going to be a con-
cern for us. The government
is our sole customer, and
given that we’re X-band, we
don’t have the option to fall
back on the commercial or
enterprise sectors. How-
ever, we see opportunities
for us this year to deliver
on the value proposition
that Xtar has to offer. My
confidence stems from
the continued demand for
our services and technol-
ogy from government and
military customers and the
fact that the orders keep
coming in.”
U.S. government space
and satellite partnerships
with commercial providers
also are being driven by
international competition,
according to Lexington
Institute Vice President
Daniel Goure. “Russian
and Chinese investments
in advanced military
capabilities, anti-satellite
systems and cyberwarfare
capabilities remain a top
concern for Gates, and

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PAGE 26 | DAY 1 | MONDAY

many of the industry’s
military providers may
see a ramp-up in activity
well into the future.
Past defense spending
downturns have always
come in response to the
end of conflict and public
declarations that peace has
broken out. That is not the
case this time. Secretary
Gates strongly emphasized
As resources to refresh
or expand military space
assets become limited, gov-
ernment users will resourc-
es from commercial opera-
tors, freeing the government
from the obligation to make
COMMAND
+ CONTROL
large capital investments of
its own. “A good example
of this is what happened
with the TSAT cancellation
in 2009,” said Ruszkowski.
“After its termination, com-
mercial solutions rapidly be-
SIGNAL PROCESSING ENTERPRISE
+ DATA COMM. NETWORK MGMT.
gan to fill the gaps left by its
cancellation, truly exempli-
fying the value commercial
operators can deliver with
solutions that are already in
place. I think we’ll continue
to see that in the future.”
COMM. INFO SERVICES
ASSURANCE

this point in last week’s

press conference, and
we will continue to see a THE DIFFERENCE BETWEEN
SURVIVING NETWORK OUTAGES AND
Pentagon effort to keep
our space and satellite CONQUERING THEM
infrastructure up to date,”
THE INTEGRAL DIFFERENCE
says Goure.
The United States’ status
as an international space
industry leader fell in 2010,
NEWPOINT TECHNOLOGIES’
according to Futron Senior MERCURY G3
REMOTE SITE MANAGER
Analyst Jonathan Beland,
who agreed with Goure’s
assessment that the factor
could be one motivation
for the Obama adminis-
tration to continue and
strengthen government and
military space architec- Automated Remote Site Management that accelerates
ture investments. “NASA
recovery, enhances QoS and increases visibility.
• Guaranteed delivery of critical operational status and QoS indicators
and the U.S. government • Quickly and easily recover from network outages
could learn a lot from • Reduce operator intervention
• Complete network visibility from data traic to system functionality
Russia. Russia has become
partner of choice for space Mercury G3 reduces downtime of the site and the costly
dispatch of technicians to
agencies around the work remote facilities cutting costs
seeking to develop new and maximizing the revenue
capacity. From South Ko- potential of the network.
rea to China, from private 603-263-2014 | sales@newpointtech.com | www.newpointtech.com
enterprise to governments,
Russia is capitalizing on
THE INTEGRAL SYSTEMS TM

its space investments and FAMILY OF SOLUTION

PROVIDERS.
developing long-term re- TM

lationships with emerging

Visit us at Booth #557 at the 2011 SATELLITE Conference being held
powers,” he says.
at the Walter E. Washington Convention Center, March 15-17.

MONDAY | DAY 1 | PAGE 27

 SHOW DAILY

Latin America:
New Jewel in Satellite’s Crown
BY MARK HOLMES

Latin America is an
intriguing market for satel-
lite communications. With
low levels of broadband and
pay-TV penetration as well
as many rural areas where
improving education and
health is a priority, satellite
could play a huge role in many
different areas of society.
Carmen González-San-
feliu, Intelsat regional vice
president, Latin America &
Caribbean, says it is a region
on the rise. “The state of
the satellite industry in
Latin America right now is
very strong. Latin America
remains one of the fastest-
growing regions for Intelsat
worldwide. During the recent
global economic downturn,
many Latin American econo-
mies actually grew,” she says.
“As the region continues to
post economic gains, demand
for satellite communications
will be robust. Brazil is our
largest growth market in the
region. Colombia, Peru, Chile
and Argentina also are show-
ing significant gains.”
Robert Bednarek, CEO of
SES World Skies, also sees
plenty of growth prospects
for FSS operators. “There
is a great combination of
video and data applications.
There is a lot of interest in
rural inter-connection and
rural Internet for educa-
tion purposes sponsored by
various governments. There
are pretty strong and estab-
lished programmes there
for Ku-band. We anticipate
the continued growth of
that type of application. As
well as that, there is a robust
cable market, and that is
beginning to digitize. As we
have seen in North America,
the digitization will entice the
need for more capacity and
more programming, so the
traditional role of satellites in

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18611

PAGE 28 | DAY 1 | MONDAY

cable networks will remain
alive and well. It won’t
be just U.S. broadcasters
expanding to South America.
Programmers in the region
will also look for more pres-
ence,” he says.
Maria Velez de Berliner,
president, Latin Intelligence,
says the region held up well,
in part, due to support from
China, which purchased min-
eral, energy and agricultural
commodities along with
investing in the region. The
influence of China has been
critical and this has and will
continue to impact the satel-
lite industry in the region.
“Its regional investments
Advertiser
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Encompass Digital Media
GE Satellite
HispaSat
iDirect
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JSAT International
LightSquared
in critical infrastructure,
telecommunications, natural
resources, agriculture,
critical infrastructure (ports,
railroads and airports),
logistics, finance, banking
and the environment show
that China is committed
to stay in the region over
the long haul. And China’s
primary concerns are order
and dependability of access
to resources, all supported
by satellites. Bolivia’s cur-
rent negotiations with China
over China Great Wall will
probably result in the cheap-
est satellite delivered and
launched in Latin America —
$300 million.”
AD INDEX
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2 ManSat, LLC
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23
15
13
9, 27
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7 SES World Skies
1 XTAR
Growth Prospects
Carlos Placido, a satellite
analyst at NSR, also says
the region is in good shape
for satellite communica-
tions players. “I expect Latin
America to continue show-
ing growth-market charac-
teristics in 2011, driving a
healthy demand in capacity
and satellite services and
in an interestingly diversi-
fied way. Demand will come
from continuing growth
in HDTV to support cable
and DTH networks, new
subscription and FTA DTH
platforms being launched
(including GVT in Brazil
and government-backed
Advertiser
MDA
Paradigm Secure Communications
Pulse Power & Measurement (PPM)
Satellite Industry Directory
SatelliteTODAY.com
SatelliteTODAY.tv News Studio
FTA systems in Colombia
and Argentina), renewed
emphasis on digital-divide
programs (e-Mexico, GSAC,
Compartel, etc.), and cellular
backhaul expansion in Peru,
Brazil and elsewhere. The
traditional enterprise VSAT
market will also continue
doing well, but the other sec-
tors mentioned will be stron-
ger drivers of capacity in the
region,” he says.
González-Sanfeliu also
points to cellular backhaul
as a key growth area. “With
the boom in demand for
mobile voice and Internet
connectivity, land-based
telecom companies can
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MONDAY | DAY 1 | PAGE 29

increase their capacity using
Intelsat’s cellular backhaul
service. In some countries,
such as Haiti, where land
lines are sparse, satellite
is essential for phone and
Internet as well as TV. That
also applies to governments
that need to expand reliable
connectivity to remote
populations. Network-
services applications such
as distance education and
maritime broadband also are
driving demand for satellite
capacity in the region.”
Placido also see the cel-
lular backhaul market as
one with plenty of poten-
tial. “There is no question
that cellular backhaul will
continue driving demand
in the region, but this is not
homogeneous across the
region and how strong such
demand will be is not as clear
as it was a few years ago,” he
says. “As an example, Brazil
has experienced strong cel-
lular backhaul growth driven
by (regulator) Anatel GSM
coverage requirements. Now,
emphasis will be shifting on
the expansion of cellular
data coverage, and coverage
requirements in this regard
will likely be more relaxed.
Coupled with the fact that
the economics for cellular
data backhaul are not as
attractive as cellular voice
backhaul may hint at a shift
in direction.”
Digital divide programs are
also prevalent in the region,
with satellite’s role in them
PAGE 30 | DAY 1 | MONDAY
SHOW DAILY
open to question. “Govern-
ment-backed projects have
gained renewed momentum
in Latin America, particularly
in Mexico, but Compartel-
Colombia and Argentina
Conectada clearly show
that digital divide programs
tend to be more technology-
agnostic now and satellite
connectivity has to prove
cost-effectiveness versus
the continuous expansion
of terrestrial and cellular
networks,” Placido says.
Country Markets
While a number of operators
— both global and regional
players — are bringing
capacity online to serve the
Latin American region, Plac-
ido believes an over-supply
situation is unlikely to devel-
op. “While there is always a
risk of over-supply given that
satellite capacity comes in
waves as a result of multi-
year planning cycles, I per-
sonally do not see any risk
of oversupply within 2011.
Most capacity coming into
the market is pre-booked,
and there are certainly
capacity-heavy initiatives at
full swing to make good use
of such capacity. However,
it is worth noting that Latin
America is attracting an
increasing number of play-
ers because of the region’s
recent performance and
economic growth, so there is
a risk of over-estimating the
region’s long-term potential
as more players indepen-
dently plan for additional
capacity,” he says.
The growth in capacity
is being driven, in part, by
the 2014 World Cup and the
2016 Summer Olympics, both
of which will be hosted by
Brazil. Velez de Berliner says
there could be an oversup-
ply situation once these
events are completed. “The
threat of overcapacity is
real. The companies will be
wise to begin thinking about
what they will do when the
demand created by the World
Cup and Olympics disap-
pears.” But Brazil remains
the single biggest market
— and the “prize” — in Latin
America for satellite players,
she says. “Two key factors
combine as drivers for the
growth of the industry in the
country, and intra-regional
from there. Firstly, you have
Brazil’s defense policy that
focuses on the security of the
Pré-Sal Fields off the Atlantic
Ocean and protection of the
Amazon region. Secondly,
you have the 2014 World Cup
and the 2016 Olympics. The
Pré-Sal development and
protection calls for growth
in demand for telecom-
munications, weather, and
surveillance satellites. The
protection of the Amazon
region by SISFRON and
SIVAM (border monitoring)
will also increase satellite
demand, particularly in areas
of border protection and
people and cargo movement
monitoring,” she says.
Outside of Brazil, there is
growth to be had. DirecTV
Latin America is seeing
strong growth in pay-TV sub-
scribers across the region as
people have more disposable
income and become more
inclined to pay for media and
TV services. Bruce Churchill,
CEO of DirecTV Latin
America, says Colombia also
provides good opportunities
for growth. “We have around
400,000 subscribers in Co-
lombia. It has been an indus-
try that we have described
euphemistically as informal,
which is another word for pi-
racy, but what has happened
in Colombia is there has been
more emphasis on law and
order. The industry is becom-
ing much more formal and
structured. Telmex has come
in and bought a lot of cable
systems. The market has
become much more formal,
and Telmex will come in and
start to run it like a proper
business and will start paying
programmers and the govern-
ment taxes and, therefore,
charge more to customers.
We (then) become much
more competitive. We saw
this happen in Argentina,
and now I expect to see
the same thing happen in
Colombia. That market to-
day has a little more than 3
million pay-TV households.
There are some people that
estimate that there are as
many as another 3 million
more unreported house-
holds in Colombia.”
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 On February 16th we marked our historic 200th Ariane Mission that
notched our 42nd success in a row for Ariane 5. With the world’s best
operational team and family of three launch vehicles, we continue to
set the industry’s benchmark for reliable access to space.
In 2011 we are targeting twelve missions in total. These include six
with our heavy-lift Ariane 5, five with the workhorse Soyuz from both
Baikonur and the Guiana Space Center, and the inaugural flight of the
Vega light launch vehicle.
We look forward to launching your next satellite.

Jean-Yves Le Gall
Arianespace Chairman & CEO

www.arianespace.com

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 www.arianespace.com

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