Professional Documents
Culture Documents
Approved by: AICTE & NCTE, Ministry of HRD ,Gvt of India-New Delhi
1
DECLARATION
I, Dharm jeeta singh the student of Master of Business Administration, SIMT- Semester 4th
(2009-11) hereby declare that, I have completed this dissertation report on “A STUDY ON
Signature Signature
Signature
Pooja Johari
2
ACKNOWLEDGEMENT
Before we get into thick of things, I would like to add a few words of appreciation for
the people who have been a part of this dissertation report right from its inception. The
writing of this dissertation report has been one of the significant academic challenges I have
faced and without the support, patience, and guidance of the people involved, this task would
privilege to have a team of dissertation report guide who have assisted me from the
commencement of this dissertation report. The success of this dissertation report is a result of
sheer hard work, and determination put in by me with the help of my dissertation report
guide. I hereby take this opportunity to add a special note of thanks for Mrs. Gulnaj
Siddhiqui, who undertook to act as my mentor despite her many other academic and
standards inspired and motivated me. Without her insight, support, and energy, this
dissertation report wouldn't have kick-started and neither would have reached fruitfulness.
I also feel heartiest sense of obligation to my Miss. Shallu Arora, who helped me in
collection of data & resource material & also in its processing as well as in drafting
manuscript. The dissertation report is dedicated to all those people, who helped me while
3
EXECUTIVE SUMMERY
A mutual fund is a scheme in which several people invest their money for a common
financial cause. The collected money invests in the capital market and the money, which they
The mutual fund industry started in India in a small way with the UTI Act creating what was
effectively a small savings division within the RBI. Over a period of 25 years this grew fairly
successfully and gave investors a good return, and therefore in 1989, as the next logical step,
public sector banks and financial institutions were allowed to float mutual funds and their
success emboldened the government to allow the private sector to foray into this area.
The disadvantages of mutual fund are high costs, over-diversification, possible tax
The biggest problems with mutual funds are their costs and fees it include Purchase fee,
Redemption fee, Exchange fee, Management fee, Account fee & Transaction Costs. There are
some loads which add to the cost of mutual fund. Load is a type of commission depending on
Mutual funds are easy to buy and sell. You can either buy them directly from the fund
company or through a third party. Before investing in any funds one should consider some
factor like objective, risk, Fund Manager’s and scheme track record, Cost factor etc.
4
There are many, many types of mutual funds. You can classify funds based Structure (open-
ended & close-ended), Nature (equity, debt, balanced), Investment objective (growth,
A code of conduct and registration structure for mutual fund intermediaries, which were
subsequently mandated by SEBI. In addition, this year AMFI was involved in a number of
The most important trend in the mutual fund industry is the aggressive expansion of the
foreign owned mutual fund companies and the decline of the companies floated by
Reliance Mutual Fund, UTI Mutual Fund, ICICI Prudential Mutual Fund, HDFC Mutual
Fund and Birla Sun Life Mutual Fund are the top five mutual fund company in India.
Reliance mutual funding is considered to be most reliable mutual funds in India. People want
to invest in this institution because they know that this institution will never dissatisfy them at
any cost. You should always keep this into your mind that if particular mutual funding
scheme is on larger scale then next time, you might not get the same results so being a careful
investor you should take your major step diligently otherwise you will be unable to obtain the
high returns.
5
NEED FOR THE STUDY
The main purpose of doing this dissertation report was to know about mutual fund and its
functioning. This helps to know in details about mutual fund industry right from its inception
The dissertation report study was done to ascertain the asset allocation, entry load, exit load,
associated with the mutual funds. Ultimately this would help in understanding the benefits of
OBJECTIVE:
To observe the customer attraction towards the mutual funds of Kotak Mahindra.
To give a brief idea about the benefits available from Mutual Fund investment.
CONTENTS
6
SR. No. TOPICS
1. INTRODUCTION OF MUTUAL FUND
3. COMPANY PROFILE
7. RESEARCH METHODOLOGY
10. BIBLIOGRAPHY
CHAPTER: 1
7
There are a lot of investment avenues available today in the financial market for an investor
with an investable surplus. He can invest in Bank Deposits, Corporate Debentures, and Bonds
where there is low risk but low return. He may invest in Stock of companies where the risk is
high and the returns are also proportionately high. The recent trends in the Stock Market have
shown that an average retail investor always lost with periodic bearish tends. People began
opting for portfolio managers with expertise in stock markets who would invest on their
behalf. Thus we had wealth management services provided by many institutions. However
they proved too costly for a small investor. These investors have found a good shelter with
A mutual fund is a common pool of money into which investors place their contributions that
are to be invested in accordance with a stated objective. The ownership of the fund is thus
joint or “mutual”; the fund belongs to all investors. A single investor’s ownership of the fund
is in the same proportion as the amount of the contribution made by him or her bears to the
8
total amount of the fund Mutual Funds are trusts, which accept savings from investors and
invest the same in diversified financial instruments in terms of objectives set out in the trusts
deed with the view to reduce the risk and maximize the income and capital appreciation for
distribution for the members. A Mutual Fund is a corporation and the fund manager’s interest
is to professionally manage the funds provided by the investors and provide a return on them
The objective sought to be achieved by Mutual Fund is to provide an opportunity for lower
income groups to acquire without much difficulty financial assets. They cater mainly to the
needs of the individual investor whose means are small and to manage investors portfolio in a
manner that provides a regular income, growth, safety, liquidity and diversification
opportunities.
DEFINITION:
“Mutual funds are collective savings and investment vehicles where savings of small (or
sometimes big) investors are pooled together to invest for their mutual benefit and returns
distributed proportionately”.
“A mutual fund is an investment that pools your money with the money of an unlimited
number of other investors. In return, you and the other investors each own shares of the fund.
The fund's assets are invested according to an investment objective into the fund's portfolio of
investments. Aggressive growth funds seek long-term capital growth by investing primarily
9
The risk return trade-off indicates that if investor is willing to take higher risk then
correspondingly he can expect higher returns and vise versa if he pertains to lower risk
instruments, which would be satisfied by lower returns. For example, if an investors opt for
bank FD, which provide moderate return with minimal risk. But as he moves ahead to invest
in capital protected funds and the profit-bonds that give out more return which is slightly
higher as compared to the bank deposits but the risk involved also increases in the same
proportion.
Thus investors choose mutual funds as their primary means of investing, as Mutual funds
This is because the money that is pooled in are not invested only in debts funds which are less
riskier but are also invested in the stock markets which involves a higher risk but can expect
higher returns. Hedge fund involves a very high risk since it is mostly traded in the
10
11
HISTORY OF MUTUAL FUNDS IN INDIA
The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, at
the initiative of the Government of India and Reserve Bank. The history of mutual funds in
Unit Trust of India (UTI) was established on 1963 by an Act of Parliament. It was set up by
the Reserve Bank of India and functioned under the Regulatory and administrative control of
the Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial
Development Bank of India (IDBI) took over the regulatory and administrative control in
place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the end of 1988
1987 marked the entry of non- UTI, public sector mutual funds set up by public sector banks
and Life Insurance Corporation of India (LIC) and General Insurance Corporation of India
(GIC). SBI Mutual Fund was the first non- UTI Mutual Fund established in June 1987
followed by Canbank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89),
Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund
(Oct 92). LIC established its mutual fund in June 1989 while GIC had set up its mutual fund
in December 1990.
At the end of 1993, the mutual fund industry had assets under management of Rs.47,004
crores.
12
THIRD PHASE – 1993-2003 (ENTRY OF PRIVATE SECTOR FUNDS):
With the entry of private sector funds in 1993, a new era started in the Indian mutual fund
industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year
in which the first Mutual Fund Regulations came into being, under which all mutual funds,
except UTI were to be registered and governed. The erstwhile Kothari Pioneer (now merged
with Franklin Templeton) was the first private sector mutual fund registered in July 1993.
The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and
revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI
The number of mutual fund houses went on increasing, with many foreign mutual funds
setting up funds in India and also the industry has witnessed several mergers and acquisitions.
As at the end of January 2003, there were 33 mutual funds with total assets of Rs. 1,21,805
crores. The Unit Trust of India with Rs.44,541 crores of assets under management was way
In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was
bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust of
India with assets under management of Rs.29,835 crores as at the end of January 2003,
representing broadly, the assets of US 64 scheme, assured return and certain other schemes.
The Specified Undertaking of Unit Trust of India, functioning under an administrator and
under the rules framed by Government of India and does not come under the purview of the
13
The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is
registered with SEBI and functions under the Mutual Fund Regulations. With the bifurcation
of the erstwhile UTI which had in March 2000 more than Rs.76,000 crores of assets under
management and with the setting up of a UTI Mutual Fund, conforming to the SEBI Mutual
Fund Regulations, and with recent mergers taking place among different private sector funds,
the mutual fund industry has entered its current phase of consolidation and growth. As at the
end of September, 2004, there were 29 funds, which manage assets of Rs.153108 crores
14
GROWTH IN ASSETS UNDER MANAGEMENT
The graph indicates the growth of assets under management over the years.
15
ADVANTAGES OF MUTUAL FUNDS
If mutual funds are emerging as the favorite investment vehicle, it is because of the many
advantages they have over other forms and the avenues of investing, particularly for the
investor who has limited resources available in terms of capital and the ability to carry out
detailed research and market monitoring. The following are the major advantages offered by
1. Portfolio Diversification:
Each investor in the fund is a part owner of all the fund’s assets, thus enabling him to hold a
diversified investment portfolio even with a small amount of investment that would otherwise
2. Professional Management:
Even if an investor has a big amount of capital available to him, he benefits from the
professional management skills brought in by the fund in the management of the investor’s
portfolio. The investment management skills, along with the needed research into available
investment options, ensure a much better return than what an investor can manage on his
own. Few investors have the skill and resources of their own to succeed in today’s fast
3. Reduction/Diversification Of Risk:
When an investor invests directly, all the risk of potential loss is his own, whether he places a
deposit with a company or a bank, or he buys a share or debenture on his own or in any other
from. While investing in the pool of funds with investors, the potential losses are also shared
16
with other investors. The risk reduction is one of the most important benefits of a collective
What is true of risk as also true of the transaction costs. The investor bears all the costs of
investing such as brokerage or custody of securities. When going through a fund, he has the
benefit of economies of scale; the funds pay lesser costs because of larger volumes, a benefit
5. Liquidity:
Often, investors hold shares or bonds they cannot directly, easily and quickly sell. When they
invest in the units of a fund, they can generally cash their investments any time, by selling
their units to the fund if open-ended, or selling them in the market if the fund is close-end.
Mutual fund management companies offer many investor services that a direct market
investor cannot get. Investors can easily transfer their holding from one scheme to the other;
7. Tax Benefits:
Any income distributed after March 31, 2002 will be subject to tax in the assessment of all
17
oriented funds, income distributions for the year ending March 31, 2003, will be taxed at a
In case of Individuals and Hindu Undivided Families a deduction upto Rs. 9,000 from the
Total Income will be admissible in respect of income from investments specified in Section
80L, including income from Units of the Mutual Fund. Units of the schemes are not subject
8. Choice of Schemes:
Mutual Funds offer a family of schemes to suit your varying needs over a lifetime.
9. Well Regulated:
All Mutual Funds are registered with SEBI and they function within the provisions of strict
regulations designed to protect the interests of investors. The operations of Mutual Funds are
10. Transparency:
You get regular information on the value of your investment in addition to disclosure on the
specific investments made by your scheme, the proportion invested in each class of assets and
18
DISADVANTAGES OF INVESTING THROUGH MUTUAL FUNDS:
An investor in a mutual fund has no control of the overall costs of investing. The investor
pays investment management fees as long as he remains with the fund, albeit in return for the
professional management and research. Fees are payable even if the value of his investments
is declining. A mutual fund investor also pays fund distribution costs, which he would not
incur in direct investing. However, this shortcoming only means that there is a cost to obtain
2. No Tailor-Made Portfolio:
Investors who invest on their own can build their own portfolios of shares and bonds and
other securities. Investing through fund means he delegates this decision to the fund
managers. The very-high-net-worth individuals or large corporate investors may find this to
be a constraint in achieving their objectives. However, most mutual fund managers help
investors overcome this constraint by offering families of funds- a large number of different
schemes- within their own management company. An investor can choose from different
Availability of a large number of funds can actually mean too much choice for the investor.
He may again need advice on how to select a fund to achieve his objectives, quite similar to
19
4. The Wisdom of Professional Management:
That's right, this is not an advantage. The average mutual fund manager is no better at picking
5. No Control:
Unlike picking your own individual stocks, a mutual fund puts you in the passenger seat of
6. Dilution:
Mutual funds generally have such small holdings of so many different stocks that insanely
great performance by a fund's top holdings still doesn't make much of a difference in a
7. Buried Costs:
Many mutual funds specialize in burying their costs and in hiring salesmen who do not make
20
TYPES OF MUTUAL FUNDS SCHEMES IN INDIA
Wide variety of Mutual Fund Schemes exists to cater to the needs such as financial position,
risk tolerance and return expectations etc. thus mutual funds has Variety of flavors, Being a
collection of many stocks, an investors can go for picking a mutual fund might be easy. There
are over hundreds of mutual funds scheme to choose from. It is easier to think of mutual
21
A). BY STRUCTURE
An open-end fund is one that is available for subscription all through the year. These do not
have a fixed maturity. Investors can conveniently buy and sell units at Net Asset Value
Closed-end fund has a stipulated maturity period which generally ranging from 3 to 15 years.
The fund is open for subscription only during a specified period. Investors can invest in the
scheme at the time of the initial public issue and thereafter they can buy or sell the units of
the scheme on the stock exchanges where they are listed. In order to provide an exit route to
the investors, some close-ended funds give an option of selling back the units to the Mutual
Fund through periodic repurchase at NAV related prices. SEBI Regulations stipulate that at
3. Interval Schemes:
Interval Schemes are that scheme, which combines the features of open-ended and close-
ended schemes. The units may be traded on the stock exchange or may be open for sale or
B). BY NATURE
1. Equity Fund:
These funds invest a maximum part of their corpus into equities holdings. The structure of the
fund may vary different for different schemes and the fund manager’s outlook on different
22
stocks. The Equity Funds are sub-classified depending upon their investment objective, as
follows:
• Mid-Cap Funds
Equity investments are meant for a longer time horizon, thus Equity funds rank high on the
risk-return matrix.
2. Debt Funds:
The objective of these Funds is to invest in debt papers. Government authorities, private
companies, banks and financial institutions are some of the major issuers of debt papers. By
investing in debt instruments, these funds ensure low risk and provide stable income to the
• Gilt Funds: Invest their corpus in securities issued by Government, popularly known as
Government of India debt papers. These Funds carry zero Default risk but are associated with
Interest Rate risk. These schemes are safer as they invest in papers backed by Government.
• Income Funds: Invest a major portion into various debt instruments such as bonds,
• MIPs: Invests maximum of their total corpus in debt instruments while they take minimum
exposure in equities. It gets benefit of both equity and debt market. These scheme ranks
slightly high on the risk-return matrix when compared with other debt schemes.
23
• Short Term Plans (STPs):
Meant for investment horizon for three to six months. These funds primarily invest in short
term papers like Certificate of Deposits (CDs) and Commercial Papers (CPs). Some portion
• Liquid Funds:
Also known as Money Market Schemes, These funds provides easy liquidity and
preservation of capital. These schemes invest in short-term instruments like Treasury Bills,
inter-bank call money market, CPs and CDs. These funds are meant for short-term cash
management of corporate houses and are meant for an investment horizon of 1day to 3
months. These schemes rank low on risk-return matrix and are considered to be the safest
3. Balanced Funds:
As the name suggest they, are a mix of both equity and debt funds. They invest in both
equities and fixed income securities, which are in line with pre-defined investment objective
of the scheme. These schemes aim to provide investors with the best of both the worlds.
Equity part provides growth and the debt part provides stability in returns.
Further the mutual funds can be broadly classified on the basis of investment
parameter viz, Each category of funds is backed by an investment philosophy, which is pre-
defined in the objectives of the fund. The investor can align his own investment needs with
24
C). BY INVESTMENT OBJECTIVE:
Growth Schemes:
Growth Schemes are also known as equity schemes. The aim of these schemes is to provide
capital appreciation over medium to long term. These schemes normally invest a major part
of their fund in equities and are willing to bear short-term decline in value for possible future
appreciation.
Income Schemes:
Income Schemes are also known as debt schemes. The aim of these schemes is to provide
regular and steady income to investors. These schemes generally invest in fixed income
securities such as bonds and corporate debentures. Capital appreciation in such schemes may
be limited.
Balanced Schemes:
Balanced Schemes aim to provide both growth and income by periodically distributing a part
of the income and capital gains they earn. These schemes invest in both shares and fixed
income securities, in the proportion indicated in their offer documents (normally 50:50).
Money Market Schemes aim to provide easy liquidity, preservation of capital and moderate
income. These schemes generally invest in safer, short-term instruments, such as treasury
25
Load Funds:
A Load Fund is one that charges a commission for entry or exit. That is, each time you buy or
sell units in the fund, a commission will be payable. Typically entry and exit loads range
from 1% to 2%. It could be worth paying the load, if the fund has a good performance
history.
No-Load Funds:
A No-Load Fund is one that does not charge a commission for entry or exit. That is, no
commission is payable on purchase or sale of units in the fund. The advantage of a no load
OTHER SCHEMES:
Tax-saving schemes offer tax rebates to the investors under tax laws prescribed from time to
time. Under Sec.88 of the Income Tax Act, contributions made to any Equity Linked Savings
Index Schemes:
Index schemes attempt to replicate the performance of a particular index such as the BSE
Sensex or the NSE 50. The portfolio of these schemes will consist of only those stocks that
constitute the index. The percentage of each stock to the total holding will be identical to the
stocks index weight age. And hence, the returns from such schemes would be more or less
26
These are the funds/schemes which invest in the securities of only those sectors or industries
as specified in the offer documents. e.g. Pharmaceuticals, Software, Fast Moving Consumer
Goods (FMCG), Petroleum stocks, etc. The returns in these funds are dependent on the
performance of the respective sectors/industries. While these funds may give higher returns,
they are more risky compared to diversified funds. Investors need to keep a watch on the
27
NET ASSET VALUE (NAV)
Since each owner is a part owner of a mutual fund, it is necessary to establish the value of his
part. In other words, each share or unit that an investor holds needs to be assigned a value.
Since the units held by investor evidence the ownership of the fund’s assets, the value of the
total assets of the fund when divided by the total number of units issued by the mutual fund
gives us the value of one unit. This is generally called the Net Asset Value (NAV) of one unit
or one share. The value of an investor’s part ownership is thus determined by the NAV of the
Calculation of NAV:
Let us see an example. If the value of a fund’s assets stands at Rs. 100 and it has 10 investors
who have bought 10 units each, the total numbers of units issued are 100, and the value of
one unit is Rs. 10.00 (1000/100). If a single investor in fact owns 3 units, the value of his
ownership of the fund will be Rs. 30.00(1000/100*3). Note that the value of the fund’s
investments will keep fluctuating with the market-price movements, causing the Net Asset
Value also to fluctuate. For example, if the value of our fund’s asset increased from Rs. 1000
to 1200, the value of our investors holding of 3 units will now be (1200/100*3) Rs. 36. The
investment value can go up or down, depending on the markets value of the fund’s assets.
28
MUTUAL FUND FEES AND EXPENSES:
Mutual fund fees and expenses are charges that may be incurred by investors who hold
mutual funds. Running a mutual fund involves costs, including shareholder transaction costs,
investment advisory fees, and marketing and distribution expenses. Funds pass along these
1. TRANSACTION FEES
I) Purchase Fee:
It is a type of fee that some funds charge their shareholders when they buy shares. Unlike a
front-end sales load, a purchase fee is paid to the fund (not to a broker) and is typically
imposed to defray some of the fund's costs associated with the purchase.
It is another type of fee that some funds charge their shareholders when they sell or redeem
shares. Unlike a deferred sales load, a redemption fee is paid to the fund (not to a broker) and
Exchange fee that some funds impose on shareholders if they exchange (transfer) to another
2. PERIODIC FEES:
I) Management Fee:
Management fees are fees that are paid out of fund assets to the fund's investment adviser for
investment portfolio management, any other management fees payable to the fund's
29
investment adviser or its affiliates, and administrative fees payable to the investment adviser
that are not included in the "Other Expenses" category. They are also called maintenance
fees.
Account fees are fees that some funds separately impose on investors in connection with the
maintenance of their accounts. For example, some funds impose an account maintenance fee
Transaction Costs:
These costs are incurred in the trading of the fund's assets. Funds with a high turnover ratio,
or investing in illiquid or exotic markets usually face higher transaction costs. Unlike the
LOADS:
Definition of a load:
Load funds exhibit a "Sales Load" with a percentage charge levied on purchase or sale of
mutual fund exhibits, charges may be incurred at time of purchase, time of sale, or a mix of
Front-end load:
Also known as Sales Charge, this is a fee paid when shares are purchased. Also known as a
"front-end load," this fee typically goes to the brokers that sell the fund's shares. Front-end
loads reduce the amount of your investment. For example, let's say you have Rs.10, 000 and
30
want to invest it in a mutual fund with a 5% front-end load. The Rs.500 sales load you must
pay comes off the top, and the remaining Rs.9500 will be invested in the fund. According to
NASD rules, a front-end load cannot be higher than 8.5% of your invest.
Back-end load:
Also known as Deferred Sales Charge, this is a fee paid when shares are sold. Also known as
a "back-end load," this fee typically goes to the brokers that sell the fund's shares. The
amount of this type of load will depend on how long the investor holds his or her shares and
typically decreases to zero if the investor holds his or her shares long enough.
It's similar to a back-end load in that no sales charges are paid when buying the fund. Instead
a back-end load may be charged if the shares purchased are sold within a given time frame.
The distinction between level loads and low loads as opposed to back-end loads, is that this
No-load Fund:
As the name implies, this means that the fund does not charge any type of sales load. But, as
outlined above, not every type of shareholder fee is a "sales load." A no-load fund may
charge fees that are not sales loads, such as purchase fees, redemption fees, exchange fees,
31
SELECTION PARAMETERS FOR MUTUAL FUND
Your objective:
The first point to note before investing in a fund is to find out whether your objective matches
with the scheme. It is necessary, as any conflict would directly affect your prospective
returns. Similarly, you should pick schemes that meet your specific needs. Examples: pension
This dictates the choice of schemes. Those with no risk tolerance should go for debt schemes,
as they are relatively safer. Aggressive investors can go for equity investments. Investors that
are even more aggressive can try schemes that invest in specific industry or sectors.
Since you are giving your hard earned money to someone to manage it, it is imperative that
he manages it well. It is also essential that the fund house you choose has excellent track
record. It also should be professional and maintain high transparency in operations. Look at
the performance of the scheme against relevant market benchmarks and its competitors. Look
at the performance of a longer period, as it will give you how the scheme fared in different
market conditions.
32
Cost factor:
Though the AMC fee is regulated, you should look at the expense ratio of the fund before
investing. This is because the money is deducted from your investments. A higher entry load
or exit load also will eat into your returns. A higher expense ratio can be justified only by
superlative returns. It is very crucial in a debt fund, as it will devour a few percentages from
Also, Morningstar rates mutual funds. Each year end, many financial publications list the
year’s best performing mutual funds. Naturally, very eager investors will rush out to purchase
shares of last year's top performers. That's a big mistake. Remember, changing market
conditions make it rare that last year's top performer repeats that ranking for the current year.
Mutual fund investors would be well advised to consider the fund prospectus, the fund
manager, and the current market conditions. Never rely on last year's top performers.
There are three ways, where the total returns provided by mutual funds can be enjoyed by
investors:
• Income is earned from dividends on stocks and interest on bonds. A fund pays out nearly all
income it receives over the year to fund owners in the form of a distribution.
• If the fund sells securities that have increased in price, the fund has a capital gain. Most
funds also pass on these gains to investors in a distribution. If fund holdings increase in price
but are not sold by the fund manager, the fund's shares increase in price. You can then sell
33
Funds will also usually give you a choice either to receive a check for distributions or to
The most important relationship to understand is the risk-return trade-off. Higher the risk
greater the returns / loss and lower the risk lesser the returns/loss.
Hence it is up to you, the investor to decide how much risk you are willing to take. In order to
do this you must first be aware of the different types of risks involved with your investment
decision.
2. Market Risk:
Sometimes prices and yields of all securities rise and fall. Broad outside influences affecting
the market in general lead to this. This is true, may it be big corporations or smaller mid-sized
companies. This is known as Market Risk. A Systematic Investment Plan (“SIP”) that works
on the concept of Rupee Cost Averaging (“RCA”) might help mitigate this risk.
3. Credit Risk:
company through its cash flows determines the Credit Risk faced by you. This credit risk is
measured by independent rating agencies like CRISIL who rate companies and their paper. A
‘AAA’ rating is considered the safest whereas a ‘D’ rating is considered poor credit quality.
34
4. Inflation Risk:
The root cause, Inflation. Inflation is the loss of purchasing power over time. A lot of times
people make conservative investment decisions to protect their capital but end up with a sum
of money that can buy less than what the principal could at the time of the investment. This
happen when inflation grows faster than the return on your investment. A well-diversified
portfolio with some investment in equities might help mitigate this risk.
In a free market economy interest rates are difficult if not impossible to predict. Changes in
interest rates affect the prices of bonds as well as equities. If interest rates rise the prices of
bonds fall and vice versa. Equity might be negatively affected as well in a rising interest rate
Changes in government policy and political decision can change the investment Environment.
35
6. Liquidity Risk:
Liquidity risk arises when it becomes difficult to sell the securities that one has purchased.
36
CHAPTER: 2
The mutual fund collects money directly or through brokers from investors. The money is
invested in various instruments depending on the objective of the scheme. The income
investors in proportion to their investment in the scheme. The investments are divided into
units and the value of the units will be reflected in Net Asset Value or NAV of the unit. NAV
is the market value of the assets of the scheme minus its liabilities. The per unit NAV is the
net asset value of the scheme divided by the number of units outstanding on the valuation
date. Mutual fund companies provide daily net asset value of their schemes to their investors.
NAV is important, as it will determine the price at which you buy or redeem the units of a
scheme. Depending on the load structure of the scheme, you have to pay entry or exit load.
37
STRUCTURE OF A MUTUAL FUND:
India has a legal framework within which Mutual Fund have to be constituted. In India open
and close-end funds operate under the same regulatory structure i.e. as unit Trusts. A Mutual
Fund in India is allowed to issue open-end and close-end schemes under a common legal
structure. The structure that is required to be followed by any Mutual Fund in India is laid
Sponsor is defined under SEBI regulations as any person who, acting alone or in combination
of another corporate body establishes a Mutual Fund. The sponsor of the fund is akin to the
promoter of a company as he gets the fund registered with SEBI. The sponsor forms a trust
and appoints a Board of Trustees. The sponsor also appoints the Asset Management
Company as fund managers. The sponsor either directly or acting through the trustees will
38
also appoint a custodian to hold funds assets. All these are made in accordance with the
As per the SEBI regulations, for the person to qualify as a sponsor, he must contribute at least
40% of the net worth of the Asset Management Company and possesses a sound financial
A Mutual Fund in India is constituted in the form of Public trust Act, 1882. The Fund sponsor
acts as a settler of the Trust, contributing to its initial capital and appoints a trustee to hold the
assets of the trust for the benefit of the unit-holders, who are the beneficiaries of the trust.
The fund then invites investors to contribute their money in common pool, by scribing to
“units” issued by various schemes established by the Trusts as evidence of their beneficial
It should be understood that the fund should be just a “pass through” vehicle. Under the
Indian Trusts Act, the trust of the fund has no independent legal capacity itself, rather it is the
Trustee or the Trustees who have the legal capacity and therefore all acts in relation to the
trusts are taken on its behalf by the Trustees. In legal parlance the investors or the unit-
holders are the beneficial owners of the investment held by the Trusts, even as these
investments are held in the name of the Trustees on a day-to-day basis. Being public trusts,
Mutual Fund can invite any number of investors as beneficial owners in their investment
schemes.
39
Trustees:
A Trust is created through a document called the Trust Deed that is executed by the fund
sponsor in favour of the trustees. The Trust- the Mutual Fund – may be managed by a board
of trustees- a body of individuals, or a trust company- a corporate body. Most of the funds in
India are managed by Boards of Trustees. While the boards of trustees are governed by the
Indian Trusts Act, where the trusts are a corporate body, it would also require to comply with
the Companies Act, 1956. The Board or the Trust company as an independent body, acts as a
protector of the of the unit-holders interests. The Trustees do not directly manage the
portfolio of securities. For this specialist function, the appoint an Asset Management
Company. They ensure that the Fund is managed by ht AMC as per the defined objectives
The role of an Asset Management Company (AMC) is to act as the investment manager of
the Trust under the board supervision and the guidance of the Trustees. The AMC is required
to be approved and registered with SEBI as an AMC. The AMC of a Mutual Fund must have
a net worth of at least Rs. 10 Crores at all times. Directors of the AMC, both independent and
non- independent, should have adequate professional expertise in financial services and
should be individuals of high morale standing, a condition also applicable to other key
personnel of the AMC. The AMC cannot act as a Trustee of any other Mutual Fund. Besides
its role as a fund manager, it may undertake specified activities such as advisory services and
financial consulting, provided these activities are run independent of one another and the
AMC’s resources (such as personnel, systems etc.) are properly segregated by the activity.
40
The AMC must always act in the interest of the unit-holders and reports to the trustees with
Mutual Fund is in the business of buying and selling of securities in large volumes. Handling
activity. The custodian is appointed by the Board of Trustees for safekeeping of securities or
the Mutual Fund and it must fulfill its responsibilities in accordance with its agreement with
the Mutual Fund. The custodian should be an entity independent of the sponsors and is
required to be registered with SEBI. With the introduction of the concept of dematerialization
of shares the dematerialized shares are kept with the Depository participant while the
custodian holds the physical securities. Thus, deliveries of a fund’s securities are given or
Bankers:
A Fund’s activities involve dealing in money on a continuous basis primarily with respect to
buying and selling units, paying for investment made, receiving the proceeds from sale of the
investments and discharging its obligations towards operating expenses. Thus the Fund’s
banker plays an important role to determine quality of service that the fund gives in timely
41
Transfer Agents:
Transfer agents are responsible for issuing and redeeming units of the Mutual Fund and
provide other related services such as preparation of transfer documents and updating
investor records. A fund may choose to carry out its activity in-house and charge the scheme
for the service at a competitive market rate. Where an outside Transfer agent is used, the fund
investor will find the agent to be an important interface to deal with, since all of the investor
services that a fund provides are going to be dependent on the transfer agent.
The structure of mutual funds in India is guided by the SEBI. Regulations, 1996.These
regulations make it mandatory for mutual fund to have three structures of sponsor trustee and
asset Management Company. The sponsor of the mutual fund and appoints the trustees. The
trustees are responsible to the investors in mutual fund and appoint the AMC for managing
the investment portfolio. The AMC is the business face of the mutual fund, as it manages all
the affairs of the mutual fund. The AMC and the mutual fund have to be registered with
SEBI.
42
SEBI REGULATIONS:
• As far as mutual funds are concerned, SEBI formulates policies and regulates the mutual
• SEBI notified regulations for the mutual funds in 1993. Thereafter, mutual funds sponsored
• The regulations were fully revised in 1996 and have been amended thereafter from time to
time.
• All mutual funds whether promoted by public sector or private sector entities including
those promoted by foreign entities are governed by the same set of Regulations. The risks
associated with the schemes launched by the mutual funds sponsored by these entities are of
similar type. There is no distinction in regulatory requirements for these mutual funds and all
• SEBI Regulations require that at least two thirds of the directors of trustee company or
board of trustees must be independent i.e. they should not be associated with the sponsors.
• Also, 50% of the directors of AMC must be independent. All mutual funds are required to
• Further SEBI Regulations, inter-alia, stipulate that MFs cannot guarantee returns in any
scheme and that each scheme is subject to 20 : 25 condition [I.e. minimum 20 investors per
scheme and one investor can hold more than 25% stake in the corpus in that one scheme].
• Also SEBI has permitted MFs to launch schemes overseas subject various restrictions and
also to launch schemes linked to Real Estate, Options and Futures, Commodities, etc.
43
ASSOCIATION OF MUTUAL FUNDS IN INDIA (AMFI)
With the increase in mutual fund players in India, a need for mutual fund association in India
AMFI is an apex body of all Asset Management Companies (AMC) which has been
registered with
Mutual Funds India has brought down the Indian Mutual Fund Industry to a professional
SEBI. Till date all the AMCs are that have launched mutual fund schemes are its members. It
Association of and healthy market with ethical lines enhancing and maintaining standards. It
follows the principle of both protecting and promoting the interests of mutual funds as well as
44
The Objectives of Association of Mutual Funds in India:
The Association of Mutual Funds of India works with 30 registered AMCs of the country. It
has certain defined objectives which juxtaposes the guidelines of its Board of Directors. The
•This mutual fund association of India maintains high professional and ethical standards in all
• It also recommends and promotes the top class business practices and code of conduct
which is followed by members and related people engaged in the activities of mutual fund
and asset management. The agencies who are by any means connected or involved in the
field of capital markets and financial services also involved in this code of conduct of the
association.
• AMFI interacts with SEBI and works according to SEBIs guidelines in the mutual fund
industry.
• Association of Mutual Fund of India do represent the Government of India, the Reserve
Bank of India and other related bodies on matters relating to the Mutual Fund Industry.
programme of training and certification for all intermediaries and other engaged in the mutual
fund industry.
• AMFI undertakes all India awareness programme for investors in order to promote proper
45
• At last but not the least association of mutual fund of India also disseminate informations
on Mutual Fund Industry and undertakes studies and research either directly or in association
AMFI Publications:
AMFI publish mainly two types of bulletin. One is on the monthly basis and the other is
quarterly. These publications are of great support for the investors to get intimation of the
46
CHAPTER: 3
COMPANY PROFILE
______________________________________________________
INTRODUCTION
Banks like Kotak Mahindra, standard chartered, ICICI, HDFC, and Citibank now bring your Bank
Account and Debit card to your fingertips. With Mobile commerce, you can perform a wide range of
query-based transactions from your Mobile Phone, without even making a call.
Kotak Mahindra is one of India's leading financial institutions, offering complete financial solutions
that encompass every sphere of life. From commercial banking, to stock broking, to mutual funds, to
life insurance, to investment banking, the group caters to the financial needs of individuals and
corporate.
The group has a net worth of over Rs.1, 800 crore and employs over 4,400 employees in its various
businesses. With a presence in 82 cities in India and offices in New York, London, Dubai and
Mauritius, it services a customer base of over 5, 00,000.
Kotak Mahindra has international partnerships with Goldman Sachs (one of the world's largest
investment banks and brokerage firms) and Old Mutual (a large insurance, banking and asset
management conglomerate).
The Kotak Mahindra Group was born in 1985 as Kotak Capital Management Finance Limited. This
company was promoted by Uday Kotak, Sidney A. Pinto and Kotak & Company. Industrialists
Harish Mahindra and Anand Mahindra took a stake in 1986, and that's when the company changed its
name to Kotak Mahindra
47
Finance Limited. Since then it's been a steady and confident journey to growth and success.
• 1986 : Kotak Mahindra Finance Limited starts the activity of Bill Discounting
• 1987 : Kotak Mahindra Finance Limited enters the Lease and Hire Purchase market
• 1990 : The Auto Finance division is started
• 1991 : The Investment Banking Division is started. Takes over FICOM, one of India’s
largest financial retail marketing networks
• 1992 : Enters the Funds Syndication sector
• 1995 : Brokerage and Distribution businesses incorporated into a separate company -
Kotak Securities. Investment Banking division incorporated into a separate company - Kotak
Mahindra Capital Company
• 1996 : The Auto Finance Business is hived off into a separate company - Kotak Mahindra
Primus Limited. Kotak Mahindra takes a significant stake in Ford Credit Kotak Mahindra
Limited, for financing Ford vehicles. The launch of Matrix Information Services Limited
marks the Group’s entry into information distribution.
• 1998 : Enters the mutual fund market with the launch of Kotak Mahindra Asset
Management Company.
• 2000 : Kotak Mahindra ties up with Old Mutual plc. for the Life Insurance business.
Kotak Securities launches kotakstreet.com - its on-line broking site. Formal
48
commencement of private equity activity through setting up of Kotak Mahindra Venture
Capital Fund.
COMPANY’S PROFILE
Established in 1984, The Kotak Mahindra Group has long been one of India’s most reputed financial
organizations. In Feb 2003, Kotak Mahindra Finance Ltd., the group’s flagship company was given
the license to carry on banking business by the Reserve Bank of India (RBI).This approval creates
49
banking history since Kotak Mahindra Finance Ltd is the first company in India to convert to a bank.
The license authorizing the bank to carry on banking business has been obtained from the RBI in tune
with Section 22 of the Banking Regulation Act 1949.
KMBL was promoted by Mr. Uday.S.Kotak, Kotak and Company Ltd and Mr. Sidney &A.A.Pinto
under the name of Kotak Capital Management Finance Ltd on 21st Nov 1985 and obtained a
Certificate of Commencement of Business on 11th Feb 1986.
The bank customers have access to entire VISA network of 4500 ATM’S in India and 800000ATM’S
worldwide accepted in more than 56000 establishments across India and 10 million worldwide. The
customer also has access to over 800 ATM’s with sharing arrangements with UTI BANK, of these
125 are in the NCR.
The Kotak Mahindra Group's flagship company, Kotak Mahindra Finance Ltd which was
established in 1985, was converted into a bank- Kotak Mahindra Bank Ltd in March 2003
50
becoming the first Indian company to convert into a Bank. Its banking operations offer a
central platform for customer relationships across the group's various businesses. The bank
has presence in Commercial Vehicles, Retail Finance, Corporate Banking, Treasury and
Housing Finance.
Kotak Mahindra Capital Company Limited (KMCC) is India's premier Investment Bank.
KMCC's core business areas include Equity Issuances, Mergers & Acquisitions, Structured
Finance and Advisory Services.
Kotak Securities
Kotak Securities Ltd. is one of India's largest brokerage and securities distribution houses.
Over the years, Kotak Securities has been one of the leading investment broking houses
catering to the needs of both institutional and non-institutional investor categories with
presence all over the country through franchisees and coordinators. Kotak Securities Ltd.
offers online and offline services based on well-researched expertise and financial products to
non-institutional investors.
Kotak Mahindra Prime Limited (KMP) (formerly known as Kotak Mahindra Primus Limited)
has been formed with the objective of financing the retail and wholesale trade of passenger
and multi utility vehicles in India. KMP offers customers retail finance for both new as well
as used cars and wholesale finance to dealers in the automobile trade. KMP continues to be
among the leading car finance companies in India.
51
Kotak Mahindra Old Mutual Life Insurance Limited
Kotak Mahindra Old Mutual Life Insurance Limited is a joint venture between Kotak
Mahindra Bank Ltd. and Old Mutual plc. Kotak Life Insurance helps customers to take
important financial decisions at every stage in life by offering them a wide range of
innovative life insurance products, to make them financially independent.
BOARD OF DIRECTORS
♣ Mr. Shivaji Dam –Managing Director Kotak Mahindra Old Mutual Life Insurance Limited
53
CHAPTER: 4
The diversification of portfolio is done by investing in such securities which are inversely
correlated to each other. They collect money from investors by way of floating various
mutual fund schemes.
KMAMC started operations in December 1998 and has over 400,000 investors in various
schemes. KMMF offers schemes catering to investors with varying risk - return profiles and
was the first fund house in the country to launch a dedicated gilt scheme investing only in
government securities.
54
II) Kotak Mahindra Mutual Fund
Kotak Mahindra mutual fund is one of the leading mutual funds in the country with assets of
over Rs.12,530 crore under management as of Aug 2006. The fund is promoted by Kotak
Mahindra Bank, one of India's leading financial institutions that offer financial solutions
ranging from commercial banking, stock broking, life insurance and investment banking.
Kotak Mahindra Asset Management Company Limited, a wholly owned subsidiary of Kotak
Mahindra Bank, is the asset manager for Kotak Mahindra mutual fund. The company is
headed by Uday Kotak of Kotak Bank as chairman and the fund management function is
headed by Sandesh Kirkire, chief executive officer.
Kotak Mahindra mutual fund launched its schemes in December 1998 and today manages
assets of 4,34,504 investors in various schemes. Kotak Mahindra mutual fund was the first
fund house in the country to launch a dedicated gilt scheme investing only in government
securities.
Here is a list of mutual funds of Kotak Mahindra which includes Debt Funds, Balance Funds,
Fund of Funds and Equity Funds.
Latest NAV
Scheme Name NAV (Net Asset Date
Value)
Kotak Cash Plus---Dividend (Upto 17/06/07) 10.5064 30-Jun-2009
renamed as Kotak Equity Arbitrage Fund
Kotak Cash Plus---Growth (Upto 17/06/07) 11.4083 19-Nov-2010
renamed as Kotak Equity Arbitrage Fund
Kotak Flexi-Debt- Regular Plan - Daily Dividend 10.0891 19-Nov-2010
Kotak Flexi-Debt - Regular Plan - Dividend 10.358 19-Nov-2010
Kotak Flexi-Debt - Regular Plan - Growth 14.7596 19-Nov-2010
Kotak Floater Short Term-(Growth) 15.5842 19-Nov-2010
Kotak Floater Short Term-(Monthly Dividend) 10.0154 19-Nov-2010
Kotak Floater Short Term-(Weekly Dividend) 10.0668 19-Nov-2010
Kotak Income Plus-(Growth) 15.6031 19-Nov-2010
Kotak Income Plus-(Monthly Dividend) 10.2165 19-Nov-2010
Kotak Income Plus-(Quarterly Dividend) 10.5921 19-Nov-2010
Kotak-Mid-Cap-Dividend 19.672 19-Nov-2010
Kotak-Mid-Cap-Growth 28.28 19-Nov-2010
Kotak 30-(Dividend) 34.308 19-Nov-2010
55
Kotak 30-(Growth) 108.779 19-Nov-2010
Kotak Contra Scheme---Dividend 18.743 19-Nov-2010
Kotak Contra Scheme---Growth 23.256 19-Nov-2010
Kotak Global-India-Dividend 13.662 30-Jun-2009
Kotak Global-India-Growth 19.278 30-Jun-2009
KOTAK LIFESTYLE FUND---Dividend 12.949 19-Nov-2010
KOTAK LIFESTYLE FUND---Growth 14.951 19-Nov-2010
Kotak MNC 25.009 30-Jun-2009
Kotak Opportunities---Dividend 16.125 19-Nov-2010
Kotak Opportunities---Growth 49.843 19-Nov-2010
Kotak Tech 5.948 30-Jun-2009
Kotak Balance 23.86 19-Nov-2010
Kotak Tax Saver-Scheme-Dividend 12.297 19-Nov-2010
Kotak Tax Saver-Scheme-Growth 20.081 19-Nov-2010
Kotak Floater Long-Term-Growth 15.1387 19-Nov-2010
Kotak Floater Long-Term-Monthly Dividend 10.0549 19-Nov-2010
Kotak Floater Long-Term-Weekly Dividend 10.0824 19-Nov-2010
Kotak Equity-FOF-Dividend 38.841 19-Nov-2010
Kotak Equity-FOF-Growth 39.902 19-Nov-2010
Kotak Equity Arbitrage Fund - Dividend 10.6814 19-Nov-2010
Kotak Equity Arbitrage Fund - Growth 14.2633 19-Nov-2010
KOTAK GOLD ETF 1955.1176 19-Nov-2010
Kotak PSU Bank ETF 502.0476 19-Nov-2010
Kotak Dynamic Asset Allocation Scheme - Growth 13.9837 29-Dec-2009
Kotak Dynamic FOF---Growth 18.701 31-Mar-2008
Kotak Flexi Fund of Fund-Series I-Dividend 10 08-Apr-2009
Kotak Flexi Fund of Fund-Series I-Growth 11.003 08-Apr-2009
Kotak Flexi Fund of Funds---Dividend 14.639 12-Sep-2008
Kotak Flexi Fund of Funds---Growth 14.638 12-Sep-2008
Kotak Flexi Fund of Funds Series II - Dividend 11.367 27-Jul-2009
Kotak Emerging Equity Scheme - Dividend 10.978 30-Mar-2010
Kotak Emerging Equity Scheme - Growth 10.978 30-Mar-2010
56
III) COMPANY’s PRODUCTt Or SERVICES
57
Finally, through this arrangement, your funds otherwise lying idle (and if you
know it, on account of inflation, depleting in real value) in your bank account get
channelised into future wealth creating investments.
And of course, you stand to gain in terms of a more favourable entry load on
your systematic investments.
58
Want a phased entry into the Equity markets rather than putting in all your
money at one tranch? Want to book profits from your equity holdings and want your
profits to continue earning for you ?
Try our Systematic Transfer Plan (STP). Our Systematic Transfer Plan (SWP)
caters to your above needs.
Through our STP you can choose to switch your investments from one Kotak
Mutual scheme to another at a predefined frequency by giving a one-time instruction
to us. You also have a choice between switching a fixed sum or only the appreciation
on your investments.
This facility caters to two segments of investor needs :
1) Investors wanting to time their exposure in the equity markets over a period of
time instead of a point in time. Such investors can invest in our Debt Schemes and
choose a periodic transfer of investments into our equity schemes.
2) Investors who are already invested in equity wanting to book profits regularly
and allowing the profits to earn returns in any of our Debt schemes.
You can choose to transfer either a fixed sum every defined period or only the
appreciation on your investments over that period from one scheme to another. The
later is helpful, where you do not want the transfer to disturb your capital contribution.
Ideally STP should be opted from the growth options of our schemes.
Want to receive your dividend entitlement and redemption payouts faster and
straight into your bank account.
Our Direct Credit Facility comes automatically to you (unless you choose otherwise)
if you hold an account with any of the 14 banks listed below :
ABN AMRO Bank Deutsche Bank Indusind Bank
AXIS Bank HDFC Bank Kotak Mahindra Bank
Centurion Bank of Punjab HSBC Standard Chartered Bank
Citibank ICICI Bank Yes Bank
59
Corporation Bank IDBI Bank
Direct Credit is safer, faster and convenient compared to the conventional cheque
payout mechanism.
Tired of running to the bank for banking your dividend cheques and then waiting for
it to clear. Leave your worries to us. Opt in for ECS of Dividends.
ECS (Electronic Clearing Service) is a Reserve Bank of India offering to facilitate,
among others, faster and seamless payout of dividends directly into your bank
account.
ECS as a mechanism for payout of Dividends is faster, convenient, cost-effective and
hassle-free. Besides, you don't run the risk of loss of dividend instruments in transit
and the associated delays in obtaining a duplicate instrument.
This facility is currently offered across all banks in over 71 locations.
Purchase.
Switch - in and Switch - out.
Redemption.
60
N
on
Fin
anc
ial
Tra
nsa
ctio
n
Before you recommend a financial plan you must understand the needs and
priorities of your client. You should help him see synergies between his financial
goals and your financial plan objectives. For this you need to understand your clients
Investment objectives
Risk tolerance
Return Expectation
61
Cash flow requirement
Tax benefits
V) Organization Plans
It is in this area of exceeding expectations that you can set yourself apart from
other distributors.
63
It is by doing the things that go beyond what the client anticipates that you
build high levels of goodwill that leads to testimonials, resales and referrals to other
prospective clients.
Some of the personalized services that you can provide are as follows
Making periodic calls to see if your clients need any help with their investments.
Getting in touch with them when there is a lot of fluctuation in the market prices and
advising them accordingly.
Continuously assessing any change in their personal circumstances and
recommending a change in investment plan if need be.
Keeping your clients updated of the new schemes and products, which could be
useful for them.
Since you represent the interest of both the investor and the mutual fund you must
regularly follow up with the mutual fund if your clients have experienced any
service related problem.
At the end of all remember the golden rule. Treat every client as a special and
important person. Be thoroughly prepared and knowledgeable. Be completely honest
and straightforward. Focus on helping them achieve their financial goals and see the
results.
64
CHAPTER: 5
_______________________________________________________
Financial experts believe that the future of Mutual Funds in India will be very bright. It has
been estimated that by March-end of 2010, the mutual fund industry of India will reach Rs
40,90,000 crore, taking into account the total assets of the Indian commercial banks. In the
• Number of foreign AMC's are in the queue to enter the Indian markets like Fidelity
• Our saving rate is over 23%, highest in the world. Only channelizing these savings in
• We have approximately 29 mutual funds which is much less than US having more than 800.
65
• 'B' and 'C' class cities are growing rapidly. Today most of the mutual funds are
concentrating on the 'A' class cities. Soon they will find scope in the growing cities.
• Mutual fund can penetrate rural like the Indian insurance industry with simple and limited
products.
Looking at the past developments and combining it with the current trends it can be
concluded that the future of Mutual Funds in India has lot of positive things to offer to its
investors.
66
CHAPTER: 6
_______________________________________________________
Net Asset Value is the market value of the assets of the scheme minus its liabilities. The per
unit NAV is the net asset value of the scheme divided by the number of units outstanding on
Sale Price: Sale price is the price you pay when you invest in a scheme. Also called Offer
Repurchase Price:
Is the price at which a close-ended scheme repurchases its units and it may include a back-
Redemption Price:
It is the price at which open-ended schemes repurchase their units and close-ended schemes
Sales Load: It is a charge collected by a scheme when it sells the units. Also called as ‘Front-
end’ load. Schemes that do not charge a load are called ‘No Load’ schemes.
It is a charge collected by a scheme when it buys back the units from the unit holders.
67
CHAPTER: 7
RESEARCH METHODOLOGY
Research as a care full investigation or enquiry especially through search for a new facts in
any branch of knowledge” Research is an academic activity and such as the term should be
used in technical sense. The manipulation of things , concepts or symbols for the purpose of
objective.
ANALYTICAL RESERCH:
In this dissertation report work, analytical research is used. In this dissertation report has to
use facts or information .Already used available, and analyze these to make a critical
In this dissertation report work primary and secondary data sources of data has been used.
Primary data: Primary data collect through observation, or through direct communication or
doing experiments.
Secondary data: Secondary data means already available through books, journals,
magazines, newspaper.
CHAPTER: 8
68
FINDINGS AND SUGGESTION
FINDINGS:
• After doing the study , I found that the assets management strategy of the company is
very good.
• The product / services of the Kotak Mahindra is able to attract the attention of the
investor.
• Kotak Mahindra mutual fund is one of the leading mutual funds in the country.
• There are very tough competitions among the investment companies on the level of
SUGGESTION:
• There is a need to aware the people regarding Mutual funds and Its advantage.
• To enhance the online services by which the customer can approach the right fund
CHAPTER: 9
69
CONCLUSION AND LIMITATIONS
CONCLUSION:
Mutual Funds now represent perhaps most appropriate investment opportunity for most
investors. As financial markets become more sophisticated and complex, investors need a
financial intermediary who provides the required knowledge and professional expertise on
successful investing. As the investor always try to maximize the returns and minimize the
risk. Mutual fund satisfies these requirements by providing attractive returns with affordable
risks.
• A good brand is always welcomed over here people are more aware and conscious for the
brand so they go for they are ready to spend some extra bucks for the quality.
LIMITATIONS:
• The study is limited to the different schemes available under the mutual funds selected.
CHAPTER: 10
70
BIBLIOGRAPHY
__________________________________________________________________________
REFERENCE BOOK:
WEBSITE:
• www.mutualfundindia.com
• www.indiamarkets.com
• www.kotakmutual.com
• www.mutualfundsnavindia.com
• www.karvy.com
• www.sebi.gov.in
• www.moneycontrol.com
MAGAZINES:
• Business Today
• Business Standard
• AMFI Journal
71