Professional Documents
Culture Documents
for addressing the needs of the CFO.” in multiple transaction systems. We’ve enabled them
~ Rob Ashe, General Manager, to make better decisions faster— based on the most
IBM Business Intelligence and Performance Management
timely, relevant, and reliable information possible.
Today, our advanced analytic tools offer visibility, IBM offers a complete suite of solutions to help you “We are extending our capabilities
insight and unmatched predictive capabilities. This deliver breakaway performance and competitive around a new level of analytics
“new intelligence” combines human cognition with advantage. Through the strategic application of that not only provides clients with
computational power, shifting the agenda from “sense planning, financial consolidation, scorecarding,
greater insight—but true foresight.”
and respond” towards the ability to “predict and act” on reporting, and analytics, IBM Cognos solutions
evolving business conditions. can help you realize performance management ~ Dr. Ambuj Goyal, General Manager,
Business Analytics and Process Optimization,
improvements quickly, with low risk, and on an IBM Software Group
In finance, that means the ability to anticipate
enterprise scale.
performance gaps, analyze current conditions and
on course.
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Chemring Group PLC Manpower
Accident Exchange DHL Global Forwarding
Just Born
Victoria University
of Wellington
Bachem Holding AG Miami-Dade County
Perenco Deutsche Bahn AG SONAX GmbH & Co. Public Schools
What’s the history of Cognos and IBM? Who uses IBM Cognos solutions?
Cognos began in 1969 as a software consulting firm. IBM is proud to number among its IBM Cognos
It grew steadily over the decades and emerged in customers many of the most admired and recognized
the 1990s as a powerhouse in business intelligence. corporations and public sector entities in the world.
In February 2008, Cognos was acquired by IBM. scorecarding, reporting, and analytics capabilities to
At the time, Cognos stood among the most financially enable visibility into critical performance data and the
stable and profitable software companies in the world, control levers to take swift action.
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solutions to monitor, understand, and drive successful “I now have 1,000 people with
business performance. IBM Cognos solutions deliver: goals and objectives that have
• Driver-based budgeting with dramatically shorter
the ability to monitor how they’re
planning cycles
doing against their plan. There’s
more alignment and agreement
• Flexible rolling forecasts
throughout the organization.”
• Faster, more reliable financial close and consolidation
~ VP, U.S. Finance, Manpower, Inc.
performance
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The IBM Cognos performance management roadmap
performance in every corner of the enterprise. technology lies in its ability to help decision-makers • Financial analytics solutions provide a complete
answer fundamental business questions, based on a scenario planning and analytics environment to help
A prime example is our IBM Cognos Performance
thorough understanding of metrics, data definitions, you drive deeper insight into growth and profitability.
Management Roadmap, a customer-proven sequence
data dimensions, and the organization as a whole. Yet
of steps that has helped thousands of companies • Consolidation solutions streamline the close,
many solutions fall short.
move from automating specific business functions consolidation, and reporting cycles and provide
to transforming the business as a whole. Developed Take spreadsheets. Though useful productivity tools, the transparency you need for sustained regulatory
through long experience in a variety of industries, the they require much manual care and feeding. They compliance.
Roadmap shows how you can realize initial process simply cannot cope with enterprise-scale business
• Business intelligence solutions break through
improvements quickly, then spread them across the processes. Spreadsheets can’t streamline process
information silos to keep you apprised of current
organization. cycles, enhance forecast reliability, increase time
business conditions.
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IBM Cognos solutions help eliminate disconnected • Provide self-service access to key performance
“We can now run through a
pockets of data, reduce cycle times, minimize version metrics for reporting and analysis.
few ‘what-if’ budget scenarios
control issues, and increase the reliability of actuals.
• Standardize universal processes and associated in a day, and be prepared for
With IBM, you can quickly and easily prepare critical
internal controls. questions we think management
financial reports and plans to save time, save money,
and investors will ask.”
increase accountability, and allow more time for • Continually align investments with market
When basic processes are less burdensome, you can timely understanding of actual performance, and
spend time on activities that truly add value. You can supports a forward-looking view of your business.
adopt best practices such as driver-based plans and Instead of arguing over the numbers, you can focus on
rolling forecasts — revised as frequently as needed and analyzing critical business drivers, and make finance a
involving all the right people — to respond to changing more active partner in guiding the enterprise.
drivers.
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• Call-center managers revise staffing plans based on
Address Drive Extend Advance Address Drive Extend Advance
3 EXTEND enterprise-wide staffing plans in turn update P&L projections. 4 ADVANCE performance
management
After seeing the benefits of best-practice policies • Project managers capture capital spending linked to
With a comprehensive performance management
and processes across finance, take performance balance sheet and cash flow projections.
system in place, your plans, activities, and resources
management across the enterprise to help close the
• Resources are reallocated quickly and intelligently in are coordinated and aligned. A single technology
loop between operational and financial results.
response to market conditions. platform enables reliable and continuous connections
• Senior staff develop and deploy modular plans that between corporate strategy, financial management,
• Corporate and management reporting spreads
link market events to operational drivers. and operational execution.
beyond finance to deliver financial results and
• Sales personnel, who are closest to customers, metrics enterprise-wide. • Deploy scorecards and dashboards that link
capture sales projections, then use them to revise strategic objectives, initiatives, and key performance
Finance can drive performance and lead positive
revenue plans that update P&L projections. indicators.
change with systems that make collaboration, shared
• Marketing managers revise promotion schedules to objectives, and improved visibility available — and • Gather information from front-line managers to
support updated sales projections. indispensable — across the enterprise. identify opportunities and align resource allocations
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• Identify critical performance gaps with enough Bottom line “I couldn’t imagine budgeting
lead time to weigh alternatives and enable effective
In any organization, the quality of decision-making and forecasting without
response.
depends on the information at hand — its accuracy, Cognos. IBM Cognos TM1
Throughout the organization, from top to bottom timeliness, and completeness. IBM provides both the speeds up a process that was
and across functions and divisions, effective technology to meet specific process requirements incredibly time consuming.”
performance management keeps you consistently and, through the IBM Cognos Performance
~ IT Director,
up to date, with timely insights into past, present, and Management Roadmap, a guide to help companies Blue Mountain Resort
future performance. You gain real-time visibility into improve performance management quickly, with low
operations and are better able to focus on the value- risk, and on an enterprise scale.
execution.
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The IBM Cognos planning solution makes it possible to:
Define your goals — Create a clear-cut strategy for Engage the organization — Use contributive
objectives into financial targets in the form of that ensure high participation, and work with high data
integrated financial statements. volumes. Capture the intuition and insights of people
participants. Enable driver-based, rolling forecasts that Keep finance in the driver’s seat — Build
link operational tactics with financial plans. and manage your models without complicated
projections.
improve reliability.
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Enterprise planning: It’s time for a new way to plan
The business world doesn’t reward slow decision- Analyze and ask “what if?” “IBM Cognos TM1 is flexible
making. When plans and budgets take so long to
With robust analytics, companies can validate their enough that it’s very friendly
create that circumstances have changed by the time
planning assumptions and provide a fact-based in accepting data. It’s easy to
they’re complete, they can be worse than useless. They
approach to the planning process. The IBM Cognos change and it’s easy to adapt
can be roadblocks, instead of roadmaps. Enterprise
planning environment also provides a more dynamic it to changing conditions. You
solutions require a broad range of capabilities to
approach to forecasting and re-forecasting. You can can change models 20 times if
facilitate high participation and to handle the large
explore performance gaps, validate your company’s you need to, and do it rapidly.”
volumes of data necessary to meet the needs of both
business drivers or examine what-if scenarios involving
financial and operational planning. ~ Financial Reporting (FIRE),
organizational, product family and channel mix
DHL Global Forwarding
The IBM Cognos planning solution integrates changes. This makes it easy, for example, to compare
operational and financial planning in real time to give targets among teams and individuals with current and
you immediate visibility into resource requirements historic actuals and with external benchmarks.
plan, this modular approach helps reduce IT overhead, tracking, e-mail alerts and real-time responsiveness
You can roll out new capabilities, manage change,
making finance a better partner to the overall business. – across all your territories, business functions, and
and cope with shifting business requirements
units. And if they choose, companies can start with a
painlessly, using the IBM Cognos planning solution. In addition, the IBM Cognos planning solution requires
single planning application and then expand across
An enterprise can adopt best practices such as no arcane programming languages or scripting. So
the enterprise.
driver-based planning and rolling forecasts, then build your finance organization owns the development and
and revise planning models in days, not months. Its management of planning models, further reducing the The IBM Cognos planning solution helps you build
modular architecture allows you to build manageable, burden on precious IT resources. enterprise-wide budgets and forecasts faster and more
connected plans easily. You consolidate plans with Contribute and manage workflow efficiently, improving predictability and accountability
a keystroke and centrally manage data models and across the enterprise. The result? Plans and forecasts
With capabilities for enterprise-scale contribution,
metadata for consistent, linked data. that are more timely and reliable.
you are able to ensure high participation and work
An expense plan and a revenue plan, for example, with large data volumes. Enterprise planning and
might be linked to create a profit and loss forecast. analysis solutions powered by IBM Cognos 8 offer rich
Changes that affect only the expense plan do not need workflow and role-based interfaces for a broad range
to affect the people and processes associated with the of users. To manage key planning processes effectively,
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Consolidation: Guarantee the accuracy of your numbers
Transparency, accuracy and sustainable governance and preparing organizations for future consolidation solution lets you refine your processes
compliance requirements (IFRS and XBRL). Unlike first-generation continually as your business needs evolve.
With the increasing focus on corporate accountability consolidation tools and spreadsheet-based systems,
Streamline closing. The IBM Cognos consolidation
and strict new regulatory standards, the demand the IBM Cognos consolidation solution mitigates
solution is directly owned and maintained by finance —
for an accurate and effective close, consolidation, control risks by eliminating manual intervention,
not by IT or consultants. You can eliminate layers of
and reporting process has never been greater. providing rich, built-in global consolidation capabilities
complexity and ensure that consolidated financial
No company has enough time to coordinate a and a finance-owned environment to support the
information is consistently delivered on time and
spreadsheet-supported system while driving both closing and corporate reporting process.
error free.
performance and compliance.
The IBM Cognos consolidation solution enables rapid
Reduce risk and increase transparency. Improve
The IBM Cognos consolidation solution has proven implementation and ready response to changing
reporting and analysis on controls, enhance
its ability to streamline consolidation, compliance, business conditions. It also provides the flexibility
transparency to mitigate risk, and deliver accurate
and reporting for large enterprises that can’t afford to your finance team needs to adapt closing processes
information to support compliance requirements.
sacrifice either speed or accuracy. quickly and meet reporting requirements as business
to meet today’s regulatory requirements (GAAP, Respond to change with confidence. In the as Microsoft® Excel®, ensuring that existing skills can
Sarbanes-Oxley), while laying the foundation for solid face of constant business change, the IBM Cognos be used to implement and maintain the system.
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Built-in global consolidation capabilities. The IBM “IBM Cognos 8 Controller has
Cognos consolidation solution contains application brought huge improvements in
settings for foreign exchange, minority interest, and the process. Monthly financial
inter-company adjustments. statements are available faster,
Take the lead when business changes course.
the risk of errors has been reduced,
Confidently manage business changes such as
and the accuracy of estimates has
acquisitions, divestitures, and reorganizations.
been increased. All companies now
have access to their reports as the
Speed up the pace of business without sacrificing basis for standardized monthly
integrity. Gain competitive advantage by responding
COO reporting at each company”.
to market and regulatory pressures quickly and
easily — confident that your financial reports are ~ CFO, Bachem Holding AG
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Financial analytics: Identify your most
profitable customers and products
With its unmatched range of capabilities, the IBM realize they’ve been losing money, margin, or market managers who may not be aware of the wider
Cognos financial analytics solution provides the tools share until weeks after the monthly books have been corporate strategy, but are highly adept at “working the
you need to measure, understand, influence, and closed. This is often due to in-place systems and system” to achieve their own personal objectives.
optimize your financial and operational performance. tools that were designed around a batch-oriented
Decisions like where to invest R&D resources, which
Owned and deployed by finance, this solution provides architecture, implemented back when product cycles
marketing campaigns provide the biggest contribution
a rich, enterprise-wide analytic environment that of one to two years were the norm. Stakeholders
to sales pipeline, or how much inventory is required
simply don’t have instant online access to the
promotes top-to-bottom buy-in and enables effective
to service customer demand, need to be fact-based
information and vendors they need. The IBM Cognos
day-to-day execution. The IBM Cognos financial
and cannot be made in a vacuum, as their effects
financial analytics solution offers rapid, continuous
analytics solution can help you:
access to sales, marketing, and production systems, are invariably interlocked. The IBM Cognos financial
Analyze Profitability. Aggregating large, diverse letting stakeholders analyze events and take action analytics solution enables you to measure baseline
data sets and performing complex allocations and as required. effectiveness and utilization, identify the root causes
modeling to get a true picture of profitability can be of poor performance, and maximize ROI by building
Optimize Operational Effectiveness and
daunting. Our in-memory calculation engine enables complete and correct models of your business
Resources. In today’s enterprise, access to limited
you to drill down to the lowest levels of detail — like activities.
corporate resources like cash, product inventory,
SKUs or customer accounts.
and headcount must be well-justified. But without Manage Risk. Identifying, assessing, and mitigating
Analyze Variances. Most businesses tend to lose consensus on strategic impact, such resource risk has never been more difficult. Customer demand
track of unfavorable variances. They don’t always decisions usually devolve to mid-level operational is much harder to predict, technology changes
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with greater velocity, product and project cycles are
“With data turned into
compressed, competition is fierce, global economies
information then turned
and monetary policies are both interlinked and volatile,
risk models that reflect the real world in real time, —The Global CFO Study 2008
inaccurate assumptions.
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Visibility and insight for a diversity of users
Don’t let your decision-making be limited by a lack from planning drivers, then report and analyze • Business analysts can bring together information,
of information, information that’s difficult to use, or against planning data. and author business reports for wide distribution.
information that arrives too late. With the IBM Cognos Casual users can take the first steps in developing
• Executives can analyze sales information by region,
business intelligence solution, standardized data and reports and send them to professional authors for
product, and account rep. They can view sales
process definitions ensure a common view of the completion.
performance by territory through a map with intuitive
business. And everyone in your organization can see
colors or bars indicating regional sales levels. Based • Line managers receive reports that let them monitor
the information they need, the way they want to see it.
on pipeline, they can amend their planning forecasts operational performance. They can create easy-to-
• The finance organization can access the operational to keep the organization aware of potential sales use queries for more information when problems or
data behind financial results, develop scorecards spikes or shortfalls. opportunities arise.
business intelligence.
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Scorecards, dashboards, reports and analysis:
Information in a format of your own choosing
Your business collects reams of data every day. Every systems. The IBM Cognos BI solution allows users
“T he biggest benefit to our
invoice, every payment, every delivery, every return — to create queries to drill down into report details by
organization is the clarity
virtually everything— is recorded electronically and customer, product, region, history, or other variables.
entered into your IT systems. “Business intelligence” Then it enables multi-dimensional analysis with
the methodology provides.
(BI) is the term for the applications and technologies unlimited arranging and manipulation. Our scorecard initiative
that transform all of that raw data into scorecards, makes it easier to spot
The IBM Cognos BI solution provides information
dashboards, reports, and analysis tools that tell you
in a form that users can readily understand, as well
areas for improvement,
where your business is, and where it’s headed.
as the ability to communicate with others through keep focused on goals
Simply put, business intelligence helps you make reports, dashboards, scorecards, graphs, tables, or any and measure progress.”
better, more intelligent decisions. And IBM is the world combination, depending on the user’s responsibilities
leader in business intelligence. and needs. No other solution provider offers greater —Planning and Financial Analysis Manager,
Mueller Incorporated
breadth of BI capabilities, and no one complements
The IBM Cognos business intelligence solution
its BI with the ability to plan and budget enterprise-
connects disparate data, not only from dispersed
wide like IBM. The IBM Cognos BI solution seamlessly
locations or physical systems, but data with different
connects forecasts, metrics, targets, actuals, reports,
definitions and business meanings as well. It pulls
and underlying factors in a complete, closed-loop
information from ERP and transaction systems, data
performance management system.
warehouses, and planning and financial consolidation
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How business intelligence benefits finance
Analyze profitability with clarity and precision. Share a single, reliable version of the truth. With
Use packaged analytic applications to gain greater a common data definition and shared understanding
insight and speed decision making in finance, of priorities, you spend less time debating whose
workforce, sales and procurement. numbers are correct, and more time making smart
decisions.
Get the answers you need at the right level
Communicate strategic priorities. Use dynamic
of detail. Drill down from scorecard metrics or
scorecards to show how metrics connect with each
dashboard gauges and perform analysis that lets you
other, and link them with underlying reports and
understand why things happen.
information.
appreciate.
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Every day, business leaders have to answer tough questions:
• What markets should we pursue? • How can we manufacture and distribute at the lowest
“I’ve been to board meetings,
cost and the highest quality?
• What do our customers want and care about? and I see the CFO has
• Who are our competitors?
• What kind of workforce and other resources do we
access to information
need to reach our goals?
that’s in real time and up
• How are they performing against us?
• Should we grow organically or through acquisition?
to date. He can talk about
• What should we be doing about it?
Handling such questions — and making decisions based this division and that
• What products should we be adding or removing
on the answers — requires both information and insight. division, or this customer
And if you don’t understand the relationships between
from our portfolio? and that customer in a way
those questions and answers, you court disaster.
that’s a lot more confident,
backed up by data.”
—Vice-President, Corporate Services,
Dorel Industries
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Global services: Rely on our expertise
All IBM Cognos solutions come with a commitment to Our methodology comprises five phases: IBM Cognos Education
bring the full range of our personnel, resources, and
A wide selection of flexible training plans and resources
• Analyze. Explore the purpose of your deployment,
expertise to your deployment to help you achieve the is offered for users at all skill levels and at any stage of
its goals, requirements, features, performance, and
next level of performance. Our consulting, training, and deployment. Participate in classroom training, seminars,
usability.
support teams are dedicated to the success of the or e-learning modules — or let us create a customized
companies we work with, delivering consistent and • Design. Create an inventory of components and training program tailored to your organization.
continuous value from the very first engagement. dependencies, then design the solution based on
IBM Cognos Support
needed data sources, metadata, security, reports,
IBM Cognos Professional Services IBM Cognos Support solves cases quickly, shares
analysis, training, and change management.
IBM Cognos consultants work with you through the knowledge efficiently, and increases self-sufficiency
• Build. Build and integrate components, then test within your IBM Cognos user community. We offer
entire project life cycle — from analyzing project needs
each one, their interactions, and the entire solution. award-winning online and live support, and support
to design, building, deployment, and operation. Our
plans with maximum flexibility.
proven methodology ensures that the right solution is • Deploy. Prepare the solution for full deployment and
delivered on time and on budget. IT and business process integration. Train business IBM Cognos partners
users, create a plan to run and maintain the solution, IBM Cognos partners provide proven, cost-effective
The IBM Cognos Solution Implementation
schedule support, and manage communications. products, services, and expertise that help customers
Methodology (SIM) is based on accepted best
improve and direct corporate performance. Our broad
practices and the lessons learned from thousands • Operate. Assess the solution in daily use.
range of partnerships allows us to meet the distinct
of successful customer engagements. Experienced Performance checkpoints and regular maintenance
needs of customers in purchasing, deploying, and
project management ensures consistent, coordinated guide the implementation of small- or larger-scale
servicing their business intelligence and performance
communication and collaboration. modifications as needed.
management solutions.
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IBM Cognos Innovation Center for Performance
Management: Accelerate best practices
At IBM, “sharing best practices” isn’t just a slogan. It’s Center also authors IBM Cognos Performance
a way of doing business that continues throughout Blueprints, which encapsulate best practices from
the course of your relationship with us. While IBM is leading customers to reduce time and risk in new
business intelligence applications to drive optimal • Exclusive research, case studies, and publications by
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• Access to IBM Cognos experts who combine a With IBM Cognos Performance Blueprints, you can: Our large and growing suite of Performance Blueprints
deep knowledge of planning and performance addresses a number of essential functional process
• Enable best practice processes and policies.
management technology with extensive experience areas as well as the unique needs of specific
in complex, global implementations. • Coordinate financial and operational planning. industries. Blueprints can be linked together to
Performance Blueprints — they save you from having to “reinvent the wheel,”
accelerating time-to-value • Accelerate time-to-value.
Blueprints help reduce your total cost of ownership.
IBM Cognos Performance Blueprints are • Facilitate a faster, more accurate and cost-effective
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© Copyright IBM Corporation 2009
IBM Canada
3755 Riverside Drive
Ottawa, ON, Canada K1G 4K9
Produced in Canada
October 2009
All Rights Reserved.
IML14040-CAEN-01