Film "Love Simple" to Donate 100% of Proceeds to the S.L.E.

Lupus
Foundation on World Lupus Day

May 10 Donation Drive to Help Raise Funds, Awareness for Lupus.

New York, NY, May 04, 2011 --(PR.com)-- The romantic comedy Love Simple will donate 100 percent
of the proceeds from the film's sale on the iTunes Store (www.iTunes.com) on World Lupus Day,
Tuesday, May 10, to the S.L.E. Lupus Foundation. The donations raised will help raise money and
awareness for the support, treatment, and prevention of lupus.

The S.L.E. Lupus Foundation, headquartered in New York City with a West Coast division in Los
Angeles, is the country's preeminent nonprofit organization providing direct patient services, education,
public awareness and funding for novel lupus research on the national level. Love Simple, whose lead
female character has lupus—a film first—has become an international hit with the lupus
community.

"World Lupus Day has special meaning to the film's wonderful fans, and as such we wanted to do
something special to help recognize this noteworthy day," said Mark von Sternberg, Love Simple's
director. "Our commitment to the fight for lupus grows stronger each day, and we hope the one day
special donation drive that family and friends of those with lupus will consider downloading the film to
help support the S.L.E. Lupus Foundation."

Along with the ongoing 10% of proceeds donated to the S.L.E. Lupus Foundation on iTunes, the
film-makers also donate 10% of the movie's world-wide DVD sales to the Lupus Research Institute.

In addition, the film has embarked on special fundraiser screenings for the lupus cause, with an event last
month that helped support the Lupus Foundation of Pennsylvania. Von Sternberg and John Casey, one of
the film's producers, were presented with Certificates of Appreciation from the Pennsylvania House of
Representatives “for helping improve the lives of Lupus patients throughout Pennsylvania.”

To purchase Love Simple, visit iTunes or copy this link into your browser:
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewMovie?id=371635001&s=143441

To learn more about Love Simple, visit www.lovesimplethemovie.com.

For more information about S.L.E. Lupus Foundation log onto www.lupusny.org or call toll free
800.74.LUPUS. To learn more about Love Simple, visit www.lovesimplethemovie.com.

About Lupus

Systemic lupus erythematosus (S.L.E. or lupus) is a chronic complex and potentially fatal autoimmune
disease that affects more than 1.5 million Americans, mostly young women in their childbearing years.
Lupus causes the immune system to become hyperactive, forming antibodies that attack and damage the

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body's own tissues and vital organs including the heart, brain, kidneys and lungs. As yet, there is no
known cause or cure, but the progress of recent discoveries is highly promising.

About the S.L.E. Lupus Foundation

Headquartered in New York City with its west coast division in Los Angeles, the S.L.E. Lupus
Foundation is marking 40 years of service to the lupus community. The Foundation is the nation's first
and preeminent nonprofit organization providing direct services, education, public awareness, and
funding for lupus research. The Foundation leads the country in vigorously addressing racial disparities in
lupus through its community based model programs demonstrating the effective management of chronic
disease among minority populations. In partnership with the Lupus Research Institute
(www.LupusResearchInstitute.org), the Foundation supports innovative novel research nationwide. Learn
more at www.LupusNY.org and www.Facebook.com/LupusNY.

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Contact Information:
S.L.E. Lupus Foundation
Liane Stegmaier
212-685-4118
lstegmaier@lupusny.org
www.lupusny.org
Justin Ham, freshfluff, justin@freshfluff.com, 917-848-8980

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/318460

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