OBJECTIVES OF STUDY:-

1. TO study about products of whirlpool (AC , Washing machine ,

Freeze)

2. To study promotional tools used by WHILPOOL INDIA LTD. for

launching new electronic appliances.

3. To study the effectivenss of pro.motion tool

adopted by whirlpool as compair to its competitor
for the lounching product

4. Strategy used by the distributor for promoting the whirlpool to study

the promotion products.

5. To assess the customer satisfaction level

 Obj 1.

1) Do u keep Whirlpool product in your shop?

A) Yes B) No

If yes ,then

2)What are the different product of Whirlpool available in your shope?

A) Wasingmachine B) AC C) FREEZ D) OWEN E)WATER PURIFIER

3)Apart from Whirlpool products which one brand you sale in your shope?

A) Videocon B)LG C) Voltas D) Samsung

4) What are the above whirlpool products contribute more respect to sales.?

A) Wasingmachine B) AC C) FREEZ D) OWEN E)WATER

PURIFIER

5) What is the percentage of contribute of this particular product in an total

sale .?

A)Wasingmachine B) AC C) FREEZ D) Other

Objective 2 .

1. Which are the promotional activities you indulge yourself to promote the product?

A) News Papper B) Hourding C) Pomplets D)Cabel

E) FM

2)What are the promotion strategies you have adapted to promote the product ?
 A) free goods B) Scratch cards C) Discount D) Cash
Discounit t E)Other

3)Do u give cash discount?

A) Yes B) No

5)If Yes , How much

A) 5% B) 10% C) 15% D)20%

6) When are you offer to promote the product?

A) Regular B) Seasonally C) On special occasion D) To clear the

stockt

Objective 3

1) Which are the Promotional media adopted by Videocon?

A) News Paper B) Hoarding C) Pomp lets D) Cable E) FM

2) What is the percentage of sales the newly launch products ( AC , FREEZ ,

WASHING MACHINE) of Whirlpool contribute among the sales ?

A ) Existing product B) New launch product

3) Have your ever been influenced by any of the advertisement of Whirlpool for
purchase of any of their product such as AC , FREEZ , WASHING MACHINE ?

A) Yes B) No

If yes ,then

4)Which medium has influence you for your above decision ?

A ) News Paper B) Hoarding C) Pomp lets D) Cable E)

FM

5) Have your ever been influenced by any of the advertisement of Videocon for
purchase of any of their product such as AC , FREEZ , WASHING MACHINE ?

A) Yes B) No
If yes ,then

6)Which medium has influence you for your above decision ?

A ) News Paper B) Hoarding C) Pomp lets D) Cable E) FM

7)Do you purchase any of the following product when there is ..

A ) Cash discount B)Discount offer C) Scratch card offer D)No offer (Normal purchase)

Objective 4
1) Which you are prefer among the given for promotion?

A ) News Paper B) Hoarding C) Pomp lets D) Cable E) FM

2) Which one of the offer among the following customer want ?

A) free goods B) Scratch cards C) Discount D) Cash Discount

E)Other

3)Who among the following according to your reliable /strong promoting the product?

1)Brand endorsement celebrity 2) live advertisement 3) expert suggestion 4) exhibition 5)other

4) What are the scheme among the following the deals want to promote the whirlpool
produce?

1) holiday tour 2) Gold coin 3) Maximum Margin 4) other

Objective 5
Q1. Have you purchased any consumer durable during Exhibition?

A) Yes B) No

Q.2 While purchasing consumer durable which parameter influences you?

A) Price B) product feature C) Brand D) Service E) Durability

Q.3. How frequently you change your consumer durables?

A) 1-3 year B) 3- 5 years C) 5-10 years

Q.4.Do you prefer any financing scheme to purchase consumer durables?

A) Yes B) No

Q-5 . From where you prefer buying consumer durables ?

A) Exhibition B) Company Shop C) Showroom