Ajala Voyager Travel Channel Corporate

Fact Sheet | April 2011-04-13

The Ajala Voyager Television Channel is the

first indigenous travel channel in Nigeria and
the rest of Africa’s expanding digital
television content market. Launched in April
2011 our signal goes out to over 200,000
Nigerian television viewers across the 36
states of Nigeria on the HiTV Platform in
Nigeria. We project that the Ajala Voyager
Travel Channel will be seen by over 1 million
Nigerians by the end of the third quarter of
2011 based on our current growth.

Established: 2008
Our Value Proposition: to create the African Tourist
Business Stage: Seed Stage Startup

Current Enterprise Value: $4.4 million
Investment till date: Bootstrapped by
Founder with over $50,000 invested.
st
Currently seeking 1 Round Venture Capital
Headquarters: Lagos NIGERIA, Registered
as with Corporate Affairs Commission of
Federal Republic of Nigeria with registration
number 0G3323. Ajala name and trademark
protected by Copyright Commission of
Nigeria. International trademark filling with
WIPO in process.
Regional Presence: Johannesburg SOUTH
AFRICA Nairobi KENYA
This is what our business plan is focused on today. The value in between the
emerging African Television and Tourism industry to create wealth in both
industries. We create value by solving a major pain point for African Tourism
industry organizations public and private: How to reach the African tourist with
information about their product? We use our brand and marketing channels
(television, online and mobile) to reach tourists across Africa with engaging
content. We then give advertisers an opportunity to leverage this to achieve their
marketing objectives across Africa. Immediately we see value in the Intra African
tourism trade which has been estimated at over 22 million dollars. In the future
we see immense value in being a catalyst driving the mass tourism movement of
Africans interested in seeing the rest of Africa and the world.

Projected Sales: 2011 ($ 250,000) 2012 ($ Activity: Making Ajala the most popular Nigerian name in travel
1.1M) 2013 ($3.7M)

Strategic Partners
• HITV Nigeria : Distribution partner
• World Wide Entertainment Group :
Content partner
• DW Germany: Content partner.
The Ajala Voyager Travel Channel is the only Nigerian Network dedicated to
providing entertaining and informative travel and tourism themed programming.
The Àjàlá Travel Company began business in 2008 as an outgoing tour
operation brand in the Nigerian market trading as the Ajala Travel Agency.

www.ajala.biz - Last update: 24/04/11

Today we have expanded our focus to launch the Ajala Voyager Travel Channel: a thematic travel and tourism related
television channel designed to meet the needs of Pay-TV and Free to Air television distributors in Africa seeking engaging
content to drive their subscriber numbers by attracting and keeping the niche “arm chair traveler” television viewing
demographic. Ajala Voyager Travel Channel will also serve the needs of private and public tourism organizations seeking
the “eyes and ears” of African tourist demographic. This is because we believe that there are over 12 million potential
viewers of travel and tourism related programming in Africa: The “African armchair traveler demographic".

Our Footprint: Reaching Armchair travellers across Nigeria.

The Ajala Voyager Television Channel is the first indigenous travel channel in Nigeria and the rest of Africa’s expanding
digital television content market. The Ajala Travel Channel enables Travel and Tourism brands to reach the emerging
African tourist the entertaining travel related content featuring the people and places in countries around the world.
Essentially creating the armchair traveler through television and mobile television screens across the continent.

Launched on the 1st of April 2011 our signal goes out to over 200,000 Nigerian television viewers across the 36 states of
Nigeria on the HiTV Platform in Nigeria. We project that the Ajala Voyager Travel Channel will be seen by over 1 million
Nigerians by the end of the third quarter of 2011 based on our current growth. HiTV is the leading indigenous Pay TV
distributor in Nigeria and the fastest growing pay TV platform in Africa with an average monthly growth rate of over 400%.

Ajala Voyager Travel Channel currently airs on HiMIX channel 0012 on the HiTV channel line-up and is available as part
of the Premium and Correct programming package. We ave plans to launch a standalone channel by second quarter of
2012.

Our Awards and Recognitions : One of the 10 most promising tourism projects in Africa!

Ajala was recognized in February 2010 as one of the 10 most promising tourism projects in Africa by Africa Investor
Magazine. Today the focus of this start-up is to be operating a standalone channel and studio operation airing over
700hours of locally produced travel themed content on major Pay TV distributors across Africa by April 2012. Most
recently in February 2011 Australia Stock Exchange listed World Wide Entertainment Group Limited entered into a
strategic content partnership with Ajala that brings the entire World Wide Entertainment travel content catalogue to the
Ajala Voyager Travel Channel: The channel currently features entertaining travel shows, travel documentaries and travel

www.ajala.biz - Last update: 24/04/11

related movies including Globetrotters, Explore, Travel Snacks, Latitudes, and iconic travel series such as Landmarks
from the World Wide Entertainment catalogue. In October 2010 DISCOP Africa's largest television industry event selected
Ajala TV as one of the key Nigerian broadcasters in one of the most vibrant media markets in Africa.

Our Core business: current activities revolve around three sectors:

Broadcasting and Entertainment: Operation of the Ajala Voyager Television Channel. The first indigenous travel
channel in Nigeria and the rest of Africa. Currently focused on leveraging the opportunity to broadcast niche lifestyle
programming that appeal to the local audience: the African armchair traveler.

Merchandising: This is an intellectual property unit that owns the ajala trademarks and our original work of media such
as our logo, name, and brand literature and knowledge assets. Generally, our business involves developing and exploiting
all these above named aspects along with the merchandising and endorsements of other travel and tourism related goods
and services. Our television operations have strengthened Ajala brand’s position in Nigeria. The business is currently
focused on recapitalization, improvement and the launch of an Ajala Travel Shop as a Teleshopping concept in June
2011. Through licensing agreements, the àjàlá brand also appears on a wide range of travel and tourism related
consumer products and other tourism related services. An Ajala Hotel project was announced in April 2011 following the
launch of the Channel in Nigeria. The Ajala Travel Company plans to take over existing properties in the Nigerian market
through a management contract, joint venture or marketing venture where the firm brands the property and is paid a fee.

Strategic Tourism Media and Marketing Consulting: In addition to creating television advertising campaigns and
infomercials for Tourism organizations, the Company also offers strategic online and offline media, marketing and public
relations professional services to travel and tourism organizations in Africa through our consulting unit. We provide expert
strategic counsel in traditional and digital media relations, communications advisory services, conversation encounters
and crisis communications. In October 2011 we were appointed a strategic partner to develop a Strategic plan to sell
Zimbabwe Tourism products in West Africa. Our ownership of the only tourism focused channel based in Nigeria the
leading continental tourism market in Africa has strengthened our position as a leading tourism advisor.

www.ajala.biz - Last update: 24/04/11

 Positioning Statement

Ajala Voyager Travel Channel is a channel where viewers can learn about the World and be entertained through
international programming that takes them away from their homes to other parts of the world.

Description

A Free to air weekend Channel with a Week-end service that will run from Friday evening to Sunday evening.
Targeted at viewers who want to get away over the weekend and spend time watching programming featuring
destinations all over the world

Audience Profile

Voyager programming targets the “armchair traveler”: The upwardly mobile young women and men aged 18-45-
year-old with an interest in the people and places around the World and ample disposable income.

Programmes

Programming for The Voyager will be an eclectic mix of Travel shows, Travel Documentaries, Travel related movies,
tours of grand hotels, and visits to significant cities and towns all of which are either geared towards the inspiring the
“arm chair traveler”. The programming strategy will schedule similar travel programs travel related back to back. The
concept is to provide similar programming to keep the viewers interested in travel related programming. A notable
example of Voyagers block Programming strategy is its "Get Away Friday" which includes travel shows and
documentaries about a specific destination e.g. Getaway Friday: Asia.

www.ajala.biz - Last update: 24/04/11