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Abstract
Introduction
The present study seeks to examine the political speeches of two outstanding
politicians, Barack Obama’s Victory speech and Mircea Geoana’s Victory speech
in an attempt to find elements of convergence and prove the similarity thereof. The
study is carried out against the background of an interdisciplinary perspective,
which brings together linguistics (discourse and genre analyses), politics, political
studies and psychology.
The works that have informed the study belong to renowned linguists like:
Bhatia (1993), Swales J.(1981, 1985, 1990), Bakhtin (1975), Bitzer L.(, 1968,
2002), Devitt A. (2004), Fairclough, N. (2003), Jamieson K. M. (1975), Miller C.
(1984), Charaudeau & Maingueneau (2002), Johnson, David w. Johnson, Roger T.
(2000), while the primary sources used for the analysis of speeches were: Carr D,
(2010), and The Pew Research Centre’s data, and the politics-related sources come
from: Foner, Hart, Lawrence and Shapiro, Leuchtenburg, McGee, Rodgers, and
other scholars.
The study goes out from a discussion on political speech and its role in a
democracy, the contribution of psychology, the main features of political speech,
areas of convergence in political speeches (illustrated by the speeches of Al Gore
and George W. Bush) and, finally, a Halliday-based analysis of the two speeches.
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1. Political Speech in a Democracy: The Contribution of Psychology
Political speech was considered by Thomas Jefferson and the other founders
of the American Republic to be the heart of democracy. Jefferson thought that the
basic issues that influence a society should be spoken in a free discussion
characterized by conflict of ideas and opinions. Political speech usually involves
all citizens in the decision-making process, persuades others and shows what
course of action is most effective in solving the problems of the society. In a
democracy, political speech is regarded as a method of decision.
Jefferson and the other founders of the American Republic thought that
different positions in a political speech would increase the citizen’s understanding
of the problem. Each course of action was expected to receive a complete hearing
and to be analysed in order to reveal its strengths and weaknesses. James Madison
described political speech as including an open-minded consideration of other
points of view. These ideas or opinions about political speech shared by Jefferson,
Madison and the other founders of the United States democracy were grounded in
philosophy. In the book ‘The Spirit of Laws’ written by Baron Charles de
Montesquieu in 1748, the relationship between people and different forms of
government is made visible. Charles de Montesquieu argued that if a monarchy
survives on the loyalty of the people, a free republic survives on the virtue of the
people.
In a democratic society, psychology has the responsibility to socialise new
citizens into the attitudes they need in order to participate actively in political
speech. Psychology needs to formulate a theory which explains how political
speech operates and a normative procedure to help citizens to engage in political
speech, and maybe help a generation to participate in the political process. Since a
theory that helps citizens engage in politics focuses on constructive controversy,
political speech is a type of conflict known as controversy. Constructive
controversy is when one person’s information, ideas, opinions, conclusions are
incompatible with those of another and the two seek to reach an agreement.
The main role of political speech is to improve the cohesiveness of a
democracy, while controversy creates positive attitudes toward the advocates of
opposing positions. When citizens involve in political speech, their ability should
increase, and, in a constructive controversy, participation increases the
participants’ experience and skills in doing so. Constructive controversy provides a
normative procedure based on a political speech theory validated by research.
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2. Politics and Political Speech
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when they read political topics discussed in newspapers, on billboards or listen to
televised debates.
There are many citizens who agree that all politicians use the same words in
their political speech and even if they want to look different, sometimes they use
similar arguments, similar terms to describe their policies and they may have even
the same purposes. Sometimes, politicians use rhetorical ambiguity, which is a
campaign strategy that may bring more votes, but which can, at the same time,
bring fewer votes as well. If the ideology of a candidate is stronger and more
interesting, then the candidate will win more voters on his side. In the 2000
campaign, Bush and Gore spoke about the same issues, including: maintaining a
strong military, providing prescription drug coverage, strengthening social security
and increasing accountability in education, but each spoke in different ways about
how these targets will be accomplished.
Political analysts opinionated that Al Gore had an advantage on issues, while
George W. Bush had an advantage on personality. Regarding the latter’s victory,
The Baltimore Sun (October 24,. 2000) argued that ‘negative attitudes toward
personality, which seem to be negating have perceived advantage on issues.’ Gore
lost the presidential campaign because the public did not understand him well and
because they were less informed. Regarding the two candidates’ rhetoric, the
voters were still confused and this can be explained through the spatial theory of
voting. For example in 1996, Bill Clinton held a position between his own party
and the Republicans and this turned out to be a great strategy. In 2000 some
scholars, including Jacobs and Shapiro (2000), argued that a candidate could win
the race if he or she would use popular words and symbols to impress the public.
This is how Obama impressed an entire nation in 2009.
Many citizens share the view that politicians adopt some positions which do
not show conviction and there are moments when they change the words which
describe their positions. Pertaining to this, Jacobs and Shapiro (2000:7-8) explain
that ‘The irony of contemporary politics is that politicians both slavishly track
public opinion and, contrary to the myth of pandering, studiously avoid simply
conforming policy to what the public wants.’ In 2000 the two candidates said that
the polls did not have a great importance for them; for example, Gore argued that
he did not think they had all that much meaning and Bush explained that he did not
base his decisions on what polls and focus groups said. Bush and Gore paid more
attention to senior citizens, while education, prescription drugs for seniors and
social security became the most important issues for each candidate. In spite of the
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fact that the two candidates had different plans and goals for these issues the
rhetorical convergence of their advertising turned out advantageous for the voters.
It is obvious that Democrats are more supportive of government than
Republicans are and, usually, in their speeches Democrats speak about policy
while Republicans speak about principles. In the 2000 presidential campaign
George W. Bush criticized a lot the federal government speaking less about his
plans for some programs. In 1996 a survey showed that even if the voters paid less
attention to the election, the differences between Bill Clinton and Bob Dole on
various issues were clearer than the differences between Gore and Bush. For
example, in 1996 in the case of abortion 80 percent of voters believed that Bob
Dole said that it was hard for women to obtain abortions, while 14 percent believed
that Bill Clinton favored such restrictions. In 2000, 61.1 percent of voters knew
that Bush favored restricting abortion while 25.5 percent believed that Gore
agreed.
However, in 2000 the major differences regarded the issue of death penalty
when Bush proved to be a better speaker on the issue. Moreover, in 2000 a survey
showed that 61 percent of voters believed that George W. Bush and Al Gore took
different positions on the issues. Another survey demonstrated that many voters
believed that the two candidates were moderate and fewer believed that they were
conservative. Many surveys also showed that citizens associated the two
candidates with the same ideological position and that most voters were aware of
the difference between the candidates and their parties, but that they were confused
about their issues.
Usually, political speech includes inductive arguments and moves from
specific facts to a general conclusion; for example Gore began to speak about
specific environmental problems in Texas and then he finished his speech by
saying that he was unprepared to assume presidency.
In fact, the presidential campaigns have many functions and they do not
serve only to choose leaders but also to make the citizens think of their past and
their future. This tendency has been noted by Hart (2000:8), who argues that
‘Every four years, the American nation reconstitutes itself, thereby giving its
citizens an opportunity to reflect on who they are and what they want to become’.
If candidates mean what they say and want to continue the same policies then
rhetorical convergence is not problematic, but this is a rare case in a presidential
campaign because the candidates and the press are about to ignore the issues on
which they do agree.
Obama’s speech
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FIELD
Activity the Activity: victory speech The lexical sets show the topic the writer
participants are of the newly elected U.S. is dealing with. One can notice the use of
carrying out OR topic President. a political jargon: democracy, campaign,
of text.
peace, security, liberty, government,
Hearer/ reader’s
knowledge assumed policy. Beside these, there are a many
by the speaker/ writer The speaker assumes words dealing with the social aspects:
(amount). that the audience has rich, poor, gay, black, workers, Latino,
Linguistic features: knowledge of what he is young people.
Sets of vbs. and talking about.
nouns. The way in which the President addresses
Lexical sets show the whole nation is carefully thought out
content area (activity to include everyone, maintaining, at the
or topic)? same time, the dignity of a great leader’s
Exclusion of language.
outsiders (difficult
terms/ jargon)?
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TENOR The power relation The knowledge is stated as fact, given
seems to be equal. that the President was irrevocably elected
Relation speaker-
However, it is an to represent the nation for several years.
writer:
power, contact, interaction between a
There is an attitudinal lexis, as the
affective very important political
speaker starts by thanking those who
involvement. figure, the presidential
Linguistic features: candidate of the U.S. supported him, his rival and all of the
+/- equality – people who voted him or did not.
(elected President) and
power Furthermore, the example of the 106-year-
the American citizens.
Knowledge: old African-American voter is filled with
stated/negotiated Contact: full. A new emotional content.
Attitudinal/ neutral representative of the
lexis.
entire American people
Colloquial/ formal
lexis. was elected and he
Vocatives? (roles, speaks in the name of the
relations) whole Americans to all
Americans.
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MODE
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Geoana’s speech
FIELD Activity: victory speech of the The lexical sets reflect the topic
candidate who falsely assumes the speaker is dealing with.
Activity the
he was elected President. Surprisingly, only a few key words
participants are
carrying out OR topic used belong to the political jargon:
of text. democracy, government, crisis,
Hearer/ reader’s The speaker assumes that the political majority, programm,
knowledge assumed audience has knowledge of transition, unity. Some key words
by the speaker/ writer what he is talking about. come from the social jargon:
(amount). solidarity, harmony, fairness, youth,
Linguistic features:
Sets of vbs. and support, work, while the remaining
nouns. majority spring from the common
Lexical sets show stock of words: tolerance,
content area (activity generosity, love, Christian,
or topic)? celebration. The way in which the
Exclusion of President addresses the whole
outsiders (difficult
nation is carefully thought not to
terms/ jargon)?
exclude anybody, maintaining, at
the same time, the tone of the
speech resembles that of great
leader’s.
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TENOR The power relation tries to The knowledge is stated as fact,
appear equal. However, it is an given that the politician is certain
Relation speaker-
interaction between a very that he was elected President.
writer:
power, contact, important political figure, the
There is an attitudinal lexis, as the
affective President of the U.S. and the
speaker starts by thanking all
involvement. Romanian citizens.
Linguistic features: Romanian citizens, the former
+/- equality – Contact: full. The candidate President, the parties’ leaders.
power who thinks will be the President
He confesses his nervousness and
Knowledge: of Romania addresses the
stated/negotiated excitement at one point and
people who elected him and
Attitudinal/ neutral concludes by expressing his love
those whose President he will
lexis. towards the Romanian nation.
be.
Colloquial/ formal
lexis. It appears that there is affective
Vocatives? (roles, involvement, given by the
relations)
emotion of the victory which he
expresses several times. In
support for his involvement he
uses the expression ‘from my
heart’.
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MODE
Conclusions
The last two sections have shown some aspects that account for the
convergence of the two Victory speeches. The study has used M.A.K. Halliday’s
model to look closer at the two discourses, which, however, indicated a strong
similarity in what the three linguistic variables of field, tenor and mode are
concerned. The only relevant differences resulting from the analysis are related to
lexical choices linked to topics and differences regarding sections of the speeches.
The study has moved beyond Halliday’s model noting further similarities, which
were not transparent from the model.
The answer to the dichotomy convergence (or linguistic import) vs
creativity lies in the high esteem and appreciation that the Romanian politician has
had for the American leader, who he drew his inspiration from. We cannot blame
Geoana for plagiarism, since Geoana departed from the American model in respect
of the organization of his speech and the approached topics. However, the great
influence that the American model exerted on him is indisputable and
overwhelming. Furthermore, for the Romanian simple-minded citizens who have
not heard or studied Obama’s monumental presidential speech, Geoana’s discourse
may have had a powerful effect portraying him as a caring, new president who
possesses oratorical skills.
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Princeton, NJ: Princeton University Press.
5. Jacobs, Lawrence, and Shapiro, Robert (2000) Politicians don't pander:
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6. Leuchtenburg, William E. (1988) ‘Franklin D. Roosevelt: The first modern
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(October 24, 2000).
e-sources
1. Carr David, ‘How Obama Tapped into Social Networks’ Power’. In NY Times,
November 9, 2008. Last accessed: January 29, 2010. [online]
http://nytimes.com/2008/11/10/business/media/10carr.html
2. Pew Research Center’s Project for Excellence ‘Winning the Media Campaign’.
October 22, 2008. [online’ Last accessed: January 29, 2010.
3. Obama’s speech from http://changing minds.org/index.htm. Last accessed
January 29, 2010.
4. http://www.catavencu.ro/discursul_presedintelui_mircea_geoana-11603.html
5. ‘Geon il plagiaza pe Obama’. In Evenimentul zilei. Thursday, 12 \November
2009. http://prezidetiale.evz.ro/emain/articolul/875597/Geoana-il-
quotplagiazaquot-pe-Obama- Last accessed: January 29, 2010.
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