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  • SEO Strategy Framework

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    Melissa Thomas
    907 views1 page
    Target audience(s) Keyword Strategy content strategy resources metrics analytics reports site structure. Content strategy keyword reseach prioritize project plan dev optimize web pages headings and links text and content creation by personas. Identify Gaps and Opportunities where / what is not getting enough traffic.

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    Target audience(s) Keyword Strategy content strategy resources metrics analytics reports site structure. Content strategy keyword reseach prioritize project plan dev optimize web pages headings and links text and content creation by personas. Identify Gaps and Opportunities where / what is not getting enough traffic.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    907 views1 page

    SEO Strategy Framework

    Uploaded by

    Melissa Thomas
    Target audience(s) Keyword Strategy content strategy resources metrics analytics reports site structure. Content strategy keyword reseach prioritize project plan dev optimize web pages headings and links text and content creation by personas. Identify Gaps and Opportunities where / what is not getting enough traffic.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    target audience(s)

    keyword strategy
    Refine Strategy/Tactics
    content strategy
    site structure strategic segmentation
    resources
    personas
    metrics
    Measurement Define Target Audience(s) task analysis ("long-neck")
    analytics
    content strategy
    reports
    keyword reseach

    prioritize
    by personas
    project plan dev
    keywords
    optimize web pages Implement Keyword Strategy
    SEO Strategy Framework topics/themes
    headings & links
    clusters
    text & content creation

    feature & content comparison


    sentiment (+ & -) for humans

    on-page comparison Competitive Analysis for spiders


    Optimize Site Structure
    inlink comparison anchor text

    traffic comparison index penetration

    where/what is not getting


    SERP competitors Competitive Analysis enough traffic
    ID Gaps & Opportunities what target audience is
    searching we don't provide

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