Coca-Cola Amatil New Zealand VISION

To be a WORLD CLASS organisation in everything we do.

Coca-Cola Amatil New Zealand MISSION

Always our brand in a thirsty Kiwi's hand.

Coca-Cola Amatil New Zealand VALUES

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 History of Coca-Cola Amatil

British Tobacco Company (Australia) Limited

formed to take over a group of small tobacco
companies, including W.D. & H.O. Wills
(Australia) Limited.

British Tobacco Company (Australia) Limited

registered as an Australian public company.

Further changes in the structure of the

Company result in the establishment of Soft
Drinks, Snack Foods and Frozen Food Divisions
under the company name APD.

The purchase of a controlling interest in Coca-

Cola Bottlers (Perth) Pty Ltd is the Company's
first association with The Coca-Cola Company.

Company changes its name to AMATIL Limited

(Allied Manufacturing and Trading Industries
Limited).

AMATIL Beverage Division makes its first

investment outside Australia with the acquisition
of the Coca-Cola bottling franchises for Vienna
and Graz in Austria.

AMATIL's turnover exceeds A$2 billion for the

first time.

AMATIL beverages acquire further overseas

Coca-Cola territories in Fiji and New Zealand.

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 AMATIL changes its name to Coca-Cola Amatil
Limited (CCA) and The Coca-Cola Company
becomes CCA's major shareholder.

Major corporate re-organisation involving the

sale of the Company's tobacco subsidiary to
BAT Industries and the future concentration by
the company on its core activities of beverages
and snack foods.

CCA expands in South East Asia with the

formation of joint ventures with the Indonesian
Tirtalina Group and the Indonesian Pan Java
Group.

CCA acquires the two major Coca-Cola bottling

operations in Papua New Guinea: Lae and Port
Moresby.

Throughout the early 1990's CCA continues to

expand its operations in Central and Eastern
Europe.

CCA announces the sale of its Snack Foods

Division to United Biscuits of the UK.

CCA Chairman, Dean Wills AM, opens a new

plant at Richlands in Brisbane, Australia.

A state-of-the-art Coca-Cola manufacturing

facility is opened at Laucala Bay, Suva, Fiji.

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 CCA announces that its Indonesian operations
have been restructured with CCA having 90%
ownership and the Pan Java Group holding the
remaining 10%.

CCA, through an exchange of shares, acquires

the operations of Coca-Cola Bottlers Philippines
Inc from San Miguel Corporation and The Coca-
Cola Company.

The largest Coca-Cola manufacturing facility in

Indonesia is opened at Cibitung, on the outskirts
of Jakarta.

Coca-Cola Amatil demerges its European

operations to create a new separate publicly
listed company, Coca-Cola Beverages.
Declares that it intends to focus on the
development of its Asia-Pacific businesses.

Bottling operations in South Korea (Coca-Cola

Korea Bottling Co.) are acquired from The
Coca-Cola Company.

A new production facility is opened in Bacolod

City, Philippines.

As part of a major restructure to South Korean

operations, the manufacturing, warehouse and
sales centers at Yeo-ju, Kwang-ju and Yangsan
are expanded and fully refurbished.

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 The Olympic Games are staged in Sydney, with
The Coca-Cola Company, the longest serving
Olympic sponsor, a Team Millennium Olympic
Partner.

On 27 April 2001 Coca-Cola Bottlers Philippines

Inc. sold to The Coca-Cola Company and San
Miguel Corporation.

Coca-Cola Amatil continues to be the largest

bottler of non-alcoholic beverages in the Asia
Pacific Region.

In November 2002 Coca-Cola purchased the

assets of Rio Beverages.

This has enabled CCA to expand its products

and overall market share within the Asia Pacific
Region.

Adding the Rio brands to ours allows us to offer

an even broader, more well rounded portfolio of
beverages to our New Zealand customers.
Launch of Vanilla Coke.

2003
Keri Juice Company becomes umbrella brand
for juice products.

2004 Launch of e² Energy and first Coca-Cola

Community Choice Awards.

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 Interesting Facts About Coca-Cola

o Coca-Cola is available in nearly 200 countries around the world and is asked for in more than 80
languages.

o The name of the flavour base included in the secret formula for Coca-Cola is referred to as 7X.

o Only a few people know the secret formula for Coca-Cola. Concentrate for Coca-Cola is made in a
number of centralised production facilities, and is exported to all countries in the world that bottle
Coca-Cola.

o Dr John Syth Pemberton, a pharmacist, in Atlanta, Georgia, USA, invented Coca-Cola on May 8,
1886. It first went on sale in Jacob’s Pharmacy, Atlanta, Georgia.

o The bottling rights for Coca-Cola were sold for US$1.00 in the 1890’s. The trademark “Coca-Cola”,
used in the marketplace since 1886, was registered with the US Patent Office on January 31, 1893
and the trademark “Coke” was registered in 1945.

o Coca-Cola is the most recognised trademark in the world. It is recognised by 94% of the world’s
population and is the most widely recognised word after “OK”.

o The type of print used for the logo is called “Spencerian Script”.

o Artist Haddon Sundblom’s portraits for Christmas holiday advertisements, which began in the
1930’s helped mould the image of a red-suited Santa Claus.

o Coca-Cola and the Olympics began their association in Amsterdam in the summer of 1928. That
association has continued for all subsequent Games.

o The Coca-Cola system has more than 500 brands available around the world including diet Coke,
Fanta and Sprite and there are more than 1200 bottling plants around the world.

o If all the Coca-Cola ever produced was poured into the famous contour bottles and placed end to
end, the line would stretch to the moon and back 1045 times.

o The first two countries to bottle Coca-Cola after it was introduced in the United States were Cuba
and Panama.

o In its first year, servings of Coca-Cola products amounted to less than 10 a day. Today one billion
servings are consumed every day!

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 More Interesting Facts About Coca-Cola

o There are nearly 10,450 soft drinks from The Coca-Cola Company consumed every second of
every day.

o If all the Coca-Cola ever produced were in regular sized bottles, there would be over 4 trillion
bottles. If these were stacked on a football field the total would make a mountain over 325 miles
high. This is more than 60 times taller than Mount Everest, the highest mountain in the world.

o Coca-Cola first came to Asia after the turn of the century when it was introduced in the Philippines.
Local bottling operations began soon after in both the Philippines and China.

o The Chinese characters for Coca-Cola mean “delicious and happy”. When pronounced in
Mandarin they sound very close to Coca-Cola.

o The longest Coca-Cola distribution route is in Australia. To reach the isolated areas of Karratha and
Port Headland, a driver travels 1,093 miles from Perth, Western Australia!

o Although Coca-Cola is enjoyed ice-cold around the world, in Hong Kong it is sometimes served hot
as a remedy for colds!

o If all the Coca-Cola ever produced was flowing over Niagara Falls at its normal rate of 1.5 million
gallons per second instead of water, the falls would flow for 38 hours and 46 minutes!

4
 Frequently Asked Questions

Q: What do the words Phenylketonurics and Phenylalanine mean?

A: Phenylketonurics (Fenel-keton-uriks) are people who suffer from a very rare genetic disorder that
means they cannot break down the amino acid Phenylalanine (Fenel-al-anine). Amino acids are
commonly found in many foods and it is only Phenylketonurics who cannot digest them. Everyone
is tested for this disorder at birth and if you do not suffer from the disorder, you should suffer no ill
effects from this product.

Q: Is there excess sugar in Coca-

Coca-Cola?
A: Coca-Cola contains between 7-13% sugar content of the finished product. Orange Juice contains
10%.

Q: Do Coca-
Coca-Cola or diet Coke contain any fat?
A: No

Q: How many calories are in Coca-

Coca-Cola?
A: Coca-Cola contains 41 calories per 100ml

Q: How many calories are in diet Coke?

A: diet Coke contains 0.41 calories per 100ml

Q: Is Coca-
Coca-Cola high in phosphorus?
phosphorus?
A: Coca-Cola has 17mg per 100ml. Orange Juice has 18mg and Milk has 95 mg per 100ml.

Q: Do soft drinks cause decay and dissolve teeth?

A: Plaque causes teeth to decay, which is built up from foods eaten. Because Coca-Cola is a drink it
remains in the mouth only for a short period of time, just the same as orange juice, tea and coffee.
.
Q: What is your target market?
A: In general, our beverages are for all consumers. Coca-Cola is the beverage that provides deep-
down refreshment for the mind, body and spirit because only ice-cold Coca-Cola makes the
moment more special by combining the unique Coca-Cola sensation with what’s real and genuine,
providing a source of enjoyment in everyday life.

Q: Does Coca-
Coca-Cola Amatil have a website?
A: Yes we have several:
o www.coke.co.nz
o www.ccamatil.com
o www.cokefridge.co.nz

Q: Does The Coca-

Coca-Cola Company have a website?
A: Yes: www.cocacola.com

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 Myths & Rumours About Coca-Cola

Coca-Cola is the world’s most recognised brand and has been around for nearly 120 years so it’s no
surprise that a huge number of myths and rumours have sprung up about the products. Many of these are
on the internet and usually created anonymously.

We’ve listed a list of these rumours and our response to them.

Of course, some people are cynical about the information we provide, suggesting we have to respond
positively because we have a vested interest. In fact, everything we do or say is open to scrutiny and we’re
both individually committed and obligated to be honest.

But, if you’re still not sure, you might want to check out the ‘urban myth’ website www.snopes.com. This is
an independently run site that has info on all kinds of brands, companies and products.

Myth: Soft drinks are to blame for rising obesity levels.

Fact: No, soft drinks do not cause obesity. The basic cause of obesity is the consumption of an excess of
calories, regardless of their source. See the section on health for more information.

Myth: Soft drinks can't be part of a healthy diet.

Fact: Yes they can be. Soft drinks contribute to the diet in two ways. Firstly, because they are
predominantly water, they can quench thirst and meet the body's fluid requirement. In addition, soft drinks
sweetened with sugar provide carbohydrates, which are readily available to the body for quick energy. For
those who want to limit their sugar intake, 30% of our fizzy drinks have low calories or no calories. Our
water brands are also a good option.

Myth: Sugar is bad for you.

Fact: No. Sugar is the basic unit of carbohydrate energy which is the form of energy best used and
preferred by all body systems and muscles. During digestion sugar is broken down into simple sugars
which then travel through the blood stream to body cells where they provide energy and are stored for
future use. For more about sugar, visit www.sras.org.nz.

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Myth: Soft drinks contain more sugar than fruit juices do.

Fact: It may surprise you to know that the amount of sugar and calories in soft drinks is about the same as
many fruit juices. A 240mL serving of Coca-Cola, for example, contains no more sugar and calories than
240mL of orange juice, and less sugar and fewer calories than 240mL of apple juice or grape juice. Our
bodies can use this sugar as a source of carbohydrates that produce readily available energy. See the
tables in the health section for comparisons.

Myth: Sugar in soft drinks makes people hyperactive.

Fact: Definitely not. Sugar does provide energy to the body. However, making energy available by eating
something sweet is not the same as causing someone to be active and excited. The concern that eating
sugar makes children hyperactive originated in the mid-seventies and was based on anecdotal
observations by parents and teachers. Studies show no association between sugar consumption and
hyperactive behaviour. In fact, after reviewing research in this area, the FDA, the US Surgeon General, the
American Dietetic Association and the National Academy of Sciences have failed to find substantive
evidence to prove a relationship between sugar consumption and hyper-activity.

Myth: Soft drinks are the major source of caffeine in the diet.

Fact: Incorrect. Dietary surveys show the major contributors to total caffeine intakes are chocolate, coffee
and tea consumption. Caffeine is a naturally occurring substance found mainly in tea, coffee and cocoa
products such as chocolate. Cola drinks contain only about one third of the caffeine found in the same
amount of coffee and about half the amount found in tea.

Myth: Consuming any caffeine is bad for you.

Fact: Caffeine is one of the most widely studied ingredients in the food supply today. The US Food and
Drug Administration (FDA), the National Academy of Sciences, the National Institutes of Health and the
U.S. Surgeon General have concluded that moderate caffeine consumption is not associated with any
health problems.

Myth: Caffeine in soft drinks is addictive.

Fact: It has become popular to use the word "addiction" loosely. People will sometimes say they are
"addicted" to chocolate or football. But, according to the World Health Organization (WHO): "There is no
evidence whatsoever that caffeine use has even remotely comparable physical and social consequences
which are associated with serious drugs of abuse." Some people who have consumed large quantities of
products with caffeine on a regular basis and then suddenly reduce their intake substantially have reported
experiencing temporary symptoms such as headaches or fatigue lasting over a two or three day period.
Because the caffeine levels used in soft drinks are low, it is unlikely that such side effects would occur
when people stop drinking soft drinks.

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Myth: Soft drinks are bad for your teeth.

Fact: All common sugars, even those in fruits and starches, contribute to the development of tooth decay.
The sugar in soft drinks has a minimal effect on teeth because it is in liquid form. The sugar passes quickly
through the mouth rather than sticking to the teeth. It's gone before it can have an effect. Teeth are
constantly bathed by saliva, which helps neutralise any acid. A University of Michigan study showed that
soft drink consumption does not cause increased cavities in people under the age of 25. Those results are
supported by research conducted at Virginia Tech, presented to the American College of Nutrition annual
conference in October 2001.

Myth: The acidity of cola drinks is strong enough to dissolve teeth and bones.

Fact: Almost all foods naturally contain a small amount of acid, including fruit juices, and soft drinks. In
fact, cranberries, lemons and limes are examples of fruits that are more acidic than Coca-Cola. Acids, such
as phosphoric and citric acid, add a pleasant tartness to a beverage. Phosphoric acid provides phosphorus
which is an essential element of bones and tissues. None of these foods are acidic enough to harm our
body tissues -- our own natural stomach acid is stronger. Soaking something in a soft drink is not at all like
drinking a soft drink. People don't hold soft drinks in their mouths for long periods of time, so it doesn't
make sense to extend these possible effects to normal use of the product.

Myth: Aspartame, a sweetener in low calorie beverages, causes headaches, brain tumours and other
diseases.

Fact: Aspartame is made primarily of two amino acids that naturally occur in all protein containing foods,
such as meat, grains and dairy products. Its safety has been confirmed by food authorities and regulators
in over 100 countries throughout the world, including the Joint Food and Agriculture Organisation
(FAO)/World Health Organisation (WHO) Expert Committee on Food Additives (JECFA), U.S. Food and
Drug Administration (FDA) and Food Standards Australia and New Zealand.

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 Coca-Cola Amatil Global Operations –
Asia Pacific Region

Following the demerger on 23rd June 1998, Coca-Cola Amatil now has responsibility for the Asia Pacific
region: Australia, Fiji, Indonesia, South Korea, New Zealand, Papua New Guinea and the Philippines. The
newly created Coca-Cola Beverages Plc is now responsible for bottling operations in Europe.

AUSTRALIA

o Coca-Cola was first introduced in 1937 and has been locally produced since May 1938.
o There are six production plants in Australia.

FIJI

o Coca-Cola was first introduced in 1944 and has been locally produced since 1972. In 1988 Coca-
Cola Amatil acquired the franchise for Fiji.
o Coca-Cola brand products hold a 76% share of soft drink sales.
o A new production plant opened in March 1995 in the capital, Suva. The US$10.5 million facility is
the largest soft drink operation in the Pacific Islands and also supplies Coca-Cola products to
Tonga.

INDONESIA

o Coca-Cola was introduced to Indonesia in 1927. Production began in 1932.

o Coca-Cola brand products lead the market with an 85% share of soft drink sales.
o Coca-Cola leads sales in Indonesia with a 90% share.
o Coca-Cola Amatil owns 90% of the Indonesian operations.

PAPUA NEW GUINEA

o In 1991, Coca-Cola Amatil acquired the two major Coca-Cola bottling operations from the
Steamships Trading Company.
o The two bottlers produce 86% of the country’s Coca-Cola trademarked products and serve the
majority of the PNG population of 4.5 million.

SOUTH KOREA

o Coca-Cola was introduced in the early 1950s and first produced in 1968.
o Coca-Cola brand products hold a 59% share of carbonated soft drink sales.

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