“BUSINESS PRACTISES AT SHARP INDUSTRIES”

Summer training project submitted to the

ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE

for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by

G.SHOBANA

Register No: 098001125049

Under the supervision and Guidance of

Mrs.V.KALAIARASI M.B.A

Lecturer

DEPARTMENT OF MANAGEMENT

SRI RAMAKRISHNA INSTITUTE OF TECHNOLOGY

COIMBATORE – 641 010

OCTOBER – 2010
 BONAFIDE CERTIFICATE

This is certified to that the summer training report, entitled STUDY ON

FUNCTIONAL AREAS AT,SHARP INDUSTRIES, submitted to the

Anna University of Technology Coimbatore in Partial fulfillment of the

requirement for the award of the Degree of MASTER OF BUSINESS

ADMINISTRATION is a record of the original research work done by

G.SHOBANA during the period June 2010 to July 2010 of his study in

the DEPARTMENT OF MANAGEMENT, SRI RAMAKRISHNA

INSTITUTE OF TECHNOLOGY,COIMBATORE under the supervision

and guidance of Mrs.V.Kalaiarasi M.B.A, and the training report has

not formed on the basis for the award of any degree / diploma /

Associate ship / Fellowship or other similar title to any candidate of any

University.

_______________________ __________________

Signature of HOD Signature of the Guide

(Dr. R. RAJENDRAN) (Ms.V.KALAIARASI)

Vivavoce Examination held on: ----------------------------------------

Internal Examiner External Examiner

Date:

Place: Coimbatore
 DECLARATION

I G.SHOBANA hereby declare that summer project training report entitled “

STUDY ON FUNCTIONAL AREAS AT SHARP INDUSTRIES” submitted to

the Anna University of Technology Coimbatore in partial fulfillment of the

requirements for the award of the Degree of MASTER OF BUSINESS

ADMINISTARTION is a record of original and independent project study

done by me during June 2010 to July 2010 under the supervision and

guidance of Mrs. V.KALAIARASI M.B.A, LECTURER SRI

RAMAKRISHNA INSTITUTE OF TECHNOLOGY COIMBATORE and it has

not formed the basis for the awarded of any Degree / Diploma/Associate

ship/Fellowship or other similar title to any candidate of any university.

Date: Signature

of the student

Place: Coimbatore
 ACKNOWLEDGEMENT

I am greatly indebted to the multitude of personalities for the

successful completion of my project.

I hereby acknowledge with sincere gratitude to the principal of

Sri Ramakrishna Institute Of Technology, Dr.R.Joseph Xavier B.E., M.E.,

and Ph.D. the management for providing me an opportunity to undergo MBA

Degree course and to undertake this project work.

I wish to express my deep sense of gratitude to our Head of the

Department professor Dr.R.Rajendran B.E., MBA, Ph.D.

I whish to express my hearty thanks to Mr.P.Syam Sundar MBA,

Lecturer Department Of Management for his valuable advice and guidance

to carry out the project work successfully.

I express my sincere thanks to Mr.Karthikeyan and Mr.Ponraj

Finance and Administrative manager and other staff members of the Impel

Machine (P) Ltd, Coimbatore, for his kind guidance in the project and

permitting me to do my Project in this organization.

I also extend my heartfelt thanks to my parents, brother and my dear

friends for their whole hearted support .finally I thank the almighty for all his

blessings to make this project a successful one.

(G.SHOBANA)
 CHAPTER-1

INTRODUCTION

1.1 ABOUT THE STUDY

1.1.1 The applications of pumps:

Various applications of pumps are listed below :

 Transportation: It is a prime function.

 Circulation: For homogenizing the temperature and/or composition of

fluid.

 Mixing: Two or more streams can be connected at the suction of

pump & mixing can be achieved.

 Injecting: High pressure can be developed by using pump and fluid

can be injected in pipe or tank.

 Metering: Pumps can be used as metering device.

 Pressure Reducing Device: Rotary pumps can be used for reducing

the pressure in polymers.

 Agitator Pump: Submersible pump keep the solids in suspension &

prevent setting.

 Vacuum Generation: Liquid ring vacuum pumps are well known. Dry

vacuum pumps are also developed.

1.1.2 Some Recent Developments in Pumps:

One supplier has developed dry industrial vacuum pump. They use claw

technology with a built in roots mechanism & facilitate high speed evacuation

down to an ultimate vacuum of 0.05 mbar. Peak pump capacity is 560 cubic

m/hr. Despite high pumping capacity, manufacturer claims less energy

consumption.

Another has developed vertical dual-screw dry running vacuum pump. It has

an electric drive control integral with pump unit & can also be remotely

controlled. It meets the stringent electrical, mechanical & instrumentation

safety standards of legislation. (Received award in 40th International Mech.

Egg. Exhibition at BRNO in Czech Republic).

One foreign supplier has developed ultra high pressure plunger pumps

(Pressure: 2500 bar & flow 15 to 20 lit/min., Temp.: 50°C) can be used for

1. Sensitive paint stripping from metal and concrete surfaces.

2. Surface preparation prior to painting & coating.

3. Cutting of metals, concrete, reinforced material.

Computational Fluid Dynamic studies are carried out by Canfield

University for:

1. Flow prediction in pumps

2. Three dimensional transonic flow simulations using a time

marching scheme.

3. Erosion studies during cavitations.

“SMART PUMPS”: Depending on the changes in suction conditions and /or

changes in the discharge requirement the pump should act accordingly by

using ―SMART SENSORS‖ which will be based on optical fibres.

1.1.3 The challenges ahead:

Stabilizing the head characteristics of large, high specific – speed mixed flow

pumps by using CFD (Computational Fluid Dynamics) techniques.

Predicting the performance curves of pump using CFD.

Eliminating vibrations & off-design pressure & flow fluctuations.

Finding solutions to both rotor & structure related vibrations using FEA (Finite

Element Analysis).

Performance & life of pump is drastically affected due to cavitations. An

improved blade shape reduces / eliminates cavitations damage.

Develop highly reliable pump such that no standby pump is required.

1.1.4 The role of pump user:

Now a days pumps are purchased based on life cycle cost analysis. Hence,

user will have to keep a track record of all the pumps for expenditure on

utilities consumption, spare parts consumption, maintenance etc. and give

feedback to consultants and manufacturers.

For any technical problem, the user should contact consultant if they do not

get satisfactory services from manufacturer and also address the problem to

Pump Manufacturer‘s Association.

The user should replace old inefficient pumps with efficient pumps. This will

save national energy to a great extent. Use of variable speed drives wherever

possible can be implemented.

Wherever possible use 50% spare capacity instead of 100% spare capacity.

For example instead of 200m3/hr. capacity (1 working + 1 standby) use

100m3/hr. capacity (2 working + 1 standby) pumps.

Ensure preventive maintenance of all pumps.

1.1.5 The role of Pump Manufacturers:

Manufacturers to ensure that maximum possible indigenous pumps are

locally available & thus avoid import of pumps. Thus save on foreign

exchange. Depending on feasibility study import substitute as well as export

market can be explored. For example, Ceramic pumps, High performance

alloys, High precision gear pump for spinning m/c. in manmade fibre industry,

peristaltic pumps, magnetic drive pumps etc.

Pumps consume about 30% total power. Pump is an item which will consume

more energy throughout its life if it is not energy efficient. Hence, it is

necessary to improve on energy efficiency of the pump. Even for small rating
it is essential to have high energy efficiency because in future, we will likely to

use solar energy where pump efficiency plays vital role.

 In Germany, 20% increase in energy efficiency by 2005 is made

mandatory.

In Netherlands, 33% improvement in energy efficiency compared to

1995 to be achieved by 2020.

 In European industry 15-20% of energy saving potential is widely

accepted through implementation of new technologies which are

commonly available but not widely applied at present. What about

India?

 In India, in 15% of the cases, motor selection is by consultant where

as more than 45% of the cases motor selection is by manufacturers.

Hence by selecting energy efficient motors & variable speed drive,

pump manufacturers can contribute to energy saving.

There is demand from user that manufacturer should take the responsibility

for optimization of material selection. Here manufacturers should focus on

application of new materials of construction. E.g. Ceramic coating.

1.1.6 The role of Government:

Government to ensure that export/import policies, excise duty, custom duty

policies should be such that Indian Pump Industry growth is not hampered.
Through NATIONAL ADVISORY COUNCIL (NAC) recommendation should

be obtained as to how Indian Pump Industry become competitive in the world

market.

Government to ensure that motor industry develops high efficiency motors

indigenously on priority basis.

Govt. should develop a platform on internet where anybody can give

suggestions for improvement.

1.2 ABOUT THE INDUSTRY

Pumps are the vital elements in an enormous range of fluid handling

applications & range from small household pumps to immense units utilized in

the water, chemical and energy industries. Pump performance requirements

and duties vary considerably in terms of material of construction, wide range

of temperature, pressure, viscosity, density etc. Pumps are employed in

almost all the industries.

1.2.1 Global scenario on Pump Industry

The United States will remain the largest purchaser over the next 5

years but China will experience the largest growth rate. Large investments will

be made in a wide range & applications from Semiconductor ultrapure water

to boiler feed water. China will build nearly half of the world‘s new coal-fired

plants in the next five years.

 Significant pump market exist in 80 countries and regions. In Chile the

largest pump purchasing segment is the copper industry whereas in Germany

it is the chemical industry. The Middle East is a big pump market due to oil &

gas industries. The Canadian market is distinguished by a large pulp & paper

segment. The market for pumps in buildings in Europe is much bigger than in

the U.S. because Europe depends on water rather than air for heat.

All major pump types will experience growth over next 5 years. Demand

share for different types of pump is given below :

Centrifugal Type 50% of total sales.

Submersible Effluent Pump 5% of total sales.

Submersible Domestic Pump 4 % of total sales.

Progressive Cavity Pump 1% of total sales.

The greatest demand for pumps is for moving water from waterways &

sources to residential & industrial users & then to remove the waste water

from these users through treatment & discharge back to the waterways. Of

the total revenue of $ 22 billion, water alone constitute $ 10.2 billion.

The break-up of revenue for water pump is given below :

1.2.2 World Water Pump Revenue

($ Millions)
 Water Supply Waste Water

1997 2003 1997 2003

Centrifugal $ 2550 $ 3825 $ 2750 $ 4125

Reciprocating $ 150 $ 230 $ 250 $ 400

Diaphragm $ 150 $ 225 $ 365 $ 550

Rotary $ 150 $ 220 $ 430 $ 650

Total $ 3000 $ 4500 $ 3800 $ 5725

In India the pumping of drinking water from small wells is still a major need

whereas in Singapore large pumping systems are needed to move drinking

water in from Malaysia.

The Indian Pump industry has more than 500 manufacturers with worker

strength of over 30,000 producing about 1.2 million pumps. Indian market for

pump is estimated to be Rs.25000 million growing at an annual rate of 8%.

1.2.3. Growth of Pump Industry:

Although some pumps were used in 19th century, the real growth of Pump

Industry took place in 20th century :

1905: Multistage Centrifugal Pumps were developed.

1929: Considerable light was thrown on the vexing problem of pressure

pulsations in large hydraulic turbines & pumps.

1932: Proper understanding of the origin and nature of pressure pulsation &

the accompanying, vibratory, structural, mechanical response.

1955: Dependence of cavitations erosion on liquid was established. This led

to an understanding of why high-energy pumps are more likely to suffer from

this damaging phenomenon.

1956: How the thermodynamic vaporization properties of the pump liquid

could lead to reduction of cavitations activity at high temperatures at the same

NPSH (Net Positive Suction Head) (Liquid pressure head in excess of vapour

pressure head).

1994: How cavitations can cause profound instabilities in pump & inducer

operation.

1990-2000: It is found that sometimes obscure fluid phenomena can produce

mechanical instability in rotodynamic pumps.

1.The drivers of pump development :

 Industrial Revolution: Pump industry had been fuelled by the

massive demands of the industrial revolution that built our modern

society.

 Post World War II Expansion: In order to satisfy the pent-up demand

that had gone unfulfilled in war years. Here the emphasis was on

large, multistage electric utility boiler feed water pumps & oil-field

injection & pipeline pumps.

 Energy Crisis: Energy crisis all over world led to lot of research &

development work for developing energy efficient pumps & systems.

 Environmental Challenges: Curbing emissions was the paramount

concern. This influence has led to better sealing of pumps including

seal less, magnetically coupled chemical pumps. The ultimate product

in this regard could be ‗integral motor pump‘.

  Globalization: The fluid engineering & other technical challenges are

assumed to be solvable by the MNC who emphasize quality,

productivity & faster delivery of the product in order to battle global

market share. The apparently mature pump product has a lot of room

for improvement. The technical improvements will continue to be

necessary to maintain global competitiveness.

1.3 ABOUT THE COMPANY

Incorporated in 1989, Sharp Industries provide superior quality and

innovative solutions for all metal cutting needs. They guarantee the value for

money by improving customer‘s productivity & reducing costs.

At Sharp Industries manufacture high precision solid carbide, carbide

lugged & carbide tipped cutting tools.

State- of-the-art designing & manufacturing equipment & team of

experienced craftsman ensures superior quality cutting tools to meet most

difficult requirements.

Equipped with 5 Axis & double spindle 6 Axis CNC tool & cutter

grinding machines along with cylindrical grinding machines, tool & cutter

grinding machines, surface grinding machine, turning & milling machines &

other equipment. The company produces energy efficient pump.

Along with hi-cobalt micro fine carbide as raw material they also

utilize the latest coating technology available to enhance your tool life which
improves the wear resistance properties & heat absorbing properties,

ensuring the value for your money.

At Sharp Industries, strive to provide customers with the technology

up gradation with respect to geometries & designs as per global standards.

SHARP PUMPS was started by Mr.K.K.RAMASWAMY .way back in

1967,he identified the need for a pump that was in weight but heavy on

performance and he developed a mini monobloc pump that quite simply took

the market by storm through all the decades that has made sharp a

household name in all parts of the country, so much so that today ‗SHARP‘ is

much more than just a brand. It‘s a category all by itself.

In 1998,Ventura pumps was launched. Ventura has followed its

precedent in maintaining and improving the quality. Ventura commands over

46% market share in India and it is now into the international market.

1.3.1 Quality Policy

―We are committed to satisfying our customers by delivering quality products

at competitive price on time‖

1.3.2 Objective

Manufacturing products confirming to our

specification laid down in our product

brochure
Effective utilization of men, materials and machinery

Involving employees and vendors to improve productivity and reduce cost

continuously

1.The company was the first to introduce the following:

The first in India to introduce the concept of Mini Monobloc Pumps in 1978

The first in India to be honoured with ISI Mark of quality for Mini Monobloc

Pumps

The first to introduced Extruded Aluminium Body Mini Monobloc Pumps

The first to introduce Thermal Motor Protector for Mini Monobloc Pumps in

India

The first to bring in the advantages of Brass Volute Inserts in Place of Grey

Iron in Monobloc Pumps in India

The first Indian Mini Monobloc Pump manufacturer to get the ISO 9002

Certification. Now, we are an ISO 9001-2000

Certified Company

2. Awards and Recognitions

The Best Productivity Award for the

year 1997- 1998 from Shri Krishan Kant, Vice

President of India
IMM Bata Award for outstanding Marketing - 1983 from The President of India

National Award for Best Entrepreneur from Tamilnadu in 1983 from The

President of India

Jamanlal Bajaj Award for Fair Business Practices - 1990 from The Governor

of Maharashtra

Rajiv Gandhi National Quality Award from Bureau of Indian Standards

1.3.2 Infrastructure

Sharp Industries has sophisticated infrastructure facilities which rightly

supports in manufacturing pumps of various range. Manufacturing facilities

showcase passion for perfection.

Unique Facilities available are

Automatic winding machine to wind stator coils

Baking varnish used for effective insulation property

Pneumatic presses to fit bearings

Electric ovens to fix stators using shrink fit method

1.3.3 Their People

The quality of the people decides the quality of the product.

Dedicated, determined and committed workforce is strength which enables to

grow by leaps and bounds and achieve high targets.

Their true commitment is evident in every single product that rolls out

of industry. People are the finest resource and every care is taken to ensure

their well-being. In-house training programme are conducted to improve

workforce‘s skills and capabilities. Regular counselling programs for career

planning, job awareness, health and safety are carried out and respect the

employees‘ sense of worth and his contribution to the company's growth is

recognized and rewarded.

1.3.4 COMPANY PROFILE

COMPANY NAME: SHARP INDUSTRIES

CONTACT ADDRESS: SHARP NAGAR,

 KALAPATTI

COIMBATORE- 641 035.

PHONE NUMBER 0422-422 6000

INTERNET: http:venturapumps.com

E-MAIL info@venturapumps.com

PUMPS PRODUCED SUB MERCIBLE PUMP

(100MM) SLIM SUB-3’

SUB MESIBLE PUMP

(100) SUB-6’

RADIAL FLOW

SUBMERSIBLE

PUMP(150 MM)

OPENWELL

SUBMERSIBLE PUMP

NON-SELF PRIMING

PUMP (MINI

MASTER)

NON-SELF PRIMING

PUMP(HIGH

DISCHARGE)
 NON-SELF PRIMING

PUMP(MINI MASTER)

MIXED FLOW

SUBMERSIBLE

PUMP(150 MM)

SELF PRIMING PUMP

SELF PRIMING (LITTLE )

SELF PRIMING PUMP

(SPEEDY SUCTION)

SELF PRIMING PUMP

(SLOW SPEED)

CENTRIFUGAL PUMP

DRAINAGE PUMP

PRESSURE BOOSTER

SWITCH

CLEAR WATER SUMP

PUMP

BANKER‘S NAME STATE BANK OF

INDIA(SBI)
QUALITY POLICY They are committed to

satisfying their customers

by delivering quality

products at competitive

price on time.
 CHAPTER-2

2.FUNCTIONAL DEPARTMENT

2.1 PURCHASE AND STORES DEPARTMENT

Store manager: Mr. Sundharamoorthi

Assistant purchaser: Ms. Shoba

Store incahrge: Mr. Vishnu

Number of workers in purchase and store: 11 (purchase—2, store—5, and

sub contract—4)

The purchase and store department verify the available stock in hard in

the stores for the uninterrupted production if there is requirement for raw

material store intend for the raw materials are created and purchase is placed

to the suppliers based on the quotation. Quality is given vital importance in

Sharp industries, so, the department checks the quality of the raw materials

thoroughly based on the ISO standards.

1. Raw materials:

A class items:

A class items are high value items

 Impeller
  Aluminium body

 Stamping

 Copper wire

 Casing

 Bracket

 Insulation class

C class items:

 Screw

 Stud

 Cable

 Handle

 Bolt And packaging inventory like cardboard boxes and tapes used for

sealing.

2. Suppliers:

To get quality raw materials to meet their end product quality. Sharp

industries select their suppliers carefully based on the rating method. And the

company does not depend on single vendor. This will reduce the risk of

dependence on single supplier and last minute orders can also be placed

when there are more suppliers.

A class items are purchases from the following suppliers:

1. Kapil Bagadiya

2. CR tools
 3. Robin & Richard company

4. Sri Vinayaga Engineering industries

C class items are purchased from the following suppliers:

1. Praveena press tools

2. Rangammal cottage

3. Lakshmi plastics

AVERAGE STOCK KEEPING PERIOD OF RAW MATERIALS IS 15 DAYS

Software used in purchase and stores is inventory management.

Step 1: Creating code for all raw materials.

Step 2: Creating quotation with details like materials required their

specifications and price will be quoted.

Step 3: Intend in stores is create

Step 4: Purchase order is placed.

Parts are mostly purchased from the local suppliers from Coimbatore

and sometimes from suppliers from other states and rarely they are imported

for special models. For example they imported a part used in winding from

Taiwan for a special model of pumps.

The purchase orders are based on production plan.

There are four divisions in purchase and stores department.

1. Goods inward
 2. Quality check

3. Store

4. Sub contracting

2.1.1 GOODS INWARD:

The goods inward area deals receiving the raw materials which are

coming in. Checking the intend and bills, receiving the delivery and sending

them to quality check and sub contracting.

2.1.2 QUALITY CHECK:

The raw materials received from the purchase department are

checked for quality Sharp is an ISO 9002 company and it is the first Indian

mini monobloc pump manufacturer to get the ISO 9002 certification. They are

also the first in India to be honoured with ISI mark of quality for mini monobloc

pumps much importance is given for the quality.

Quality policy: they are committed to satisfying their customers by

delivering quality products at competitive price on time. So in the quality

check section they check out the quality of raw material on the basis of ISO

standards. Sample for quality checking. For impeller 5 samples are drawn out

of every 90 impellers and in plastic body 5 samples out of every 200 plastic

bodies.

The drawing specification is given for all the raw materials. The

drawing will include the length width and height of the raw materials which

have to be confirmed.
1.Instrument used for quality checking:

1. Screw gauge

2. Height gauge

3. Dead centre

4. Thread gauge

 Go gauge and

 No go gauge

5. Ring thread gauge

For copper wire master table will be given for the measurements.

Rejections: the lot is selected if the samples are in the specification.

But the whole lot is rejected if there is even a single rejection.

2.1.3 STORE:

The accepted goods are kept in the stores section the rejected raw

materials are kept in hold and they are sent back to the vendors to be altered.

The raw materials required for production is stocked in the stores. The

inventory period will be for 15 days. Rocks are set out for different materials

for differentiations.

2.1.4 SUB CONTRACT:

Raw materials which come as rough casting are sent to sub

contracting section which is sent outside for machining. Hey are checked for
quality after receiving. The materials given for machining are mostly received

as just in time for production.

Rough

Machining

Production

Records maintained:

 Goods in ward bill

 Delivery Chelan

 Purchase quotation

 Purchase order

 Drawing

 Purchase rejections with the reasons for rejection

 Store intend

 Stock statement
 2.2 PRODUCTION DEPARTMENT

Production Manager: Mr.Sivanandhan

Number of workers: 30

Production department produces pumps according to the production

schedule. They play a vital role in the quality of the pump. There is though

quality checking in all the stages of production. The quality is ensured at

every stage.

The work environment has good lighting and there is properly

ventilation in the working area of the employees to ensure quality of the

product and productivity.

The production lay out is also very convenient. The equipments are

arranged in a proper order to ensure the productivity.

2.2.1 SUB CONTRACTING:

The rough castings are sent for machining and they are received and

checked. After checking it is sent to paint shop.

2.2.2 PAINT SHOP:

The aluminium body is painted in the paint shop using powder coating.

It is dried using the Oven. Sometimes Air drying is also done in the paint

shop. The painted aluminium body is sent to the main production assembly.

2.2.3 PRODUCTION PROCESS:

CNC MACHINE STAMPING

MOTOR ASSEMBLY

PUMP ASSEMBLY

PUMP TESTING

FINAL SETUP

PACKING
1.CNC MACHINE SHOP:

CNC is Computer pneumatic control. Here Lathe machines are used

to get the cut shaft. First operation and second operation is done in the CNC.

The iron rotor is refilled to the cut shaft using the hydraulic system.

The rotor will be in aluminium & silicon. Programmed machines are used for

this purpose. The Bearings are fitted using the CNC machines.

2. STAMPING:

In this section the copper coil is sent for coil winding. It is compressed

and sent for varnishing. Varnishing is done for setting the coils together. It is

sent to the oven for drying. It is going checked for ensuring quality of the

product.

 MOTOR ASSEMBLY:

The following things are assembled:

 Bracket

 End cover

 Rotor

 Body with coil

Are assembled and lightened using screws.

Every assembled body is again checked for quality. Out of every 320

there will be a average 5 defects.

  PUMP ASSEMBLY:

Impeller, on return valve is assembled with the body in this sub

assembly.

 PUMP TESTING:

Every assembled pump is checked for the following:

The number of feet in the delivery of water.

For half HP it will be 100 feet and for 1 HP it will be 150 feet.

 Amps

 Volts

 Air holes

There are checked and if there is any defect it will be sent for rectification.

Reading for all pumps are taken and they are packed with oil to prevent rust.

The name plate with the details of the pump and the brand name is added to

the pump.

Then cooling fan is attached to the pump.

 FINAL SETUP:

In this section the final inspection report is prepared with the following details:

 Date

 Serial number
  Pump testing

 Final testing

Then it is covered and packing is done with the user manuals and warranty

card in a card board box. Every pump is given a bar coding on the package

for easy tracking of the product.

2.2.4 SERVICE SECTION:

After sales service is done in this section. Bulk services from other states are

done here. Some of the local customers in the close proximity to the company

also bring their pumps here for service.

2.2.5 ISI CHECKING:

The pumps are checked for quality in the ISI standards.

Out of 320 pumps 10 motors are tested in the separate area for quality

testing. Collection tank is used for this purpose. The pumps are tested for half

an hour.

The power utilised and the discharge is tested inn this section. There will be

only rare rejections in this section. If there is only rejection it will be sent for

rectification.
2.2.6 PRODUCT DETAILS:

 Peripheral Pump (Self Priming & Non Self Priming)

Salient Features:

High quality extruded aluminium motor body

Double sealed precision ball bearings

Brass forged impeller

Mechanical Seal with high alumina seal face

TEFC Motor

Capacitor Start & Run Type

Applications:

Domestic use, Overhead tanks

Small irrigation

Curing at construction sites

Gardening
Centrifugal Pump (High Head)

Salient Features:

High quality extruded aluminium motor

body

Double sealed precision ball bearings

Gun Metal impeller

Mechanical Seal with high alumina seal

face

TEFC Motor

Capacitor Start & Run Type

Epoxy coated on inner surface of the

castings

Applications:

Domestic use, Overhead tanks

Hotels and Apartments

Sprinkler irrigation

Gardening
  Scorpio (Multistage Pump)

Salient Features:

Impeller made up of Gun Metal

Stainless Steel Rotor Shaft

Specially designed Mechanical seal to

withstand High water pressure

Silent running due to self-lubricated ball-

bearings

Epoxy-coated on the inner surface of the

castings

Applications:

Agricultural application in hill and slope

area

Hotels & Apartments

In fire fighting equipments

High pressure irrigation system

 Pressure Booster System

Ventura pressure booster system can provide peak pressure to every

bathroom or water fixture in your home and garden at the same time. Enjoy
pressurized water at each tap in your home regardless of its location in the

house.It can provide pressurized water in each shower of the home. It will

also not affect the pressure if another shower, tap or washing machines is

turned on,.

A Ventura pump is easy to install and operate. Just connect the suction to

your home water tank and discharge to the pipe going to the home water line.

Give electrical connection and switch on.

Applications:

Showers & flush outs

Ideal for pipelines facing low pressure

Automatic distribution of pressurized

water from storage tank

Used for high pressure water supply &

car washing

Salient Features:

Adjustable pressure setting

Automatic ON/OFF operation on opening

or closing of the tap

 100% automatic priming

Quick & easy installation

Constant delivery pressure & flow

Benefits:

Consistent water pressure on all floors.

Consistent water flow in bathtubs,

dishwashers & showers

The Modern fittings like mixers require an

optimum pressure to function efficiently, since

this pressure is normally not available with an

overhead tank, the booster system makes the

presence of such fittings more meaningful.

Low power consumption

Low voltage applications

High efficiency

Rugged design
 2.3 FINANCE DEPARTMENT

Finance Manager: Mr.Ramasubramaniam

Number of Assistance:2

The Finance department meets the financial needs of the company.

As a production oriented company the working capital needs of the company

is large. Most of the transactions are made with cash so the working capital

needs of the company are acquired easily.

The finance department gets the purchases bill and check it with the

Purchase order. They make cash payment to the purchases.

For sales they provide three credit terms- 30 days, 45 days and 60

days. But most of the sales is based on immediate cash.

State Bank of India (SBI) is sharp industries‘ banker.

 RECORD MAINTAINED:

 Cash book

 Bank book

 Purchase journal

 Sales journal
  SOFTWARE USED:

Tally software is used by the finance department.

 MARKET SHARE IN MONOBLOC SEGMENT

OTHERS 25%

SHARP INDUSTRIES 75%

 2.4 MARKETING DEPARTMENT

Marketing manager: Mr. Sivakumar.

2.4.1 MARKET:

Sharp Ventura‘s market is geographically spread all over India. And

they also export about 10% of their pumps to Middle East.

2.4.2 SEGMENTATION:

The market is segmented demographically based on the income and

life style of the people.

2.4.3 TARGET:

The target customer of sharp Ventura is upper middle class people

and they use it for their domestic use.

2.4.4 POSITINING:

“Providing value for money”

is the positioning of the company and sharp pumps are known for its quality

and efficiency.

2.4.5 PROMOTION:

They use the following three things to promote their pumps:

1.Media advertisement

2.Dealer Board and

 3.Gift for dealers who achieve the target.

2.4.6 MARKETING CHANNEL:

The sharp pumps are distributed using the following:

 Distributors

 Stockists

 Dealers

 Sales persons

The marketing channel is as follows:

Company

Distributors

Dealers

Consumers

There are 45 distributors all over India. There are stockists under

distributors.
The after sales service is done by the distributors itself. Only special cases

are serviced in the company.

2.4.7 TARGET:

There are both annual and monthly target for marketing. The monthly

target is derived from the annual target.

The annual target for sales is set based on the previous year sales

and the demand in the demand forecasting.

2.4.8 CORE COMPETENCY:

 Unique design

 Consistency in quality and

 Consistency in raw materials

2.4.9 COMPATITORS:

1. CROMPTON

2. SUGUNA PUMPS

3. CRI PUMPS

4. V-GUARD

2.4.10 RECORD MAINTAINED:

1. Dealers

2. Stockist

3. Distributors list
 4. Reports of executives

5. Service report

6. Competitors information

2.4.11 ADVERTISING:

The company‘s advertising is done by Sasi advertising, Coimbatore.

Sasi advertising.

The advertisements are given in News Papers mostly during the

months of March, April, May and June. Because the demand for the pumps

will increase in these months of summer.

2.4.12 TRADE FAIRS:

The company takes part in trade fairs only in special occasions like

inventing a new type of pump.

When the company invents any special application pumps it will take

part in the trade fair.

2.4.13 BRAND IMAGE.

In 1967, there was a need for a pump that was light in weight and

heavy in the performance.Mr.K.K.Ramaswamy, Founder of the Sharp pumps

identified this need and developed the mini mono bloc pumps in India. This

pump becomes the first of its kind in India and it revolutionised the pump

industry.
 Even now the mini mono bloc pumps are known as Sharp pumps

immaterial of their brand name. This created a stronger brand image for the

company. And the company occupies 75% of the India mini mono bloc pump

segment.

2.4.14 OTHER DETAILS:

The life span of the pumps in ten years.

The warranty given for the pumps is one year.

 2.5 PERSONNEL DEPARTMENT

Human Resource Department: Ms.S.Chithra

The personnel department deals with the human side of the

organisation. The monetary on non monetary benefits of the employees are

satisfied by the personnel department.

The department facilities the good relationship between the

management and the employees.

1. Records maintained:

i. Statutory

ii. IF

iii. PF

iv. ESI

v. Company related records

These are maintained by the department.

2. Total number of employees

Total number of employees in the organisation=125

Number of managers=5

Number of staff=40

Number of workers=60

Number of temporary workers=20

  FUNCTIONS :

1. RECRUITING:

Recruitment is based on the vacancy. If any employee leaves the

organisation then the company will go for recruiting new candidate for that

position.

2. HRP:

The human resources planning‘s done daily for the requirements of

the production schedule.

3. TRAINING:

The new employee is trained from 6 months to one year based on the

job and the capacity of learning of the employee.

4. INCREMENT:

There will be yearly increment for the employees.

Sometimes there will be increment once in 3 years. The increment is

based on the growth of the company.

5. BONUS:

Bonus is given yearly once. The percentage of bonus is 20+9%.

6. PERFORMANCE APPRAISAL:

Performance appraisal is done for the employees and the training and

increment will be based on the individual performance of the employee.

 Individual training is given outside. All welfare measures are given for

the employee.

7. WORKING ENVIRONMENT:

 There is proper lighting in the working area.

 There is proper ventilation is the work area.

 The layout of the company gives a convenient

working space for the workers.

 Proper tea break and lunch breaks are given for

the employees.

 Rest rooms are provided for the employees.

 The employees of the company have one union

called LPF.

 Insurance benefits are given for the employees.

 They are also provide with the career

counselling.

8. ATTENDENCE

Punch card system is used for the attendance of the employees.

 WORKING HOURS: The Company‘s working

hours is from 8 a.m. to 4.30 p.m.

2.5.1 Organizational structure

2.5.1.1 organizational chart

:
 2.6 ELECTRONIC DATA PROCESSING

The ERP department takes care of the computer systems of the

organisation. There are 25 systems in the organisation with Pentium 4.

The swift business is developing the ERP system for the organisation

now.

The current ERP is developed by Kalpathu. Some of the software is

developed internally if there is any special requirements in any department.

Visual basic is used in the front end and SQL is used in the back end.

2.6.1 MODULE:

There are the following modules:

i. Finance

ii. Sales

iii. Purchase

iv. Inventory

v. Production

vi. Payroll

2.6.2 NETWORK:

LAN(Local Area Network) is used in the systems and there is one

server.LAN with 100 mbps.

Proper backup is maintained in the main server. The system will saves

a back up for every half an hour.

 2.7 RESEARCH AND DEVELOPMENT DEPARTMENT

The research and development department develops new model

pumps, special application pumps and invents materials which can be used to

reduce the weight of the pump and materials which will increase the efficiency

of the pump.

The research and development department watches the inventions of

the competitors closely. The winding design cannot be copied by the

competitors. The company invest good amount of money in research and

development. They work with Pricol industry for the research testing.

2.7.1 TESTING:

The pumps that are developed here are sent to Bangalore for third

party testing. The analysis is done outside.

MODELS DEVELOPED:

The department has developed 3 new models in the recent 3 years

and 4 ESP ie.,) Electronic Sensor Pump.

2.7.3 KEY AREA:

The development concentrates on the following:

i. Reducing weight of the pump

ii. Increasing the efficiency of the pump and

iii. Power consumption of the pump.

There are 3 employees in the research and development department.

 CHAPTER-3

3. COMPARISON

3.1 Finance department:

Definition of the term ― Finance Function ‖ in relation to

business fall into three broad groupings. One defines the

finance function in a business as simply the task of providing

funds need by the enterprise on terms that are most favourable

in the light of its objectives.

3.1.1 Goal of Financial Management:

The objective of a company is to maximise its value to its

shareholders. Value is represented by market price of the

ordinary shares of the company over the long run, which is a

reflection of the company‘s investment and financing decisions.

The long-run means a period long enough so that a normalised

market price can be worked out. Management can make

decisions on the basis of day-to-day fluctuations in the market

price in order to make decisions that will raise the market price

of the shares over the short-run at the expense of the long-run.

3.1.2 Corporate and financial management:

1. Objectives and Goals:

 The subject of corporate objectives and goals holds a

strategic place in the planning process. A distinction between

these two terms is necessary. One starts with the objectives

and develops goals. Objectives are board and general

statements. They are the things that continuously motivate

management in business. Two such fundamental objectives

are: survival and growth.

3.2 Marketing department:

“The term market refers not to a place, but to a commodity or

commodities and buyers and sellers who are in direct

competition with one another‖—Chapman

When employing a target marketing strategy, the

marketer identifies the specific needs of groups of the (or

segments), selects one or more of these segments as a target,

and develops marketing programs directed to each.

This approach has found increased applicability in

marketing for a number of reasons, including changes in the

market (consumers are becoming much more diverse in their

needs, attitudes, and lifestyles); increased use of segmentation

by competitors; and the fact that more managers are trained in

segmentation and realize the advantages associated with this

strategy.

Any organisation that wants to exchange its products or services

in the marketplace successfully should have a strategic

marketing plan to guide the allocation of its resources. A

strategic marketing plan usually evolves from an organisation ‗s

overall corporate strategy and serves as a guide for specific

marketing programs and problems.

Marketing channels, the place element marketing mix, are ―

sets of interdependent organisations involved in the process of

making a product or service available for use or consumption.

3.3 PERSONNEL MANAGEMENT

1. Recruitment:

It is the process of searching for prospective employees and

stimulating them to apply for jobs in the organisation.

2.Human resources planning:

It is a process of determining and assuring that the organisation

will have an adequate number of qualified persons, available at

proper times, performing jobs which would meet their needs and

provide satisfaction for the individuals involved.

 3.Training:

Training is a continuous process by which employees learn

skills, knowledge, abilities and attitudes to further organisation

and personnel goals.

4. Salary:

The terms ―salaries‖ is usually defined to mean compensation to

office, managerial, technical and professional staff. The

distinction, however, is rarely observed in actual practice.

Objectives:

To establish a fair and equitable remuneration offering

similar pay for similar work.

To attract qualified and competent personnel.

To retain the present employees by keeping wage levels

in tune with competing units.

5. Bonus:

An important component of employee‘s earnings, besides

salary, is bonus. ‗Bonus‘ is an extra payment to the workers

beyond the normal wage. It is argued that bonus is a deferred

wage payment which aims at bridging the gap between the

actual wage and the need based wage. It is also said that

bouns is a share of the workers in the prosperity of an

organisation.
 CHAPTER-4

4.1 SUGGESTIONS

4.1 FINDINGS:

Regular counselling programs for career planning, job awareness,

health and safety are carried out and respect the employees‘ sense of

worth and his contribution to the company's growth is recognized and

rewarded.

4.2 SUGGESTIONS:

1.Employee welfare:

Includes the services, amenities and facilities offered to

employees within or outside the establishment for their physical,

psychological and social well being. Housing, transportation,

education and recreation facilitates are all includes in the employee

welfare package.

2.Competitive advantage:

Sharp Industries posses much ability to perform activities

exceptionally well and gaining an edge over rivals when competing.

To attain competitive advantages firms need to add value to services

and products offered to end consumers.

:
 CHAPTER-5

5.1 CONCLUSION

The summer internship training undertaken at SHARP INDUSTRIES

was helpful to acquire knowledge. The training was very helpful to know

about the functions of the various departments and its organisation culture.

The company provides value for the customer‘s money it provides quality

product to the customers. The company never fails to create a healthy

atmosphere for its employees to work. The training done in this industry was

a rewarding experience.
 BIBLIOGRAPHY

 REFERENCE BOOKS:

S.C. Kuchhal,‘Financial Management‘, an analytical and

conceptual approach,Chaitanya publications.

V S P Rao ,‘Human Resource Management: Text and cases,

Excel Book 2009

Richard R.Still,Edward W.Cundifff,Norman A.P.Govoni, Sales

Management Prentile-Hall of India pvt ltd 2006.

 WEBSITEs:

 www.sharpindustries.com

 www.venturapumps.com