Market analysis

for the product/service…. on the Romanian market

1. Market capacity
• the number of potential consumers/users in 2010 (in order to determine the potential
market)
• the number of effective consumers/users in 2010 (in order to determine the effective
market)
• sales volume and sales value for the product/service … by geographical regions /
administrative-territorial divisions / development regions (only one criteria will be used) in
2010
• structure of the sales volume and value in 2010, by territorial areas and interpretation of the
situation

2. Market evolution
• the following indicator will be taken into consideration: the average variation rhythm of the
sales value of the product(service) during the period 2007-2010; to determine it use the
following formula:
 
−
Y
R = n− 1 − 1 * 1 0 0, where:
 n
 Y 
 1 
Y n- the sales volume in the year 2010;
Y 1- the sales volume in 2007;
n - the number of years taken into consideration
• the evolution trend of the analyzed market (strong growth, growth, no change, decrease,
strong decrease), taking into consideration the average variation rhythm and the sales
volume of the product(service) during the analyzed period
• how can be explained the evolution of the market in the year 2010 over the previous year
taking into consideration the specific evolution of the number of consumers(users) of the
product(service) and the intensity of the consumption of the product(service)
• in 2010 over 2009, the product(service) market have developed :
• extensively ( how much);
• intensively (how much);
• crossed ( extensively and intensively, how much).

3. Market structure
• Main customer segments of the product/service market
• Segments will be defined based on the following criteria: socio-demographic,
economic, psychographic and behavioral. These segmentation criteria are for
orientation purposes only. If other criteria apply, please specify them.
• The use of all the above mentioned criteria is not compulsory.
• Main characteristics of the buying and consumption behavior of each customer segment
4. Product/service supply
• The main suppliers (producers and distributors) of the product(services) on the analyzed
market
- who are they, what are there sales and the market shares for 2010, short presentation of
their marketing strategy
• Marketing channels for the product/service …..
− types of channels (in terms of length, width, depth), main types of operators within
each channel
− share of each type of channel in the overall sales volume and value
5. Imports and exports
• the following indicators will be taken into consideration:
• total volume of imports for the product(service) in 2010
• dynamics of imports during the period 2007-2010 ( same formula used before)
• major 5 import markets for the product (service) in 2010
• total volume of exports for the product(service) in 2010
• dynamics of exports during the period 2007-2010 ( same formula used before)’;
• major 5 export markets for the product (service) in 2010
• if there were no imports or exports for the market you have chosen please specify

6. Prices and tariffs

- the following indicators will be taken into consideration:
o the average selling price in 2010;
o the interval of variation of the average selling price, minimal and maximal price in
2010;
o average price dynamics during 2007-2010 in comparable prices
7. Conclusions

Bibliography