Professional Documents
Culture Documents
APRIL 2006
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Table of Contents
Table of Contents ............................................................................................ ii
List of Tables and Figures ................................................................................ iii
Abbreviations and Acronyms ..................................................................... iv
Abbreviations and Acronyms ..................................................................... iv
Acknowledgements......................................................................................... v
Executive Summary ....................................................................................... vi
CHAPTER ONE: INTRODUCTION.................................................................9
1.1 Background to the study..............................................................................9
1.2 District Overview of Jinja and Bugiri Districts ............................................11
1.2.1 Iganga District.....................................................................................11
1.2.2 Bugiri District.......................................................................................11
1.3.0 Background of Traditonal local poultry ..... Error! Bookmark not defined.
1.3.1 Ojectives of the study ........................... Error! Bookmark not defined.
1.3.2 Specfic Ojectives .................................. Error! Bookmark not defined.
1.3.3 Results expected .................................. Error! Bookmark not defined.
1.4.0 Methodology............................................. Error! Bookmark not defined.
1.4.1 Study design............................................. Error! Bookmark not defined.
CHAPTER TWO: LOCAL CHICKEN SUB SECTOR ANALYSIS ............21
2.1 Local poultry sub sector analysis................. Error! Bookmark not defined.
2.2 Transaction costs and Profit margins .......... Error! Bookmark not defined.
2.3 Functions, actors and product flow............................................................28
2.4 Key actors in the supply chain...................................................................26
2.5.1 Number of actors ................................................................................26
2.5.2 Volumes..............................................................................................26
2.6 Profitability analysis and Simple Gross Margins........................................27
2.5 Constraints of local poultry production sysytems........Error! Bookmark not
defined.
2.6 Local chicken Sub sector stakeholders (their roles and functions) ............32
2.7 Local chicken Sub sector dynamics and Cross cutting Issues ......................
2.8 Gender/Youth/HIV/AIDS............................................................................34
CHAPTER THREE: VALUE CHAIN ANALYSIS .......................................35
3.1 Essence of value chain .............................................................................35
3.2 Analysis of Key elements of value chain ...................................................35
3.2.1 Economic gain ....................................................................................35
3.2.2 Governance ........................................................................................36
3.2.3 Market focused collaboration ..............................................................36
3.4 Value chain identification (mapping and relationships)..............................37
3.4.1 Value chain selection ..........................................................................37
3.4.2 Identification of Emerging Value Chain ...............................................38
3.5 Market segmentation and Market volatility ................................................39
3.6 Critical success factors..............................................................................39
3.7.1 Value chain development .......................................................................39
3.6.1 Stages of value chain development........................................................40
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Acknowledgements
We would like to acknowledge the following institutions and individuals for their
distinguished contributions which made this report of great success.
First we acknowledge the administration and management of JIDDECO for planning,
organizing and facilitating the study. Most important was the transport, meals and
accommodation and allowances provided by the administration of JIDDECO. We too
acknowledge FIT Uganda, for their persistent push on the Capacity Building Plan of
Access to Market with support and technical assistance provided.
We do not forget to acknowledge the services of field officers and CRPs of JIDDECO,
local chicken keepers, market traders and service providers especially in those areas
where the study teams visited. These areas include Bukanga, Namungalwe, Bulesa and
Muterere Sub County in districts of Iganga and Bugiri respectively in Busoga region
We do not forget to acknowledge the services of Mr. Marcel of FIT Uganda for his late
technical assistance and Mr. Badru Isabirye, the driver who took us all over the area
during the time of the field work. His experience and expertise enabled us to complete
the work safely. In the same mood, we also appreciate all the local poultry keepers who
constituted our respondents for the valuable information they furnished us.
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Executive Summary
The improvement of the Livelihoods of the majority of the people in Busoga continues to
pose a big challenge for all the concerned parties - governments, donors, development
organs and the target groups themselves, in spite of the impressive “economic miracles”
made over the last 10/15 years. Part of the solution to these challenge lies in the
transformation of subsistence agriculture into farming as a business for both the
“stomach” (food security) and the “pocket” (market), while building the capacity of the
target communities to sustainably render effective services to the respective
communities.
This study is one of the many activities meant to be done under the CORDAID Access to
Market (AtM) Capacity Building Plan (CBP). A phased approach was taken to the
implementation of the plan. The initial activities focused on developing the capacity of
JIDDECO at the level of its management structures and strategic positioning. Staff of
JIDDECO later received training in market development approaches. The sub sector
study is part of the initiative to kick start a market linkage facilitation role to be played by
JIDDECO. The initiative is to support and facilitate local poultry keepers to access better
paying markets for their meat and eggs and consequently raising income gains to the
local poultry keepers.
This study covered Iganga and Bugiri Districts. Prior to the field work the study team had
a brainstorming and a planning session meant to identify and map key players in the sub
sector. This was followed by 30 day subsequent field visits. The study team applied
focused group discussions and in depth interviews in the course of the field work. In-
depth interviews were also used on a study with other stake holders.
The sub sector is defined by the product and the market served by the product in
question. The team acknowledged the need to give a broader definition of the sub sector
to include all the operation areas of JIDDECO and was mainly looking at local chicken
and their eggs. As such, the sub sector was defined as Indigenous chicken for the
regional markets. Major markets here include Jinja, Kampala and Iganga towns. A sub
sector map derived plots all the players in the sub sector. Players include input suppliers
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like drug stockists, key rearers, middlemen, market traders, producers, retailers and
consumers. Key input suppliers identified included Butembe feeds, Kagodo feeds,
UCLFA and local feed mixers. Producers are local poultry rearing communities in the
rural areas. Middlemen and local chicken traders come from the major towns like
Kampala, Mukono, Iganga, Busia, and Bugiri. Major markets for local chicken are the
hotels, restaurants, food markets and urban households. Local chicken also seems
easier for a family to use eggs or slaughter a chicken for eating at home than it may
prove socio-economically acceptable for goats and cattle.
Constraints facing the sub sector can be categorized into technological, market access,
regulatory and financial. Simple and rudimentary technology used in production results
in low productivity and production. There is technological innovation for local chicken
product development. Local chicken is sold in its raw form or live and not dressed hence
little prices obtained by local poultry keepers. It was also noted that most local chicken
keepers are operating as individual farmers. They are not organized in groups hence it is
difficult to deliver quality services to these scattered individual local poultry keepers.
Limited financial sources and unfavourable repayment terms is another constraint.
The presence of the high demand of local chicken and hard working rearing
communities are the opportunities prevalent in the sub sector. In some places like in
Bukanga and Bulamagi in Iganga District and Muterere in Bugiri district, local chicken
keepers are organized in groups which would make service delivery to them easier.
Among the farmer groups interviewed, decision making in the homes regarding any
production activity, local chicken rearing inclusive is jointly done by both women and
men. Both genders have equal access to production resources including land. It was
also revealed that control of revenue from sale of local chickens is mainly handled by the
men although women are reported to keep the money and acting the role of the bank for
the family. It was revealed that a number of the youth (energetic young men) are getting
involved in the production activities of the sector. Where as a majority of the youth would
prefer brisk businesses like to ride boda boda bicycles, fetching water and roasting road
side chicken in Iganga and Jinja towns.
The value chain is an important concept for understanding the generation and
distribution of returns from the various functions. Elements of value chain include
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economic gains, governance and market focused collaboration. Gains that need to be
created are gains arising from financial support to local poultry keepers, especially at the
time of marketing of local chickens. The study revealed that local poultry keepers lack
access to financial support. In some cases, local poultry keepers do not know where to
access finance. As a governance function, the structure and system or organ for
information flow (concerning quality and variety of local chickens that sell) is not clearly
defined. Local poultry keepers are not well informed of what the markets want.
The sweet and tasty aroma of the chicken is a critical success factor. It was noted that
local chicken from the eastern region mainly Iganga is and some parts of Bugiri which is
tasty and good for “luwombo” traditional local dish.
It should be noted that the sub sector has a positive aspect to be developed. There is a
need to capitalize on the positive and hence device ways to turn the negatives attributes
into opportunities. Therefore there is need to squarely address these constraints that
have been identified. Interventions should be holistic enough to address constraints at
the various sub sector functions. However, a phased approach could be taken to
implement these interventions.
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To facilitate and co-ordinate development activities in the Diocese of Jinja and facilitate
local communities in the Diocese to realise, exploit and harness their potential as well as
effectively utilising the resources to meet their material, social and political needs.
Mission:
Strategic objectives:
• To build and strengthen the relevant capacities and provide organisational support to
the local development partners to render quality services to their constituencies.
• To undertake and co-ordinate applied research, collect, analyse, compile and
disseminate date on obtaining issues that affect people’s lives.
• To fundraise and coordinate effective resource mobilisation and utilisation
• To lobby and advocate for favourable policy environment for the successful operation
of the activities of local development organisations.
• To initiate, participate in and promote collaborative and networking linkages among
local and international development actors / organisations.
Jiddeco Activities
a) Diocesan Programmes/activities:
i) Cultural Research Centre
This study is one of the many activities meant to be done under the CORDAID Access to
Market (AtM) Capacity Building Plan (CBP). A phased approach was taken to the
implementation of the plan. The initial stages saw the training of JIDDECO staff in market
development and conducting sub sector studies. JIDDECO then organized a workshop for
sub sector identification in which the local chicken sub sector was identified as one among
many of the enterprises with potential to increase income in the hands of its poor target
population. The sub sector study is therefore a continuation of a planned process to
develop a marketing strategy for the beneficiaries from the CORDAID partners.
The aim of the study is to identify strategies, intervention and service providers that will
address the constraints as well as explore the opportunities in the local chicken sub sector
for the purpose of equitable growth that will specially enable small scale local poultry
keepers increase their incomes. The analysis covered all the sub sector players, stake
holders, and product channels. Markets and players there in are also analyzed. Volumes
of production at especially the production and marketing levels have also been analyzed.
Over 80% of the population are peasants. Small holder local poultry keepers total to 132.
Available land area is 1,492.74 sq km. Land area under cultivation is 426.4 sq km.
Average family land holding is 2.5 Ha. Leading cash crops are Rice, cassava, maize,
finger millet, sweet potatoes, coffee, sorghum, peas and bananas. Bugiri brims with rice
Government programs in the district include; Plan for Modernization of Agriculture (PMA),
with activities geared towards improving farm productivity and raising household incomes;
NARO/FAO Cassava multiplication program, which is working to supply the district with
cassava cuttings to set up multiplication’s garden of high yielding African Cassava Mosaic
resistant varieties and access them to local poultry keepers.
1.4 METHODOLOGY
1.4.1 Study design
The study was conducted as a descriptive survey study is mainly concerned with
finding out “what is.” The study was conducted using a participatory approach,
involving individual local poultry keepers, district and sub-county Vetinary officials,
input suppliers, traders / retailers, households, bulk buyers, consumers and private
service providers. Knowledge, experiences and contacts that are generated in the
process of the research are immediately shared with those that will take the lead in
the implementation
1.4.2 Coverage of the study
After requesting permission from the stakeholders in the local chicken sub sector,
chickens were individually priced and recorded. At farmer level it costs Ushs
At the district level, sub country and community level, personnel involved in the
study were purposively selected, depending on relevance of their work to the study
outputs. The following personalities took part in the study:
1. District Production Coordinator/ NAADS Co-ordinator, Agricultural Officer,
Veterinary Officer, Chairman, District Local poultry keepers’ Forum.
2. At the Community level, data was collected from the following persons:
Farmer groups, Members of the community, in focus group discussions
and Individual household members
A list of all persons met is in Attachment 4.
This was done with the help of the Jiddeco Branch staff - Iganga District and the
Senior Marketing officials of Uganda Local Chicken Local poultry keepers
Association.
A total of 7 FGDs were conducted with 187 participants (89 males, 202 females).
1
G. MUKIIBI-MUKA1 AND H. KIRUNDA, 1 Livestock Health Research Institute (LIRI)), P.O Box 96, Tororo
Department of Veterinary Services, Iganga District, P.O Box 358, Iganga
1.6.3 Marketing
In Uganda, to date there has been few studies on local poultry marketing; mainly
it’s been on the production. But of recent a lot has been covered on local chicken
mainly through a private sector association known as Uganda Local Chicken
keepers Association (ULCFA) that is lobbying and advocating for increased
marketability of local poultry. It looks at improved production and marketing of local
chicken for commercial purposes. An efficient marketing system is a prerequisite
for any production system if incomes are to be realized. A reconnaissance survey
in relation to local poultry sub sector in Iganga and Bugiri district was done with
local poultry keepers, retailers (middlemen) and wholesalers’ focus groups to
establish the profit margins of middlemen and marketing channels in order to
answer the question: Of whether traders or middlemen exploit the local poultry
local poultry keepers?
Further more, some specific objectives of the investigation were developed:
1. Identify the key players in the marketing chain of rural Local chickens.
2. Work out farm gate prices, retailers selling prices at the rural markets and
also in towns of Iganga and Kampala.
2 CHAPTER TWO:
Local chicken breeds are generally raised in traditional production systems. These
chickens are exposed to natural selection from the environment for hardiness, running and
flight skills, but not mainly for egg production. Local hens are thus poor layers, but good
mothers; when farmers contemplate the adoption of a more intensive poultry production
system, they are eager to purchase more productive birds. In terms of geographical
coverage, during the sub sector study, we reached all population concentration sizes such
as growth points, urban centres, locals, business areas and villages. Although most of the
households operations are small holder producers, women constitute 58%. The pull
factors into local chicken enterprise production include; family background, the drive to
generate income and food security consideration. About 64% of the producers showed
serious involvement in poultry production about 5 years back. This may be due to the
increased “urbanisation” and “economies of scale” of the once urban-poor, who are
constantly being displaced by economic development of the urban areas.
The results show a connected marketing structure that transfers free-range chickens from
producers in rural households to consumers in both semi urban and urban areas.
Middlemen operating in the marketing of free-range chickens were also reported in
Bukanga and Bulesa sub counties, it was observed that farmers could sell their chickens
directly at local markets; thereafter, middlemen took over. Though G. Mukiibi-Muka and H.
Kirunda et al (2004) reported presence of women selling processed chickens at the
markets, these were not farmers but vendors. The market is informal at household level
and village trading centres where farmers participate and transactions through barter trade
is also common. After that, middlemen operate local chicken marketing as their main
business occupation.
The farmers sold less than two chickens per month and this would mean high TCs if
individually transported and offered at the market. High TCs associated with fewer
chickens sold are the possible constraint of farmers from selling their chickens at the rural
markets. Middlemen at the rural markets, such as Kaweete market in Iganga
district, minimised TCs by using low (or no) cost form of transport such as bicycles or by
just walking to the market. Middlemen in urban markets used public transport or hired
transport to reach distant local market places, so their market sizes had to be large
enough and their prices had to absorb TCs. Risks of middlemen purchasing sick birds and
therefore, dying before being sold need to be investigated in future studies.
The seasonal trends on numbers available in the markets, pricing and profit margins
differed between the rural and the urban markets. Farmers sell local chickens to meet their
household needs especially food, medication and school fees during the dry season.
During the wet season, farmers sell their chickens instead of losing them through death
from Newcastle disease. These factors operate at household (farm) level, influence
bargaining power of farmers when selling their chickens, and contribute to the seasonal
variations. Supply and pricing of chickens at a local market are bound to be affected,
reflecting what was observed at the rural market. Urban markets counteract these forces
by diversifying sources of their chickens depending on market information. The different
sources of chickens supplied to urban markets also provided opportunity for more
phenotypes observed at these markets than those sold at the rural market.
Transaction costs per chicken per middleman were a fixed cost related to size of market.
These TCs decline at a disproportional rate as market size increases.
It however emerged from the study that the farmers view increased provision of credit
facilities, training, access to urban markets, price controls on stock feeds and chicks,
subsidies, government extension services and vaccines, as well as getting good quality
chicks from reliable hatcheries as vital in restoring viability and ultimately expanding their
markets. Formation of several poultry associations which encourage bulk buying of inputs
(hence enjoy economies of scale) would go a long way in reducing input costs and hence
retaining the lost markets.
Urban middlemen
WHOLESALING with big trucks to
TRANSPORT
ferry to Kampala.
Middle men and
individual traders
Bicycle chicken
collectors.
MUCIDEO -Bugiri
BLCFG - Iganga
IAFA - Iganga
PRODUCTION Individual farmers and
(FARMERS) poultry keepers Barter Trade
The local poultry marketing chain is simple and undeveloped with no infrastructure at all
markets save for some stalls in towns. The main marketing channels are:
However, in the districts of Iganga and Bugiri where large numbers of local chicken are
available for sale and more traders exist, sellers are better able to bargain for fairer prices.
Within the channel there are urban markets: These are in larger towns and cities. Often
there are designated areas where make shift chicken stalls are erected like in the Jinja
Central Market. Suppliers to such markets are traders who, place chickens on taxi racks
2.5 Overlays
2.5.2 Volumes
At market and trading level, several middlemen and traders from nearby towns transport
the chicken to Kampala with its central markets like Owino, Nakawa, Bugolobi and Jinja.
LOCAL POULTRY SUB SECTOR GROSS MARGINS (SGM OF EACH PLAYER IN THE
SUPPLY CHAIN)
1. INPUT SUPPLIES
There are two options for poultry development in eastern region. One is to attempt to
increase small scale intensive local poultry production in order to respond to the urban
demand. The other is to look at new channels for developing small and medium scale
semi-intensive local poultry production to serve both the urban and rural populations.
Where possible, the two options can be pursued simultaneously. Where import restrictions
are imposed, then the development of small scale production would appear more
attractive.
However, our field experience through surveys, study visits, on-station and on-farm
research indicate that the problems of smallholder local poultry production, though many,
revolve around disease control, feed supplementation and housing, in that order.
Disease. Newcastle disease is the most important disease of poultry. Reports of mortality
vary: 65% of the flock in Bukanga and 70% in Muterere. Sustained vaccination is
recognised as necessary, but the available techniques are expensive to use and do not
provide adequate cover for extensively reared birds. The development of the thermo
stable, orally-fed, pelleted vaccine holds great promise and should be tested within
Busoga region.
The losses in rural poultry from disease amounts to about 400,000 of chicks each year. In
addition, predators, particularly: hawks, snakes, dogs, cats and rats kill or wound a further
150,000 poultry every year. The challenge is to develop and validate appropriate methods
of flock management that are applicable to the extensive or semi-intensive systems.
Fortunately, poultry do not cross household borders during their productive life and
Feeding. An important problem concerning poultry production in Uganda is the high cost
of feed ingredients particularly: grains, protein concentrate and vitamin-mineral premix.
While there is inadequate supply of grains for intensive production, field experience
confirms at there are sufficient grains, grain by-products, oil seed cakes and other by-
products to sustain small to medium-scale production. What is needed is the knowledge of
the nutritive value of these available feedstuffs and of their efficient use in poultry feeding.
Housing. The complete free-range system, while cheap, also exposes young birds to
predators. Poultry development projects that included housing increased egg production,
especially if hens are kept in their houses until 10.00 a.m. Since most eggs are laid before
10.00 a.m. and in nest boxes rather than in the surrounding bush. Chick mortality can also
reduced even by a simple chick run which protects from rain and predators.
Analysis of the survey will clarify the major constraints affecting local poultry. Interventions
will be initiated ranging from vaccination and other disease preventive measures to
supplementary feeding, simple housing structures and improving marketing opportunities.
Under these circumstances, local poultry provides a good source of protein and ready
cash for villagers, which in turn helps to sustain the rural or village economy and
contributes to the prevention of urban migration.
There is need to enriching small hold farmers and landless labour families through a more
holistic and self-reliant approach not only in terms of improvement of income , employment
and nutritional status but also in terms of fostering community development, gender
empowerment and protection of environment, is envisaged on the larger canvass of ‘rural
development’ using local poultry as a tool. However, different potential stakeholders need
to know their roles and responsibilities for the opportunities to be rediscovered.
2.8 Local Poultry Sub sector stakeholders (their roles and functions)
2.8 Local Poultry Sub sector dynamics and Cross cutting Issues
The energetic young men are leaving the farming and production activities to the old and
elderly people, most of them prefer brisk businesses and short term deals like to ride
roasting road chickens, making of road side chapattis, boda boda bicycles in Iganga and
Bugiri town. A few of them who are married young have discovered a secret in local
chicken rearing. It owns to both pull and push factors. One push factor is probably the little
land and space for farming in the villages. A pull factor would be the attractiveness of life
in the towns compared to the villages. In addition, there is an attitudinal problem where
some young people deliberately do not have a liking for farming.
Many households in rural areas are aware of HIV/AIDS. Nearly every family has been
affected by the epidemic. They have either lost a family member or a near relative to
HIV/AIDS. In some cases a family has lost a main bread winner. In all these cases,
earnings from local poultry sale have been instrumental to support a bereaved family.
3 CHAPTER THREE:
Economic gains arise from the possession of scarce attributes, either on the basis of
unequal ownership or control over an existing resource. The latter is often referred to as
entrepreneurial surplus. Chicken meat and eggs are on high demand and this makes the
business more lucrative.
Some economic gains are constructed by companies or individual players in the chain and
hence are endogenous to the chain. Some of these gains include; using better technology
to improve productivity, employing personnel that possess a unique abilities and
possessing better marketing capabilities. Gains can also arise through the gift of nature
and hence are exogenous to the chain. Producers can also gain from the gains provided
by parties external to the chain. Gains arising from favourable policies, good infrastructure
and good financial support arrangements can be mentioned here. Economic gains are
With Busoga region, every house hold is rearing at least 5-10 chickens and this has been
a traditional for decades. It was also noticed that poultry keepers have at least the
knowledge of poultry management techniques, which involves the vaccination skills, the
supplementary feeding and ingredient coactions, acknowledged their skills may have
some discrepancies. Local poultry is a lucrative business in these areas of Iganga and egg
supply in Bugiri district for quite sometime. In addition in these areas, there is good net
work of roads but during the rainy seasons, it’s difficult and tough to transport on their
bicycles. So the alternative is to wait for middlemen who purchase the chicken off from the
farmers at a lower cost. Gains that need to be addressed arising from financial support to
farmers, especially at the time of input needs and production plus marketing of chicken
meat and eggs. It was noted that farmers lack knowledge of how to access financial
services and support. In other cases, even the financial services fear to invest in farming
because it’s more risky, hence they target small scale traders or owners of small
businesses. As such the repayment terms are not favorable to farmers.
3.3.2 Governance
In the sub sector in question, the structure and system or organ for information flow
(concerning quality, disease free local chickens that sell and the measurement by age,
appearance and size) is not clearly defined. Poultry keepers are not well informed of
variety, weight and breed that the market wants. Farmers tend not to understand what
local breed is good for meat and which is good for eggs production.
A strong governance structure is necessary to ensure free flow of information
and coordinate activities in order to meet specific market demands. This calls
for a need for a chain leader. A chain leader should be strategically positioned
such that the leader in question can effectively organize others for a market
led production.
In chapter two, the sub sector map revealed three channels through which local goes up to
the point of consumption. In this chapter we use various criteria to identify and select
channel(s) that are worth further strengthening. Value chains are developed for viable and
profitable channels in the sub sector map.
Identified Channels
Criteria Channel I Channel II Channel III
Positive Economic gains 3 2 1
Good chain Governance 2 2 2
Market Focussed Collaboration 3 1 1
Scope for SMEs, Gender, HIV, Youths 3 2 1
Total scores 11 7 5
Looking at the sub sector map and the markets being reached and also looking at the
criteria listed above a chain that combines all the channels has been identified. This chain
focuses on urban and high income markets. The identified chain need to be mapped out
and recommendations to develop this chain analyzed.
Contracting Contracting
CONSUMERS
Butembe Vet care MUCIDEO, Association markets like
Maize Millers Bugoole Farmers (ULCFA) Nakawa, Bugolobi
Group and Nakasero
Provision of quality vaccines and Short term credit and trainings in business
trainings in poultry management for development of SMEs. Dissemination of market
increased production per household Strengthen collaboration focused towards information on local poultry
R&D in local poultry sector meeting market requirements production and its high demand
It was revealed that besides selling chicken for meat and eggs for the urban markets like
Nakasero, Bugolobi, Jinja and Iganga town, where the main consumers are medium and
high income consumers. Further more, the producers sell to themselves in exchange for
goats, sheep, turkeys and ducks etc. It was however noted that in wet season, chickens
fetch a high price due to the high mortality rate that season. When it is dry season, chicken
meat and egg production is slightly lower. Each market segment has it own distinctive
market characteristics. In low income markets the quantity of meat is very hard and
tender, because of long durations and lack of supplementary feeding and usually sold at
farm gate price. In high income markets, quality of chickens and eggs, size, appearance
and age are an important issue.
Market characteristics are what is referred to as critical success factors. Order qualifying
CSF is what producers need to achieve in order to participate in particular markets. In high
income markets where they are urban income consumers like hotels and restaurants,
interest will be 5-6 months chicken, which has supplementary feeding and produces a
yellow aroma soup. For eggs, the pink yellowish yolk is more selling and the size of the
eggs is small with an oval shape is a critical issue. Order winning CSF are those critical
factors which make particular firms succeed to gain order or prominence in a particular
market. Issues like consistence in supply and timely delivery constitute the order wining
CSF. It was noted that eggs are more lucrative than chicken meat; hence Muterere
chickens that feed on lots of greens have a higher eggs production of eggs that the Iganga
variety, hence most of the eggs are sold to eastern border of Busia and Malaba border
towns. For the Iganga chicken, the eggs are good for hatching hence increase in
production.
As intervention to increase productivity of local chickens and market for both meat and
eggs is in progress, there is need to do a desk research and sought for technology of
value addition. Thus the common objective has been understood by every player; hence
the need of trust has to be built within all the players in the chain. Trust oils the relationship
among players. It should be noted that building trust is a pain staking process which
requires patience but can be built through implementing tangible activities over time.
JIDDECCO will have to talk to all the stakeholders and bring them on around table
especially the input suppliers and the service providers like Savenet and government
extension officers in Iganga and Bugiri. There is need to create an incentive for continued
participation and create a win - win situation for all the players involved in the chain. Value
chain development interventions will have to take a phased process.
4.1 Conclusions
The local poultry sub sector study was successfully conducted. It should be noted that the
sub sector has both positive and negative aspects as has been mentioned in this report.
There is the need to capitalize on the positive and hence device ways to turn the negatives
attributes into opportunities. Several constraints and opportunities have been identified.
There is there fore the need to squarely address these constraints that have been
identified. Below are some recommendations targeting the various levels of the supply
chain?
4.2 Recommendation
Many regions in Uganda are currently unable to produce large feed surpluses over and
above the needs of the human population. Therefore, the intensive poultry industry has
become a liability rather than an asset. Smallholder rural poultry production, if properly
developed, appears to hold prospects for sustainable poultry production. What is needed
is a coordinated programme which addresses, at the same time, the problems of breeding,
feeding, housing and disease control and specifically directed the small farmer. The
programme should develop projects geared towards understanding rural poultry
production systems and their weaknesses; developing and testing new methods which will
not only overcome these weaknesses but will also be affordable and sustainable.
Evaluation and selection of indigenous breeds. However, there are many types,
breeds and strains of indigenous poultry in Uganda which are well adapted to their
environment. Thus, there is need for their genetic improvement in order to: improve their
productivity within the local environment for higher productivity of the chickens.
• Making use of the improved indigenous birds in crossing programmes with imported
exotic birds and then conserve the desirable genes (e.g. for disease resistance and
heat tolerance) of the indigenous breed for future use.
Evaluation and adaptation of imported breeds in the hot climate. Basic breeding
projects conducted in collaboration with urban and foreign breeding farms (NAGRIC and
There is a need for a strong effort to encourage and assist entrepreneurs: feedstuff
suppliers, equipment manufacturers, hatcheries, chick starting centres, as well as,
marketers, slaughter and processing plants, financial services to develop and improve
input supplies to the small scale local poultry producers. Former Cooperative Unions were
particularly well placed to involve people in production and marketing; and to develop
closer links between producers, retailers and consumers of poultry eggs and meat, but
today there are no more, hence emphasise to redevelop them.
To coordinate these five areas of activity and others that may be developed, the facilitating
organisation –JIDDECO has to take this role. It appears ideally suitable. It is commonly
assumed that small-scale farmers or group of farmers know best what is good for them
and that changes from outside do more harm than good. However, it must also be said
that there are inevitable gaps in the farmers' indigenous knowledge resulting from isolation
and lack of scientific research and expertise. The real challenge to improving poultry
production and the welfare of the rural poor in Ugandans is to assist in bridging this
information gap.
Jiddeco will further spearhead creation of a strategic alliance of stake holders to promote
the sub sector and advocate for services like research and other extension services into
the sub sector. Captured data will be disseminated in a stake holder’s workshop and a
way forward to develop the sub sector assessed and analyzed. JIDDECO will further
identify a business development service provider and link them to the service need that
has been identified; hence JIDDECO’s initiate to spearhead and supervise and monitor the
activities to be undertaken to develop the local poultry sub sector.
Networking and facilitation Role of Jiddeco with the private sector and other service providers
ULCFA
• Farmer groups
JIDDECO • Individual
SAVENET farmers
NGOs
MUCIDEO, Bugoole
SAMBA
FEEDS
The principle for Partnership is that, JIDDECO develops Strategic partnerships with all key
stakeholders already involved in the development and promotion of the local chicken
enterprise to enhance Jiddeco’s efforts. In this way, the local chicken enterprises can be
developed faster into commercial concerns to ensure that farming becomes a business.
The major principles behind the partnerships include:
• Capacity building: The most important way of addressing the majority of the
challenges is through building capacity of all stakeholders (from input supplier to
the consumers) to efficiently identify and address the constraints of production,
processing and marketing of local chicken meat and eggs.