Professional Documents
Culture Documents
• Use Conducttr to
– add interactivity & participation
– build out the storyworld
– connect across all activities & media: comics,
posters, promotions, events
• Use online Forum & events to connect readers
to each other
Worked Example:
Drone comic series from Red 5
http://www.red5comics.com/
Approach (Retrofit)
• Identify story elements that are introduced but
not explored fully in each issue of comic
– Characters – Locations
– Locations – Themes
– Activities – Vehicles/Tech
• Consider reader aspirations at end of issue:
– How can reader get closer to the story?
– How can we feed the reader’s imagination?
– … digging deeper, role-play, discussion
• Consider online foreshadowing between issues to
build anticipation/excitement
Issue 1
• Three kids hack a military drone
and control it with the Wii
Power Glove
• Locations: Kazakhstan & Texas
• Characters: The boys, Cat
(injured engineer), McKinney
(base in USA), Eero Hassan
(“leader of resistance” but not
yet named)
• Vehicles: CV-22 Osprey used as
operational base for the drones
http://www.red5comics.com/
Interactivity Issue 1 Issue 2
• Email
– McKinney (officer in charge of operation)
– David (one of the hackers)
• Twitter
– Drone 1138
• Storytelling
– Place reader in control of a drone and ask to
make a moral choice
– Backstory to involvement in Kazakhstan
• Puzzles
– Hack challenge?
– Simple research?
• Information
– Robot info & videos
– Map
– Mobile tracking
http://www.red5comics.com/
Call-to-Action
Give it a
go, It’s a
working
demo
Overview: Replying to readers
Comic Character
2 Audience (Reader)
Content Email sent from
Character in response
to Trigger
Trigger
1
Reader fires trigger
with matching word in
Subject of email to the
comic Character
Implementation in Conducttr
1. Create the Characters
– Link to email & social media accounts
2. Create the Triggers (interactivity)
– Define the codewords & other events
3. Create the Content (e.g. write the emails)
4. Connect the Content to the desired Character
& Trigger
Create the Characters
• Three characters: McKinney, David & Drone
– McKinney & David have email accounts, Drone has Twitter account
Create Trigger “codewords”
Character
This determines which
character is responding
to the Trigger
Trigger
Conducttr waits for the
email trigger E03 and then
sends this email as a reply
Content
This is the email body
Simple & Effective
• Implementation time for simple example: 30mins
• Limitation only set by story and writer’s
imagination
• Complexity and tone of interaction dependent on
intended readership
– next release of Conducttr allows for more surprises,
more fun interactions
• Emails from readers builds mailing list
• Interaction builds anticipation & loyalty
Other approaches
• Calls-to-action woven into comic story
• QR Code image inside comic to unlock digital
media on mobile
Robert Pratten
@robpratten
http://tstoryteller.com