Professional Documents
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Introduction
Family shops especially in South and the western part of India have been
very much successful in the recent decade. A few such stores are D-Mart,
Vishal Mega Mart, Pothys, Naidu Hall, Saravanas, The Chennai Silks. These
stores do not fall under the corporate stores like Wall-Mart or the franchise
stores. These family owned chain stores have grown from one to a number
of stores and the best part is that they still continue to dominate over other
retail giants.
Purpose of Research
My project shall analyze these family stores which have been successful and
a simple investigation
- To decipher why and how these stores remain successful despite being in a
small scale setup.
- And finally, how they have proven to be different from other competitors.
The data is not readily available and requires an extensive case study on
behaviors and management methodologies of these organizations. My
project shall analyze the existing market scenario and how these
organizations make use of the business environment. The main reason is to
infer a proper business analysis which can be of great assistance to my own
organization.
RESEARCH METHODOLOGY
This research paper will use literature, self knowledge and interpretation of the
topic under study. Personal insights are juxtaposed with the theoretical
Analysis: The report shall bring out the significance of family stores in
be possible
EXPECTED OUTCOMES
The paper will add to the body of knowledge on retailing by small scale
business units and will be of interest to those in the field. It will be mainly a
primary research and the information will be gathered from both primary
and secondary research. The study will analyze the applicability of existing
research concepts, theories, and tools for evaluating consumer satisfaction
over family stores. Trends in customer satisfaction over family stores and
key indicators of customer dissatisfaction over other stores shall be
documented and supported by to the best of objective information. The
study will analyze customer perception, and how these business units/
companies can determine the actions required to meet the customer’s needs
to make their business large.
perhaps to gather and further a couple of days to analyze, refine and infer
results from it.
Report Preparation
The stipulated time frame of eight weeks is quite sufficient to carry out
surveys, study about the behavioral patterns of organizations, to gather data
and organize the same for a refined presentation which is sure to achieve
the research objective given the personal experience I possess and the time
frame given. The research has begun already with preparation of
questionnaires for carrying out the customer survey.