Scribd Logo
Upload

Welcome to Scribd!

  • Free SWOT Analysis Template

    Uploaded by

    Unik Majmundar
    270 views1 page
    This SWOT analysis template provides examples of criteria to consider for assessing the feasibility of a new Davos Lakeside Hotel business opportunity. The strengths identified include being the only hotel in the desirable lakeside location of Davos, with an attractive health spa and innovative restaurant. Weaknesses include it being the first hotel business for the owners and seasonal demand. Opportunities lie in expanding eco-friendly aspects and treatments to other locations, while threats include local competition and dependence on international tourism affected by economic recessions.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This SWOT analysis template provides examples of criteria to consider for assessing the feasibility of a new Davos Lakeside Hotel business opportunity. The strengths identified include being the only hotel in the desirable lakeside location of Davos, with an attractive health spa and innovative restaurant. Weaknesses include it being the first hotel business for the owners and seasonal demand. Opportunities lie in expanding eco-friendly aspects and treatments to other locations, while threats include local competition and dependence on international tourism affected by economic recessions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    270 views1 page

    Free SWOT Analysis Template

    Uploaded by

    Unik Majmundar
    This SWOT analysis template provides examples of criteria to consider for assessing the feasibility of a new Davos Lakeside Hotel business opportunity. The strengths identified include being the only hotel in the desirable lakeside location of Davos, with an attractive health spa and innovative restaurant. Weaknesses include it being the first hotel business for the owners and seasonal demand. Opportunities lie in expanding eco-friendly aspects and treatments to other locations, while threats include local competition and dependence on international tourism affected by economic recessions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    SWOT Analysis Template

    State what you are assessing here----- Feasibilty Study on Davos Lackeside Hotel
    (This particular example is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own
    SWOT situation.)

    criteria examples
    Strengths Weaknesses criteria examples

    Advantages of proposition? 1. Only Hotel in Davos lakeside 1.First time in Hotel Business Disadvantages of proposition?
    Capabilities? 2.Peak time is Seasonal Gaps in capabilities?
    Competitive advantages? 2. Attractive Health Spa with Lack of competitive strength?
    USP's (unique selling points)? Eastern Ayurveda 3.Less Local Population may Reputation, presence and
    Resources, Assets, People? reach?
    Experience, knowledge, data? 3. Innovative restaurant- affect the Restaurants Financials?
    Financial reserves, likely Rooftop and Floating 4.Lack of Experience Own known vulnerabilities?
    returns? Timescales, deadlines and
    Marketing - reach, distribution, 4.Best skiiing location 5.For Finance we need to pressures?
    awareness? 5. World Economic Forum depend on External players Cashflow, start-up cash-drain?
    Innovative aspects? Continuity, supply chain
    Location and geographical? 6. Eco-Friendly Atmosphere 6.Land Price and Construction robustness?
    Price, value, quality? 7. Highest City in Europe cost in increasing day by day Effects on core activities,
    Accreditations, qualifications, distraction?
    certifications? 8.Emphasis on Eco-Friendly 7. Lack of Brand name Reliability of data, plan
    Processes, systems, IT, aspects in our service 8.Need to spend huge money predictability?
    communications? Morale, commitment,
    Cultural, attitudinal, 9.Proximity to Zurich airport on marketing as we are first leadership?
    behavioural? time in business Accreditations, etc?
    Management cover, Processes and systems, etc?
    succession? Management cover,

    criteria examples Opportunities Threats criteria examples

    Market developments? 1.Future Expansion to different 1. Local Competition from Political effects?
    Competitors' vulnerabilities?
    Industry or lifestyle trends?
    Location like davos other hotels and Legislative effects?
    Environmental effects?
    Technology development and 2.Eco-Friendly hotels are restaurants IT developments?
    innovation?
    Global influences?
    getting prominence in all over 2. Market demand is based Competitor intentions -
    various?
    New markets, vertical, the world, so emphasising on on Season Market demand?
    horizontal?
    Niche target markets?
    that aspect can lead to 3. Difficulty in getting New technologies, services,
    ideas?
    Geographical, export, import? expansion in other parts of the trained staff Vital contracts and partners?
    New USP's?
    Tactics: eg, surprise, major
    world 4. Econic recession around Sustaining internal
    capabilities?
    contracts? 3.Researching possibities for the world reduce the Obstacles faced?
    Business and product natural treatment like Ayurveda Insurmountable weaknesses?
    development?
    international tourists Loss of key staff?
    Information and research? 4.Possiblity for more 5. Establishing alliance and Sustainable financial backing?
    Partnerships, agencies, development in Lackeside Economy - home, abroad?
    distribution?
    partnership will be an Seasonality, weather effects?
    Volumes, production, location in Davos experimental basis as we
    economies?
    Seasonal, weather, fashion
    5.Possiblity for more are new to the market

    You might also like