Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be applied
to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name: Asim Mehtab Levels: Basic / Competent / Advanced

Research AUDIT Evidence AUDIT Evidence AUDIT Evidence

Method DATE ONE DATE TWO DATE
/Technique THREE
primary research
interviews 5/10/10 Competent- Litter 14/02/11 Competent- 10/05/11 Competent-PSA
VT package Redbridge Anxiety Adverts-Unit 3
Care-Unit 2
questionnaires 5/10/10 Basic-ICT unit 4 14/02/11 Basic-ICT unit 4 10/05/11 Competent-PSA
Adverts-Unit 3
focus groups 5/10/10 Basic-N/A 14/02/11 Basic-N/A 10/05/11 Basic-N/A
photography 5/10/10 Competent-Comic 14/02/11 Competent- 10/05/11 Competent-Lighting-
book strip Researching film Unit 2
locations-Unit 2
filming 5/10/10 Advanced-Live day 14/02/11 Advanced- 10/05/11 Advanced-Global
and VT package Redbridge Anxiety Warming adverts-
Care-Unit 2 Unit 3
recording and other 5/10/10 Basic-Radio advert 14/02/11 Competent- 10/05/11 Competent-
forms of observation Researching film Researching film
locations-Unit 2 locations-Unit 2
secondary
research
ratings / circulation 5/10/10 Basic-N/A 14/02/11 Basic-Video Games 10/05/11 Basic-Video Games
figures/ Hits/ Box Research-Unit 1 Research-Unit 1
Office
− audience and 5/10/10 Competent- 14/02/11 Competent-Video 10/05/11 Competent-Video
market profiles Magazines and Games Research- Games Research-
horror movies Unit 1 Unit 1
− information about 5/10/10 Competent- £10 14/02/11 Competent- 10/05/11 Competent-
events, places and challenge ICT Researching film Researching film
people
locations-Unit 2 locations-Unit 2
identifying likely 5/10/10 Competent- £10 14/02/11 Competent- 10/05/11 Competent-PSA
sources challenge ICT Research Filming Adverts-Unit 3
Locations-Unit 2
identifying and 5/10/10 Basic-N/A 14/02/11 Basic-N/A 10/05/11 Basic-N/A
following-up leads
sifting, collating and 5/10/10 Basic-ICT 14/02/11 Basic-Video Game 10/05/11 Basic-
storing the database access Blog Work-Unit 1 Beachcombing-Unit
information obtained
3
quantitative
research
quantitative research 5/10/10 Competent-Survey 14/02/11 Competent-Video 10/05/11 Competent-Global
Monkey-litter Games Sales Warming
survey Figures-Unit 1 Questionnaire-Unit 3
qualitative
research
qualitative research 5/10/10 Competent-Survey 14/02/11 Competent-Video 10/05/11 Competent-Global
Monkey-litter Game Analysis-Unit Warming
survey 1 Questionnaire-Unit 3
researching the
content for a
production
• identify 5/10/10 Basic-N/A 14/02/11 Basic-Nintendo 10/05/11 Competent-
accurately what Hierarchy-Unit 1 Researching PSA
you need to find Adverts-Unit 3
out
• identify how and 5/10/10 Basic-existing 14/02/11 Basic-Nintendo 10/05/11 Competent-
where you are likely campaigns from websites-Unit 1 Researching PSA
to get the necessary
litter organisation Adverts-Unit 3
information
• recognise and 5/10/10 Basic-N/A 14/02/11 Basic-Compared 10/05/11 Competent-
follow-up information Video Games, Researching PSA
trails when they
different genres- Adverts-Unit 3
present
themselves and Unit 1
keep records of this
activity
• record the 5/10/10 Basic-N/A 14/02/11 Competent-Video 10/05/11 Competent- PSA
information obtained Game Blog Work- Adverts Blog Work-
accurately
Unit 1 Unit 3
• collate (that is, sift 5/10/10 Basic-N/A 14/02/11 Basic-Compared 10/05/11 Competent-Blog
through, analyse, Video Games, organisation
evaluate and
different genres-
organise) the
information obtained Unit 1
• store the 5/10/10 Basic-N/A 14/02/11 Competent-Video 10/05/11 Competent- PSA
information so that it Game Blog Work- Adverts Blog Work-
is easily accessed
Unit 1 Unit 3
researching a
media product
• what the audience 5/10/10 Competent- 14/02/11 Competent-Video 10/05/11 Competent-PSA
(or market) is for the Lifestyle Game Analysis-Unit Adverts-Unit 3
product
Magazines 1
• how large that 5/10/10 Basic-N/A 14/02/11 Basic-Video Game 10/05/11 Competent-PSA
audience (or market) Audience -Unit 3 Adverts-Unit 3
is
• what an audience 5/10/10 Basic-N/A 14/02/11 Basic-Redbridge 10/05/11 Competent-PSA
thinks of a product Audience Audience Feedback-
Feedback-Unit 2 Unit 3
• how the product 5/10/10 Basic-N/A 14/02/11 Basic-N/A 10/05/11 Basic-N/A
compares to other
similar products