Professional Documents
Culture Documents
1
Table of Contents
Executive Summery Ι
01-08
Chapter-1: Introduction
1.1 Introduction 01
1.2 Origin of the report 01
1.3 Objectives of the study 1-2
1.4 Scope of the study 02
1.5 Research questions and hypothesis 03
1.6 Types and sources of information 04
1.7 Study methodology 04-08
1.8 Limitation of the study 09
Chapter-2: The Company Profile 10-14
2.1 Establishment and history 10
2.2 Main buyers of R. R. Apparels 11
2.3 Organization Chart 12
2.4 Management Structure 13
2.5 Functional Department of R. R. Apparels Ltd 13-14
2.5. Production Department 13
1
2.5. Marketing & Sales 14
2
2.5. Planning, Commercial and Marketing 14
3
2.5. Procurement Department 14
4
2.5. Computer Department 14
5
2.7. Finance & Accounts 14
5
Chapter-3: Internship Position and Duties 15-17
3.1 Specific Internship Position & Duties 15-16
3.2 Major Learning Points 17
18-54
Chapter-4: Findings and Analysis
4.1 Frequency table 18-41
4.2 Cross Tabulation 42-47
4.3 Correlations 48-51
4.4 SWOT Analysis 52-53
4.6.1 Strengths 52
2
4.6.2 Weaknesses 53
4..6.3 Opportunities 54
4.6.4 Threats 54
55-56
Chapter-5: Conclusion and
Recommendations
5.1 Conclusion 55
5.2 Recommendations 56
Ι
References
Ι -XV
Appendixes
Executive summary
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In this of present globalization, garments sector is playing its important role to
keep the people moving with the movement of modern technology. The implement
of mechanization in garments as ensured the final accuracy and swiftness. It has
made garments activities speedier, easy and comfortable. Garments in
Bangladesh constitute the economic infrastructure in the country.
Garments business is like all other profit oriented business. it depends mainly on
how much profit they can make profit is the yardstick for the garments to move
on garments business that deals with money and country.
Chapter one is introductory part of the report. This chapter include -introduction,
scope of the study, objectives of the study, mythology, source of data collection,
importance the report, limitations of the report.
Chapter three involves internship position and duties and learning points.
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Chapter six includes the SWOT analysis of “Byrial appeals”
If the garments sector continues to grow in the present manner then it would be a great
achievement for the garments sector as well as for the company. A combined effort is
needed from the private sector as well as government should private more subsidies to
keep up the trend in the global competition.
1.1 Introduction
In Bangladesh the Ready Made garments (RMG) sector currently earns 75% of the
total export revenue of the country. This is the most profitable industry at present,
although we have scarcity in terms of natural resource as compared to our
competitor, namely china and India, our advantages in human resource can not be
matched by other country. The biggest sources of these sector seems to be its
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ability to assimilate the abundant labor force in to the production process if the
sector needed to increase, the labor skilled should be honed up to increase
efficiency and productivity. This will help to reduce cost to a large extant.
Bangladesh has past a decade with advantage GDP growth of around 5%.RMG
industry has directly and indirectly created jobs for 12 million workers, and helps
in greatly reducing unemployment in our stagnant economy. Most important the
RMG boom has helped greatly in the empowerment of women most women came
from underprivileged family, village .This sector has enable women to became
confident that they also support their families. This sector has great contribution
to the emancipation and empowerment of women. Since almost 80%of the
workforce of the RMG factories is female workers and it is estimate that another
10 million people are employed in production activities that bare indirectly related
to RMG industry? The RMG industry does not have forward integration either. The
technology of the industry are adopted from develop nation.
Specific objectives:
*To know about the dealing procedure with a foreign buyer by the merchandising
division.
1.4 Methodology:
In order to pursue the study methodically i have keep my analysis in conformity with
the objectives. Data and information are provided in this report are mainly primary and
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secondary. For the analysis part data has collected from various documents of the
organization. Some graphical presentations are also used.
All the data are collected on the basis of primary and secondary data.
* Organization’s profile.
We know that, Bangladesh earns (70%) maximum part of the foreign revenue from the
readymade garments sector. My topic is “Byrial appeals” is measured extremely
significant. This report will help to work and to know the present situation of RMG. At
last this report will also provide me an idea about how garments products are
promotion internationally and the significance of the merchandiser job for marketing
and merchandising division of garments.
I tried my best to make the report complete and successful. But while conducting the
report, I have faced many problems. Some major problems are below:
Lack of time
Due to time (three month) limit the data and information related to the study could not
fulfill by me.
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When I talked to with the director of the company to gather information regarding my
internship report they didn't reveal many sensitive issues. They were tried to avoid
answering questions.
Lack of Experience
Insufficient Data
The amount of the data collected in my report is very small amount of data. As result
is very hard to get a complete idea about the “Byrial appeals”
Poor conception
Lack of knowledge of the response was the major problem that creates much
confusion regarding the verification of information.
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2.4 Business of the companies
Beryl apparels Ltd offer readymade garments, as its product. The main customers of
Byrial appeals Ltd are from Europe and America. The main customers of this
organization are listed below:
>Managing Director
>Director
>Finance Director
>General Manager
>Manager (HR and compliance)
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Beryl Apparels Ltd
Chairman/ MD
Vice Chairman
Head International
Audit
Executive Director
& CEO
Beryl Apparels Ltd. Produces different categories of sweaters for some range of
buyers. The company designed of product for men and women . The sample of
the product arc given below-
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11
12
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2.9 Function of major Department:
Sample department:
Buyer usually gives sample to garments industry but in case of missing (some time
the buyer don't give sample) sample they give sketch, pad and other requirement. With
the help of these the company makes and sample for the buyer. That represents the
first impression about the company in front of the buyer.
Production department:
Production function is important part of a garments industry because its handle how to
manufacture the product completely. In production unit they follow the sketch of style
of a given sample. Each of manufacturing unit is run and message by the individual
director of the production. Daily productions are measured production/operation
analysis team.
The responsible of this department is to correspond with buyer and also conscious
buyer about the requirement and pricing based on fabric material and production cost.
marketing division is supported by an independent sample production in order to meet
all sorts of sample equity from the end of buyer and marketing strategy is also focused
to meet target price offered by the client. Merchandising division with the store section
it has planned to customize every inch shelf space in each store with goods in the right
quality and quality at the right time.
Store department:
Store department is also essential part of the company it's also linked with
merchandising section. Job of this department is to keep inventory or record of fabric
material and supply to department of production, cutting and finishing. According to
bill of materials store section takes order from production how much material needed
for manufacture.
This group has an independent account and financial activities of the garments. the
companies fund allocation is directly conduct by accountant under the direction of
chairman of the garments.
Finishing department:
This is the most significant department for export goods. They do the last cheek up to
keep quality of every piece. Each and every product checked by the mental concerning
the security purpose.
No child Labor:
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...........does not employ any children in the factory premise as per the law of
Bangladesh and as the member of BGMEA.
No Forced Labor:
The used of forced of any kind, including indentured labor, is unacceptable and
forbidden
No Harassment:
All employees are treated with respect and dignity. No employee is subject to any
physical, sexual, psychological or verbal harassment in the factory.
No discrimination:
A safe and health working environment is provided to prevent accident and injury to
health arising out of, linked with, or occurring in the course of work.
Employees are paid at the last least the minimum ways required by local law and
legally mandated benefit according to the laws of Bangladesh.
Hours of work:
Employees work 6 days a week with Friday as the day off with maximum 8 hours of
duty per day.
Overtime compensation:
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Internship Position, Duties and Learning points.
I worked in the “Byrial appeals” as the regular employees thought I was not
employees. I work there 5 days in a week. My office working hour was 9 am to 5 pm.
At the beginning of my internship they told me about my duties and they me introduce
me about the whole system. They gave me primary idea about function of different
section of the garments sector .My job was to communicate with the whole sellers of
garments accessories and the buyer, make phone call, cheek e-mail from the buyer I
also work with the Microsoft excel and word to make some document for the
company.
They give me primary idea about the function of different section of the company.
Such as:
Store department
Quality control department
Finishing department
Sample department
Merchandising and marketing department.
Store department
First, I started my work in the storeroom to know about the materials. I learned there
how many goods are needed factory. Store department is also essential part of the
company it's also linked with merchandising section. Job of this department is to keep
inventory or record of fabric materials and supply to department of production, cutting,
and finishing.
In the quality control department i learned how the product is checked. This
department also plays a vital role for a garments industry. They have trained QC
(quickly control team) who closely supervise production line in each of the
manufacturing unit. Individual quality control team are assigned for each
manufacturing units to look after product quality control and productivity control
production planning &control issue are evaluated by the concern direction of each
manufacturing unit.
Finishing department
This is the most significant department for final goods. I did the final check to
maintain quality of every quality of product. I checked, such as thread cutting to check
sketch, spot, make iron and attach snap/button/eye-let if any thing and also they attach
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hand tag, up baton tag etc each and every product checked by the metal detector
concerning the security purpose.
Sample department
In sample department I had to collected different sample sketch from buyer and to
make sample. Buyer usually gives sample to garments industry but in case of missing
(some time the buyer don't give sample) sample they give sketch, pad and other
requirement.
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Findings and analysis.
Buyers are the major strength of a company. The metro is the loyal Buyer of Beryl
Apparels Ltd.
Purchase Portion
Adler
Quelle
Karstadt
Metro
Woolworth
Riflessi
Sonae
Extremeland
others
Production is a continuous process and it may increase any time.in here we see that the
production is increasing year to year. Thought it is necessary day by day but it has
some weakness. I have tried to clear about this matter in analysis.
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YEAR PERCENTAGE
2003 10
2004 15
2005 17
2006 14
2007 21
2008 23
2009 25
Export Performance
6000000
5000000
4000000
year of export
3000000
Export Value (in
million$u.s)
2000000
1000000
0
1 2 3 4 5 6
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company may able to focus their activates on foreign Buyers. Here company have
strong production sample capability. The above shows that 25 percent buyers were
strongly agreed, 50 percent buyer were agree and 25 percent buyer were neutral.
The merchandiser of the company should transfer L/C in just time. On the basic of
L/C the buyer take next step his /her order. so the buyer are satisfied of the company
here 25percent buyers strong agree, 50percent were agree and 25 percent were neutral
on their satisfactory level.
Sewing Quality of the company is standard. The fowling chart shows the satisfactory
level of buyers. Here 50 percent buyers were strongly agreed and 50 percent buyers
were agreeing on sewing quality.
Overall System of the company is better. In here 25 percent buyers were strongly
agree and 25 percent buyers were agree
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exports the product. They also communicate with the buyer. Merchandisers are used to
inform buyer about their daily work progress through using internet and website.
Fundamental skills
Merchandisers have to have various necessary skill and knowledge about the garments
accessories because garments accessories play a very significant role in the garments
manufacturing. Merchandisers play a crucial task in the readymade garments industry,
so they are educated about the some garments accessories such as fabric and yarn, type
of fabric, quality of the fabric size of the yarn, dyeing method fabric finishing
Communication technique
The company and buyer relation depends on the merchandiser because merchandiser
has to correspond with the buyer. Communication involves a great deal than just work.
Communication with respect buyers and follows up for each 7 every export would
have to be assured in order to maintain successful business relation. It may be through
internet of face to face situation. cost price of the product: after receiving order from
the buyer the company want to make a deal with the buyer that they call a meeting
where they are discussing about the product pattern cost and of raw materials and
delivery time, in that meting buyer show their own sample of the product to the
company. And what type of equipment or accessories they will use for manufacture
the product the company illustrates it. That very serious for the merchandiser because
they make a decision about the cost at that meeting
As a merchandiser does not essentially need to know hoe to make patterns or to create
size stipulation. This is the accountably of the production department. But the
knowledge to analysis them and detect mistake or something important being mission
is great important. Size specticition which call ‘size spec’ are usually given by the
buyer who may copy them from other buyer or he has a pattern maker that creates
them. When first receive a size space merchandiser should look it over carefully to
judge if something important is mission, or if find something there which will cause
trouble that merchandiser should bring to the buyer attention with their suggestions.
After they have taken care of them, merchandiser should give the spec to factory for
making samples. Merchandiser should inform to the buyer to work out some
improvement on the size spec .For that reason buyer should appreciate company’s
watchfulness and beneficial suggestion to develop his merchandise.
Packing
Packing should be supposed to simple but essential for continue merchandising. But its
signification to a merchandiser must have adequate knowledge about the packing
system, because the buyer also given a sketch how to fold the product and they also
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given the shape of the container. If the merchandiser are not conscious about the
packing they may wasting a lot of money on packing materials and freights on
shipping. This is the last stage of the manufacture after complete the packing its ready
for shipment or freights. Shipment can be fulfill by the air cargo or sea freight.
Some time it is difficult to collected raw materials from other country if the channels
of communication are not proper. High price charge by the foreign company. It is a
major problem if the seller charge very high price comparing with other.
Milo means mail order. if the mail is not reached in time conducting arrangement it
may create problem.
Inflation rate
Inflation rate is also important matter concerning the period of collecting raw
materials.
Scarcity of accessories
Some time it is difficult to collected the raw materials from foreign country if the
accessories
Transportation cost:
Transportation cost is also important factors for conducting the collect of raw materials
from foreign country.
Political problem:
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Political problem of a country is also significant condition of collected the raw
materials.
1. Experienced: who has been in business for considerably for a long time.
6. Financial strength of the group: Who may sustain in the cut through price
war situation.
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5.1 marketing concept of these company
Also I learned about the marketing environment of “Byrial appeals” that when the
company management team would like to build a relationship with the buyer or
maintain relationship with the buyer in that time the company affected by some
environment factor of the company. Making a relationship with the buyer, marketing
manager cannot do this alone.
When the merchandisers received a purchase order from the buyer must inform the top
management of the company other department of the company interrelated with the
decision of the top management. Finance is determined how much fund is used for
carries out order. All of the department must link with the merchandising department
plan and action.
Marketing intermediaries are helping the company to promote and distribution the
products. Include with the physical distribution firms and the financial intermediaries.
The company needs to make contact with the transportation firms for the shipment.
5.3.1 Suppliers
Suppliers are almost important part for any manufacture company. Supply are
providing the essential raw materials, which needed for the company to produce the
product. If suppliers make any problem such as delay to supply the raw materials it can
badly affect merchandise section.
5.3.2 Competitor
When the company goes to contract with the buyer then at first think about their
competitors. The merchandising ensure that will provide better service the there
competitor. The company always gathers information about their competitor.
5.3.3 Buyer “Byrial appeals” must determine what type of buyer they selected for their
product. The company included with the business markets where buyer buy goods for
further processing.
Here I learned about the marketing system of “Byrial appeals” of industry. Company
adapt a simple marketing system for ongoing their business. They contract the buyer
for selling their product if the buyer impressed to the company image they can obtain
information about the company, then the buyer communication with the company and
negotiate with the company. They company delivery the product to buyer and buyer
compensates them for the release the product within the deliver time. .
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5.5 Marketing mix
Not only this but also, I have learned about the marketing mix of “Byrial appeals” .
The factors controlled by company that can influence consumers buying of its product.
Product
Determining the exact type of product or service for buyer Byrial appeals of
industries wants to know what type of product the buyer wants, product variety, design
features brand name packaging, sizes, and quality all of this selected by buyer when
they contract with the buyer.
Price:
Here the amount of money charged for a product, the company fixed a price for
specific product when they negotiate with the buyer. Sometime they give them some
discount. And also they give discount permanent buyer and for large order. The buyers
pay the company after the product shipment. The buyers pays to the company by credit
that called latter of credit (LC)
Promotion:
Here Byrial appeals of Industries decide how they can take more order by using
promotion. Deciding how the price or service is to be communicated to buyer. For
communicate with the buyers the company use the promotional tools, like they free
high quality sample that that they made previous Byrial appeals of industries use
direct marketing and personal selling strategy for advertising or increasing their order
taking.
The company communicates with the buyer or attracts the buyers by direct mail,
telephone. Generally they use personal and direct marketing.
Place:
The distribution place is based on buyer’s requirements or contracts and also the
channels of distribution. For distribution they use media or third party for of industries
wants to know what type of product the buyer wants, product variety, design features
brand name packaging, sizes, and quality all of this selected by buyer when they
contract with the buyer.
Price:
Here the amount of money charged for a product, the company fixed a price for
specific product when they negotiate with the buyer. Sometime they gives them some
discount. And also they give discount permanent buyer and for large order. The buyers
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pay the company after the product shipment. The buyers pays to the company by credit
that called latter of credit (LC)
Promotion:
Here Byrial appeals of Industries decide how they can take more order by using
promotion. Deciding how the price or service is to be communicated to buyer. For
communicate with the buyers the company use the promotional tools, like they free
high quality sample that that they made previous. Byrial appeals of industries use
direct marketing and personal selling strategy for advertising or increasing their order
taking.
The company communicates with the buyer or attracts the buyers by direct mail,
telephone. Generally they use personal and direct marketing.
Place:
The distribution place is based on buyer’s requirements or contracts and also the
channels of distribution. For distribution they use media or third party for see air
shipment.
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Chapter 6 SWOT analysis of the company.
SWOT disclose full meaning of the world as strength, weakness, opportunity, and
threat .fundamentally strength and weakness is influence and measured by companies
internal environment factors while opportunity and threat is influence and measured by
external environment factors..
Strengths
4. Origination has computer aided design system for speedy and accurate marketing
and pattern making.
6. use light box for checking shade variation in the fabrics and separating shade lots.
The company has planned diversified in product line in order to market the
customer demand for any kind.
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3. Company emphasis on market segmentation in regular basis.
Threats
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Conclusion and recommendation
Ready made garments business is the largest source of export earning of Bangladesh.
The beginning of ready made garments sector was not so good in our country. At
first R. R. Apparels Ltd was starting its business in a small form. Its import and
export activities were limited within some countries. Recently, R. R. Apparels Ltd
raises the boundary of their business and tries to handle its import and export
activities. To conduct import and export activities, the company directly related to
some other organization like bank, EPB, BGMEA etc and tries to maintain all the
formalities of import and export activities from those organization.
This industry brings so many possibilities for the people of Bangladesh. Though it
has all the facilities, working environment, labor, skill and many other supporting
variables but this sector did not develop in our country expectedly. There are some
problems in R. R. Apparels Ltd to develop its business more like illegal practice in
different governmental offices, lack of better transportation system and lack of
modern working system of different organization related with import and export
activities of R. R. Apparels Ltd and many more.
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7.2 Recommendations
As Byrial appeals is a commercial organization in our country and wanted to make a
surplus over their business, they needs to take some initial steps to solve their existing
problem. Though the officials of the company were gave positive information about
the company in most of the cases. Bur I think they need to immediately focus on their
problematic areas. According to my point of view I point out some significant
recommendation in their perspective. I believe that if they can take initial step to solve
that problem, I hope that they will be able to remove their problem. Some of the major
recommendations are given below-
• The company needs to maintain all the rules and regulation of import activities
properly that is taken by our government for all of the garments company.
Because the mean value of this issue is 3.7 that is in moderate position. Though
it is in moderate position, the company needs to improve from this position.
• Buyer is the king of ready made garments business. So that the company’s
needed to continue a better a relationship with all of their existing buyer and
tries extend this relationship with other new buyer.
• In case of export duty, the mean value is 2.36 that are too low. So that the
company needs to pay attention in this sector. Otherwise the government can
take any type of legal action against the company.
• According to survey and research it is found that the performance of the notify
party that means C & F agents is not good. In of research the mean value of
this sector is 2.267 and the value of standard deviation is so low that is .827.
For this reason the company needs bring change in their notify party.
• The information section of the company is not strong. Because most of the
officials of the company agreed in this regard. For this reason officer of the
company can not effectively and timely communicate with different
organization.
• The company needs to hire more skilled and experienced merchandising and
commercial employee to effectively deal with buyer and properly maintain
import & export activities.
• Governmental intervention is very important to reduce the complexity of EPB,
Custom and foreign especially.
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References:
Web References:
• www.rrapparels.com, Access time: 20th September, 01st October, 15th October.
• www.google.com
www.bdtradeinfo.com/yellowpages/des_data.asp, www.cottony.net ,
www.intermesh.net/apparel-and-garments.html, panjiva.com/Fergasam-Garments-
Industries-Pvt/2745326, Access time: 20th September, 01st October, 15th October.
ss
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