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Coca Cola uses the following distribution channels:

1. Retail Stores including Convenient stores (Super markets etc…)


2.Vending machine/Self Service Slot machines (school and other miscellaneous business)
4. Ho-Re-Ca (means Hotels, Restaurants, Cafes including Fast food outlets, cuisine Restaurants
etc.)
5. Mobile Carts (mechanized and non- mechanized)
6. Entertainment Zones (theme park, Disneyworld and so on…)

the Coca cola (aka Coke) Company uses a different model than other FMCG companies.

the CCCL, through its subsidiaries actually sell only the concentrate that makes the soft drink.
this concentrate is the main ingredient and its recipe is one of the best kept secret.

the CCCL also has numerous bottlers around the world, who procures the concentrate from the
CCCL and prepares the liquid soft drink under strict supervision from the CCCL. (just an added
note, CCCL has some major bottlers who actually control most of these bottling operations. these
bottlers are called Anchor Bottlers, i.e. Swire Group, F&N, SABCO etc.)

then this soft drink is distributed around the world through its very efficient distribution system.
in some countries the bottlers are also distributors, while in others the distributors are separate
from the bottlers.

the master distributors in a territory appoints sub distributors and through its DSD (direct store
distribution) method distributes the products to all the retail channels.

this DSD concept is also applicable for distribution through vending machines. Among various
channels that are used by coke company are, retail outlets, HORECA, vending machines,
fountains etc.
Or
Pepsico's Distribution Operations
Abstract:
The case discusses in detail the distribution and logistics operations of the US-based PepsiCo,
one of the world's leading beverages and snack foods companies. The case details the
distribution system of the company clearly explaining the significance of various distribution
channels used including supermarkets/retail stores, fountain/restaurant, convenience stores,
vending machines and others for distributing beverages and snack foods. The case also
describes the logistics operations of PepsiCo's bottler (Pepsi Americas) and elaborates on how
by employing the latest wireless technology solutions it enhanced the efficiency of its distribution
and logistics operations significantly.

Since its inception, PepsiCo attached a lot of importance to its distribution operations. Each day,
the company's products such as snack foods and beverages, were distributed through various
retail channels in the US and across the world. PepsiCo's distribution system was aimed at
making available all or most of the products in its portfolio within a distance easily reachable by
consumers. PepsiCo was conscious of the need to adapt its distribution systems according to the
needs and preferences of global customers. Based on its experience, PepsiCo had developed
various distribution models to offer its products and services to customers in the US. These
included the Direct Store Delivery (DSD), Broker Warehouse Distribution (BWD) and Vending
& Food Service (V&FS) systems..

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