Abc

Scribd

Upload a Document

Top of Form

Search Boo

Search Documents

Bottom of Form

Explore

Documents

Books - Fiction

Books - Non-fiction

Health & Medicine

Brochures/Catalogs

Government Docs

How-To Guides/Manuals

Magazines/Newspapers

Recipes/Menus
School Work

+ all categories

Featured

Recent

People

Authors

Students

Researchers

Publishers

Government & Nonprofits

Businesses

Musicians

Artists & Designers

Teachers

+ all categories

Most Followed

Popular

Fur Ball
 Account

Home

My Documents

My Collections

My Shelf

View Public Profile

Messages

Notifications

Settings

Help

Log Out

First Page

Previous Page

Next Page

/ 19

Sections not available

Zoom Out

Zoom In

Fullscreen

Exit Fullscreen

Select View Mode

View Mode

SlideshowScroll
Top of Form

Search w it

Bottom of Form

Readcast

Add a Comment

Embed & Share

Reading should be social! Post a message on your social networks to let others
know what you're reading. Select the sites below and start sharing.

Link account

Readcast this Document

Readcast Complete!

Click 'send' to Readcast!

edit preferences
Set your preferences for next time...Choose 'auto' to readcast without being
prompted.

Top of Form

Fur Ball

Fur Ball

Link account

Advanced Cancel

Bottom of Form

Share & Embed

Add to Collections

Download this Document for Free

Auto-hide: on
Confidentiality Agreement

The undersigned reader acknowledges that the information provided by

_________________________ in this marketing plan is confidential; therefore, reader

agrees not

to disclose it without the express written permission of_________________________.

It is acknowledged by reader that information to be furnished in this marketing plan

is in all
respects confidential in nature, other than information which is in the public domain
through other
means and that any disclosure or use of same by reader, may cause serious harm
or damage to

_________________________.

Upon request, this document is to be immediately returned

to_________________________.

___________________

Signature

___________________

Name (typed or printed)

___________________

Date

This is a marketing plan. It does not imply an offering of securities.

Table Of Contents

1.0

Executive Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2.0

Situation Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2.1

Market Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2.1.1 Market Demographics. .

. . . . . . . . . . . . . . . . . . . 2 2.1.2 Market Needs. . . . . . . . . . . . . . . . . . . . . . . . . 3 2.1.3
Market Trends. . . . . . . . . . . . . . . . . . . . . . . . 3 2.1.4 Market Growth. . . . . . . . . . . . . .
..........4

2.2

SWOT Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2.2.1

Strengths. . . . . . . . . . . . . . . . . . . . . . . . . . 5 2.2.2
Weaknesses. . . . . . . . . . . . . . . . . . . . . . . . . 5 2.2.3
Opportunities. . . . . . . . . . . . . . . . . . . . . . . . . 5 2.2.4
Threats. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

2.3

Competition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

2.4

Business Model Description. . . . . . . . . . . . . . . . . . . . . . . 6

2.5

Keys to Success. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

2.6

Critical Issues. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.0

Marketing Strategy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.1

Mission. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.2

Marketing Objectives. . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.3

Financial Objectives. . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.4

Target Markets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

3.5

Positioning. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3.6

Strategies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

3.7

Marketing Mix. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

3.8

Marketing Research. . . . . . . . . . . . . . . . . . . . . . . . . . . 9

4.0

Financials. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

4.1

Break-even Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . 10

4.2

Sales Forecast. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

4.3

Expense Forecast. . . . . . . . . . . . . . . . . . . . . . . . . . . 12

5.0

Controls. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

5.1

Implementation. . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

5.2

Marketing Organization. . . . . . . . . . . . . . . . . . . . . . . . . 14

5.3

Contingency Planning. . . . . . . . . . . . . . . . . . . . . . . . . 14

1.0 Executive Summary

The Discount Pharmacy is a brick and mortar and mail order pharmacy that sells
prescription
medication at lower prices than other pharmacies. The Discount Pharmacy is able to
sell at reduced
prices through the use of operating efficiencies and the elimination of unnecessary
services for
customers that self pay their drugs. The Discount Pharmacy does not accept
insurance payments
which disrupt the cash flow.

By having a larger percentage of their business serviced by their mail order arm,
The Discount
Pharmacy is able to gain economies of scale by selling larger quantities of drugs
with less labor
required per order. As more and more Americans are on a continuous prescription
to medicine, this
trend will lend itself to rapid growth as customers can mail order larger quantities of
drugs that
they will need over time. Additionally, many insurance companies offer an economic
incentive for
medicine to be purchased mail order in quantity, saving the insurance company
money. This factor
will also help boost The Discount Pharmacy to profitability.

The Pharmacy will increase its market share through targeted advertising to
increase the number

customers who are looking to save money on a pricey, necessary expense.

2.0 Situation Analysis

The Discount Pharmacy is in the first year of business as a start-up operation. The
Pharmacy
believes that the market demand for their services will be great and are convinced
that a cohesive
marketing strategy is required for The Pharmacy. The Pharmacy offers a wide range
of prescription
medicine for pick up at their store front or it can be distributed by mail order. The
Pharmacy's
prices are far better than most pharmacies so their services will be attractive for
people that just
need to buy their medicine at good prices and do not need their hands held during
the process.

2.1 Market Summary

The Discount Pharmacy posesses good information regarding their market and the
target segments
that they wish to serve. The Pharmacy will leverage this information to better
understand who is
served, their specific needs, and how The Pharmacy can better serve them.

The Discount Pharmacy

Page 1

Pharmaceutical company marketing plan

Download this Document for FreePrintMobileCollectionsReport Document

Report this document?

Please tell us reason(s) for reporting this document

Top of Form

57127e21ef9fe95

doc

Spam or junk

Porn adult content

Hateful or offensive

If you are the copyright owner of this document and want to report it, please follow
these directions to submit a copyright infringement notice.

Report Cancel

Bottom of Form

This is a private document.

Info and Rating

Reads:

44,751

Uploaded:
08/19/2008

Category:

Uncategorized.

Rated:

4.6875 5 false false 0

16 Ratings()

Copyright:

Traditional Copyright: All rights reserved

This is a complete marketing plan example for a pharmaceutical business, including

marketing vision and strategy, product positioning, sales forec... (More) This is a
complete marketing plan example for a pharmaceutical business, including
marketing vision and strategy, product positioning, sales forecast, expense budgets,
metrics for success, and more. This marketing plan was created with Marketing Plan
Pro, the most popular marketing plan software. Learn more at www.paloalto.com.
(Less)

software

marketing

Plan

Pro

template

sample

tags

palo

alto

Business-Marketing

software

marketing
Plan

Pro

template

sample

tags

palo

alto

Business-Marketing

(fewer)

paloalto

Share & Embed

Related Documents

PreviousNext

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
 p.

More from this user

PreviousNext

25 p.

39 p.

20 p.
14 p.

14 p.

9 p.

33 p.
30 p.

18 p.

49 p.

46 p.
48 p.

17 p.

31 p.

23 p.
19 p.

20 p.

20 p.

19 p.
19 p.

18 p.

20 p.

31 p.
 17 p.

17 p.

Recent Readcasters

Add a Comment

Top of Form

57127e21ef9fe95
Submit

share:

Characters: 400

document_comme

4gen

Bottom of Form

paracelsus2010left a comment

Phew!

01 / 22 / 2010

Reply

Report

ngobinhdalatleft a comment

It is normal Mar Plan Anyway, it may be useful to marketer Tks & regards, NB

Scribd
Upload a Document

Top of Form

Search Boo

Search Documents

Bottom of Form

Explore

Documents

Books - Fiction

Books - Non-fiction

Health & Medicine

Brochures/Catalogs

Government Docs

How-To Guides/Manuals

Magazines/Newspapers

Recipes/Menus

School Work

+ all categories
Featured

Recent

People

Authors

Students

Researchers

Publishers

Government & Nonprofits

Businesses

Musicians

Artists & Designers

Teachers

+ all categories

Most Followed

Popular

Fur Ball

Account

Home

My Documents
My Collections

My Shelf

View Public Profile

Messages

Notifications

Settings

Help

Log Out

First Page

Previous Page

Next Page

/ 19

Sections not available

Zoom Out

Zoom In

Fullscreen

Exit Fullscreen

Select View Mode

View Mode

SlideshowScroll

Top of Form

Search w it

Bottom of Form
Readcast

Add a Comment

Embed & Share

Reading should be social! Post a message on your social networks to let others
know what you're reading. Select the sites below and start sharing.

Link account

Readcast this Document

Readcast Complete!

Click 'send' to Readcast!

edit preferences

Set your preferences for next time...Choose 'auto' to readcast without being
prompted.

Top of Form
Fur Ball

Fur Ball

Link account

Advanced Cancel

Bottom of Form

Share & Embed

Add to Collections

Download this Document for Free

Auto-hide: on
Confidentiality Agreement

The undersigned reader acknowledges that the information provided by

_________________________ in this marketing plan is confidential; therefore, reader

agrees not

to disclose it without the express written permission of_________________________.

It is acknowledged by reader that information to be furnished in this marketing plan

is in all
respects confidential in nature, other than information which is in the public domain
through other
means and that any disclosure or use of same by reader, may cause serious harm
or damage to

_________________________.

Upon request, this document is to be immediately returned

to_________________________.

___________________

Signature

___________________

Name (typed or printed)

___________________

Date

This is a marketing plan. It does not imply an offering of securities.

Table Of Contents

1.0

Executive Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2.0

Situation Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2.1

Market Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2.1.1 Market Demographics. .

. . . . . . . . . . . . . . . . . . . 2 2.1.2 Market Needs. . . . . . . . . . . . . . . . . . . . . . . . . 3 2.1.3
Market Trends. . . . . . . . . . . . . . . . . . . . . . . . 3 2.1.4 Market Growth. . . . . . . . . . . . . .
..........4

2.2

SWOT Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2.2.1

Strengths. . . . . . . . . . . . . . . . . . . . . . . . . . 5 2.2.2
Weaknesses. . . . . . . . . . . . . . . . . . . . . . . . . 5 2.2.3
Opportunities. . . . . . . . . . . . . . . . . . . . . . . . . 5 2.2.4
Threats. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

2.3

Competition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

2.4

Business Model Description. . . . . . . . . . . . . . . . . . . . . . . 6

2.5

Keys to Success. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

2.6

Critical Issues. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.0

Marketing Strategy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.1

Mission. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.2

Marketing Objectives. . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.3

Financial Objectives. . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.4

Target Markets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

3.5

Positioning. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3.6

Strategies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

3.7

Marketing Mix. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

3.8

Marketing Research. . . . . . . . . . . . . . . . . . . . . . . . . . . 9

4.0

Financials. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

4.1

Break-even Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . 10

4.2

Sales Forecast. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

4.3

Expense Forecast. . . . . . . . . . . . . . . . . . . . . . . . . . . 12

5.0

Controls. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

5.1

Implementation. . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

5.2

Marketing Organization. . . . . . . . . . . . . . . . . . . . . . . . . 14

5.3

Contingency Planning. . . . . . . . . . . . . . . . . . . . . . . . . 14

1.0 Executive Summary

The Discount Pharmacy is a brick and mortar and mail order pharmacy that sells
prescription
medication at lower prices than other pharmacies. The Discount Pharmacy is able to
sell at reduced
prices through the use of operating efficiencies and the elimination of unnecessary
services for
customers that self pay their drugs. The Discount Pharmacy does not accept
insurance payments
which disrupt the cash flow.

By having a larger percentage of their business serviced by their mail order arm,
The Discount
Pharmacy is able to gain economies of scale by selling larger quantities of drugs
with less labor
required per order. As more and more Americans are on a continuous prescription
to medicine, this
trend will lend itself to rapid growth as customers can mail order larger quantities of
drugs that
they will need over time. Additionally, many insurance companies offer an economic
incentive for
medicine to be purchased mail order in quantity, saving the insurance company
money. This factor
will also help boost The Discount Pharmacy to profitability.

The Pharmacy will increase its market share through targeted advertising to
increase the number

customers who are looking to save money on a pricey, necessary expense.

2.0 Situation Analysis

The Discount Pharmacy is in the first year of business as a start-up operation. The
Pharmacy
believes that the market demand for their services will be great and are convinced
that a cohesive
marketing strategy is required for The Pharmacy. The Pharmacy offers a wide range
of prescription
medicine for pick up at their store front or it can be distributed by mail order. The
Pharmacy's
prices are far better than most pharmacies so their services will be attractive for
people that just
need to buy their medicine at good prices and do not need their hands held during
the process.

2.1 Market Summary

The Discount Pharmacy posesses good information regarding their market and the
target segments
that they wish to serve. The Pharmacy will leverage this information to better
understand who is
served, their specific needs, and how The Pharmacy can better serve them.

The Discount Pharmacy

Page 1

Pharmaceutical company marketing plan

Download this Document for FreePrintMobileCollectionsReport Document

Report this document?

Please tell us reason(s) for reporting this document

Top of Form

57127e21ef9fe95

doc

Spam or junk

Porn adult content

Hateful or offensive

If you are the copyright owner of this document and want to report it, please follow
these directions to submit a copyright infringement notice.

Report Cancel

Bottom of Form

This is a private document.

Info and Rating

Reads:

44,751

Uploaded:
08/19/2008

Category:

Uncategorized.

Rated:

4.6875 5 false false 0

16 Ratings()

Copyright:

Traditional Copyright: All rights reserved

This is a complete marketing plan example for a pharmaceutical business, including

marketing vision and strategy, product positioning, sales forec... (More) This is a
complete marketing plan example for a pharmaceutical business, including
marketing vision and strategy, product positioning, sales forecast, expense budgets,
metrics for success, and more. This marketing plan was created with Marketing Plan
Pro, the most popular marketing plan software. Learn more at www.paloalto.com.
(Less)

software

marketing

Plan

Pro

template

sample

tags

palo

alto

Business-Marketing

software

marketing
Plan

Pro

template

sample

tags

palo

alto

Business-Marketing

(fewer)

paloalto

Share & Embed

Related Documents

PreviousNext

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
p.

p.

p.

p.
 p.

More from this user

PreviousNext

25 p.

39 p.

20 p.
14 p.

14 p.

9 p.

33 p.
30 p.

18 p.

49 p.

46 p.
48 p.

17 p.

31 p.

23 p.
19 p.

20 p.

20 p.

19 p.
19 p.

18 p.

20 p.

31 p.
 17 p.

17 p.

Recent Readcasters

Add a Comment

Top of Form

57127e21ef9fe95
Submit

share:

Characters: 400

document_comme

4gen

Bottom of Form

paracelsus2010left a comment

Phew!

01 / 22 / 2010

Reply

Report

ngobinhdalatleft a comment

It is normal Mar Plan Anyway, it may be useful to marketer Tks & regards, NB