Corporate: 20350 N. Cave Creek Rd.

, Suite 130
Phoenix, Arizona 85024
Online at: www.ArizonaHears.com

March 2011

Dear Friend,

It continues to amaze me how quickly time can fly by, as it seems like this year just began, yet
the first quarter is already coming to an end. I am excited to share the enthusiasm many of you have
been displaying through participation in our monthly quiz and telling others about PūrTone. As a result,
quiz contest entries and your referrals continue to grow, and we are very grateful for the interest and
support. This is great progress in our quest to become Arizona’s first choice for better hearing.

This month, I would like to introduce Stephanie Vogel to those of you who have not already had
the pleasure. Originally working at our Scottsdale office, she is now based at the Phoenix location. She
is the Administrative Assistant for PūrTone, responsible for payroll and some other HR duties while
working closely with Edward (president) and Jaime (Dir. of Operations). In addition to those duties she
is the Coordinator of First Impressions (front desk) at the Phoenix office.

Stephanie’s life goes far beyond PūrTone, as she has been happily married for over twenty
years. She and her husband are the proud parents of a 17 year old son, who will graduate high school
this May. They have a special interest in southwestern cuisine. Their taste for good food has led to the
creation of a line of chili seasonings, hot sauces and southwestern soups, which they market online at
www.CaveCreekChiliCompany.com. Stephanie said she loves working with our staff, but most of all
loves to experience the joy of helping our patients hear their friends and loved ones better.

As always, I appreciate hearing your comments, suggestions and success stories (we may even
share your personal story in our monthly Evidence of Success postcard). On behalf of all of us at
PūrTone, thank-you in advance for referring your friends and relatives to us as we look forward to being
your Hearing Consultants for Life.

Sincerely,

Brian Jason
Brian Jason, BSM
Practice Referral Manager
BJason@PurToneUSA.com
Corporate 602-971-3900
Direct 623-935-1700

PRESIdEnT’S
corner
Edward Maznio,
President
FROM THE PRESIDENT:
With every good business,
there are lots of moving parts, and
so it is with PūrTone. Each of those
moving parts involves – among
others – our valuable associates,
business and accounting systems,
suppliers and real estate. But
ultimately, each of them are
designed and improved upon with
one purpose in mind: to give you
the best total hearing healthcare
experience possible.
We have lots of exciting things
going on “under the hood” that we
will be announcing in the upcoming
months, but one I’d like to share now
is the addition of our first Doctor of
Audiology, Dr. Cassandra Schmidt.
Dr. Schmidt has joined our company
after completing her graduate work
at Illinois State University and
serving, most notably, on the staff of
the University’s Speech & Hearing
Clinic, as well as at Mount Sinai
Hospital in Chicago.
Dr. Schmidt brings with her a
wealth of knowledge and expertise
that will uniquely strengthen not only
our purpose and resolve to be the
premier hearing healthcare provider
in Arizona, but also address areas of
perceived weakness from a clinical
basis with PūrTone. Cassandra will
serve as our Director of Patient Care
in Mesa, and will travel, as needed,
within the Phoenix Valley to provide
clinical support and outreach to our
physician community. We welcome
her as a critical team member and
look forward to the service she will
render to her fellow associates and
many of you. Happy Hearing!
MARCH 2011
IN THIS ISSUE
* A Little Luck o’ the Irish
* A Funny Thing Happened – Funny Bone
* Insider’s Corner
*Apparently It IS What You Know!
* Leapin’ Leprechaun’s Answers
* Pot o’ Gold Coupon
* Ear-to-Ear Wireless Communication
* Looney Law
* Now ‘Ear This
* Fun Zone: Lucky Cluster of Questions
* Fun Fact
a LITTLE LUCK O’ THE IRISH
th
March 17 is designated as “St. Patrick‟s Day”, and many folks scattered around
the globe will be “wearin‟ o‟ the green” and kissin‟ the Blarney Stone. Interestingly, it
was a British-born lad, Maewyn Succat, who actually became Ireland‟s “Saint Patrick”.
Maewyn was largely credited with being the force behind Ireland‟s conversion to the
Christian faith and was declared a saint in 432 A.D. It is believed that St. Patrick died
th
on March 17 around the year 460 A.D., hence the designated date of celebration.
Ironically enough, the largest celebrations are held in America, where nearly
36.5 million Irish descendants call home. That‟s nearly nine times the population of
Ireland itself, which is home to only somewhat more than four million Irishmen.
th
Today, people around the world gather every March 17 to share a traditional
Irish meal of corned beef and cabbage; play some billiards, darts, or dominoes; or
perhaps share a game of cards like „Nine-Card Don‟, „Phat‟ or the Irish national
favorite, „25‟. One of the most popular places to gather is at the local Irish Pub, often
sporting strange-sounding names like „Slug and Lettuce‟, „The Cat and the Fiddle‟, or
„The Bag o‟ Nails‟. Here they‟ll drink some ale and play popular pub games such as
„Ringing the Bull‟ (also known as „Wall-hooky‟), „Aunt Sally‟ or „Toad in the Hole‟. The
more athletic are inclined to play Gaelic Football, Hurling, Cricket, Rugby or Soccer.
There are many icons associated with St. Patrick‟s Day. The shamrock
th
symbolizes the birth of spring, but by the 17 century it had become a symbol of
emerging Irish nationalism, with many wearing the shamrock as a statement of pride
in their heritage. In America today, fun little leprechauns are almost synonymous with
the holiday, but in reality, these cranky tricksters really had nothing to do with St.
Patrick, or the observance of this Catholic holy day. The friendly, cheerful
leprechauns that we think of today are actually a recent American creation, and are
very different from the cantankerous little men of Irish folklore. And, of course, we
can‟t forget the legendary pot o‟ gold at the end of the rainbow.
Irish music, too, is very much a part of St. Patrick‟s Day. Their music is
produced with instruments that have been used for centuries, including the fiddle,
elaborate bagpipes and the tin whistle (a type of lute). Ireland‟s melodic, pure, and
sometimes haunting music has been highly popularized in recent years by vocalist
and musician, Enya, and Irish singers „Celtic Woman‟; as has traditional Irish step-
dancing, highlighted in the spectacular performances of the entertainment
phenomenon, “Riverdance”.
If ye‟d like to celebrate „St. Paddy‟s Day‟ more quietly than downin‟ a spot o‟ ale
at the local pub and kissin‟ a Blarney Stone furr good luck, there are several things ye
kin do to rremember the Irrish. Furrst, enjoy ye a hearrty pot o‟
yerr Irish stew, sopped up with some Irrish Brrown Brread,
with some „chump‟ furr a side dish. Sarrve „killarney cake‟
and pistachio ice crream furr dessarrt whilst watchin‟ a
movie of Irrish flavor, like The Quiet Man, Boys Town,
Darby O’Gill and the Little People – or revisit the O‟Hare
family in Gone With the Wind. After sendin‟ the lads and
lassies off to slumberrland, finish yurr own St. Paddy‟s Day
celebrration with a cup of Irrish Coffee and whippin‟ cream
whilst listenin‟ to the auld melodies of Sweet Rrosie O’Grrady,
When Irrish Eyes Are Smilin’,„n‟ My Wild Irrish Rose aforre ye
th
turrn out the lights and say g‟night to March 17 furr anotherr yarre.
Until next month, Toodle Pip!
 Funny Bone
“A cheerful heart is
good medicine…”
Proverbs 17:22
A Funny Thing
Happened on the Way
to Better Hearing…
A friend of mine told me of
the time he and his family were
privileged to attend the 2002
Olympics in Salt Lake City, Utah.
Huge hockey fans, the whole
family – from ages five to 78 –
packed up their suitcases and
headed to the Winter Olympics to
watch the most anticipated hockey
game of them all: Canada versus
the U.S. in a fierce battle for the
gold medal.
Although the trip was the
experience of a lifetime, it was a
major disappointment for Ted’s
family when Canada won the
Gold. When the players stood for
their medals, the music swelled to
play Canada’s National Anthem.
The Canadians sang out loud
and proud, “O Canada! We stand
on guard for thee…”
Ted’s family collectively
sighed and left the stadium with
heavy hearts. But Grandma’s bad
hearing gave everyone the lift they
needed. Conceding the Canadian
team deserved the medal, she
said, “Yes, but, their National
Anthem could sure use a rewrite.
WHY on earth would they sing, “O
Canada! We stand on cars and
freeze…?”
December’s
FEBRUARY’S
What is the Study of ClientOF
CLIENT of the
THEMonth
MONTH
Congratulations to Harold G. of
‘pologonology’ ? Congratulations to Tom T. of
Glendale, our Client of the Month for
Everyone who faxes, emails, or calls in Goodyear, our Client of the Month
December.
the correct answer by the last business for February. As always, the Client of
day of March, 2011, will be entered
As
Month always, the Client
will receive of the
a free Month
lunch with
into a drawing for a Chili’s Restaurant
receives a free lunch with two friends
two friends and PūrTone’s President
and PūrTone’s President and Founder,
$25.00 Dining Certificate. and Maznio,
Edward Founder,atEdward Maznio. &
Chili’s Restaurant
The winner will be selected by random
Grill.
drawing of participants. January’s Quiz Call me to find out how YOU
Call me to find out how YOU
Question Winner is Carlys R. from Peoria. can become a Client of the Month!
Watch for your name next month!
can become a Client of the Month!
WELCOME, NEW CLIENTS!
Among many others, here are some of the new
clients who became members of our “PūrTone
Family” this past month. I’d like to welcome
you, and wish you all the best!
George L. from Goodyear
(referred by Tom T.)
Paula N. from Goodyear
(referred by Lyn C.)
Madeline T. from Yuma
(referred by Lee C.)
Lowell P. from Peoria
(referred by Chad G.)
Donovan P. from Yuma
(referred by Ginger B..)
Victoria V. from Lake Havasu City
(referred by Keith S.)
Jean F. from Lake Havasu City
(referred by Ellen K.)
We love giving recognition to our new friends
and our wonderful existing clients who are
kind enough to refer their friends, family and
neighbors to us. Thank you so much for your
kind support. We sincerely appreciate you.

WHO SAYS, “IT’S NOT WHAT YOU KNOW, BUT WHO YOU KNOW”?
My brother-in-law is an engineer and is the first to recognize that engineers are an entity unto themselves. He recently
told told this story about a co-worker who had retired. “Sully” was a recognized mechanical engineer genius.
A loyal employee for 35 years, when he retired a few years ago Sully pledged he
would not come back as a consultant, as engineers are often requested to do. Senior
Management knew that Sully had been adamant he would not return and left him alone, until
a seemingly impossible problem came up with one of their multi-million dollar machines. For
days they tried to repair the equipment. It was concluded there was no choice but to try to
cajole Sully out of retirement. Pleading with him to help them out, Sully finally grudgingly
agreed to come in. He reviewed the equipment, poured over the design plans and studied
the machinery carefully, grumbling the whole time. Finally, after a full day of analyzing,
calculating and tinkering, Sully became a hero when he solved the problem.
A few days later, the Accounting Department got Sully’s bill for $50,500.00. Thinking
there was an error, the Accounting Supervisor called Sully to request an itemization of his bill. Sully answered
matter-of-factly, “You don’t need that. It’s a simple case of math. Ten hours at $50.00 an hour and $50,000.00 for what I know.”
 CALL US TODAY AND
TO HIS CLUSTER O’ QUESTIONS ON BACK PAGE

1. Lawn Chair Larry reached an altitude of 16,000 feet. ASK ABOUT OUR
2. Wyoming had the first female governor, Nelli T. Ross,
voted in November 4, 1924.
3. Walter Hunt, a prolific American inventor, sold his rights to
the safety pin for $400 in 1849.
4. Queen Victoria; she reigned as Queen of England for 64
years, from 1837 – 1901.

5. Robert Louis Stevenson was known as “Tusitala” (“Teller of MUST HAVE COUPON
Tales”) while living out the last few years of his life in Samoa. GOOD UNTIL
03/31/2011

NOW! wireless HEARING IS hearing AT ITS BEST!

ST
INTRODUCING WIRELESS COMMUNICATION – THE ENTIRELY NEW WAY TO HEAR IN THE 21 CENTURY
This exciting new „Ear-to-Ear‟ technology offers advanced features engineered to:
Provide clear, stereo sound directly into both ears!
Improve listening to music and TV
Help telephone calls sound better
Eliminate whistling or buzzing
Fit comfortably in your ears
The industry‟s just-released wireless communication is the most advanced hearing aid
system on the market today! Life offers a full spectrum of sound to enjoy. Now wireless
communication lets you hear it all!

Just plug your wireless system into your

television, radio, or computer. When connected to the wireless transmitter, sound is streamed
from the unit directly into your hearing aids, providing an incredible stereo sound you
have to hear to believe!
Today‟s wireless system can literally filter out unwanted background noise to help you
st
hear more naturally – and at a distance! With 21 century technology, these hearing aids are
designed to significantly reduce listening effort, giving the listener a more relaxed, enjoyable
listening experience. If you currently wear hearing aids in both ears, today‟s wireless hearing
aids help you hear distinctly in both ears, letting you more clearly hear and understand conversation; a favorite
movie, talk show host, or news program; a recorded musical or vocal performance; a worship program or political debate –
anything you choose – with more ease and comfort than ever before!
Thanks to Ear-to-Ear Wireless Communication, your hearing aid system is now able to wirelessly communicate between
both hearing aids – instantly and automatically – eliminating the need for you to manually adjust either or both devices.
Isn‟t it time you could hear music, movies, TV, computer websites or normal conversation again? Now, the exciting full
spectrum of sound is “hear to enhance your life”!
“Heard” all this before? Not really. This is just an appetizer. Grab your fork and call us
for details! The main course is just an appointment away!
PūrTone Corporate Office
20350 N. Cave Creek Rd., Ste. 130
Phoenix, Arizona 85024
602-971-3900 or 888-614-HEAR
E-Mail: HealthyHearing@PurToneUSA.com
Web: www.ArizonaHears.com

COPYRIGHT – AUDIOGENIC, INC. – ALL RIGHTS RESERVED

LOONEY LAW: IN PULLMAN, IL, IT IS ILLEGAL TO FISH WHILE SITTING ON A GIRAFFE’S NECK. HOW ‘BOUT A HIPPO?

How You Can Help

Your Communication
TRY SAYING THAT FIVE TIMES FAST!
Partner Hear Better
1. In 1983, a Southern California man created a
Everyone knows that successful communication homemade flying machine using weather balloons.
is a two-way street, requiring both a speaker and a listener who He was fined $4,000 for flying into controlled
are engaged in the conversation. When the listener is hearing airspace. What was his name?
impaired, they tend to become disengaged if the conversation is Super Dave
difficult to understand. Eventually the speaker follows suit,
Lawnchair Larry
leading to miscommunication – or worse, no communication. In
Eddie the Eagle
relationships, this often leaves both parties feeling frustrated,
Air Bud
disconnected and lonely.
Here are a few tips that you, as the hard-of-hearing (HOH) 2. Which state was the first to have a female governor?
communication partner, can offer your circle of family and Delaware • Virginia
friends to help you understand words more clearly – so that Wyoming • Massachusetts
everyone can enjoy the conversations more. Ask them to: 3. Who was the American inventor who patented the
safety pin?
Slow down a bit
Joseph Glidden
Speak just a little louder; shouting does not help
Chauncey Jerome
Say the words as clearly as possible, without making Elias Howe
exaggerated mouth movements Walter Hunt
Pause at meaningful places so that your ears can catch up
4. Who was on the British throne at the beginning of
with their mouths th
the 20 century?
Much of the ability to easily communicate comes from the Queen Elizabeth II
“context” of a conversation, along with the “content”. If you Queen Victoria
misunderstand something, ask your partners to learn to King Edward II
rephrase the statement, not just repeat it the same way. Or, by King George III
using two different words to express the same thing, they can 5. Which famous writer was known as Tusitala during
increase the opportunity for you to more easily understand the last few years of his life?
their part of the conversation. For example, “Did you see the Mark Twain
photograph, the picture, that she took?” By using different key Robert Louis Stevenson
words, they will increase your chances of understanding their Sir Walter Scott
comment the first time. While it may take time and patience to Henry David Thoreau
learn these few communication skills, it will truly be worth it!
,
FUN FACT: THERE ARE APPROXIMATELY TEN MILLION BRICKS IN THE STRUCTURE OF THE EMPIRE STATE BUILDING.