Professional Documents
Culture Documents
2010 / 2011
Marketing Management
Assignment details
A. Select a country of your choice. You have been asked by that
country’s tourist board to critically assess its current marketing
communications strategy for promoting this country to tourists.
Present a detailed evaluation of this strategy. (50%)
B. Develop a detailed report which should contain a revised
marketing communications strategy that reflects your analysis of
the potential weaknesses of the existing strategy and identifies
the changes that you would propose. (50%)
INDONESIA
Assignment Guidelines
1. Students are expected to engage with the relevant literature on direct and
integrated marketing communications. Chapter 17 in the main text
and also the support text will serve as a useful starting point.
4. The initial part of the assignment should focus on the existing strategy
adopted by the Tourist Board. This can be gleaned from published,
secondary sources.
8. The assignment should consist of between 5,000 and 5,500 words. This
excludes appendices. You should avoid the inclusion of too many
appendices however.
9. Students are advised that they should allocate an equal amount of time to
each part of the assignment.