Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name: Jamie O’Sullivan Levels: Basic / Competent / Advanced / never done

Research AUDIT Evidence AUDIT DATE Evidence AUDIT Evidence

Method DATE ONE TWO DATE
/Technique THREE
primary research
interviews Competent Competent
I had an interview with Mr i filmed interviews
Wilkinson my head master that we had with
5/10/2010 about how the school
14/02/2011
the Redbridge
recycle CVS people
questionnaires Advanced Advanced
5/10/2010 Gave out questionnaires in Gave out
ict when trying to find out questionnaires in
what the public would want
14/02/2011 ICT when trying to
find out what the
public would want.
focus groups 5/10/2010 Never done Never done
14/02/2011
photography 5/10/2010 Basic 14/02/2011 Competent
I have done this in P.E when In unit 2 we took
looking at the perfect photos of actors
position for hitting shots in in different lights
badminton before filming a
short advert
filming Never done 14/02/2011 Never done

5/10/2010

recording and other 5/10/2010 Competent 14/02/2011 Competent

forms of observation
secondary research
I have done this on a trip to Done this in unit 2
south end where we were when on the recci
looking at the amount of trip when we had
traffic different recordings
around London

ratings / circulation Never done 14/02/2011 Competent

figures/ Hits/ Box I did this in unit one
Office when looking at
5/10/2010 sales figures for
Xbox games
− audience and 5/10/2010 Competent 14/02/2011 Competent
market profiles I have done this in English Done this in unit
when finding out target one when looking
audience for a book at target audiences
for games and why
they are aimed at
them.
− information about Never done 14/02/2011 Competent
events, places and When working out
people who to interview
5/10/2010 from the Redbridge
CVS and when
 talking about a the
location on the
recci trip.
identifying likely 5/10/2010 Never done 14/02/2011 Competent
sources I covered this when
working out what
5/10/2010 source to use out of
the sources given
in the brief in unit
one
identifying and Competent 14/02/2011 Competent
following-up leads 5/10/2010 In media when talking to the In media when
people from anxiety care talking to the
people from anxiety
care
sifting, collating and Competent 14/02/2011 Competent
storing the Done this ict when sorting Making are blog
information obtained from information which stores
5/10/2010 information

quantitative
research

quantitative research Basic 14/02/2011 Basic

5/10/2010 Done in ict when finding out Not covered any
how many people would be more
at a fun fair I was organising

qualitative research

qualitative research Competent 14/02/2011 Competent

Done in ict when trying to Researching the
get feedback on logo and games consoles
products that I had made I
5/10/2010 have also done this in
drama when getting
feedback on my
 performance simile I have
also done this in P.E when
getting feedback on a skill I
had done
researching the
content for a
production
• identify accurately 5/10/2010 Never done 14/02/2011 Competent
what you need to When I was making
find out my Redbridge CVS
videos I had to
work out what we
wanted
• identify how and 5/10/2010 Never done 14/02/2011 Competent
where you are likely when working out
to get the necessary what you had to do
information from the brief

• recognise and Never done 14/02/2011 Competent

follow-up information When I was making
trails when they my Redbridge CVS
present videos and we were
themselves and keep 5/10/2010 following up are
records of this information
activity

• record the Basic 14/02/2011 Competent

information obtained 5/10/2010 Done this in ict when When I was making
accurately receiving feedback and my Redbridge CVS
information from videos and I
questionnaires recorded and kept
all the information I
recived
• collate (that is, sift Never done 14/02/2011 Basic
through, analyse, Done in unit one
evaluate and 5/10/2010 when looking at
organise) the games
information obtained

• store the 5/10/2010 Competent 14/02/2011 Advance

information so that it Done this in P.E when Done this in unit
is easily accessed storing documents and file one and two when
from the internet when doing making file on the
my as local course work computer and
having a filing
system for all my
papers
researching a
media product

• what the audience Basic 14/02/2011 Basic

(or market) is for the 5/10/2010 Done this in product design Done in unit one
product and making a dvd cover when looking at
games

• how large that Never done 14/02/2011 Basic

audience (or market) Done in unit one
is when looking at
5/10/2010 games

• what an audience Never done 14/02/2011 Basic

thinks of a product 5/10/2010 Done in unit one
when looking at
games

• how the product 5/10/2010 Never done 14/02/2011 Basic

compares to other Done in unit one
similar products when looking at
games