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The professional portfolio of

WRITING ...4

JILLIAN
WOOD DESIGN ...12

2 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com
ONLINE
314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570
...18
| jillswood@gmail.com | www.jillianwood.com
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Fashion and Beauty Writing
As a freelance writer for 29secrets.com, I pitched and wrote a large number of fashion stories about
current trends and beauty how-to’s. Several stories were picked up and featured by fashionism.ca,
Sympatico’s beauty and style homepage.

4 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com
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On the Danforth Story
Part of the Book and Magazine Publishing Post Graduate Certificate Program at Centennial College
requires students to create a local, niche magazine for the Danforth area of Toronto (also known as Greek
Town). I pitched and wrote a story for the beauty section about natural, Greek beauty remedies, which
was featured in the Summer 2011 issue.

6 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com
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TalentEgg.ca Writing and Editing As an Assistant Editor at TalentEgg.ca, a career portal for students and new grads, I had the opportunity
to pitch and write stories for a Gen-Y audience. This was a virtual internship where I was required to edit
the work of my peers on a weekly basis and contribute the website’s comments and forum.

8 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com
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T.O.Night and the Globe & Mail’
As an Assistant Editor at TalentEgg.ca I had the opportunity to write for related publications and have
several stories picked up for publication by T.O. Night magazine and The Globe and Mail’s student
education portal GlobeCampus.ca. I also researched and wrote a small introduction about the current
state of Fine and Performing Arts job prospects for The Globe and Mail’s annual University Report.

10 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com
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Custom Magazine Design Project
An assignment from my design class in the Book and Magazine Publishing Post Graduate Certificate
Program was to layout an original magazine with a cover, table of contents, front of book page and feature
spread. I decided to create a fictional custom publication for Lululemon Athletica since it is such a lifestyle
focused brand.

12 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com
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Book Design Project
Another assignment from my design class in the Book and Magazine Publishing Program was to create
an original book cover with a table of contents and spread. Since celebrity chef Lynn Crawford has yet to
publish a cookbook I designed one for her using a mix of vintage elements and modern layouts.

14 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com
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2010 Yearbook Design
I have been the Editor-in-Chief of two yearbooks for Wilfrid Laurier University’s Student Publications.
Not only was I in charge of the design and editorial direction of the book, but I also liaised with
publishers, advertisers, writers and photographers to meet deadlines within a budget. The Canadian
Yearbook Review has recognized two of my books for meeting high-quality publishing standards.
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314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com
OnTheDanforth.ca Online Magazine
As a part of the On The Danforth magazine project I took on the role of Online Editor-in-Chief for
OnTheDanforth.ca. I redesigned the website, set up a weekly publishing schedule and introduced social
media promotions and new advertising opportunities, which helped to nearly triple traffic to the website.

18 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com
19
Type A Girls Online Magazine
As a part of my Online Magazines class at Centennial College I was required to work with a group to cre-
ate an online publication. Type A Girls, an homage to all things organizational, has a sleek, clean layout
with a simple banner I designed. I also wrote 5 articles and customized a matching Twitter account.

20 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com
21
Social Media Content & Promotions
I first gained experience in social media promotions in 2009 when I created a report for the Ministry of
Natural Resources on the possible uses of such technologies in a communications strategy. Since then I
have created a number of promotional web videos for Sault College and targeted content for Facebook
pages and Twitter streams for Wilfrid Laurier University Student Publication’s and OnTheDanforth.ca.

22 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com 314-50 Cosburn Ave., Toronto ON, M4K 2G5 | 416.317.0570 | jillswood@gmail.com | www.jillianwood.com
23

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