TABLE OF CONTENTS

Chapter 1---Company Profile

Introduction
Varun Beverages Pg-6
Pg-6 to 12
Pg-13 to 28
Chapter 2---Scope of Study
Significance of Study
Objective of Study Pg-29
Pg-30
Pg-31
Chapter 3---Research Methodology
Find the share of Pepsi Cola in Noida City
Analysis of market share Pg-32 to 35
Pg-36 to 49
Pg-50 to 54
Chapter 4---Conclusion
Recommendation and suggestion Pg-55
Pg-56
Chapter 5---Bibliography and Appendix Pg-60 to 67

List of figures
Figure 1 Processing chart pg-10
Figure 2 Organizational chart pg-11
Figure3 Process chart pg-12
Figure 4 RKG group pg-14
Figure 5 Comparative sales in various quantities pg-36 to 41
Figure 6 Extra effort made by retailers to sell pg-41
Figure 7 Market status pg-42
Figure 8 Retailers opinion towards the proper schemes available pg-43
Figure 9 Market share at various places pg-44 to 49

List of Tables
Table 1 Share of pepsi and coke in atta market pg-44
Table 2 Share of pepsi and coke in mamura pg-45
Table 3 Share of pepsi and coke in jaipuria market pg-46
Table 4 Share of pepsi and coke in GIP mall pg-47
Table 5 Share of pepsi and coke in sunhari market pg-48
Table 6 Brands of pepsi and coke available in market pg-64 to 65
PREFACE
All around the world soft drinks have been unanimously accepted as a thirst quen
cher. India a late entrant to the track had grown to the market by value in a ve
ry short span.Indian population, which is rainbow of various cultured has a vary
ing climate,
To grab the CSD’s market share all the companies are doing continous innovations o
n every front of marketing mix ranging from product, place, price and promotion,
packaging.Continuous innovations had revolutionizes the Indian CSD market.As a
result of which soft drinks are available in various colours(white, orange, brow
n,yellow) various sizes(200ml, 250ml, 300ml, 330ml.500ml, 600ml,1.25lit, 2lit),v
arious packages(glass bottle, PET bottles, mican, tetra, can etc) various flavou
rs(orange, lemon, cola, mango).
The process of innovation becomes very expensive due to different liking. So eve
ry organization before even a small change prefers to study thoroughly its accep
tance level by people of specific location all over.
SAURABH KATIYAR
IV SEM
0909170045

ACKNOWLEDGEMENT
Completing a task is never one man effort. It is often the result of invaluable
contribution of number of individuals in a direvt or indirect manner.
I express my gratitude towards the management of VARUN BEVERAGES LTD, FAIZABAD.
For giving me the opportunity to do the research and allowing me to gain invalua
ble experience with subsequent exposure to the modern business world.
I am grateful to Mr Sharad Rawat(Manager—Marketing) and Mr Arun Rawat (Customer Ex
ecutive) who guided me in my research report. I am also indebted to faculty memb
ers who have been a constant source of inspiration and guide.

COMPANY PROFILE
OVERVIEW OF PEPSICO
PEPSICO is world leader in convenient foods & beverages, with high annua
lly turnover. The company consist of the snacks business of Frito-Lay North Amer
ica & the beverages & the foods business of PEPSICO beverages & foods, which inc
ludes PEPSICO Beverages North America & Quaker Foods North America.
PEPSICO brands are available in nearly 200 countries & territories many
of PEPSICO brands names are over 100 year old, but the corporation is relatively
young. PEPSICO was founded in 1965 with the merger of PEPSI-COLA & FRITO-LAY. T
ropicana was acquired in 1998 & PEPSICO merged with the QUAKER OATS, including G
atorade in 2001.

PEPSICO s success is the result of superior products, high standards of

performance, distinctive competitive strategies & high integrity of our people.

LISTING OF PEPSICO:
PEPSICO (symbol PEP) shares are traded principally in New York Stock Exc
hange in United States. The company is also listed in Amsterdam, Chicago, Swiss
& Tokyo stock exchanges. PEPSICO has consistently paid cash dividends since the
corporation was found.
AS A CORPORATE CITIZEN :
PEPSICO believes that corporate citizen, it has responsibility to contri
bute to the quality of life in our communities. This philosophy is put into acti
on through support of social
agencies, projects & programs. The scope of this support is extensive -- rangine
from sponsorship of local programs & support of employees volunteer activities,
through the contribution of time, talents & funds to program of national impact
. Each division is responsible for its own giving programs.
PEPSI HEADQUARTER:
PEPSICO headquarter is located in Purchase, New York, approximately 45 m
inutes from New York city. Edward Durrell Stone, one of America s foremost archi
tects, designed the seven building headquarter complex.
The building occupies 10 acres of a 144 acres complex that includes the
Donald M. Kendall sculpture gardens, a world acclaimed sculpture collection in a
garden settings.
The gardens were originally designed by the world famous garden planner
Russell Page & have been extended by Francois Goffinet. The grounds are open to
the public & a visitor both opens is spring & summer.
PEPSI BOTTLING PLANTS IN INDIA

1. Goa, Salcete
2. Karnataka, Dharwad
3. Rajasthan, Bhiwadi
4. Rajasthan, Jodhpur
5. Rajasthan, Jaipur
6. Rajasthan, Alwar
7. Uttar Pradesh, Greater Noida
8. Uttar Pradesh, Kosi
9. Kathmandu, Nepal

PROCESSING OF SOFT FLOW CHART OF MANPOWER ON THE DRINKS

{Loading of empty crates on the conveyer belt.}
{Removal of straw pipe, other brands.}
(2persons)
{Removal of dirty, wooden matter}
(2persons)
{Removal of breakage bottles}
(1person)
{Proper feeding of the bottles}
(4persons)
{Maintaining proper moving of bottles on the
Conveyer belt.}(
1person)
{Removal of bottles not properly washed}
(2persons)
{Automatic filling crowning of the filled
Bottles}(1persons)

[Packing of 24 bottles in crates.]

ORGANISATION STRUCTURE IN TERMS OF INPUTS CONVERSION PROCESS AND OUTPUT
Process chart (FLOW CHART 1)

PROCESS DESIGN / PRODUCT LIFE CYCLE

INTRODUCTION AND BACKGROUND OF VARUN BEVERAGES Ltd.
VARUN BEVERAGES LTD (PEPSI), is a Bottling Plant of Pepsi Cola Brands. Today, V
BL is the top position holding company among the soft drink bottling companies i
n India. It is a Franchise company of PepsiCo India holding. It’s a “R.K.JAIPURIA G
ROUP COMPANY”. The group is a largely diversified rising group having interest in
Soft Drink Bottling, Restaurant chains under the Brand name of Pizza Hut and Tri
con & cream bell Ice Cream manufacturing, power project, Export and many other p
rojects. It is having Pepsi Bottling Plants in various places of India as well
as out of India. It is on the rising path under and the wisdom guidance of its
chairman Mr. R.K.JAIPURIA.
The main aim of VBL plant is to provide soft drink to the people of India in its
assigned territory, which is helpful in keeping cool their mind. The aim of th
is company is also to provide full satisfaction to the customers. And most impo
rtantly, through a range of customer relevant product manufactured with care and
quality in a fully hygiene environment .
The company’s mainly operate the Bottling and marketing of Pepsi Cola Brand. It
product brand are Pepsi, Mirinda-orange, Mirinda-lemon,Mirinda-apple,Slice, 7-up
, Evervess Soda. Its marketing Network is spread in Western-UP, Haryana, Rajast
han, Delhi (TRNAS YAMUNA) and Uttaranchal.
VBL has secured always top position in its best quality and marketing. Mr.R.K.JA
IPURIA who is the chairman of the group, received various award for the best qua
lity and marketing. He has also been awarded for good quality and marketing in
South Asia with “EXCELLANCY AWARD” by Mr. GEORGE BUSH, former president of U.S.A. i
n 1998.

VISION
Being the best in everything we touch and handle
MISSION
Continuously excel to achieve and maintain leadership position in the chooden bu
sinesses; and delight all stakeholders by making economic value addition in all
corporate functions.
RKJ GROUP WITH PEPSICO
ABOUT RKJ GROUP
The Jaipuria Group since 1975 has been a renowned and reputed name in th
e field of soft drink bottling. Since its foray into this field the Group has bo
ttled almost all the major soft drink brands that existed in India like Coca Col
a, Thumsup, Limca and PEPSI etc.
Today the Jaipuria Group commands almost 60% of the PSPSI business in In
dia. With an impressive turnover and plants equipped with the latest technology
the Jaipuria Group can boast of being the biggest name in the country when it co
mes to soft drink manufacturing.
The Group has a major presence in most part of the country, with its 22
fully operational plants running successfully across the country.

PRODUCT BOTTLING FILLING

PEPSI 300 ML, 200ML, 1 LT.
MIRINDA- 300 ML, 1 LT.
APPLE (New launch Product)
LEMON
ORANGE
SLICE 250 ML
7-UP 300 ML
EVERVESS
SODA 300 ML
MOUNTAIN DEW 200ML&300ML
Plant is producing 100 crores of turnovers every year. Plant has employed about
200 employees with separate company uniform on permanent and casual basis. There
are 40 Managers/Officers/ Supervisors and rest of workmen. Plant is dispatching
near about 125-150 truks in peak seasons per day to various location. This plan
t is spread over 5 acer

Executive Offices Co-founder of PEPSICo

PEPSICo, Inc. Donald M. Kendall
700, Anderson Hill Road
Purchase, NY 10577
(914) 253-2000
Officers
Steven S Reinemund Tod J. MacKenzie
Chariman of the Board and Senior Vice President
Chief Executive Officer Corporate Communications
Indra K. Nooyi Matthew M. McKenna
President and Sr. Vice President, Finance
Chief Financial Officer
Peter A. Bridgman Margaret D. More
Sr. Vice President and Controller Sr. Vice President,
Human Resources
Albert P. Carey Lionel L. Nowel III
President, PEPSICo Sales Sr. Vice President and Treasurer
Steven Y. Gold Larry D. Thompson
Senior Vice President Sr. Vice President Govt. Affairs
Supply Chain General Counsel and Secretary

James Kozlowski
Sr. Vice President
Global Procurement
Principal Divisions and Officers
Frito-Lay North America PEPSI-Cola North America
7701 Legacy Drive 700 Anderson Hill Road
Plano, TX 75024 Purchase, NY 105
77
(972) 334-7000 (914) 253-2000
Irene B. Rosenfeld Dawn Hudson
President and Chief Executive Officer
Chairman and Chief Executive Officer
PEPSICo International QTG (Quaker Foods/
700 Anderson Hill Road Tropicana/ Gatorade)
Purchase, N.Y. 10577 Chicago, IL 60661
(914) 253-2000 (312) 821-000
Michael D. White John C. Compton
Chairman and Chief Executive Officer President and Chief Executive Officer
Directors
John. F. Akers Sharon Percy Rock feller
Former Chairman of the Board and President & Chief Executive
Chief Executive Officer Officer- WETA Public
International Business Machines Stations, Washington DC
Robert E. Allen James J. Schiro
Former Chairman of the Board and Chief Executive Officer,
Chief Executive Officer, AT&T Zurich Financial Services
Ray L. Hunt Franklin A. Thomas
Chief Executive Officer Hunt Oil Consultant
Company and TFF Study Group
Chairman, Chief Executive Officer and Cynthia M. Trudell
President Hunt Consolidated, Inc. President, Sea Ray Group
Arthur C. Martinez Solomon D. Trujillo
Former Chairman of the Board, President Former Chief Executive
& Chief Executive Officer Sears, Orange, SA
Roebuck and Co.
Indra K. Nooyi Daniel Varsella
President and Chief Financial Officer Chairman of the Board and
PEPSICo Chief Executive Officer
Novartis AG
BEVERAGES INDUSTRY IN INDIA
Indian Beverages industry s size is Rs. 8000 Crores and it is dominated
by two players viz PEPSI & Coke only. This high profile industry has lot of pote
ntial for growth as per capita consumption in India is 9 bottles a year as compa
red to 20 bottles in Sri Lanka, 14 in Pakistan, while 12 bottles a person in Nep
al.
The RKJ group is India s leading supplier of retailer brand Carbonated a
nd Non-Carbonated soft drinks, with beverage manufacturing facilities in India a
nd Nepal. Its experience in the beverage industry dates back to the sixties when
it had the first franchise at Agra.
The family manufactures and markets Carbonated and Non-Carbonated Soft D
rinks and Minerals Water under PEPSI brand. The various flavors and sub- brands
are PEPSI, Mirinda Orange, Mirinda Lemon, Mountain Dew, 7UP, Slice Orange, Ever
vess Soda and Aquafina. It has the license to supply beverages in the territorie
s of Western U.P., part of M.P., half of the Haryana, whole of Rajasthan, Goa 3
districts of Maharashtra, 13 districts of Karnataka and whole of Nepal. The grou
p has in total 18 bottling plants in India & Nepal and is responsible for produc
ing and marketing 44% of PEPSI requirement in India.

ENTRY OF PEPSICO IN INDIA

In 1977, a change in the govt. at the center lead to the exit of COCA-CO
LA which is preferred to quit rather to dilute its equity to 40% in Compliance w
ith the Foreign Exchange Regulation Act (FERA).
The beginning of 81 s saw a birth of another cola drinks "Thums Up" in 1
978 PARLE leads the Indian markets (share 33%) with its Goldspot & Limca brands
. In 1987 pure drinks share came down to 21% a result of growing popularity of L
imca & Thums Up. At the same time the threats to the Indian soft drink market wa
s that of fruit drink.
In 1988, fruit drinks market was valued at Rs. 4 0Crores & was growing a
t the rate of 2%. In year 1985, the government rejected a proposal with R.P. Goe
nka group. This involved the export of fruit juice concentrates from Punjab in r
eturn for the import of the cola concentrates. The deal offered was 3:1 export -
import ratio in return for being allowed to market PEPSI in India. The Rs. 22 c
rore PEPSICO project was the second bid by the U.S. headquarter MNC to enter Ind
ia. PEPSICO would have an equity holding of 39%, Punjab Agro Industries Ltd. (PA
IC) 20% & Voltas 24%.
PEPSI s share which have been originally just under 40% was whittled to
about 35% & PAIC s share was hiked to 40% these were mainly the in which COKE ha
d left India in 1977. Thus PEPSI not only accepted the conditions but also went
much further. Finally their was a victory for PEPSI who after more than

4 years of acrimonious battle was launched in June 1990 selectively in Rajasthan

, Punjab, Uttar Pradesh & South as a "LAHAR-PEPSI"
In 1991, saw a major launch of 7UP & Mirinda in India, which was warmly
received by the Indian Customers & Consumers. 1993 was a new beginning for fount
ain PEPSI(PMX). In
1984 PEPSI achieved the No. 1 position in cola brands in India. In 1996 the Mir
inda attained the No. 1 position in orange beverages category s Mr. Ramesh Venga
l was the first Managing Director who was there till a April 1992; Mr. Suman Sin
ha the current president took over from him after a long inning with Hindustan L
ever Ltd. (HLL).
INTRODUCTION OF COCA-COLA
The Coca-Cola Company exists to benefit and refresh everyone it touches.
 Founded in 1886, Company is the world s leading manufacturer, marketer, and dis
tributor of nonalcoholic beverage concentrates and syrups, used to produce nearl
y 400 beverage brands. Its corporate headquarters are in Atlanta, with local ope
rations in over 200 countries around the world s most widely recognized brands.
It is the single global competitor of PEPSICO.
COCA-COLA INDIA :
After a 16 years absence, Coca-Cola returned to India in 1993. The Company s pre
sence in India was cemented in November that year in a deal that gave drink Coca
-Cola ownership of the nation s top soft-brands and bottling network. Coca-Cola
India has made significant investments to build and continually improve its busi
ness in India, including new production facilities, wastewater treatment plants,
distribution systems and marketing equipment. During the past decade, the Coca-
Cola system has invested mote than US$ 1 billion in India.
COCA-COLA PRODUCTS IN INDIA :
Leading Indian brands Thums Up, Limca, Maaza, Citra and Gold Spot join the Compa
ny s International family of brands including Coca-Cola, Diet Coke, Sprite and F
anta, plus the Schweppes products range.

FLAVOURS OF PEPSI & COCA-COLA COMPARATIVELY

"COLA FLAVOURS"
Cola is a most popular flavor in any group of age. This is the most saleable fla
vor in theworld. Both PEPSICO & COCA COLA has its own cola flavor. PEPSICO has a
cola flavor named PEPSI and cola flavor of COCA COLA are THUMPS UP & COKE. PEPS
I COLA is a cash cow brand for the company in terms of sales revenue. PEPSI has
two competitive brands in the cola flavor.
“LIME & LEMON FLAVORS”
This segment of flavor is very likely in the children and aged person. P
EPSICO has three brands in this segment with comparison to the brands of COCACOL
A. The PEPSI’s brands are MOUNTAIN DEW, MIRINDS LEMON and 7UP whether the COCACOLA
has its SPRIT & LIMCA in this segment.
MIRINDA LEMON is considered to be lemon in taste, comes under the catego
ry of cloudy lemon of its color which is similar to that of clouds. It has to yi
eld good revenue.
MOUNTAIN DEW is sweet lemon soft drink in India and in a few countries. It is mo
stly demands by the children.
7UP s lemon-lime soft drink. Sales of 7UP is third largest carbonated soft drink
brand in U.S. most consumers prefer 7UP as a their favourite brand than any oth
er non-cola.
“ORANGE FLAVORS”
This is another type of flavor in the soft drink industry. The taste is
like orange. In this segment PEPSI has a brand named MIRINDA whether COCACOLA ha
s its FANTA in orange. This flavor is mostly preferred by children and women.
“MANGO FLAVORS”
In this category’s of flavor is like a Mango. This flavor is now becoming
more popular in India. In Mango flavor PEPSI has a well known name SLICE whether
COCACOLA has a MAZAA in this segment.
NEW BRANDS LAUNCHED BY PEPSICO
7UP ICE :-
PEPSICO India recently launched a new flavor named “7UP ICE” in Indian marke
t. It is hard that 7UP. The taste of 7UP ICE is mint.

MIRINDA BAT
PEPSICO is recently launched MIRINDA BAT BERRY. The taste of MIRINDA BAT
BERRY is like Glico din.
NEW BRANDS LAUNCHED BY COCA-COLA
SPRITE ICE :-
COCA-COLA India is recently launched “SPRIT ICE” in the competition of “7UP ICE” of PEPS
I. This is a newly kind of flavor ads by both of companies.
SCOPE OF STUDY
My project title is “Comparative Analysis of Pepsi Cola and Coca Cola in Noida
City”. Reason for choosing this particular topic is that India has also
opened Domestic market for International Market which provides tremendo
us opportunities. Comparative Analysis incorporates information on new stoc
k offerings, market share, future prospective and a number of other simi
lar factors.
This project is an indispensable wide-medium for the students who are
in relation with Marketing. It is to provide the necessary integration
and opportunity for application of the knowledge they have acquired
in theoretical courses.
The learning objective for the Research Report is to determine the opporit
unities and threats that exist for industries within a competitive envi
ronment. It will aid to appreciate how the various forces operating i
n an industry created or limit the changes for survival.

SIGNIFICANCE OF THE STUDY

An academic course gives opportunity to build ‘knowledge’ base in a partic
ular profession, research on the other hand upgrades the knowledge base
, brings out an attitudinal change and enhance skill. Research is like
a string, without which knowledge is frivolous. Academic knowledge imp
arts “Which is happening” and training make us feel “How it happens”. Combination of
these two can make academically good student an outstanding in his
field.

OBJECTIVE
• To study the present consumers of pepsi cola viv-a-vis Coca-cola.
• To analyze market share of pepsi and coca cola.
• To find out which brand of pepsi-Cola is more popular at consumer level.
• To fin out average consumption of doft drinks at consumer level.

RESEARCH METHODOLOGY
Methodology, for a study like this is the most important part. The metho
d of study adopted by me is totally is to increase & to gather the more informa
tion regarding this project.
The major emphasis in such studies is on the discovery of the ideas & fr
uitful relevant information. As such the research design appropriate for such st
udies must be flexible enough to provide opportunity for considering different a
spects of a problem under study.
Research Methodology is a way to systematically solve the research problem.It ma
y be understood as a science of studying how research is done scientifically.
METHODS OF DATA COLLECTION:
A) PRIMARY DATA:
Survey method -- This method was a adopted because it helped in securing detail
information from a sample of respondents. The information received from the resp
ondents is recorded on a form called the questionnaire. This is only method to m
easure attitude & motivation directly.
Open framed discussion with managers.
B) SECONDARY DATA:
I have also used the secondary data, which included the written document of the
organization & other places.
HEAD OFFICE (VBL)
INTERNET
PAPERS & RECORDS
The data collected from the above mentioned sources helped me in getting
information about the brief history of PEPSI Co.

SAMPLING PLAN:
Type of Research :
Exploratory Research
An Exploratory Research allows to gain familiarity with a phenomenon or to achie
ve new insights into it.
Target population : Retailer s of the area of
Of Universe Noida city
Sampling Size : 1000
Sampling Method : Simple Random Sampling
Sampling may be defined as the selection of some part of an aggregate or totalit
y on the basis of which a judgement or inference about the aggregate or totality
is made.
Area of Survey : NOIDA

AREA WHERE SURVEY IS CONDUCTED

Atta market
Mamura Village
Jaipuria Plaza
Great India Place
Sunhari Market sec 27
Tot Mall sec-62

COMPARATIVE SALE IN “200 ML”

COMPARATIVE SALE IN 300ML

COMPARATIVE SALES IN “500ML”

COMPARATICVE SALES IN “2LTR”

COMPARATIVE SALES IN “CAN”

EXTRA EFFORTS MADE BY RETAILERS TO SELL PEPSI

According to the survey conducted I found that the retailers do not make
some extra efforts to sell PEPSI. The company should makes such promotion activ
ities and motivate the retailers by any means so that they should make some extr
a efforts to increase the sales of Mountain Dew.

MARKET STATUS OF PEPSI-COLA AND COCA-COLA PRODUCTS

PEPSI-COLA PRODUCTS

COCA-COLA PRODUCTS

RETAILERS OPINION TOWARDS THE PROPER SCHEMES AVAILABLE TO THEM BY PEPSI-COLA

MARKET SHARE OF PEPSI AND COKE IN VARIOUS MARKET
ATTA MARKET
PEPSI COKE TOTAL % PEPSI % COKE
53 44 97 54.63 45.36

MAMURA VILLAGE
PEPSI COKE TOTAL % PEPSI % COKE
51 47 98 52.04 47.95

JAIPURIA PLAZA
PEPSI COKE TOTAL % PEPSI % COKE
32 42 74 41.95 58.04

GREAT INDIA PLACE

PEPSI COKE TOTAL % PEPSI % COKE
35 26 61 56.91 43.08
SUNAHARI MARKET SEC-27
PEPSI COKE TOTAL % PEPSI % COKE
48 22 70 68.57 31.42

TOT MALL SEC-62

PEPSI COKE TOTAL % PEPSI % COKE
58 27 85 68.23 31.76

FINDINGS OF CONSUMER S SURVEY

(Sample size 1000)
Division of consumers according to:-
• Age Group
Below 20 40%
20 - 30 41%
30 - 40 12%
Above 40 7%
• Gender :-
Male 70%
Female 30%
• Education :-
Under Graduate 38%
Graduate 34%
Post Graduate 15%
Professional 13%

• Profession :-
Student 56%
Service 22%
Business 18%
Any Other 4%
• Frequency of consuming soft drink :-
Daily 31%
Weekly 20%
Occasionally 46%
On any occasion 3%
• Reason for consuming soft drink :-
Refreshing 65%
Hygienic 6%
Thrust 20%
Fizzy 9%

ANALYSIS AND INTERPRETATION

• After conducting the market survey of retailers in Noida city it is found that P
epsi cola is dominating over coca cola.
• Consumers do have a demand for 300ml, 600 ml, 2 litre bottle.
• Retailers need display materials.
• In the market there are only retailers on which the sales of the different produ
cts of the company depends.
• Schemes and offers do not reach to all retailers honestly.
• Pepsi cola’s brands Mountain Dew, Miranda(orange, Slice hold a good grip over the
market.
• There is a good demand of 2 Litre PET in Noida.

COMPARISION OF PEPSI AND COKE

BASIS PEPSI COKE
1. STRATEGIED USED It followed that to catch new consumer and to increase a
vailability of product to satisfy demand which finally will lead to have in dept
h penetration in homes Firstly, it reduced the price to Rs. 5 for 200 ml to att
ract new consumers with rural market support by making it available at the price
of tea and coffee
2. INVESTMENT Rs. 400 crore for capacity expansion and infracture Rs. 1000
crore for capacity expansion and infracture
3. ADVERTISING Yeh dil maange More
Sachin Tendulkar as brand ambassador Thanda Matlab Coca-Cola
Paanch matlab chota coke
Aamir Khan as brand ambassador
4. BRAND RANGE Pepsi
Miranda
7-up
Mountain Dew Coca-Cola
Thums-up
Limca
Fanta

LIMITATIONS OF THE STUDY

Responsible managers & personals in the marketing department of Varun Be
verages Ltd. Provide necessary assistance to me in “Comparative Analysis of PEPSI
& Coca Cola”. They discussed different aspects & functions of marketing as practic
al PEPSICo India Ltd (VBL). Almost all the necessary information was provided to
me in the support of this project report.
However there are some problems, which cannot escape from. The limitatio
n faced, felt or expressed by me are as follows –
• Due to lack of time (i.e., Two & half month) it is not possible to reach all res
pondents.
• The lack of availability of time on the respondent’s part.
• Some respondent’s was biased.
I tried to overcome on these limitations.
CONCLUSION OF THE STUDY
I have studied and analyzed the Comparison of PEPSI & Coca Cola on diffe
rent aspects of the markets, outlets, distribution & consumers. The survey was c
onducted in various areas of Agra city with great enthusiasm. This project repor
t Concludes that PEPSI is much strong than the COCA COLA and 100% is tough job &
the most important thing, which I feel to improve is “the availability to retaile
rs & consumers”.
The retailers & consumers both promotes either PEPSI or any other of it’s
brands (eg. Mountain Dew) for could be with regard to order processing, warehous
ing, inventory management & transportation, besides that shop covering, time of
enter & exit from the market by the salesman, cooling appliances, glow shine boa
rd, schemes, incentives, prizes, gifts, discount, proper billing, returning, of
defective goods, proper supply should be improved.
My ob was to make marketing managers aware of all the problems so that a
proper course of action be required to be undertaken.
The only competitor of PEPSI is COCA-COLA, & no local brands can beet PE
PSI.
RECOMMENDATIONS & SUGGESTIONS
After completing this report I find myself able to recommend Varun Beve
rages Ltd. to boost up the sales o PEPSI & it’s other brands.
1) PRODUCT AWARENESS PROGRAMES FOR CONSUMERS & RETAILERS SHOULD INCREASED
A) For Retailers :- The Company should organize seminars, but there
must be compulsion for retailers to attand the seminars.
B) For Consumrs :- The Company should organize some more programmes in dif
ferent localities. Awareness programmes may help increase the market share of PE
PSICO.
2) SUPERVISION ON THE DISTRIBUTION ROOTS IS REQUIRED
The main purpose behind this is that on time to time there is eye check on sales
men’s efficiency & on top of that they are going to meet retailers directly.
3) PROMPT DELIVERY OF PRODUCTS
Prompt delivery of the products to the customers is very much necessary towards
enhancing the reputation of company & which is defining helpful in keeping the c
ustomers.
4) INCREASE THE MOTIVATION
The company should motivate its sales force its sales force to take the achievem
ent higher than the targeted by rewarding them properly.
5) PEPSICo should keep sales engineers in various areas to provide technica
l support to the outlets related to the cooling system.
6) The schemes & the other information are properly communicated to retaile
rs so they are better equipped to handle the quarries of customers properly.
7) Another problem is replacement i.e. any bottle has some defect than the
salesman should replace it immediately.
8) There should be the time-to-time & proper survey of the markets.
9) On extra sales unto some predetermined margines the sales force should p
aid extra commissions & bonuses.
SWOT ANALYSIS
An analysis that includes environmental analysis competitive analysis an
d analysis of corporate strengths, weakness, threats and opportunities.
STRENGTHS :
1) Top management decides strategic planning and its implementation regardi
ng the availability, affordability of its brands.
2) Top management is very effective it take decisions on every aspect of bu
siness like social responsibility, sales promotion marketing, finance distributi
on etc.
3) Company has goodwill among the public.
4) Effective distribution channels.
5) Effective advertisement systems.
6) Company has automatic plant for production.

WEAKNESSES :
1) The organization structure is not properly designed.
2) Demands of specific products are not fulfilled.
3) During the retailers survey I found that policy of our Organization is n
ot good. It must be clear to all retailers. It must know what the scheme, incent
ives & commission will be provided for them by the company.
4) Sales representatives of company are not performing according their effi
ciency so sales effected.
5) Mismanagement is distribution of advertising materials.
6) Quality of some products is not good like Mirinda and Lemon.
OPPORTUNITIES
1) VBL must be fulfilled the demand of market with it Pepsi can increase it
s market share.
2) Company can capture more market share if it Covers those areas where com
petitor has not reach.
3) Company should consider on non user of cold drink.
4) Company can capture more market share when introduces 200ml. For childre
n at reasonable price.
THREATS :
1) Company should maintain present market share.
2) Policy regarding the scheme should be transparent be -cause it creating
dissatisfaction among the ratil our let holders.
3) Main competitor of Pepsi is coke. Now a days coke is Improving planning,
strategies & its implementation. Company should also change the market strategi
es.
4) The forthcoming market would be the market of consumers. So the schemes
must be consumers oriented.
5) Now a days awareness of consumers increasing Rapidly so consumers are qu
antity conscious so company should plan according customers preferences.

QUESTIONNAIRE
Dealer :……………………..
Contact Person :……………………….
Address :……………………………….
Kind of Shop:
Eatery Confectionary
Grocery Others
Which brand you purchase:
PEPSI Both
COCA-COLA
Which flavour you purchae more
COLA Orange
Lime & Lemon Mango
Which volumn of Pack preferred by customers :
200ml 500ml
300ml 2Ltr.
Age group of your customers :
Below 15 yrs 25-35 yrs
15-25 yrs 35 yrs & Above
Customer s preference depends upon :
Brand Availability
Advertisement Scheme

If customer s preference depends upon schemes, than which age group is mainly af
fected by it.
Below 15 yrs 25-35 yrs
 15-25 yrs 35 yrs & Above
Average monthly consumption of PEPSI & COCA-COLA
PEPSI ……………….
COCA-COLA ……………….
Do you make some extra efforts to sell/promote the PEPSI :
Yes
No
If yes, then what type :
………………………………………………………………………….
………………………………………………………………………….
Any suggestion to the company :
………………………………………………………………………….
………………………………………………………………………….

BRAND AVAILABLE IN THE MARKET

Table-I
PEPSI Products
Table-II
COCA-COLA Products
Table 1
Product Name/Package 200ml. 300ml. 500ml. 1Ltr. 1.5Ltr. 2Ltr.
Pepsi Yes Yes Yes No No Yes
Mirinda (Lemon)
Mirinda (Orange) Yes
Yes Yes
Yes Yes
Yes No
No No
No Yes
Yes
7-up Yes Yes Yes No No Yes
Slice Yes Yes Yes No No Yes
Montain Dew Yes Yes Yes No No Yes
Aquafina (Mineral Water) Yes Yes Yes No No Yes
Lehar Soda Yes Yes Yes No No Yes
Table 2
Product Name/Package 200ml. 300ml. 500ml. 1Ltr. 1.5Ltr. 2Ltr.
Coca-Cola Yes Yes Yes No No Yes
Thums-up Yes Yes Yes No No Yes
Sprite Yes Yes Yes No No Yes
Limca Yes Yes Yes No No Yes
Mazza Yes Yes Yes No No Yes
Kinley (Mineral Water) No No Yes Yes No No
Kinley Soda No No Yes Yes No No
Coke No No Yes Yes No No

BIBLIOGRAPHY
REPORTS
• Annual Report on Indian Beverage Industry (2010): Business Market Report
• Energy Policy 33 (2005) 1912-1929 Accelerating residential PV expansion: demand
analysis for competetivee electricity markets Richard Duke, Robert Williams,Adam
Payne Princeton Environmental Institute, Princeton University, Princeton, NJ 08
540, USA
BOOKS
• Louis V. Gerstner J.R. ( 1972): The practice of business: Can strategic planning
pay off ? Business Horizons,Volume pages 5-58
• Mote V L, Paul S, Gupta G.S (1997) ; Tata McGraw-Hill ; Managerial Economics P
ages 13 to 44
• Jhingan M.L (1999) Microeconomic Theory ; Vrinda Publications Pages 136 to147
• Bradley, Nigel Marketing Research. Tools and Techniques.Oxford University Press,
Oxford, 2007
• Kotler,Philip and Armstrong, Gary Principles of Marketng Pearson Prentice Hall,
New Jersey, 2007
MAGAZINES
• The Economist Nov 2010 Edition
• Business India Dec 2010 Edition
WEBSITES
• http://www.pepsi.com/
• http://en.wikipedia.org/wiki/PepsiCo
• http://www.thecoca-colacompany.com/