Professional Documents
Culture Documents
“ Over the last two years my focus was to transfer a great amount of
brand consultancy know-how to my colleagues Anca and Andreea.
This enabled me to get involved mostly in various assignments
meant to further consolidate via communication means a few
brands BrandTailors have previously created or redefined. This was
part of a strategy base on which BrandTailors is to build long term
partnership with most of the clients, more and more willing to
Beatrice Daniş
team up with us for non-branding projects .
”
Brand Strategist
www.brandtailors.com
1/2
The restructuring process started at the end of 2008 with project management department’s reorganisation.
This way, for each of the four types of services provided it was allocated a specialized coordinator; further on,
creative department’s structure was reconsider back in 2009 so to enable specialists to dedicate themselves
to one of the four competences, be it product branding, services branding, digital branding or brand
communication. Once Anca Tăzlăoanu joined BrandTailors back in 2010, a new strategy department structure
started to take shape.
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”
There are some words that mean everything to us, BrandTailors professionals: strategy, vision, methodology and
effectiveness. These words have guided our steps over the last seven years, whilst we have completed over 90 projects
and changed the paradigm for over 40 product and service categories. This is what sets us apart, BrandTailors, the first
brand strategy consulting and design firm in Romania that applies and promotes a strategic approach as basis for the
branding process.
Our professional approach has enabled us to gain an outstanding client portfolio. The list has grown year after
year and looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company,
GlaxoSmithKline, Intersnak, Pepsico, Lactalis, Tetra Pak, Albalact, Caroli Foods, Kandia, Azuga Waters, Titan, Ţiriac
Holdings, Intact Media Group, Smartree or Petrom, to have revitalized famous brands such as Kandia, Măgura, ROM,
Silvana, Zuzu, Fulga, Rarăul, Lăptic LaDorna, Perla Covasnei, Eurovita, Antena 1, UTV, Europa FM, Radio 21, BCR Open
România or Class Living and created ground breaking brands, namely Azuga Apa de Izvor, HapiHap, Grania, Generis,
Kand’or, Vibe FM or Naturlich.
As true explorers, we have always believed that our role within Romanian branding industry is to redefine its boundaries
by stepping off the beaten track and charting out new territories. Looking back now, we pride ourselves with being the
pioneers that separated product and services branding operation in order to set unparallel effectiveness standards. To
this respect, in 2009 we took a step ahead the pack and established Community BrandTailors, the first Romanian digital
branding consultancy. Early this year, we re-launched our website following a novel on-line communication strategy
based exclusively on social networks.
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