SALES TERMINOLOGY

1- Read the following dialogue

Julian: I'm new to this job, could you explain some of the terminology?
Jack: That's what I'm here for. Shoot.

Julian: What's the difference between retail and wholesale?

Jack: Wholesale is to distributors. Retail to consumers.

Julian: Distributors? Consumers?

Jack: Distributors are stores that sell our merchandise. Consumers are the people who buy the
products.

Julian: Oh, I see. What's a bill of lading?

Jack: The bill of lading lists the merchandise shipped. It's included with every shipment or
delivery.

Julian: I get what pre-paid means. That means the merchandise has been paid for. But, what's
C.O.D.?
Jack: Cash on delivery.

Julian: What does that mean?

Jack: Exactly what it says: cash is paid upon receiving the goods. Of course, it could be a credit
card or a check, as well.

Julian: Oh, I understand. What's a delivery fee?

Jack: The delivery fee is an extra charge that the customer pays to have the goods delivered.

Julian: I think I'm beginning to understand now.

2- Look for the meaning of these words

Key Vocabulary

retail
wholesale
distributor
consumer
merchandise
bill of lading
pre-paid
COD - Cash on Delivery
to receive goods
fee
 3- Choose the correct answer to these questions based on the dialogue.
Each question has only one correct answer.

A- Individuals usually buy from retailers.

• True
• False

B- Distributors sell merchandise.

• True
• False

C- Shipments include a bill of lading.

• True
• False

D- You pay COD before your goods arrive.

• True
• False

E- Delivery fees raise the price of a shipment.

• True
• False

4- Write with your own words the main idea of the text

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 Development of sales activity terminology

2.Look for the meaning of these words

Retail: consists of the sale of goods or merchandise from a fixed location, such as
a department store, boutique or kiosk, or by mail, in small or individual lots for
direct consumption by the purchaser.

Wholesale: is defined as the sale of goods or merchandise to retailers, to

industrial, commercial, institutional, or other professional business users, or to
other wholesalers and related subordinated services. In general, it is the sale of
goods to anyone other than a standard consumer.

Distributor: is a device in the ignition system of an internal combustion engine that

routes high voltage from the ignition coil to the spark plugs in the correct firing
order. The first reliable battery operated ignition was developed by Dayton
Engineering Laboratories Co. (Delco) and introduced in the 1910 Cadillac. This
ignition was developed by Charles Kettering and was considered a wonder in its
day.

Consumer: is a person or organization that demands goods or services provided

by the manufacturer or supplier of goods or services. That is, a trader with a variety
of needs and desires that have a disposable income with which you can meet
those needs and desires through market mechanisms.

Merchandising is the methods, practices, and operations used to promote and

sustain certain categories of commercial activity. In the broadest sense,
merchandising is any practice which contributes to the sale of products to a retail
consumer. At a retail in-store level, merchandising refers to the variety of products
available for sale and the display of those products in such a way that it stimulates
interest and entices customers to make a purchase.

bill of lading : is a document issued by a carrier to a shipper, acknowledging that

specified goods have been received on board as cargo for conveyance to a named
place for delivery to the consignee who is usually identified. A through bill of lading
involves the use of at least two different modes of transport from road, rail, air, and
sea.
Prepaid: refers to services paid for in advance. Examples include tolls, pay as you
go cell phones, and stored-value cards such as gift cards and preloaded credit
cards. Prepaid accounts are assets, and they are increased by debiting the
account(s).

Prepaid services and goods are sometimes targeted to marginal customers by

retailers. Prepaid options can have substantial cost reductions over postpaid
counterparts because they allow customers to monitor and budget usage in
advance.

COD - Cash on Delivery: is a financial transaction where the payment of products

and/or services received is done at the time of actual delivery rather than paid-for
in advance. The term is mainly applied to consumer products purchased from a
third party, where payment is made to or collected by the deliverer from the
recipient rather than the sender, in the way that a collect call is also charged to the
recipient instead of the caller.

To receive goods: in general, are useful objects, helpful or nice to give those who
consume a certain value or utility use. The Real Economic, more specifically, are
objects that are produced for market exchange, that is, are commodities.

Fee: is the price one pays as remuneration for services. Fees usually allow for
overhead, wages, costs, and markup.

4. Write with your own words the main idea of the text

This dialogue gives us a main idea which is that the goods must be delivered
on time and so will generate more work as companies appear as a word that
is the production and it generates profits for the owners of the different
companies and creates jobs for everyone.