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PROJECT REPORT

AT

ING VYSYA BANK , BANGALORE.

A Project Report submitted in partial fulfillment of the requirements

for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

(Industry Integrated)
TO

MADURAI KAMARAJ UNIVERSITY, MADURAI

BY

Roshan Kumar Shaw

Reg. No. A8751321

Under the guidance

Dr.Rejimon Thomas

Ramaiah Institute of Management Studies

New BEL Road, BANGALORE.

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Qualification: Signature &

seal of the Head of the Institution.

STUDENT’S DECLARATION
I here by declare the Project Report conducted at

ING VYSYA BANK,KORAMANGALA, BRANCH

BANGALORE

Under the guidance of

Dr.Rejimon Thomas

Submitted in partial fulfillment of the requirements for the

Degree of

MASTER OF BUSINESS
ADMINISTRATION
(INDUSTRY INTEGRATED)
TO
MADURAI KAMARAJ UNIVERSITY,
MADURAI
It is my original work and the same has not been submitted for the award of my MBA.

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CONTEN
CHAPTER 1 INTRODUCTION
1.1 General introduction about the sector.

1.3 Industry profile.

a. Origin and Development of the industry.

b.Growth and present status of the industry.

c. Future of the industry.

CHAPTER 2 PROFILE OF THE ORGANIZATION

2.1 Origin of the Organization

2.2 Growth and development of the organization

2.3 Present status of the organization

2.4 Functional departments of the organization

2.5 Organization structure and organization chart

2.6 Product and service profile of the organization competitors.

2.7 Market profile of the organization

CHAPTER 3 DISCUSSION TRAINING

3.1 Students work profile (role and responsibilities)

3.2 Description on live experience

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CHAPTER 4 STUDY OF SELECTED RESEARCH PROBLEM

4.1 Statement of research problem

4.2 Statement of research objectives

4.3 Research design and methodology

4.4 Analysis of data

4.5 Summary of findings

CHAPTER 5 SUMMARY AND CONCLUSION

5.1 Summary of learning experience

5.2 Conclusion and recommendations

Bibliography…………

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ACKNOWLEDGEMENT

I extend my special gratitude to our beloved director Dr. Pattabhiram and Dean, Project Guide to Dr.

Rejimon Thomas, NIAM Training Officer Lila Mam for inspiring me to take up this project.

I wish to acknowledge my sincere gratitude and indebtedness to my project guide Dr. Rejiman Thomas

of Ramaiah Institute of Management Studies, Bangalore for her valuable guidance and constructive

suggestions in the preparation of project report.

I extend my gratitude to ING VASYA BANK LTD. And the manager Mr. Santanu Banerjee (Branch

Head),Mr.Basabraj (Seals Manager) and all my colleagues, friends for their encouragement, support,

guidance and assistance for undergoing industrial training and for preparing the project report.

CHAPTER- 1
MR. Roshan Kumar Shaw

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1.1 General introduction about the sector.

HDFC Bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its

Registered its office in Mumbai, India. The Bank commenced operations as a Scheduled

Commercial Bank in January 1995.

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive

An 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private

Sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994.

Headquartered in Mumbai, HDFC Bank, has a network of over 531 branches spread over 228

Cities across India. All branches are linked on an online real-time basis. Customers in over 120

Locations are serviced through Telephone Banking. The Bank also has a network of about over

1054 networked ATMs across these cities. HDFC Bank's ATM network can be accessed by all

Domestic and international Visa / MasterCard, Visa Electron / Maestro, Plus / Cirrus and

American Express Credit / Charge cardholders. Now, LORD KRISHNA BANK & CENTURIAN

BANK are also merged with HDFC BANK.

HDFC Bank has won many awards for its excellent service. Major among them are "Best Bank

In India" by Hong Kong-based Finance Asia magazine in 2005 and "Company of the Year"

Award for Corporate Excellence 2004-05.

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1.2 INDUSTRY PROFILE

a. Origin and development of the industry

The origin of banking in India is traceable in ancient time through the modern banking hardly 200

Years old. The main functions of a bank are to accept deposits and grant loans. There are evidences of

These functions being performed by a section of the community in the Vedic periods. There are many

References of Debt in the Vedic Literature. During the Ramayana and Mahabharata eras banking,

Which was a side businesses during the Vedic period, became a full-time business activity for the

People. During the Smriti period, which followed the Vedic period and the Epic age, bankers performed

The functions of the modern banks. The banking business was carried on by the members of the Vaish

Community and Manu speaks of earning through interest as the business of Vaishyas.

b. Growth and present status of the industry

Commercial banking can also refer to a bank or a division of a bank that mostly deals with deposits and

Loans from corporations or large businesses, as opposed to normal individual members of the public

(Retail banking). as in the Indian banking.. The most prominent on our minds in the context of banking

these days, perhaps, are the implications arising out of the Basel II accord. Banks, as we all know, are

Subjected to more intense regulation as compared to the non-financial firms. This is probably because

the banks possess certain 'special' characteristics: Banks are much more leveraged than the other

Firms due to their capacity to garner public deposits. The asset - liability structure of the banks is also

Different from not only the non-financial firms but also the financial firms. To illustrate, the risk in an

Insurance company arises mainly from the liability side of the balance sheet in the form of insurance

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claims whereas for the bank the risk mainly comes from the diminution of asset values (for example,

illiquid loans that are not fully recoverable).

c. Future of the industry

Reflecting on future prospects in banking, immediate focus has to be on the cleaning up of the

remnants of undercapitalized banks, while concentrating on improvements in the rural co-operative

credit system. It is also necessary to ensure improvements in their governance and financial

management. In the banking system as a whole, a healthy credit culture encompassing appropriate

pricing, quality of service, financial inclusion and contract-enforcement would be vital.

The Reserve Bank of India has, in the service of our country, a proven track record and professionalism, which

have lent it considerable credibility - both domestically and globally. This credibility enables the RBI to

confidently carry the reforms forward to credibly maintain price and financial stability, while enabling self-

accelerating equitable growth at elevated levels

The Indian financial sector is ready for consolidation, said 95 per cent of the respondents. Given the increased

competition, and the implementation of Basel II norms in the near future, the banking industry of the country

would be better off with six to seven banks as big as State Bank of India, said the survey. However, voluntary

mergers are better than forced ones.

A majority of the public sector banks also demanded more autonomy to fix salary levels proportionate to

performance. In order to improve employee productivity it is essential to offer competitive compensation

packages at all levels, the survey said. About 92 per cent of the public sector banks respondents voiced that

they do not have sufficient autonomy to offer attractive incentive packages to employees to ensure commitment

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levels. Some banks also said that in one-year's time, banks should be permitted to issue preference shares.

According to the survey, some of the strengths of the banking industry are regulatory systems, economic growth,

technological advancement, risk assessment systems and credit quality.

CHAPTER-2
PROFILE OF THE ORGANIZATION

Origin of the organization

HDFC Bank began operations in 1995 with a simple mission: to be a ‘World-class Indian Bank’.
We realize that only a single-minded focus on product quality and service excellence would help us
get there.

2.2 Growth and development of the HDFC BANK.

It's been a long journey since then and the Bank has grown in size and stature to encompass every
area of present-day banking activity and has carved a distinct identity of being India's Premier Private
Sector Bank.

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In 1980, the Bank completed fifty years of service to the nation and post 1985; the Bank made rapid
strides to reach the coveted position of being the number one private sector bank. In 1990, the bank
completed its Diamond Jubilee year. At the Diamond Jubilee Celebrations, the then Finance Minister
Prof. Madhu Dandavate, had termed the performance of the bank ‘Stupendous’. The 75th anniversary,
the Platinum Jubilee of the bank was celebrated during 2005.

The long journey of seventy-five years has had several milestones…

2.3 PRESENT STATUS OF HDFC BANK

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive
an ‘in-principle’ approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as
part of the RBI’s liberalization of the Indian Banking Industry in 1994. the bank was incorporated in
August 1994 in the name of ‘HDFC Bank Limited’. With its registered office in Mumbai, Inida. HDFC
Bank commenced operations as a Scheduled Commercial Bank in January 1995.

Promoter
HDFC is India’s premier housing finance company and enjoys an impeccable track record in India as
well as in international markets. Since its inception is 1977, the Corporation has maintained a
consistent and healthy growth in its operations to remain a market leader in mortgages. Its outstanding
loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in
retail mortgage loans to different market segments and also has a large corporate client base for its
housing related credit facilities

Business Focus
HDFC Bank’s mission is to be a World-Class Indian Bank. The Bank’s aim is to build sound customer
franchises across distinct businesses so as to be the preferred provided of banking services in the

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segments that the bank operates in and to achieve healthy growth in profitability, consistent with the
bank’s risk appetite. The bank is committed to maintain the highest level of ethical standards,
professional integrity and regulatory compliance. HDFC Bank’s business philosophy is based on four
core values: Operational Excellence, Customer Focus, Product Leadership and People.

Capital Structure
The authorized capital of HDFC Bank is Rs.450 crore (Rs.45 billion). The paid-up capital is Rs282
crore(Rs.28.2 billion). The HDFC Group holds 24.2% of the bank’s equity while about 13.1% of the
equity is held by the depository in respect of the bank’s issue of American Depository Shares
(ADS/ADR Issue). The Indian Private Equity Fund, Mauritius (IPEF) and Indocean Finical Holdings Ltd.,
Mauritius (IFHL) (both funds advised by J P Morgan Partners, formerly Chase Capital Partners)
together hold about 5.5% of the bank’s equity. Roughly

27.5% of the equity is held by FIIs, NRIs,/OCBs while the balance is widely held by about 2,14,000
shareholders. The shares are listed on The Stock Exchange, Mumbai and the National Stock
Exchange.

Distribution Network
HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of over 553
branches spread over 210 cities across the country. All branches are linked on an online real-time
basis. Customers in 90 locations are also serviced through Phone Banking. The Bank’s expansion
plans take into account the need to have a presence in al major industrial and commercial centers
where its corporate customers are located as well as the need to build a strong retail customer base for
both deposits and loan products. Being a clearing/settlement bank to various leading stock exchanges,
the Bank has branches in the centers where the NSE/BSE have a strong and active member base.

The Bank also has network of over 1069 networked ATMs across these cities. Moreover, HDFC Bank’s
ATM network can be accessed by all domestic and international Visa/Master Card, Visa
Electron/Maestro, Plus/Cirrus and American Express.

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Management
Mr.Jagdish Capoor took over as the bank’s Chairman in July 2001, Prior to this, Mr.Capoor was a
Deputy governor of the Reserve Bank of India.

The Managing Director, Mr.Aditya Puri, has been a professional banker for over 25 years. And before
joining HDFC Bank in 1994 was heading Citibank’s operations in Malaysia.

The Bank’s Board of Directors is composed of eminent individuals with a wealth of experience in public
policy, administration, industry and commercial banking. Senior executive representing HDFC are also
on the Board Senior banking professionals with substantial experience in India and abroad head
various businesses and functions and report to the Managing Director. Given the professional expertise
of the management team and the overall focus on recruiting and retaining the best talent in the
industry, the bank believes that its people are a significant competitive strength.

Technology
HDFC Bank operates in a highly automated environment in terms of information technology and
communication systems. All the bank’s branches have connectivity which enables the bank to offer
speedy funds transfer facilities to its customers. Multi-branch access is also provided to retail
customers through the branch network and Automated Teller Machines (ATMs).

Business Profile
HDFC Bank caters to a wide range of banking services covering both commercial and investment
banking on the wholesale side and transactional/ branch banking on the retail side. The bank has three
key business areas:-

a) Wholesale Banking Services

The Bank’s target market is primarily large, blue-chip manufacturing companies in the Indian corporate
sector and to a lesser extent, emerging mid-sized corporate. For these corporate, the Bank provides a

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wide range of commercial and transactional banking services, including working capital finance, trade
services, transactional services, cash management, etc. the bank is also a leading provided of
structured solutions which combine cash

management services with vendor and distributor finance for facilitating superior supply chain
management for its corporate customers. Based on its superior product delivery / service levels and
strong customer orientation, the Bank has made significant inroads into the banking consortia of a
number of leading Indian corporate Sector companies. It is recognized as a leading provider of cash
management and transactional banking solutions to corporate customers, mutual funds, stock
exchange members and banks.

b) Retail Banking Services

The objective of the Retail Bank is to provide its target market customers a full range of financial
products and banking services, giving the customer a one-stop window for all his/her banking
requirements.

The products are backed by world-class service and delivered to the customers through the growing
branch network, as well as though alternative delivery channels like ATM’s Phone Banking, Net
Banking and Mobile Banking.

The HDFC Bank preferred program for high net worth individuals, the HDFC Bank plus and the investment
Advisory Services programs have been designed keeping in mind needs of customers who seek distinct financial
solutions, information and advice on various investment avenues. The Bank also has a wide array of retail loan
products including Auto Loans, Loans against marketable securities, Personal Loans and Loans for Two-
wheelers. It is also a leading provided of Depository Services to retail customers, offering customers the facility
to hold their investments in electronic form.

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2.4 Functional Departments of the HDFC Bank.

Name of Director Category No. of Directorship No. of Committees

Member Chairperson

Mr. Deepak S.Parekh Executive 11 6 4

Chairman

Mr.Keshub Mahindra Independent 5 1 1

Mr.Shirish B.Patel Independent 1 0 0

Mr.B.S.Mehta Independent 14 9 5

Mr.D.M.Sukthankar Independent 5 2 1

Mr.D.N.Ghosh Independent 3 1 1

Dr.S.A.Dave Independent 10 8 2

Mr.S.Venkitaramanan Independent 3 1 0

Dr.Ram S.Tarneja Independent 13 8 2

Mr.N.M.Munjee Independent 14 9 4

Dr.Vijay Kelkar Non-Executive 10 2 0

Mr.D.M.Satwalekar Non-Executive 6 2 2

Ms. R.S.Karnad Executive Director 13 5 2

Mr.K.M.Mistry Managing Director 10 7 3

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2.5 ORGANIZATION STRUCTURE AND ORGANIZATION CHART.

Chairman

Managing Director & C E

O

Joint Managing Director Joint Managing Director

(Domestic Banking)
(International Business)

Executive Executive Director

Executive Executive
Director Director Director (Wholesale Banking)

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Sr. General Managers

General Managers

2.6 PRODUCT AND SERVICES PROFILE OF THE ORGANIZATION

COMPETITORS.

Savings Accounts

These accounts are primarily meant to inculcate a sense of saving for the future, accumulating funds
over a period of time. Whatever your occupation, we are confident that you will find the perfect banking
solution. Open an account in your name or register for one jointly with a family member today.

An easy-to-operate savings account that allows you to issue cheques, draw Demand Drafts and withdraw cash.

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Check up on your balances from the comfort of your home or office through NetBanking, PhoneBanking and
MobileBanking.
Need money urgently? Withdraw cash from any of the 1977ATM centres spread across the country.

Features & Benefits

1. Wide network of branches and over thousand ATMs to meet all your banking needs no matter where you
are located.

2. Bank conveniently with facilities like NetBanking and MobileBanking- check your account balance, pay
utility bills or stop cheque payment, through SMS.

3. Never overspend- Shop using your International Debit Card that reflects the actual balance in your
savings account.

4. Personalised cheques with your name printed on each cheque leaf for enhanced security.

5. Take advantage of BillPay, an instant solution to all your frequent utility bill payments. Instruct for
payment over the phone or through the Internet.

6. Avail of facilities like Safe Deposit Locker, Sweep-In and Super Saver facility on your account.

7. 3 Free transactions on SBI/Andhra Bank ATMs per month.

8. Free Payable-at-Par chequebook, without any usage charges upto a limit of Rs.50,000/- per month.

9. Free InstaAlerts for all account holders for lifetime of the account.

10. Free Passbook facility available at home branch for account holders (individuals).

11.Free Email Statement facility

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Eligibility

1. Resident Individuals (sole or joint account).

2. Hindu Undivided Families.

3. Foreign Nationals residing in India*.

4. If you are a Foreign National residing in India, you may open a Savings Account by temporarily attaching
an undertaking (QA 22 form), stating sources of credit and a copy of your Residence Permit.

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 Fees:-

Rs. 5 per leaf on non maintenance of Min balance

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Upto Rs. 50,000 pm - No charges, Above Rs. 50,000 - Rs. 2.90 per 1000 on full amount.

Monthly statements to be Collected from branch.

Quarterly statements sent by post

Rs.100 at Branch, Rs.50 per statement through Phonebanking (Non-IVR) & ATM, Rs.30 per
statement through Netbanking, Phonebanking (IVR), & Mobilebanking.

Rs. 400 per year

Free

Rs 100/-

DD request through Branch:-

Rs. 50
Upto Rs. 10,000 Rs. 40 (Senior Citizens / Individuals in Rural areas)
Rs. 30 through Phonebanking

Rs. 75 (Rs. 30 through Phonebanking)

Rs. 60 (Senior Citizens / Individuals in Rural areas)
Above Rs.10,000 & upto
Rs. 50,000
**Only DD amount upto Rs 100,000 for Preferred & Rs 50,000
for other customers accepted at Phonebanking

Above Rs. 50,000 &

Rs. 2.50 per 1000 or part thereof (Min Rs. 150)
upto Rs. 1 Lakh

Above Rs. 1 Lakh Rs. 2 per 1000 or part thereof (Min Rs. 250 & Max Rs. 5000)

DD request through Net banking:-

Up to Rs. 1 Lakh Rs .30+(Corr. Bank charges if applicable)

Third party DD* up to

Rs .30+(Corr. Bank charges if applicable)
Rs. 1 Lakh

(*Third Party Registration required.Customers registered for Third Party Transfers have a
maximum limit of 5 lacs per cust id and hence can issue multiple DDs of 1 lacs upto 5 lacs
and send it to the benefiacry address)
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