G ustavo Lora Business Development Specialist

1135 Big Bend Crossing Drive, Valley Park, MO 63088  (314) 302-9303 (h)  (347) 276-2785 (m)  gustavo.lora@att.net

Driving product sales with strategic marketing campaigns that attract new business,
producing increased sales and improved market positioning
Professional Profile

Savvy veteran marketing, product, and project management expert with no

nonsense approach to project management; offers 13+ years experience and in-depth understanding in
marketing principles including branding, market research, strategy development and program
planning, sales team management, and the product life cycle including product introduction, growth,
maturity, and decline. Possesses expertise in the product development life cycle; involves product
conception, definition, development, release, and post-release measures. Produces clear-cut business
plans, effective project management, and properly facilitates product visibility, sales, and market
positioning. Dedicated to getting the job done right and executing the strategies to exceed the client’s
expectations, thereby ensuring company’s revenue objectives are met. Skillfully analyzes client’s
needs, market trends, innovative technology, and competitor’s product lines to leverage the company’s
market placement and staying power; provides superior client services and willing to go above and
beyond.
Qualifications Summary

Marketing Strategies Marketing Analysis Product Management

Brand Management Customer Relations Business Development
Product Launch Sales Team Building Project Management
P & L / Budgeting Branding/Imaging Lifecycle Management

Employment History & Achievements

Product Manager
Laser Technology Inc 2005-Present
Field measurement instrumentation manufacturer that designs associated accessories to provide applied measurement solutions.
Managed product development, marketing effort, project management, and retained authority over 23
sales management and sales team professionals to ensure achievement of company’s strategic revenue
objectives by identifying and meeting customer equipment needs; directly involved in product line
development throughout all stages of life cycle. Lead ISO 9001:2000 Internal Auditor
Held responsible for the development of business plans, lifecycle management, and product market
positioning for products and product lines. Collaborated in crafting, implementing, and enforcing the
SCRUM based specification-driven engineering process, whereby product development decisions are
created solely from established business objectives.
Compiled business and functional requirements based on feedback from customers, created product-
marketing materials, and developed effective market and customer analysis to understand market
trends, product requirements, and competitive offerings within key markets. As lead ISO auditor,
coordinated and managed all project objectives including time-line scheduling, team personnel
supervision, and resource facilitation.
Represented company at both global and domestic conferences/trade shows in order to launch new
products into the marketplace to develop and maintain vendor relationships while assessing the
competitor’s product lines to better leverage the company’s global market positioning.
Highlighted Accomplishments:
 Increased sales revenues by $12.4M through market research, analysis and recommendations for new
products, which offered cost effective product building costs for the company and cost savings to clients.
 Revitalized company’s market positioning with the release of 14 new major products to the traffic safety &
public safety markets within the last four years of tenure; new products had not been released for eight years
prior to employment.
Gustavo Lora
Highlighted Accomplishments (Continued)
 Participated in the development and market introduction of the first ever low cost laser speed device.
 Develop and implement product launch plans that effectively motivated sales team on new, updated, and
upgraded products.

Marketing & Operations Manager

All Pro Movers, LLC 2002-2005
Full-service moving, storage, and truck rental company; provides services to residential and commercial clients locally and nationally.
Managed all business operations and 34 personnel; directed and coordinated business activities to
ensure monthly goals and company policies were met. Planned, organized, and controlled the
operational functions to maximum efficiency including maintaining quality standards and production
schedules by properly integrating facilities, materials, and labor operations.
Monitored and developed budget reports/financial files for each assigned product; communicated
recommendations for long-term planning strategies to general management team and negotiated
contracts with vendors.
Reorganized the entire workforce by geographical region in order to optimum use of its capabilities
and insuring adequate continuity of technical and managerial skills.
Highlighted Accomplishments:
 17% rise in profits established in 8-month period by implementing client referral program.
 40% increased productivity created through employee referral program.

Marketing Research Analyst

Adirondack Direct 1999-2002
Commercial furniture wholesale business & direct marketing company; provides furniture and accessories to wide-variety of customers
including churches, schools, offices, government agencies, and institutions.
Gathered data regarding competitors and analyzed pricing, sales, methods of marketing, and
distribution to provide management with recommendations and information needed to make decisions
on the promotion, distribution, design of company’s own products. Performed forecast analysis using
statistical data based on past and current sales to predict future sales outcomes; created marketing
materials.

Marketing Manager
Accurate Flannel Bag Company 1996-1999
Manufacturer and custom designer of commercial and industrial textile packaging materials
Built and managed portfolio of new business accounts by creating successful marketing campaigns
utilizing the combination of marketing, analytical, and relationship management skills.
Oversaw and directed all aspects of office management including recruitment, supervision of office
staff, vendor relations, and approval of all expenses. Processed and maintained all company revenue
and receivables, in addition to preparing management reports and account analysis.
Determined demand for products and services offered by the firm and its competitors. Developed
pricing strategy with focus on maximizing market share, profits, and customer satisfaction;
collaborated with product management and sales teams to monitor trends regarding the development
of new products and services.

Academic Credentials & Professional Development

Bachelor of Science, Business Administration/Marketing, SUNY, Stony Brook University, Stony Brook, NY - 1999
Improving Your Project Management Skills: The Basics for Success - American Management Association
Fundamentals of Finance and Accounting for Nonfinancial Managers - American Management Association
Successful Product Management - American Management Association
Technical Project Management - American Management Association
Time Management Skills - Mountain States Employment Group
Numerous Online Marketing Seminars - Pragmatic Marketing