SCA Containerboard
Meet the
SCA Containerboard Management Team
Stefano Rossi
Vice President and Managing Director
stefano.rossi@sca.com
Emerging from the greatest recession of the last
two generations, how would you describe the
business momentum in our industry and the
way SCA Containerboard fits into it?
The economic crisis has been tough for our indus-
try, but at SCA Containerboard we have been quick to
respond in taking the necessary measures to overcome
the difficult situation. Being part of a solid multination-
al company, and thanks to the integrated nature of our
business and the structure of our parent company, we
have been able to proactively resist the worst of the crisis.
The world market, and thus that of Europe, is improv-
ing at the moment. Demand for containerboard is rising
and is expected in 2013 to regain the high market level
of 2007.
At SCA Containerboard we have done much to im-
prove our cost position and manufacturing efficiency,
even while aware of not yet being at the expected output
level.
We are convinced that we are on the right track to-
wards improving overall performance. We are leaner and
ready to quickly benefit from an improved economy. Nev-
ertheless, a continuous improvement approach should
become strongly embedded in our DNA in order to get
more work done.
In the long run I expect an excellent future for the
packaging market. The economy will always need cases
to move goods all over the world and corrugated material
is the most sustainable solution economically and envi-
ronmentally.
Born in 1967, Stefano is Italian and holds a degree in Pulp & Paper
Technology and Chemical Engineering. He started working in the paper
industry in 1988 at the SCA Containerboard mill in Lucca and has built
up wide experience in different positions in SCA, among others Produc-
tion Manager, Technology & Manufacturing Director and Marketing &
Sales Director.
Paul J. Brown
Finance Director
paul.j.brown@sca.com
What are the main challenges for a Finance
Director at a big industrial division like SCA
Containerboard operating in such a dynamic
business environment?
The challenges are, of course, many and varied, rang-
ing from safeguarding company assets through strong
financial controls to developing finance resources within
the division.
However, I believe the key is to understand the main
business drivers. Only then can you truly understand the
performance of such a division. You need to understand
the business to understand the numbers and not the oth-
er way around!
It is vital that the Finance Director is a true business
partner fully engaged with the sales and mill teams.
It is imperative to fully understand the market in
which we operate and our product portfolio profitability.
In addition we must continuously strive to maximise
cost and capital efficiency, and understand the competi-
tive landscape to plan our strategy.
Today one of the biggest challenges we face is that
input costs are at a fundamentally different level com-
pared to the past. Prices that appear historically high are
in reality not enough to deliver the required returns. It is
therefore imperative for our sales team to help the market
understand that there has been a structural change.
Paul is British, was born in 1971 and holds a degree in Accounting & Busi-
ness. He has gathered broad packaging industry experience during almost
20 years in various positions in finance and general management at SCA
Packaging UK, and since 2008 at the SCA Containerboard Head Office in
Diegem, Belgium.
 SCA Containerboard

Michele Bianchi Per Embertsén

Technology & Manufacturing Director Business Development Director

michele.bianchi@sca.com per.embertsen@sca.com

How do you rate the general profile of the SCA Where do you see the future development op-
Containerboard group (machinery, facilities, portunities in the containerboard industry?
etc.)? Is there a need for new investments?
Our industry has all the components needed for a
Yes, investments are always necessary to maximise bright future. Fibre-based packaging will grow in impor-
utilisation, economies of scale and optimal geographical tance as sustainability becomes even more important to
distribution. An efficient asset base is the first essential consumers.
element for remaining competitive.
SCA Containerboard has developed an outstanding
We have responsibly restructured our company over network of mills, a supply chain that supports customers
the last years by closing four paper mills (Djursland, Ar- across Europe from very strategic shipment points, and a
govia, Castelfranco and New Hythe) and investing in well-coordinated sales network with local presence.
world-class concepts. With eight
Future development will be in close
paper machines in six mills we are
cooperation with our customers. His-
able to produce some 2.3 M tonnes
tory tells us that joint efforts are always
of paper, almost 300,000 tons per The only way to execute an more successful. The most interest-
machine per year.
But continuous improvement
effective strategy for delivering ing area will be product development,
where we will find new ways to improve
is a must. That’s why we are con- specific results is for individuals corrugated box performance and add to
stantly updating our strategic plan our existing portfolio.
and scrutinising the best invest- to have common goals, be well Our ability to support the manufac-
ments. Not just to grow in size, but
prepared with a strong personality, turing processes of our customers will
more to stay ahead with our product
also develop rapidly. We have already
portfolio and cost competitiveness.
and remain committed to an introduced new services that you can
We must invest for the future based
read more about on our website and in
on facts. uncompromising team spirit. our Inform@ newsletter – and more will
Also important is investing in Stefano Rossi
follow.
human development and high-per-
SCA Containerboard has been very
formance skills. Networking, best-
innovative in the way we have communicated with the
practice sharing and learning from mistakes – from mill
corrugated industry. Our Supplier of Choice concept has
to mill and across countries and cultures. This is what
been widely recognised. Of course, we will continue to
makes the difference, compared to being an isolated fa-
develop it further, for example by strengthening our en-
cility.
vironmental profile.
Enthusiasm, dynamism and healthy energy are what
you breathe as part of SCA Containerboard, an organisa-
tion continuously looking for the optimal business con-
cept.

Michele is Italian, was born in 1971 and holds a degree in Chemical
Engineering. He has worked for SCA for some 12 years. Prior to join-
ing the SCA Containerboard Head Office in Diegem, Belgium, in 2007
as Market Development Manager, he held the positions of Laboratory
Manager, Technology Manager and Production Manager at the SCA
Containerboard mill in Lucca.
Born in 1957, Per is Swedish and holds a degree in Chemical Engineer-
ing. He started to work in the pulp and paper industry in Sweden in
1982, holding several positions in sales and marketing. Per has been
Managing Director of the SCA Containerboard mill in Munksund for the
last 15 years, and now combines this role with new responsibilities as
Business Development Director.

SCA Containerboard
Business Park Twin Squares
Culliganlaan 1 D
B-1831 Diegem • Belgium
Tel: +32 2 718 37 83
scacontainerboard.com