ERIN KEOGH-RANKIN

734 Kent Road

Nashville, TN 37214
615-202-2950 - ek4b2ca8@westpost.net
CAREER SUMMARY
More than 15 years experience in healthcare with emphasis in marketing and educa
tional business development. Seeking a position in healthcare business developm
ent with long-term growth potential.
PROFESSIONAL HISTORY
Odyssey HealthCare, Nashville, TN 2005-2009
Community Education Representative
* Consistently ranked top 10% sales force nationwide by growing development targ
ets and actively establishing and maintaining market acceptance throughout the
service area.
* Generated appropriate referrals from current and new customers (physicians, ca
se managers, and social workers) in the assigned service area.
* Established and maintained ongoing public relations efforts to increase commun
ity understanding of hospice and palliative programs and improve relations with
current and potential referral and payor sources.
* Provided educational in-services to clients on a regular basis, while becoming
a resource for clients and the community regarding hospice and palliative care
.
* Participated in weekend call for admissions.
Emdeon Corporation (WebMD), Nashville, TN 2003-2005
Regional Account Manager (Hospice)
* Developed customer strategic business plans, including project plans to meet r
evenue targets.
* Led upper level leadership meetings by organizing, conducting, and following u
p to ensure action items were met.
* Led meetings to train and manage deliverables with customers.
* Attended quarterly site visits with assigned regional accounts.
* Identified opportunities to sell additional WebMD products and services, and
coordinated same with VP of sales.
Tennessee Christian Medical Center, Madison, TN 2001-2002
Director of Community Relations - Portland Campus (Position Eliminated)
* Managed and facilitated annual advertising budget for placement within various
mediums.
* Educated the community by developing and presenting educational programs and
representing the agency at conferences and special events.
* Managed and supervised volunteer services staff of 24 people.
* Facilitated company-wide staff development program and monthly Alzheimers car
egiver support group.

Sunbelt Home Health (TCMC Affiliate)

Community Education Coordinator (Promoted to TCMC Portland Campus)
* Facilitated company-wide staff development program.
* Edited agency newsletters and business development collateral.
* Traced referral sources (physicians, case managers, and social workers), gener
ated conversion statistics, and assessed utilization of internal services resul
ting in marketing activity reports.
Alive Hospice, Nashville, TN 2000-2001
Provider Relations Representative (Recruited to Sunbelt Home Health)
* Researched target market areas, and responsible for strategic planning and dev
elopment of sales, marketing and business development.
* Made daily visits and calls to physicians and other identified referral source
s resulting in 20% increase in referrals/admissions.
* Performed regular admission assessment and educational visits with patients/fa
milies.
* Created general agency and program area brochures and promotional items.
EDUCATION
Master of Arts - Argosy University Nashville
2013 Candidate - Mental Health Counseling (College of Psychology and Behavioral
Sciences)
Bachelor of Arts - Loyola University Chicago
Deans List - Organizational/Interpersonal Communication
MEMBERSHIPS
American Counseling Association , Member, Nashville, TN
Mental Health Association of Middle Tennessee, Member, Nashville, TN
Nashville Area Association of Christian Counselors, Member, Nashville, TN
Tennessee Hospice Organization, Former Education Committee Member, Nashville, TN
Alzheimers Association, Former Support Group Facilitator, Nashville, TN
American Heart Association, Former Board Member, Nashville, TN
COMPUTER SKILLS
Microsoft Word, Excel, PowerPoint