SUMMARY OF QUALIFICATIONS

*Bachelor of Science Degree in Advertising and Sociology

*Education and training in various research and media specialties including: dat
a analysis, research methods, surveys, interviewing, advertising campaign manage
ment, copywriting, media planning and brand auditing
*Extensive knowledge of SPSS and Microsoft Office, including Word, Excel and Pow
erPoint
*Excellent communication skills
*Verifiable record of meeting deadlines with quality work
EDUCATION
East Tennessee State University, December 2009
Johnson City, TN
Major: Mass Communication Advertising GPA: 4.0
*Summa Cum Laude
*Phi Kappa Phi Honor Society
*2010 Outstanding Student in Advertising
East Tennessee State University, December 2009
Johnson City, TN
Major: Sociology GPA: 3.95
RELATED COURSEWORK
*Data Analysis: Educated in the use of SPSS and statistical analysis. Analyzed s
urvey data collected for the school newspaper and prepared a report based on fin
dings
*Advertising Agency Management: Analyzed survey data collected by the Tombras Gr
oup and assisted other students in the interpretation of the data. Developed cre
ative strategies to increase traffic to the Northeast Tennessee Tourism Associat
ion website using the analyzed data as a foundation
*Advertising Campaign Management: Developed an advertising campaign for the loca
l chapter of Girls, Inc., which was presented to the client with the possibility
of future implementation
*Documenting Community Traditions: Interviewed local artisans for the Johnson Ci
ty Area Arts Council and used the collected data to develop a promotional web si
te intended to showcase the local craft culture
*Research Methods, Social Statistics, Social Psychology, Public Relations, Adver
tising Principles, Copy and Layout, Advertising Graphics, Communication Law, Wri
ting for Radio and TV, Media Planning
*Director of Social Media for the East Tennessee State University Advertising Cl
ub
EMPLOYMENT HISTORY
Scan Coordinator
November 2001 to Present
Kroger, Johnson City, TN
*Maintaining the correct system and pricing data at store level
*Ensuring the proper implementation of various signage and display programs
*Training other employees in the use of various computer programs including merc
handise ordering, email, Microsoft Office, and signage applications
*Handle customer requests and complaints
Marketing Intern
June 2009 to August 2009
Hands On! Museum, Johnson City, TN
*Helped organize and implement the 3rd Annual Hands On! Golf Tournament
*Collected donations for the Tournament by speaking with area businesses
*Printed and distributed Golf Tournament fliers around the area
*Charged with the mailing of newsletters and information to interested parties
*Created a workbook that would easily sort the Golf Tournament data by donors, p
layers, volunteers, and prizes
*Contacted and gathered information from potential donors to the Hands On! Museu
m