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BUSINESS PLAN

SANJITH KUMAR

Project Report

Of

RESORT
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ABOVE SEE LEVEL

Address
Above see level Private Ltd
Nelliabmbathi,Palakkadu
kerala,India 111098

Telephone no:3436(0)768857848994
3436(0)546377474674
Mobile: 34369000546674874
Fax No: 34369000768857754

Email: asl@gmail.co.in
Website: www.asl.com

Submission Date: 30-01-2011

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Table Of Contents
Products.....................................................................................................................................10
Product Description...............................................................................................................................10
Tractor.....................................................................................................................................................13
Important equipment for pulling machinery around. Most of the other equipment cannot be operated
without this.............................................................................................................................................13
Hay baler.................................................................................................................................................13
Responsible for producing bale that is then fed to the cows. Each round bale produced by this machine
is enough to feed 25 animals a day.........................................................................................................13
Combine..................................................................................................................................................14
The machine used to harvest crops for feeding to the cows, or for selling off. If you plan to grow cow
feeds, you would need this definitely.....................................................................................................14
Storage buildings....................................................................................................................................14
These buildings are useful for storing the feeds and the plants that grow in this business....................14
There are also specialized buildings that are designed to store cow’s manure, as they are good
fertilizers for the crops............................................................................................................................14
Advertising.............................................................................................................................................14
Pricing Strategy .....................................................................................................................................20
IX. Appendix………………………………………………………………………………….…
32
A. Resumes……………………………………………………………………………………
32
B. Visual Trace Screen Shots……………………………………………………………..…
32
C. BGSTech Financial Model………………………………………………………………… …
32

1.0 Executive Summary

It is a project to start a medium scale Resort,that includes the
accomadation facilities, restaurant,entertainment facilities,garden, and the
traditional health treatment system is called Ayurvada.This project
destination will be in a famous tourist destination in south India
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This business plan leads the way. It renews our vision and strategic
focus. This plan includes this summary, and chapters on the company,
facilities and services, health treatment, market focus, action plans and
forecasts, management team, and financial plan.

The Above See Level project is looking forward to be a growth oriented

company with buisness commitment of ensures the quality and
environment.Ensure the customers satisfaction by providing
high quality meat products in cheap sustainable price, give
First-class treatment in service industry,hotel industry,health
tourism industry production industry and their related field.
By the analysis of industry trends, the company management recognizes
that, it’s an opportunity to attract the national and international customers as
per their needs.
Also some percentage of income can be earn by the traditional health care
treatment system, Ayurvada wich is famous in the world.Another plan to
make a good image in front of the customers in food production.Also the
company looks food production sector as an income generating source.

Traditional markets for edible meat by-products have gradually been

disappearing, because of health concerns and the low economic return.
Instead, meat processors have been developing non-food uses for these
products, using them in pet food, pharmaceuticals, cosmetics and animal
feed.So the company management is decide to set up a vegetable food court
associated with The Above See Level Resort.Entertainment programs
includes in this project are multilevel gymnacium,High class garden consists
different types of orchids,swimming pool,small children park (pay as use in
low price) and an information centere, which can provide the informations
about the famous local tourist destinations.
.

COMAPANY FUTURE PLANS

This company plan to increase the service capability 2 times within next 2
years. At the same time the employments will be 3 times of the present
numbers of workers. Also the profits and income generation cross the target
of 5 times than the starting periods.Looking the distinct future,company can
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earn enourmous amount of the money and can achive the development with
respect to their needs.
The profit of the first two years is directly invested to next year’s resort
development plans. The companies hope that, it will get a prestigious brand
king for a distinct futurename in front of the customers and abroad
markets.Morover the organization can start production of large variety of
items.

A common problem in the hotel and tourism industry industry is the lack of
well developed infrastructure and baisic facilities to perform in front of their
customers and competitive to other big organizations. There is also a
scarcity of good-quality of health tourism treatment system, food availability
centre and so on.. Those that exist in a particular country are not evenly
Distributed, so that some livestock-producing areas have none at all.

To enhance global competitiveness, the region's hotel industry should work

with governments
And the private sector to develop policy reforms related to importation, trade
and pricing of inputs.
Support in terms of technology and infrastructure should also be provided to
the livestock and
Resort or cottage industry sector sector.

Despite the problems besetting the Hotel and tourism service industries, it is
apparent that these
Industries can be globally competitive given the right environment and
support. Investment into garden maiking,park construction,road , transport
facility to the local surroundings will greatly enhance productivity and
efficiency. Investment into processing must include the Construction of
modern abattoirs and cold storage facilities, and the use of refrigerated
delivery
Vans. Marketing improvement is also an urgent task. Such investment will
complete the integration
Of Asian livestock production with the hotel, resort,and health tourism
industry.

1.2 Mission

MISSION
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The very mission of this company is to increase current capacities to

establish continual improvement in performance & meeting with customer’s
expectation.Even in the modern economic world,the company is committed
to protect the environments and their surroundings.

1.3 Keys to Success

1. Keep the relationship between the customers tour operators,visitors

2. Concentrate the service than the profit.

3. Analyzing the company performance in each year.

4. Keep the relationship between the employees and management

2.0 Company Summary

Above the sea level company is companies which works in service field and
mainly produce the food items. Working in a village area, which is suitable
for build a care. The target of the company is work within minimum
expenditure and earn the maximum profit the restructuring concept involves
transforming the secondary parts of the carcass into high-value products
which sell at a reasonable price, and have eating characteristics similar to
those of the solid vegetable dishes and treatments. The company making
restructured real steak with low-cost secondary products. We’re developing
a flaked and formed pork steak. Today, fast-food chains are offering a wide
variety of restructured red meat, poultry, and seafood products throughout
the world.

The primary rationale for restructuring meat is to transform relatively low-

value carcass parts into products that have an increased market value. The
restructuring processes also make it possible to create a wide range of
products. In addition to the fabrication of steaks and chops, restructured
meats can be formed into dice, sticks and nuggets of any shape or size. Not
only is restructured meat cheaper, but its cooked yield and nutritive value
can both be predicted more accurately. One problem associated with
restructured meats is oxidation, which turns meat rancid. Restructured meats
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occur unpredictably, with splotches of green and brown among the red-
brown color desired. There may also be an excessive amount of connective
tissue (probably the major economic concern to the producer of chunked and
formed products), while retailers may be reluctant to sell restructured meats.
Most flaked, chunked and formed products are retailed as frozen products..

Meat productions potentially appealing to people who have the necessary

land and resources to make it pay. Whether you’re planning on setting up an
operation for organic cattle farming, dairy cattle farming or beef cattle
farming, the industry of cattle farming is becoming progressively
fashionable and lucrative. Cattle can be raised on land which has few other
uses, such as areas of land which are unsuitable for any other crop except
grass. There are a number of elements to look at and these include calving,
inoculation and breeding. For many people cattle farming is an activity
which requires less labor input than most farming activities and it is
important to look at your specifc objectives when setting out along the path
of farming cattle, since there are a number of different ways of farming
cattle for net income.

Alternatively the feeding can continue until the calves weigh considerably
more and therefore make them more attractive to the beef wholesalers or
even to consumers directly. The purchase of acceptable herd stock is of
supreme importance and generally the size and quality of animal is more
significant than the actual breed of cattle used. Cattle with abnormal fat are
best avoided since they are likely to gain weight slowly, particularly in the
first couple of months. Check prospective purchasers cautiously, good cattle
should be alert, bright eyed and move around normally. Exceptions to this
should be regarded with a degree of mistrust. Similarly, and much like
humans, small framed cattle will generally end up as relatively light in
weight and those with heavier frames will tend towards the heavier weights.
It’s usually best to purchase cattle that are regular in frame since widely
diverse frame sizes tend to need different feeding programs, which in turn
requires more work. Many cattle farmers have now seen the rewards of
selling directly to consumers but if company plan to do this then it is
important to consider having a sturdy business plan with specific aims in
mind.
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Wherever practicable have a specific location for selling since it is generally

easier and cheaper to transport live animals for a relatively short distance
than a packaged and refrigerated product. As with most endeavors,
companies merchandise should be well branded and your facilities clean and
in good repair.

2.1 Company Ownership

This company is a privately-held corporation owned in majority by its
founder and president, chairman of this company. There are no part owners.
All properties of this company registered in the name of company director
.This means all property and capital in the control of the Manager.

Statement of purpose
A.Financing
The total expenditure of this business invested in the name of the company.
The source of the money includes management savings, bank loans,
government subsidies, interest groups donations and grant of public sector
boards.
The management can earn the sufficient amount of profit within definite
deadline.

B.
OPERATING GUIDE
The management and employees committed to do the company operation in
a competitive profit based environment. The all staff of the company strictly
under the observation of company management. At the same time, each of
the employ can suggest their own opinions and suggestions to the company
operations. If it is possible, management will discuss about the opinion.
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It is clear that, all operations of the company should be environmental

friendly and
Responsible to the local society.
C.
COMPANY HISTORY: There is no specified company history. It
is a starting project and d proposed the ideas in front of the managing
governor’s body. However, companies already study the industry firms and
their related field.

Vision

LAND AND LOCATION

Nealliabatti is rural village,, kerala, India, was formed on No 8, 1945 as the

13th district by carving out areas from The Folk etymology of the word says
it is a combination of paddy field and land, making it 'The Land of Paddy
Fields’. There are many indigenous tribal in this area.
There are 700000 annual tourist visit this place to see the beaty,feel the
atmosphere.The proposed place of thje project coverd by a famous national
park’Parambikulam tiger project .Additionally lot of local, national tourists
visit this place to enjoy the beauty of nature , and engae the
entertainment.All the infrastructural facilities are available in the location
like water, electricity, transportation, communication. Hence this location is
ideal for such a project.

BUILDING
The total area of land expected to this project is 5 acres.5 acres of area for
construct the building (three resort buildings)( small separate buildings for
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tourist accomadation with food court.The health club, Ayurvada treatment

centre, garden will be in othe 2 acres.1.5 acre for construct the
accommodation facilities for employees and farm tourists
In front of the main building there will be a large parking area for supply
vehicles of the company with the security system.

Products
These companies expect to produce different kinds of items as per the needs
of industry and respect to the capability of the farm house.

Product Description
1. ACCOMADATION(RESORT)
Which is a one kind of a service to earn the profit from the project. The above the sea
level plan to the construct three different class resort villas varying the number of bed
rooms.

2. Restorent

It is project to supply the quality food comparatively in low price . The

speciality of this restarent is that only distribute the vegetarian food.This
project will be an eco friendly one. The seating capacity of this restarent is
approximately 100 people at one time.

3. Health Treatment in Ayurvada

This is one of the health tourism project associated with the kerala
government health and tourism department.

4.Entairtainment
a. Gym
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b.Garden
c. small scale children park
d. Information center about the local area.
COMPETITION
In Hotel and resort industry sector about thousends companies working in
the similar field, and all are successfully survive due to the demands of their
services.So that, the company has the confidence of their project.
The superiority of this business is the demand of products; company can
earn the maximum profit in minimum expenses due to the geographical
position of the farm house.
Trends in competitive companies
The similar companies’ general trends are, advertising through the media,
introducing the new kind’s products of the milk in different flavor for
attracting the maximum customers.
The tricks of reducing the price of items, when the new companies come
into the industry
Advertisement
The company plan to give the advertisement through the different kinds of
media such as Internet,Local televisions.Copany has its own website, which
can give the information to customers and anyone who related to company.

SWOT ANALYSIS
This project is the result of a thorough study and effort. The company could
find outlets’ strength, weakness, opportunity and threats which will be a
turning point and Striking point of this business plan.

S – Strength
Almost all of the companies working with enormous profit and good
feedbacks. So it is an added advantage.This project is the nature friendly
project. Andone of the major strength of this project is that it is a low cost
project with deep rooted focus.
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W – Weakness
Forced to work in a highly competitive industry due to the large numbers of
public sector companies. May the tourist seasons badly affect the total resort
industry area.For example, government falures,Bad wather situations etc.

O – Opportunity
The number tourists increases each and every year.They should be need the
facilities to a global travel.This is a golden oppourchunity for our
company.As the population increases the needs of food products also
increases. Most of the customers are in Kerala like to use the vegetable
products. Its gives the opportunity to make a good profit.
T – Threats
These product productions are highly depend on whether situations. So we
have to be more aware of the weather and economic conditions of the time.
Competition is not a thing to be set apart. It is a world of competition, so to
get a standard and keep the standard in a market is risky too.

MARKET
There is booming industry in kerala and inid in the case of hospitality sector
and hotel industry.
Sausage.It is clear that , if a hotel or resort provide the good service in
hospitality induttry,that will be great success in this field.Because of the
project destination, its higly sensitive to success a business in a tourist
destination
Classification

Cooked-
Smoked
Emulsion
Sausages

Olive loaf, pickle and

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Loaves and
Pimiento loaf, pressed
Luncheon
Ham,
Fresh or fresh Fresh pork sausage
And smoked
Bratwurst,
Sausages
Mettwurst
Liver
SausagesBraunschweiger
Cooked-gelled Dry or semi-dry Dry-
Sausages
- Peperoni, Salami
Sausages Semi-dry-
Cervelat, Thuringer

Frankfurters, bologna
Vienna sausages
2. Cooked and Frozen Items
Is a new kind of marketing idea to sell the ready to cooked items
By calculating the industry price of the products, farm can easily survive in
first economic year.
3. Low price items
This is a new starting in Kerala marketing to produce the very lowest price
items.

Tractor
Important equipment for pulling machinery around. Most of the other
equipment cannot be operated without this.

Hay baler
Responsible for producing bale that is then fed to the cows. Each round bale
produced by this machine is enough to feed 25 animals a day.
Can achive the development

Combine
The machine used to harvest crops for feeding to the cows, or for selling off.
If you plan to grow cow feeds, you would need this definitely.

Storage buildings
These buildings are useful for storing the feeds and the plants that grow in
this business

There are also specialized buildings that are designed to store cow’s manure,
as they are good fertilizers for the crops.

Advertising
The company will utilize aggressive advertising strategies to further market
its products. These strategies include the promotion of products through the
sponsoring of spots on cooking shows and exhibitions, and also engaging
prominent chefs to help promote this fledgling industry.

Develop a mission statement and set your business goals. An example of a

mission

Statement might be "To provide the the best tasting, most humanely raised
freezer beef in

The tri state area." Your goal may be to sell enough freezer beef to pay the
mortgage on

The farm.

Define the size and type of operation. Keeping with our freezer beef model,
choose a

Breed or type of beef cattle and decide if you will raise your own calves or
buy weaned
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Calves from a cow/calf producer. Working through the business plan will
help you decide if

Your initial goals are feasible.

Marketing is the most important part of your business plan. The marketing
part of companies

Business plan defines how you will sell your cattle and make money. The
type of cattle

Operation you choose will determine the type of marketing activity you will
perform. Basic

Marketing principles apply to cattle operations the same as any other

business. Keep the

Four P's of marketing in mind: product (cattle), promotion, planning and

place (distribution).

You have to define what you are selling, who your potential buyer is, how
you will let those

Buyers know you have cattle for sale, and how you will get the cattle to the
buyers.

The financial management section of your business plan includes all

financial impacting
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Information. This includes cash flow projections, equipment costs and

inventories, break-

Even analyses, production records and expenses. The type of cattle operation
you choose

Will depend on the financial resources you have available and your ability to
withstand

Fluctuations in cash flow. A stocker business for example will need enough
cash to

Purchase land with shelter and water, purchase calves and feed, and be able
to wait up to

a year before selling the cattle to recoup expenses and make a profit.
Production records

Will be important to understanding calf pounds of gain to feed conversion

ratios and thus

Help make decisions on what type of cattle to purchase next year.

Define your organization and management needs. Work out the day to day
operations of

Your cattle business including key personnel and their activities. Cattle are
living breathing

Creatures that need daily care. Any good plan needs to define how that care
will be given

And by whom.
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This section also defines ownership plans, insurance, taxes and estate
planning. It's

Important to search out a good farm tax accountant to help you with the tax
and estate

Planning aspects of your cattle operation. As a farm you will have different
tax rules

Than many other types of businesses. Farm insurance includes your house,
barns and

Equipment plus liability. Your farm policy may or may not include your
cattle. The type

of cattle operation you have chosen will determine if you carry a separate
policy for

EMPLOYEMENTS AND WORKERS

Details of wages

Machine operators: Rs.100 per hours

Drivers: Rs.10000 per month (not include T.A and D.A)

Office workers: Rs.10000 per month (not include T.A and D.A)

Farm workers: 7000 per month (not include T.A and D.A)

Bio gas operators: Rs.8500per month (not include T.A and D.A)

General Manager: Rs.50000 per month (not include T.A and D.A)

Fertilizer plant operators : Rs.7000 per month (not include T.A and D.A)

Workers in distribution store : Rs.6500 per month

Vetinory Doctor : Rs.25000 per month

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1. Building maintaince and machine operations:

Five employees in hours base payment (They should be experienced)

2. Drivers

Four Drivers in monthly payment (2 of them are should have the heavy
license

3. Office workers

Three workers (They should know the computer operations)

4. Grass cultivation

5. Package machine operating

One person in full time work (experience essential)

6. General Manager
One post for entire control of the total farm, including visitors.

7. Chilling plant operations

2 employees in full time base, to operate and working in this plant.

8. Distribution Store

2 ladies staff in farm store to take order of fertilizers, distribution to

customers
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9. Marketing Department

2 persons to verifying the all business activities.

10. Vet nary Doctor: 1 person with essential experience (Full time)

Total number of employees in this farm: 52 except the director and

General Manager

This is only the employment strength of starting time. The management

expects that, after starting the operations company can accommodate 35
members in each year.
COST OF THE PROJECT
(All price given in Indian Rupees)

The total project cost Rs.11.950crs is finanacialised as follows:-

Land : 6 Crs

Building : 1 Crs

Farm house : 1 Crs

Equipment’s : 10 million

Transportation : 10 million

Furniture : 10 million
Million

Water Irrigation system : 1 million

Vehicles : 3 million

Basic Facilities : 2 million

Gas plant : 3 million

Ac pc plan for 4 million

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Energy usage : 00.5 million

DETAILS OF FUND

1.
Our project is proposed to avail 7.3 crore by the managing partners
2.
The main fund source from the management savings.
3. The remaining source of the funds from SBI for 5.2% annual interest rate.

Pricing Strategy
The company sets its pricing based on market rates as far as products are
concerned.

By the analysis of Kerala industry, people who are above the middle class
family income, they are able to buy one Kg per day. It is clear that, there is
great demand on meat and mime at products in both Kerala and Indian
industry.

INCOME DETAILS OF THE COMPANY

(All fingers are in Indian Rupees)

Total income from meat production per day: Rs.232876

Total income per year from meat products: Rs.85000000

Total annual income per year from packaging goods: Rs.15000000

Total annual income from sell the byproducts to fertilizers producing

companies:

10000000
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Expecting growth of income in future

35
COOKEDITEMS
30 PAKING ITEMS
25 DIRECTSUPPLY
20
15
10
5
0
YEAR 1 YEAR 2 YEAR 3 YEAR 4

The company expects that the growth in all types of production for next four
years, average growth rate in first year is 5%, 6.5 %in second economic year
,7% and 7.5% will be in next following two years.

Employments in future
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120

100 TOTALEMPLOYEES
OFFICE WORKERS
80 FARM WORKERS
60

40

20

0
1stYEAR 2nd YEAR 3rdYEAR 4th YEAR

Cutting plants and butchers’ shops should be considered to be animal

By-products. Waste from food factories producing cooked products

Should be considered to be catering waste.

36This part of the definition therefore permits waste from food factories to

Be considered as catering waste if the waste arose during the

Production of products intended to be used for human consumption

Without further cooking. This would include all waste (cooked and raw)

This arose during the production process. It would not, however,

Include any products which were not used in the production process

(I.e. unusable or surplus meat); these would have to be disposed of as

Animal by-products.
(c) Waste from the production of bread, pastry, pizzas, etc.
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This paragraph refers to waste from the production of bread, pastry,

Etc. It seems unlikely that the production of any of these products,

Other than pizzas, would result in a product containing meat. For

Example, the production of a steak and kidney pie entails the

Production of the pastry, the production of the filling and then the

Combination of the two. The waste from the production of the pastry is

Catering waste within the terms of this paragraph. However, the

Addition of the steak and kidney to the pastry is not part of the process

Of producing pastry. It can therefore only be considered as catering

Waste if it falls within the scope of part (b) of the definition i.e. if it is

Waste from the production of a cooked, not a raw, pie.

Disposal routes for catering waste

Trusted economic growth of the company
250000000

200000000
INCOME
150000000
PROFIT
100000000
EXPENCE
50000000
0
1st 2nd 3rd 4th
Year year year year

CONCLUTION
This business plan is completely discussed about the scopes and draw bucks
of a business as a beginner in this industry. Therefore the company
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management believes that, it will be a great success in this area and the the
company can earn maximum profit within a target deadline.